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On the Record by Leadpages — Business
On the Record by Leadpages

Welcome to “On the Record,” the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn’t shy away from taking an unpopular stance. We’re disruptors and we don’t apologize for it. Along the way, we’ll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.

Latest Episodes:

S2 Ep12: Webinars On-Demand (Navigating the Netflix Phenomenon) | Beth Varela Aug 10, 2017

Show notes

Beth Varela closes this season sharing her wisdom of pre-recorded webinars to engage interested prospects that don't usually register... using automation tools, you can pre-record purposeful webinars that create a sense of urgency and offer great value.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep11: Take Your Webinar Content Further | Bob Jenkins Aug 10, 2017

Show notes

Bob is on to share his wisdom about making the most of the time you put into your webinars by repurposing content. Since you already generated golden content, you should use it in other marketing channels too… and Bob will tell you how.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep10: Testing and Tweaking Your Webinar (It's Different Than Your Website) | Tim Paige Aug 10, 2017

Show notes

Tim Paige is solo, sharing his expertise (of hosting over 750 live webinars) of how and when to split test content and try new things on your webinar.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep9: The Ads that Get Prospects to Your Webinar | Zach Grove Aug 10, 2017

Show notes

We’re on with Zach Grove to talk about our paid social traffic strategy that gets webinar registration ads in front of people who are going to buy.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep8: Growing Revenue from Replays | Bob Jenkins Aug 10, 2017

Show notes

Bob Jenkins is back to disclose the powerful strategy that tripled revenue from replays. He's already emphasized the high-converting power of live webinars... but listen to these tips, because 60-75% of people simply won't show up when you're live.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep7: How to Tailor Conversations that Drive Webinar Engagement (and Revenue) | Chuck Dolce Aug 10, 2017

Show notes

We’re back with content-writer-extraordinaire, Chuck Dolce, about having conversations with prospects based on the actions they’ve taken rather than a one-size-fits-all email flurry.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep6: Automation that is Easy and Engaging | Haley Neve Aug 10, 2017

Show notes

A glimpse into the world of marketing automation and how we use Drip to automate pre-webinar outreach and post-webinar follow-up… in a highly personalized manner.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep5: Crafting Email Copy that Drives Attendance | Chuck Dolce Aug 10, 2017

Show notes

Webinar registrants opt-in because they want to hear what you have to say… So, Chuck Dolce is here with an engaging email series that gets them to actually show up.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep4: Everything You Need to Know about Creating Landing Pages that Increase Webinar Attendance | Bob Jenkins Aug 10, 2017

Show notes

Because webinar attendance drastically reduces the sales cycle and increases conversion, Bob Jenkins is back with inside information on how the Tiger Team revamped the webinar registration landing page to drive registration AND attendance.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

S2 Ep3: Webinar Offers that Increase Conversion | Clay Collins Aug 10, 2017

Show notes

Leadpages co-founder, Clay Collins, enlightens us on positioning offers - the ultimate strategy that drives 30-60% conversion rates from our webinars.

To see this complete webinar strategy in action, text LEADPAGESLIVE to 33444 or go to LeadpagesLive.com.

Transcripts available at ConversionCast.com

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