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    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    PMAX vs. Standard Shopping: The $80K Test That Shocked Us Oct 07, 2025
    Show notes

    Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!

    Schedule a discovery call: https://www.tiereleven.com/apply-now

    Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies.

    After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios.

    Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!

    In this episode:

    - Introduction to the ad flow funnel

    - Standard Shopping vs. Performance Max for scaling

    - Testing $40K swings between campaigns

    - Differences in results between PMax and standard shopping

    - Why Performance Max fails at scale

    - Final verdict: Standard Shopping wins at scaling

    Listen to this episode on your favorite podcast channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

    We appreciate your support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf

    Connect with John Moran:

    • LinkedIn: https://www.linkedin.com/in/johnmorangads

    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now

    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2) Oct 03, 2025
    Show notes

    Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!

    Schedule a discovery call: https://www.tiereleven.com/apply-now

    As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution.

    John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy.

    If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results.

    In this episode:

    - Understanding model data in advertising

    - The role of attribution in scaling campaigns

    - What percentage of ad data is modelled?

    - Content diversification strategies

    - Meta's role in ad spend allocation

    - Evaluating ad performance beyond CPA

    - Where to learn more and get help

    Mentioned in the Episode:

    Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda

    Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic

    Listen to this episode on your favorite podcast channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

    We appreciate your support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf

    Connect with John Moran:

    • LinkedIn: https://www.linkedin.com/in/johnmorangads

    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now

    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) Sep 30, 2025
    Show notes

    Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.

    Get it here: https://www.tiereleven.com/what-we-do/data-suite

    The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough.

    In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business.

    Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals.


    In this episode:

    - Current shifts in digital media and campaign targeting

    - The impact of Google and Meta's merged campaigns

    - ‘First click edge tagging’ for marketing attribution

    - Aligning ad goals and creatives with business objectives

    - Case study: Beauty brand cutting CPA from $27 to $7

    - Understanding model data and algorithm impact



    Listen to this episode on your favorite podcast channel:


    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We appreciate your support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with John Moran:

    • LinkedIn: https://www.linkedin.com/in/johnmorangads


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months Sep 26, 2025
    Show notes

    Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC).

    Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac

    Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year.

    This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences.


    If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences.


    In this episode:

    - Case study: business model of a membership site

    - Challenges in customer acquisition

    - Solutions: Targeting the right audience with nCAC

    - Using creative hooks and regional language

    - Results and success metrics

    - Membership site and e-commerce strategies to scale

    - E-commerce businesses that suit this business model



    Listen to this episode on your favorite podcast channel:


    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We appreciate your support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways Sep 23, 2025
    Show notes

    Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%.

    We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience.



    We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more!



    In This Episode:

    - Case study: Five horsemen of the ads apocalypse

    - Creating tailored ad copies with Meta AI

    - Marketing qualified leads vs sales qualified leads

    - Lessons from Alex Hormozi’s $81m book launch

    - Content diversification strategy demo

    - Alex Hormozi's $100M money models

    - The power of consistency and showing up



    Resources Mentioned in the Episode:

    • Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models
    • Previous episodes with John Moran: https://perpetualtraffic.com/?s=john
    • Alex Hormozi’s interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI
    • Hire Tier11: https://www.tiereleven.com/apply-now


    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1 Sep 19, 2025
    Show notes

    It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations.

    Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business.

    Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth.

    In This Episode:

    - Understanding Media Efficiency Ratio (MER) in marketing

    - Strategies for businesses with limited marketing budgets

    - Why setting clear business goals is critical

    - The importance of marketing and experiential play

    - Case studies and practical applications

    - The role of customer feedback & how to get it



    Resources Mentioned in the Episode:

    Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi


    Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4


    Previous episodes on maximising your marketing budget:

    https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/


    https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/


    https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/


    Read more about Cadillac’s bid to join F1:

    https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/


    Learn more about F1 bids and partners:

    https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race


    https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs




    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK



    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1



    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    Flip the Script: A Masterclass on Pitching Anything With Oren Klaff Sep 16, 2025
    Show notes

    You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals.

    Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion.

    Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you!

    In This Episode:

    - Writing the 'Pitch Anything' book

    - Why neediness when selling kills deals

    - Practical sales techniques to break neediness

    - How to maintain a high status in sales calls

    - Dealing with the ‘final boss’ in negotiations

    - The importance of setting consequences in sales

    - Holding clients accountable for their behavior and values

    - Pitch Anything vs. Flip the Script


    Buy Oren Klaff’s Books:

    Pitch Anything: https://a.co/d/fRAqAby

    Flip The Script: https://a.co/d/hTcp9lP



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with Oren Klaff:

    • Website - https://orenklaff.com/
    • LinkedIn - https://www.linkedin.com/in/orenklaff/


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller Sep 12, 2025
    Show notes

    Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.

    With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.

    You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.



    In This Episode:

    - SEO in the age of AI

    - Content quality and distribution strategies

    - How AI Max has impacted Google ads

    - The future of media buying and data flow

    - Optimizing landing pages and the post-click experience

    - Why aligning marketing and sales is critical

    - How to optimize data flows & micro conversions for better leads

    - Targeting the right customers with AI

    - Case study on the impact of dedicated landing pages

    - How to get in touch with Andrew Miller



    Mentioned In the Episode:

    Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/


    Use the code "PT10off" at the end of your trial to get 10% off: https://unbounce.com/pt/


    Previous episodes on landing page optimization:

    https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/


    https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/




    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with Andrew Miller:

    • Website - https://www.workshopdigital.com/
    • LinkedIn - https://www.linkedin.com/in/andrewmillerrichmond/


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://www.NEXTInsurance.com/perpetual

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://perpetualtraffic.com/advertise-with-us/


    Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam Sep 09, 2025
    Show notes

    The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work.

    Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape.

    If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you!


    In This Episode:

    - Kasim's journey post-Perpetual Traffic

    - The cost of traffic in digital marketing

    - Scaling and measuring profitability: "diminishing returns" is not a stop sign

    - Accounting for incalculable gains as you scale

    - The death of quick flip businesses

    - Leveraging hard work and human connection

    - Apple’s example of goodwill and brand loyalty

    - How to sign up for the upcoming growth hacking conference


    Mentioned In the Episode:

    Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702


    Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth


    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with Kasim Aslam:

    • Website - https://kasimaslam.com/
    • LinkedIn - https://www.linkedin.com/in/kasimaslam/
    • Instagram - https://www.instagram.com/kasimaslam/

    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now

    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://www.activecampaign.com/

    www.AdRoll.com/PT

    https://www.NEXTInsurance.com/perpetual

    https://perpetualtraffic.com/advertise-with-us/


    The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz Sep 05, 2025
    Show notes

    Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.

    Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.

    It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!

    In This Episode:

    - Meet creative strategist, Lauren Schwartz

    - The "cheat code" for Black Friday and Cyber Monday sales

    - Bundle strategy vs discounts: avoiding profit pitfalls

    - How to create a bundle for BFCM

    - Multiple bundle strategy vs site-wide sales

    - What is the best discount price for BFCM bundles?

    - How aggressive should you be when using bundles for LTV growth?

    - Tips for creative hooks for beauty brands

    - Understanding holiday hooks: subtle vs in-your-face approaches

    - Black Friday and Cyber Monday webinar preview

    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with Lauren Schwartz:

    • LinkedIn: https://www.linkedin.com/in/lauren-schwartz-07354312

    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now

    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    www.AdRoll.com/PT

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual


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