On the Record by Leadpages

Latest Episodes:

Leadpages Podcast Update: ConversionCast Becomes The Lead Generation Mar 04, 2019

Show notes

The Leadpages podcast, ConversionCast has a new name, format, and host.
You can find the best of ConversionCast at https://www.leadpages.net/ccarchive
Going forward, enjoy fresh episodes of The Lead Generation, hosted by Bob Sparkins, the Lead Evangelist at Leadpages.
We're showcasing the real inspiring journeys taken by the entrepreneurs of our Leadpages community. We call this community The Lead Generation. In our brand new episodes, we’re bringing you conversations with today’s entrepreneurs and side-hustlers willing to tell the truth about what it takes to be your own boss, and how making a transformative impact on the lives of our customers is just as important as padding the revenue at the bottom line. Coming up in our first episode is the fascinating growth story of Pat Flynn, who turned a pink slip into a remarkable business. So join us for this next chapter of the Leadpages podcast. Subscribe to the show in your favorite podcast app. You can expect new episodes to come out weekly, with show notes and transcripts on the Leadpages blog. For now, head on over to https://www.leadpages.net/podcast to see what’s coming up on The Lead Generation.

Why Did I Buy? Sep 08, 2017

Show notes

Todays episode we answer the question: "Why did I buy?" and the journey that brought us to the decision to purchase. Also a taste for the latest in marketing news including a juicy new announcement from Clay Collins about the state of the Leadpages board of directors.

Check out converted.com for info on, quite simply, the best marketing conference you'll find anywhere.

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

Amy Porterfield's Facebook Live Fueled Product Launch Sep 01, 2017

Show notes

Our very own Bob The Teacher sat down with the one and only Amy Porterfield, from amyporterfield.com. Amy is an expert at teaching how to start and grow their businesses using Facebook, online courses, webinars, and more.

You can learn more about Amy, listen to her podcast, download her free cheat sheets, and just generally take advantage of all her valuable marketing knowledge by checking our her website at AmyPorterfield.com.

Also Mentioned: https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business Start a free trial of Leadpages now ➜ https://www.Leadpages.net Follow us https://www.facebook.com/Leadpages https://www.linkedin.com/company/lead... https://twitter.com/Leadpages https://plus.google.com/1078272476924...

ConversionCast: David Cancel and Clay Collins Aug 28, 2017

Show notes

This week we have a very special episode of ConversionCast, The Chairman of the Board for Leadpages and Drip Clay Collins talked with our newest member of that board, David Cancel, the CEO at Drift.

They discuss the big news of David joining our board, along with some insights into the future of Leadpages and Drip, best practices for growing companies, both ours and yours - plus there’s a whole lot more.

Also Mentioned:
Hypergrowth Conference
https://www.eventbrite.com/e/hypergrowth-tickets-33292850813?aff=driftblog
Promo Code: leadpages

https://blog.drift.com/leadpages-case-study/

Once Sentence Persuasion
https://www.amazon.com/One-Sentence-Persuasion-Course-Bidding-ebook/dp/B00AAF5GJK/ref=asap_bc?ie=UTF8

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Word of Mouth Marketing, Power of Story, and More... Aug 25, 2017

Show notes

This week on ConversionCast we’re talking about ways to use the power of story to truly build your business, the trend of ad services testing online to offline conversion data, and as well as some metrics on podcast advertising. Lastly, today’s roundtable is all about word of mouth marketing.

Do you and your business want to be featured on an upcoming episode of ConversionCast? Leave us a voicemail with your name, your website, and your hottest marketing tip at (612) 568-8732, and you might be featured on a future episode!

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

https://www.inc.com/ilya-pozin/bwhy-authentic-storytelling-should-be-your-marke.html

http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/

http://marketingland.com/facebook-tests-targeting-ads-people-visited-brands-brick-mortar-stores-221585/

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Marketing Mascots and Their Effect On Business and More... Aug 25, 2017

Show notes

Today’s episode of ConversionCast: digital marketing best practices being used by independent hotels, content driving B2B purchases, a roundtable conversation all about marketing mascots and their effect on a business, and last but certainly not least, the new Cheetos restaurant opening in New York City.

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

The Content Qualities That Most Influence B2B Purchasing Behavior:
https://goo.gl/Azzp39

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing
https://goo.gl/CDqEvW

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu
https://goo.gl/x4QFzy

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Split Testing Best Practices and More... Aug 25, 2017

Show notes

This week on ConversionCast we’re talking about Snapchat’s digital effect on physical traffic, takeaways from Amazon’s earnings report, Google’s continued growth, and a roundtable discussion about all the ins and outs of A/B testing, with how to best approach it - we’re bringing you all that and more on this episode of ConversionCast!

Anna's News Item:
https://www.saastr.com/dustin-moskovitz-asana-fast-growth-mindful-business-video-transcript

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Liz's News Item:
http://www.adweek.com/digital/heres-one-way-that-snap-plans-to-make-mobile-revenue-outside-of-its-own-advertising/

Bob's News Item:
https://www.fool.com/investing/2017/08/01/amazoncoms-4-big-areas-of-investment.aspx

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Influencer Marketing, Answers in Google Analytics, and Social Selling Aug 25, 2017

Show notes

In another brand new episode of ConversionCast, this week we talk about the content lessons we marketers can learn from podcasting, Google’s newest feature addition to their Analytics service, the troubles with influencer marketing, and more takeaways from this week in marketing news. Lastly, we’ll discuss the virtues and drawbacks of social selling, including who can do it, and when and how to sell on social.

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them)
https://goo.gl/ojqC6F

Why (Current) Influencer Marketing Doesn’t Work
https://goo.gl/4ZxHqm

Ask a question. Get answers in Google Analytics
https://goo.gl/L75fXD

Also Mentioned:

Converted Conference
https://www.converted.com/

To create high converting landing pages and to generate more leads and sales for your business
Start a free trial of Leadpages now ➜ https://www.Leadpages.net

Follow us
https://www.facebook.com/Leadpages
https://www.linkedin.com/company/leadpages
https://twitter.com/Leadpages
https://plus.google.com/107827247692490634261/posts

ConversionCast: Facebook VR Spaces, Amazon Prime Day, and Going Viral Aug 25, 2017

Show notes

In this week’s episode of the all new ConversionCast, our panel comes to you with latest and greatest in marketing news from around the world. We’ll be talking about the addition of Facebook’s new VR Spaces, the smashing success of Amazon’s Prime Day, and how to work their tactics into businesses of any size. Finally, we discuss the marketing “strategy” of going viral, and Josh, Liz, and Brandon weigh in on how to go viral, as well as whether or not we should even try to in the first place.

Click here to subscribe to ConversionCast and be sure you get the best in marketing news, tips, and advice from the team at Leadpages and Drip each week: https://goo.gl/vQ3pJw

This Week’s Marketing News:

Three Lessons From Amazon's One-Day Event:
https://goo.gl/cji4EA

Live from Facebook Spaces: A New Way to Share VR with Friends:
http://bit.ly/2tIQPdg

Custom Dynamic Email is giving marketers and readers what they want: hyper personalized messages:
https://goo.gl/vNLg4i

Also Mentioned:

MailChimp’s “MailShrimp” Viral Video Campaign:
https://www.youtube.com/watch?v=VZvDv2-Zy3I

Chuck Testa’s Ojai Valley Taxidermy Viral Video:
https://www.youtube.com/watch?v=LJP1DphOWPs

Bridge to ConversionCast 4.0 - What's on the Horizon Aug 18, 2017

Show notes

ConversionCast is taking a new shape, and this bridge episode reveals the details of what's next.

We take a trip down memory lane with the first 170+ episodes of the show, talk about what's next for Tim Paige, and introduce you to the new host of ConversionCast, Ryan Kopperud.

We also invite you to join the ConversionCast crew in Minneapolis for Converted.com—the third annual marketing conference from the Leadpages+Drip teams.

Future episodes of the show continue to appear at ConversionCast.com in a video-based, in-studio show, featuring marketing news, roundtable discussions, and periodic guests.

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