On the Record by Leadpages

Latest Episodes:

How Top Marketers are Winning with Personalization Aug 12, 2025

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In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of creating truly personal customer experiences. We break down why personalization often stops at the basics, how enriched data and AI can help us deliver relevance at scale, and why speed, adaptability, and even a little imperfection matter. It’s a lively, music-meets-marketing conversation that challenges us to move beyond buzzwords and into the future of meaningful connection.

Chatbots vs Agents: Who Converts More? Jul 29, 2025

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In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead agents go beyond static FAQs, actively engaging, qualifying, and converting leads in real time. Alongside this conversation, we draw a surprising parallel to Björk’s Homogenic—an album that blends synthetic beats with organic emotion, much like how AI is reshaping the customer experience. From UX design breakthroughs to metrics that matter, we unpack what makes today’s lead agents a performance-driven upgrade, and why marketers should rethink the “don’t distract from the CTA” myth once and for all.

Vulnerability Isn't Weakness It's a Trust-Building Superpower Jul 15, 2025

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In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni Mitchell’s Blue, we dive into how authenticity builds trust, how brands can use honest storytelling to deepen relationships, and why embracing imperfection can unlock creativity and connection. From impactful campaign work with Red Wing Shoes to lessons on leadership and AI, this conversation is a powerful reminder that the most human brands often make the biggest impact.

How to Leverage AI to 5x Your Impact Jul 01, 2025

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Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing strategies faster.

The New Age of Analytics: How AI is Driving Smarter Business Decisions Jun 17, 2025

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In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales teams & even where we see data and analytics heading in the future.

Big Business Marketing for your SMB: Unlocking Potential Jun 03, 2025

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In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven marketing, AI tools, and customer-centric strategies—drawing parallels to Radiohead’s revolutionary direct-to-fan release of In Rainbows. With insights from Fortune 500 marketing, nonprofit leadership, and SMB innovation, this conversation offers actionable tips for marketers navigating B2B and B2C transitions, leveraging digital advertising, and building authentic brand experiences that resonate and convert.

Building a Marketing Agency with Staying Power May 20, 2025

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How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client relationships—including the meteoric rise of Gray Duck Spirits—Ryan shares hard-earned insights into client retention, conversion rate optimization (CRO), and staying agile in the age of AI and automation. We also draw inspiration from Animal Collective’s groundbreaking album Merriweather Post Pavilion, examining how the band’s experimental production, bold sonic identity, and collaborative spirit mirror the mindset needed to build a resilient, innovative agency that stands the test of time.

More Data, More Revenue: The Secret to Smarter Lead Generation May 06, 2025

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In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmentation, personalization, and firmographic insights can unlock better leads, higher conversion rates, and scalable growth—even for small businesses.

From Leads to Raving Fans: Creating Brand Evangelists Apr 08, 2025

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What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-release of “Red (Taylor’s Version)” to the customer experience strategies of brands like Chewy and Delta, we break down the tactics that help businesses build loyalty, create memorable first impressions, and scale authentic customer relationships. If you’re looking to improve your brand strategy, stand out in a crowded market, or create lasting impact with your audience, this conversation is full of insights you won’t want to miss.

How We Added 100K in MRR in Just 1 Month Mar 25, 2025

Show notes

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we break down the real-world tactics that helped us achieve rapid SaaS growth—while drawing surprising inspiration from Wilco’s Yankee Hotel Foxtrot. If you’re scaling a SaaS startup, rethinking your pricing model, or trying to grow MRR fast, this behind-the-scenes look at how we made it happen is packed with insights for product-led growth, revenue operations, and customer retention strategy.

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