Path for Growth

Latest Episodes:

Two Paths for Growth Aug 13, 2024

Show notes

Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.com

Growth for growth’s sake is not enough. If you want to build a healthy business, it matters how you approach that growth. In this episode, Alex breaks down the difference between toxic growth — which is frenzied, frantic, and fearful — and healthy growth — which is centered, stable, and strong. He explains why your approach to growth matters so much for the health of your business, and shares practical examples of what healthy growth actually looks like.

Episode Recap:

The way you grow makes all the difference for the health of your business (1:13)
Consistent, healthy growth requires commitment (4:05)
Toxic growth is emotion, problem, and reaction driven. Healthy growth is priority, plan and process driven. (5:50)
Toxic growth is plagued by comparison. Healthy growth is preoccupied with commitments. (8:23)
Toxic leaders are distracted. Healthy leaders are present. (11:22)
Toxic growth is uneasy with the person you’re becoming. Healthy growth likes the person you’re becoming. (15:29)
Toxic growth is frustrated with what the business is becoming. Healthy growth likes what the business is becoming. (18:52)
Toxic leaders obsess over the destination. Healthy growth enjoys the process. (21:30)
Toxic growth is haunted by never enough. Healthy growth is humbled by never enough. (25:32)
Toxic leaders are surrounded by followers. Healthy leaders are surrounded by other leaders. (29:42)
You have the opportunity to choose healthy growth every day (32:02)

Resources:

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

7-Step Framework to Level Up Your Marketing with Trey Sheneman Aug 06, 2024

Show notes

If you want to see your business level up its marketing efforts, you need to understand where you stand today. In this episode, Trey Sheneman returns to the podcast to discuss his 7-step Compass Framework for auditing your brand and casting a strategic vision for the future. He breaks down each step of the framework, which will help you ensure you have the people, messaging, and customer experience you need to communicate and deliver on your value.

Episode Recap:

Today Trey Sheneman is sharing his 7-part framework for leveling up your marketing (0:01:24)
What is the Compass Framework, and why does it matter? (0:05:32)
1. Competitive Set Analysis: Where are others missing the mark? (0:11:27)
2. Online Experience: What is the end-to-end customer experience? (0:20:39)
3. Messaging (and Positioning) Review: Are we effectively communicating the benefits? (0:27:55)
4. Personnel Review: Who is going to execute the vision? (0:35:02)
5. Avatar Profiling: Who are we trying to reach, and how? (0:44:05)
6. SWOT Analysis by Channel: How is our current marketing serving us? (0:48:48)
7. Strategic Plan: What is your “how by when” and your “what by who?” (0:51:03)
What got you here won’t get you to where you want to go (0:54:50)
How to engage with Trey (1:00:53)

Resources:

Herald Website

Connect with Trey on LinkedIn

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

10 Guiding Principles for Challenging Times Jul 30, 2024

Show notes

Transitions and challenges can create opportunities for enormous growth. But that kind of leveling up won’t happen accidentally; it requires intentional, visionary leadership. In this episode, Alex shares 10 guiding principles for challenging times. He explains how these principles are helping him navigate a period of transition and shares practical insights for implementing these principles in your own business.

Episode Recap:

Transitions are challenging, but they’re also an opportunity to level up (1:18)
In this episode we’ll walk through 10 guiding principles for challenging times (3:23)
1. When in doubt, go to where the people are (4:27)
2. The best you can do is the best you can do (6:42)
3. Never underestimate the power of sweat (8:33)
4. “What will this look like?” is secondary, “What is right?” is primary (10:40)
5. Simplified priorities help navigate complex situations (12:55)
6. People are capable of remarkable things when their back is against the wall (15:55)
7. You can’t have leadership without relationship (18:16)
8. People don’t rally around facts, they rally around vision (20:23)
9. Fear suffocates creativity and crushes influence (22:21)
10. Complainers look downward, narcissists gaze inward, leaders put their eyes upward, outward, and forward (25:58)

Resources:

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Get Your Operations in Order Jul 23, 2024

Show notes

Is your business struggling with inconsistent outputs? Or do you find that you’re lacking the documentation and processes you need to maintain quality as you grow? It’s time to operationalize! In this episode, Alex shares 6 common signs that your business needs to focus on getting its operations in order. He then walks through a proven, four-step process for operationalizing a business, no matter its stage or size.

Episode Recap:

Here are 6 signs you need to operationalize your business (0:58)
It takes more time to create less value for customers (7:05)
Operationalizing makes excellence predictable and repeatable (8:06)
Don’t forget: Simplicity scales (13:58)
1. Standardize: Clarify benchmarks for success (16:04)
2. Document: Store success statements and processes in a clear, accessible manner (19:48)
3. Evaluate: Establish a rhythm for comparing performance to the standard (23:03)
4. Improve: Create a system for never-ending improvement on the process and success statements (27:28)

Resources:

How to Operationalize Your Business Guide

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Navigating Outside Investors, Leveling Up Your Leadership, and Tackling the Smartphone Habit with Aro CEO Heath Wilson Jul 16, 2024

Show notes

Heath Wilson understands how challenging it can be to save intentional time for family while building a company. So, after exiting the company he’d worked on for 18 years, he decided to launch Aro, a product designed to help families reduce their screen time and spend more time together. In this episode, Heath joins Alex to talk about the lessons he learned while growing his first company, from becoming a better leader to managing outside investors to knowing when it’s time to exit. Then, they talk about the way screen time is getting in the way of relationships, and Heath explains how Aro is tackling this problem head on.

Episode Recap:

Today we’re talking with Heath Wilson, founder and CEO of Aro (0:00:54)
Can you tell us how you became an entrepreneur? (0:02:02)
What steps should a new entrepreneur take when they see an opportunity? (0:10:05)
How do you hold onto your vision in the midst of outside expectations? (0:15:54)
What did it look like to level up your leadership as the business grew? (0:22:42)
How do you stay committed to learning? (0:35:16)
What was it like to exit a company you’d worked on for 18 years? (0:39:46)
Why did you decide to start Aro, and what problem does it solve? (0:47:18)
Can you share some success stories you’ve heard from Aro users? (0:58:37)
What does it look like to take the lead and be proactive about phone use? (1:08:45)

Helpful Links and Resources

“Atomic Habits” by James Clear

Jonathan Haidt on the Joe Rogan podcast

Aro Website

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

What Do You Do When Your Business Stalls Out? Jul 09, 2024

Show notes

In a market that’s constantly changing, you may find that what worked for you in the past no longer works today. So, what do you do when you realize your business has stalled? In this episode, Alex walks through a series of areas to focus on if you feel like your business is in a rut. From evaluating yourself, to evaluating your team, to casting a vision for the future, he lays out the most important questions you can ask to understand where your business is today and start moving forward into the future.

Continuing to do the same thing won’t always get you the same results (0:58)
When your business stalls out, look ahead (4:44)
Ask yourself these questions to understand where you are right now (10:05)
Are you asking your business to satisfy something it was never meant to satisfy? (11:55)
Do you believe that where you are going is worth it and possible? (17:14)
What are things you’re doing and not doing that are contributing to stagnation? (20:32)
Where are you getting in your own way? (22:22)
Do you know what it looks like to lead at a higher level than you are now? (24:55)
Ask these four questions to evaluate your team (26:48)
If your business is stalled, think strategically about the problem you’re solving (34:59)
Are your current customers pleased with the value you’re providing them? (37:09)
What is lacking in your marketing and messaging? (38:17)
What are we lacking systematically that’s failing to convert prospects into customers? (41:35)

Resources:

How to Do Sales Properly - Part 1

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

5 Leadership Lessons from 25 Years of Business with Rusty Fulling Jul 02, 2024

Show notes

Experience is often the best teacher when it comes to leadership, and today, Rusty Fulling is sharing the top 5 lessons he’s learned through his 25 years of business ownership. Rusty is the founder and CEO of Fulling Management and Accounting, a company helping business owners access financial clarity and peace of mind. He talks with Alex about five key insights for leaders and explains what each of them has looked like in practice in his business. You won’t want to miss this one!

Today Rusty Fulling is sharing 5 lessons he’s learned in 25 years of business (0:45)
How did you get started as a business owner? (3:09)
1. Be intentional: Take the time to define who you are and what you believe (6:56)
What does it look like to find your leadership voice? (12:45)
2. Be patient: Consistent deposits will start to earn interest (17:07)
What advice can you share for someone who struggles with patience? (21:25)
3. Be a difference maker: It’s not just about the balance sheet (22:45)
Why are service projects important for your team? (28:09)
How have you developed a healthy pace? (30:27)
4. Be a lifelong learner: Significance matters more than success (35:05)
What are you learning right now? (42:53)
5. Be still: Listen and seek clarity and counsel (44:40)
How do you help leaders steward their businesses’ resources? (49:41)

Helpful Links and Resources

Global Leadership Podcast

The Way I Heard it Podcast

“Scarcity Brain” by Michael Easter

“Hidden Potential” by Adam Grant

Fulling Management and Accounting

Rusty Fulling website

Connect with Rusty on LinkedIn

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Back to the Basics: 3 Foundational Questions for Leaders Jun 25, 2024

Show notes

Don’t let yourself get so caught up in running your business that you forget about the foundations of good leadership. In this episode, Alex takes us back to the basics by answering three important questions: Who is a leader? What is leadership? And what makes a good leader? He explains why these foundational questions are so important to examine and shares insights that will apply to any leader, no matter what role you’re in or how many people are depending on you.

It’s easy to get distracted by complexity, but don’t forget the basics (1:03)
Who is a leader? If someone depends on you, then you are a leader (2:52)
What is leadership? Leadership is taking people from here to there (7:07)
You can’t just look at where you’re going, you have to define where you are (10:11)
Leadership is catching, casting, and coaching a vision (16:57)
What makes a leader good? Leadership is defined by our why, where, and way (22:19)

Resources:

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

Training and Developing Leaders with Josh Etress Jun 18, 2024

Show notes

The process you follow in a new hire’s first 30 days can have a dramatic impact on their success as an employee and a leader. This belief inspired Anchor Investments COO Josh Etress to develop 100x Leadership, a framework he uses for intentional onboarding. In this episode, Josh shares his 5 foundations for developing managers and talks through the process he uses with each new employee. He also explains why the first week and the first 30 days are so important and offers insights that will apply to any industry. If you haven’t already, make sure to listen to part 1 of Alex’s conversation with Josh about all things LinkedIn!

Today we’re continuing our conversation with Josh Etress about 100x leadership (0:58)
What is 100x leadership, and why does it matter? (1:44)
How do you teach new hires what to expect from your company? (4:23)
Make sure even the most obvious expectations are spoken (8:57)
Start small, then expand the box (12:57)
How has your ministry experience impacted your leadership? (17:11)
5 foundations for developing managers (18:37)
How did you narrow in on the 5 foundations? (21:46)

Helpful Links and Resources

Follow Josh on LinkedIn

Mission Hotels

Anchor Investments

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

A LinkedIn Playbook for Leaders with Josh Etress Jun 11, 2024

Show notes

Have you ever considered how LinkedIn can elevate your impact? In this episode, Alex talks with Josh Etress, COO of Anchor Investments and a leader who’s excelled at sharing quality, insightful content on LinkedIn. Josh shares his top advice for staying consistent on LinkedIn, using frameworks to make posting more efficient, and building habits and boundaries around your relationship with the platform. Make sure to follow the podcast so you don’t miss part 2 of the conversation with Josh!

Today we’re talking with Josh Etress, COO of Anchor Investments and LinkedIn aficionado (1:05)
When and why did you start engaging with LinkedIn? (5:25)
The value of LinkedIn: Wisdom, growth, talent attraction, reach (11:37)
How do you stay consistent on LinkedIn? (15:47)
When should a leader be on LinkedIn? (20:52)
What rhythm will help create results on LinkedIn? (26:46)
Can you share an example of a LinkedIn framework? (33:47)
What habits help you manage messages and comments? (43:21)
What pitfalls should leaders avoid? (48:41)
Where to learn more from Josh (55:44)

Helpful Links and Resources

“Steal Like an Artist” by Austin Kleon

LinkedIn “Exchange” Post

Follow Josh on LinkedIn

LinkedIn Accounts Josh Recommends:

Mission Hotels

Anchor Investments

Try Path for Growth 1on1 Coaching Free for 14 Days

Download the Free Reading Guide

Connect with our Founder Alex Judd on LinkedIn and Instagram

Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com

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