TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Business

    Perpetual Traffic

    Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

    Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.

    If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.

    This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.

    From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.

    Get all the free episode resources at perpetualtraffic.com

    13+ million downloads | 700+ episodes | Weekly since 2015

    Advertise

    Copyright: © DigitalMarketer LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    The #1 Critical Element Missing from Your 2026 Marketing Strategy Dec 16, 2025
    Show notes

    Set up your business for success with our Creative Diversification Package. You’ll get 30+ fresh creatives monthly in 10 high-converting formats plus free access to media buying and Tier 11’s Data Suite: https://tiereleven.com/cd

    Are you ready for 2026? Many businesses are focusing on the wrong things right now, but setting specific, measurable goals today could set you up for massive growth next year. In this episode, we share the importance of goal-setting and how it should be the top priority as you plan for your company’s future.

    We explore how most businesses fail to reach their potential because they lack clear, transparent goals, especially at the leadership level. And we examine real-world examples of businesses that didn’t set measurable objectives and discuss how companies can reverse-engineer their success by breaking down their annual goals into smaller, actionable pieces.

    We also give you the blueprint to ensure your 2026 is a massive success. Whether you're in charge of a marketing department or running a multi-million-dollar business, we challenge you to define exactly what you want to achieve and the steps to get there.


    In This Episode:

    - Why setting SMART goals is critical

    - Setting transparent, company-wide goals

    - Breaking down annual goals into actionable steps

    - Determining the resources needed to achieve goals

    - How to involve your team in goal setting

    - Real-world example from Disney on setting goals

    - Are you setting yourself up for success in 2026?



    Mentioned in the Episode:

    Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

    JFK’s SMART Goals: https://biggsuccess.com/2009/07/20/how-to-set-goals-like-john-kennedy/

    RØDE PSA1+ Professional Studio Arm: https://amzn.to/3Y6kSsK

    Rode Dynamic Podmic: https://amzn.to/4rAPWOY

    Shure Dynamic Podmic: https://amzn.to/3Ks4fVu

    Sony ZV-1F Vlog Camera: https://amzn.to/44O1MeG




    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough) Dec 12, 2025
    Show notes

    Meta's new Andromeda retrieval engine demands REAL creative diversity. Get Tier 11’s Creative Diversification Package and access Media Buying + Data Suite for FREE:

    https://tiereleven.com/cd

    Is Meta forcing all your ad spend into one product, regardless of what you actually want to scale? What if the very thing limiting your business isn’t your ads or your offer but the algorithm you’ve been unintentionally training?

    In this ad lab session, John Moran breaks down how we rebuilt a campaign architecture using a Meta version of the “feeder strategy” and unlocked the ability to steer Andromeda rather than be steamrolled by it. We share how we took a business stuck with 80% of its conversions tied to a single SKU and created a system that grows multiple products profitably, on demand.


    If you’ve ever wrestled with product concentration, SKU imbalance, or runaway algorithm bias, this episode is your roadmap out. We cover the data, the levers, the mistakes, and the surprising benefits we didn’t see coming.



    In This Episode:

    - Applying Google’s feeder strategy to Andromeda

    - Case study: training Meta to sell more products

    - CTR and CPC change after restructure

    - All clicks versus link clicks

    - The story-first creative advantage

    - Real results from testing the feeder strategy

    - Risk, scaling, and product diversification

    - How the strategy impacts company valuation

    - Final insights and episode wrap-up



    Mentioned in the Episode:

    • Previous Episode on Google’s Feeder Strategy: https://www.youtube.com/watch?v=xndq5dyX5sU



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with John Moran:

    • LinkedIn: https://www.linkedin.com/in/johnmorangads



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg Dec 09, 2025
    Show notes

    Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators.

    Charles shares how understanding different types of conversations can help you connect with your audience, build trust, and make your marketing more effective. We touch on how this concept applies to modern marketing strategies, such as non-salesy Meta ads that subtly invite engagement rather than pushing a direct call to action.

    We’ll also share tactics you can start using immediately, whether you're running campaigns or navigating family holiday dynamics. Tune in to take your communication and marketing skills up a notch.

    In This Episode:

    - The power of super communication

    - Practical vs. emotional conversations

    - Turning surface-level questions into deep conversations

    - Listening and proving you're paying attention

    - Small courtesies like “please” and “thank you” have a huge impact

    - Communication rules across generations & online sarcasm

    - Connecting emotionally through Meta ads

    - How to connect with Charles Duhigg



    Mentioned in the Episode:

    • Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW
    • The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o
    • Previous Episode with Charles: https://perpetualtraffic.com/podcast/episode-609-unlock-the-secrets-of-connection-3-steps-to-supercommunication-with-charles-duhigg/



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Charles Duhigg:

    • Website: https://charlesduhigg.com/
    • LinkedIn: https://www.linkedin.com/in/charlesduhigg/
    • Instagram: https://www.instagram.com/charlesduhigg/


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor Dec 05, 2025
    Show notes

    It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data Suite before the year ends.

    Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd

    Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That’s exactly the concept we dig into today as we explore the opportunities inside connected TV and why it’s becoming a must-have in every marketer’s media mix.

    We’re joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms.


    Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening.

    In This Episode:

    - What NextRoll does now: the evolution

    - How NextRoll handles attribution on social platforms

    - Why AI-driven budget optimization is necessary

    - What is CTV and why is it exploding?

    - CPM shifts in CTV targeting

    - Targeting and retargeting CTV ads across devices

    - Real-world CTV results

    - What marketers must know for 2026



    Mentioned in the Episode:

    AdRoll / NextRoll CTV case studies



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Vibhor Kapoor:

    • Website: https://www.adroll.com/
    • LinkedIn: https://www.linkedin.com/in/vibhor


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit Dec 02, 2025
    Show notes

    As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with Meta ads.

    Claim your Creative Diversification Package at: https://www.tiereleven.com/cd

    Record Black Friday sales don’t mean anything if you shredded your margins to get there. In this episode, we reveal the hidden metrics behind a profitable BFCM, from average order value segmentation to subscription velocity and discount impact.

    Lauren shares the three buyer groups you must analyze to understand whether you actually grew or silently lost money. You’ll also learn what to do right now to turn BFCM buyers into profitable repeat customers in Q4 and beyond.

    In This Episode:

    - Black Friday success myths

    - How to measure Black Friday success

    - Creating a profitable seasonal offer

    - Segmenting and retargeting your BFCM buyers

    - Selling to Costco vs. Walmart buyers

    - Preparing offers for Q4 and 2026


    Mentioned in the Episode:

    Marketing Performance Indicators Checklist: https://perpetualtraffic.com/mpi/



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2 Nov 28, 2025
    Show notes

    With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

    Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

    The days of throwing up a simple product photo to your Meta ads and hoping for conversions are long gone. If you’re not diversifying your creative strategy, your results will suffer. We continue our discussion with Andrew Foxwell on the latest Meta GEM update and its implications for ads.

    Andrew shares why evolving your creative strategy is the only way to thrive in this new era of advertising on Meta. We’ll also guide you on how to rethink your creative process and share tactics that are driving incredible results for our clients.


    In This Episode:

    - The importance of creative diversification

    - What makes a successful creative strategy today

    - How to implement creative diversification

    - Real-world results from creative diversification

    - How to hire creative strategists

    - Get in touch with Andrew Foxwell



    Mentioned In The Episode:

    Previous Episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

    Foxwell Digital courses and GPT at https://www.foxwelldigital.com/



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with Andrew Foxwell:

    • Website: Foxwellfounders.com
    • Email: andrew@foxwelldigital.com


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1 Nov 26, 2025
    Show notes

    Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package will give you that and more.

    Check out the offer at: https://www.tiereleven.com/cd

    Meta’s latest update will fundamentally change how your ads are ranked, served, and scaled. However, most advertisers don’t even know it’s already live. This week, I’m joined by Andrew Foxwell, one of the sharpest Meta strategists in the game.

    Andrew breaks down Meta’s new GEM model, the “central brain” now powering ad delivery across Facebook, Instagram, and WhatsApp. We talk about cross-platform signals, why organic content matters again, and how GEM connects directly to Andromeda’s creative ranking system. We look at workflows and what your team should change immediately to stay ahead of this shift.


    In This Episode:

    - How GEM impacts Meta ads performance

    - The difference between GEM and other Meta updates

    - How advertisers can train GEM effectively

    - GEM’s impact on the role of organic content

    - What makes a “good ad” now

    - The necessary mindset shift for advertisers



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Andrew Foxwell:

    • LinkedIn: https://www.linkedin.com/in/andrew-foxwell-2a533b7


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification Nov 21, 2025
    Show notes

    Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

    Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

    Are you really getting the most out of your ad spend? What if you could drastically reduce your ad budget while seeing better returns? Well, in today’s episode, I’m walking through a real SaaS case study where we helped a company grow from $1,300 to $393,000 in monthly revenue.

    I break down the exact steps we took to transform this business. From the ground up, we overhauled their ad strategy, implemented creative diversification, and scaled back ad spend to improve their media efficiency ratio (MER).

    I’ll show you how we used both Meta and Google Ads to create an efficient, low-cost acquisition funnel, driving massive results without constantly increasing spend. If you’re ready to stop just throwing money at ads and start getting real results with less, this is a must-watch.

    In This Episode:

    - Case study: scaling from $1,300 to $393K/month

    - Executing the nCAC reducer framework

    - Implementing the creative strategy framework

    - Results from Meta, Google, and Data Suite


    Mentioned in the Episode:

    Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda Nov 18, 2025
    Show notes

    John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results.

    If you’ve ever paused an ad because it “spent too much,” or you’re still clinging to last-click thinking, John’s proven strategy will change how you build campaigns. We break down what’s working right now and why creative is the new lever that drives everything else in Meta ads.

    In This Episode:

    - Introduction: Meta’s creative diversification strategy

    - Case study: Fixing tracking with first-click & CAPI

    - Ad performance after creative iterations

    - How Meta optimizes ad delivery & CPA

    - Why understanding Meta’s attribution model is critical

    - Results, reflections, and conclusion



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf


    Connect with John Moran:

    • LinkedIn: https://www.linkedin.com/in/johnmorangads


    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/

    Mentioned in this episode:

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/

    https://perpetualtraffic.com/advertise-with-us/


    The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2) Nov 14, 2025
    Show notes

    Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

    Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

    AI is not a buzzword. It is not a passing trend. It’s the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it’s already transforming the way we run ads, create content, and optimize our campaigns.


    We break down some mind-blowing stats, including Google’s projected $93 billion investment in AI this year and Meta’s massive $81 billion spend. We discuss the changes we’ve already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive.


    If you’re not using AI to enhance your marketing efforts, now’s the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don’t want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient.


    In This Episode:

    - The massive AI investments from big tech companies

    - Amazon’s investment and earnings from AWS

    - Applying AI innovation to marketing

    - Simple steps to start using AI today


    Mentioned in the Episode:

    Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda



    Listen to This Episode on Your Favorite Podcast Channel:

    Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491


    Follow and listen on Spotify:

    https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK


    Subscribe and watch on YouTube:

    https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


    We Appreciate Your Support!

    Visit our website: https://perpetualtraffic.com/

    Follow us on X: https://x.com/perpetualtraf



    Connect with Ralph Burns:

    • LinkedIn - https://www.linkedin.com/in/ralphburns
    • Instagram - https://www.instagram.com/ralphhburns/
    • Hire Tier11 - https://www.tiereleven.com/apply-now


    Connect with Lauren Petrullo:

    • Instagram - https://www.instagram.com/laurenepetrullo/
    • LinkedIn - https://www.linkedin.com/in/laurenpetrullo
    • Consult Mongoose Media - https://mongoosemedia.us/


    Mentioned in this episode:

    https://www.activecampaign.com/

    https://perpetualtraffic.com/advertise-with-us/

    https://www.NEXTInsurance.com/perpetual

    www.AdRoll.com/PT


    Previous 1 4 5 6 7 8 51 Next

    Related Podcasts

    How I Built This with Guy Raz

    1

    How I Built This with Guy Raz Business
    Planet Money

    2

    Planet Money Business
    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters

    3

    Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters Business
    BiggerPockets Real Estate Podcast

    4

    BiggerPockets Real Estate Podcast Business
    The Smart Passive Income Online Business and Blogging Podcast

    5

    The Smart Passive Income Online Business and Blogging Podcast Business
    A Thousand Natural Shocks With Gabe S. Dunn

    6

    A Thousand Natural Shocks With Gabe S. Dunn Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights