On the X

Latest Episodes:

What Relaunching a Brand Really Looks Like: TRX’s Journey Aug 12, 2025

Show notes

On today’s episode, Chris sits down with Randy Hetrick, former Navy SEAL and founder of TRX, and Jack Daly, CEO of TRX. They discuss Randy’s transition from military service to creating the TRX suspension trainer and the brand’s relaunch focused on digital content, trainer education, and community engagement. They cover the challenges of growing and maintaining the TRX brand and share insights from their entrepreneurial experience.

Learn more about TRX and its fitness community: https://www.trxtraining.com/

On the X is an IRONCLAD Original

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

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Instagram:

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How Sorinex Grew from a Family Business to a Leader in Strength Training and Performance Culture (with Bert Sorin) Aug 05, 2025

Show notes

On this episode, Chris Irwin sits down with Bert Sorin, former Division I All-American track and field athlete and President of Sorinex, to talk about the evolution of the family-run company that helped shape the modern strength equipment industry.

Bert shares how his father, Richard Sorin, founded Sorenex with a focus on innovation and community, and how Bert’s athletic background and leadership pushed the company to new heights. They discuss the challenges of building a business, the impact of patented designs, and Sorinex’s ongoing mission to serve universities, pro teams, and the military.

On the X is an IRONCLAD Original

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Mechanix Wear is proud to offer an exclusive 15% discount through the ID.me program to military, veterans and first responders. Click on the ID.me button in your shopping cart and follow the steps to verify your eligibility.

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The Emotional Spectrum as a Key to Mental Fitness | Mind Matters Ep. 1 Jul 30, 2025

Show notes

In this episode of Mind Matters, a mental health-focused series within On the X, Chris Irwin talks with Jeff Wiedenhofer—a retired Navy helicopter pilot, former Broadway musician, and current readjustment counselor at the VA. They discuss emotional fitness, the impact of emotional suppression, and the importance of expanding the emotional spectrum. Jeff shares his experiences from military service and counseling, offering insights on emotional awareness, intuition, and strategies for personal growth.

On the X is an IRONCLAD Original.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Mastering Happiness: How Time Management Unlocks Life Satisfaction (with Cassie Holmes) Jul 22, 2025

Show notes

On today's episode, Chris talks with Dr. Cassie Holmes, a professor at UCLA Anderson School of Management and author of Happier Hour. Cassie shares her research on the science of happiness and explains how managing time effectively can improve life satisfaction.

They discuss the concept of time poverty, why both too little and too much discretionary time can impact happiness, and how meaningful activities and mindfulness contribute to lasting joy. Cassie also offers practical strategies for reclaiming time and designing an ideal week to boost fulfillment.

On the X is an IRONCLAD Original.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Best of On the X: What Makes a Great Leader Jul 15, 2025

Show notes

On this special compilation episode of On the X, Chris revisits moments from past conversations with four standout thinkers—Simon Sinek, Jocko Willink, Jason Jaggard, and Brian Gottlieb—to answer one timeless question: What is the most important trait of a leader? From courage to humility, nobility to authenticity, each guest offers a unique lens shaped by deep experience in leadership, personal growth, and high-stakes decision-making.

On the X is an IRONCLAD Original.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Reducing Burnout Through Better Hiring: Dan Martell on Building Healthy, Scalable Companies Jul 08, 2025

Show notes

On today's episode, Chris Irwin speaks with entrepreneur and author Dan Martell about his personal and professional journey. Martell shares how early life challenges, including time in prison, shaped his path toward entrepreneurship. He discusses discovering coding, building multiple businesses, and developing the strategies outlined in his book Buy Back Your Time.

The conversation covers time management, delegation through the “buyback loop,” and hiring practices that prioritize character. Martell also addresses the mental health challenges faced by entrepreneurs and the importance of creating systems that support both business growth and personal well-being.

To purchase Dan's book: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X

On the X is an IRONCLAD Original.

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More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Exploring the Emotional Challenges Men Face—and How to Address Them (with Connor Beaton) Jul 01, 2025

Show notes

On today’s episode of On the X, Chris Irwin sits down with Connor Beaton—founder of ManTalks, men’s work leader, and author of Men’s Work: A Practical Guide to Face Your Darkness, End Self-Sabotage, and Find Freedom. Together, they delve into the emotional challenges many men face but rarely talk about.

From unprocessed childhood trauma to the ways society teaches men to suppress anger and fear, Connor offers a roadmap for how to confront the shadow self, build emotional resilience, and lead a life rooted in purpose and connection.

Learn more about Connor’s work at www.connorbeaton.com and follow him on Instagram @mantalks.

On the X is an IRONCLAD Original

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Surrounded by Idiots in the Workplace? Thomas Erikson on Matching Personality with Role Jun 24, 2025

Show notes

On today's episode, Chris sits down with behavioral expert and bestselling author Thomas Erikson to explore the DISC personality model and its practical impact on communication, leadership, and relationships. Erikson shares the origins of the model, explains how his book Surrounded by Idiots became a global phenomenon, and unpacks how color-coded personality types can shape team dynamics, job fit, and personal growth. The conversation also dives into the nature vs. nurture debate, the emotional toll of burnout, and why understanding both yourself and others is key to meaningful connection and transformation.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

On the X is an IRONCLAD Original

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Other Significant Others: Rethinking Friendship, Love, and Modern Relationships (with Rhaina Cohen) Jun 17, 2025

Show notes

On this episode of On the X, Chris sits down with journalist and author Rhaina Cohen to explore the often-overlooked power of friendship and its role in shaping meaningful, fulfilling lives. Drawing from her book The Other Significant Others, Rhaina challenges traditional ideas about romance, marriage, and emotional support. Together, they unpack the cultural and historical expectations placed on romantic partnerships, the gendered differences in how friendships are experienced, and the societal blind spots around adult emotional connection. From the impact of technology to the pressures of monogamy, this conversation invites listeners to rethink what it means to build a deeply connected life—and why friendship may be the most undervalued relationship of all.

To purchase Rhaina's book The Other Significant Others, visit: https://www.amazon.com/Other-Significant-Others-Reimagining-Friendship/dp/1250280915

On the X is an IRONCLAD Original.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

The All Blacks Rugby Ethos: How the World’s Top Team Builds Leaders, Not Egos (with James Kerr) Jun 10, 2025

Show notes

On today’s episode, Chris Irwin speaks with James Kerr, author of Legacy, about the leadership principles behind the New Zealand All Blacks rugby team. They discuss the role of character, humility, and service in building a strong team culture, the integration of Maori values, and how cultural heritage shapes leadership. The conversation also explores how teams identify and manage negative influences, the importance of adaptation in a changing world, and how true leadership is defined by the legacy left behind.

On the X is an IRONCLAD Original.

More about The Navy SEAL Foundation: ⁠⁠⁠

https://www.navysealfoundation.org/⁠⁠⁠

Instagram:

⁠⁠https://www.instagram.com/navysealfoundation/⁠⁠

⁠⁠⁠https://www.instagram.com/thisisironclad

SPONSORS:

On the X is presented by Mechanix Wear: https://www.mechanix.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices