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    Business

    On the Brink with Andi Simon

    Are you navigating change—personally or professionally? On the Brink is your space for discovering new ways to see, feel, and think about your business, your work, and your life. Host Andi Simon, award-winning author, corporate anthropologist, and change expert, brings you inspiring conversations with entrepreneurs, innovators, and thought leaders who are reimagining what’s possible.

    Explore how purpose, reinvention, and a human-centered approach can guide you through transitions and help you thrive.

    New episodes weekly.

    Advertise
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    Latest Episodes:
    061: Melissa Greenwell—Gender-Balanced Leadership Doesn't Just Happen Feb 19, 2018
    Show notes

    You might know that gender imbalance is a problem at your company. You see the issues that arise from groupthink and a lack of diversity in viewpoints, communication styles and thought processes. Maybe you're uncomfortable with the conversation. Or you have no idea where to start. That's why you've got to hear my interview with Melissa Greenwell, author, EVP and COO of Finish Line, Inc., the athletic apparel company. Her ideas are spot-on for right now. Don't miss!

    Tackling the causes of gender imbalance and also the actions we can take to make a real difference

    As Melissa will tell you, for most of her nearly 30 years in corporate America, she has held senior leadership roles and has had a "seat at the table" surrounded by almost exclusively men.

    She spent her career partnering with executive teams to create talent strategies that support business objectives in organization design, performance and rewards, succession planning, leadership development and employee engagement. And she has seen firsthand how gender imbalance is causing company after company to lose money. She talks about all this and more in her new book, "Money on the Table: How to Increase Profits through Gender-Balanced Leadership." I urge you to pick up a copy.

    As well as being the right thing to do, corporations should really start to take a deep look at the financial impact of having women in leadership roles, as well as throughout their organization.

    The financial impact of women employees is quite compelling:

    • Firms with women in 15% or more of the jobs consistently outperformed those with fewer than 10%.*
    • Since 2005, publicly-traded companies with more than one woman on their board of directors have seen stock market returns that are 3.7% higherannuallythan those with no female representation.*
    • Firms with a higher proportion of women on the board or in top management positions had higher valuations, better returns on equity and higher payout ratios.*
    • Since 2009, companies with a 3-to-1 male-female management mix averaged annualized returns of nearly 23%. When one-third of the managers were women, average returns increased to more than 25%. When the numbers were balanced—a far smaller sample size—annualized returns exceeded 28%.*

    *Credit Suisse: The CS Gender 3000: Women In Senior Management

    In this episode, Melissa Greenwell and I discuss:

    • Why there continues to be a great imbalance in the workplace despite the fact that there are 7 million open jobs in the U.S. just starving for talent

    • What you and your company or organization can do to change this number

    • How to start the process and keep it going

    Resources mentioned in this episode:

    • Melissa's book: "Money on the Table"
    • Workshop: Changing Your Culture for Changing Times
    • Blog: Why Pay Parity Is Good For Business
    • Blog: How Women in Leadership Roles Can Finally Change The Workplace
    • My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here


    060: Katie Wilson—Passionate About Her Community and Running For Congress Feb 14, 2018
    Show notes

    I just had an amazing interview with Katie Wilson who is running as a Democrat for the House of Representatives, D-21, in the North Country of New York State. This a great time to know more about Katie and support her as she steps up to run for office. As she says it so well: "Right now we face an economy of hopelessness. The wealth gap and the divisiveness of our politics have never been so wide. Now is the time to come together and create a better future for our children. It's time for real leadership." And, it can start with Katie! Please listen, learn and support her.

    Katie was sitting at a committee meeting in Keene, NY one day when her community was struggling with who could run for Congress and represent the working people of the region with great energy, focus and purpose. This Upstate New York region lacks a host of modern-day services needed in order to thrive, from high-speed broadband services to childcare support for working parents. The farmers, families and small business owners work hard but are feeling forgotten.

    At the meeting, one thing was clear: the community needed a new representative. But who? In one unified moment, they all turned and pointed to Katie Wilson.

    As a small business owner, local community organizer and mother of two with deep North Country roots that go back generations, 33-year-old Katie is passionate about the ways far-reaching federal policies—like healthcare, education and economic development—impact the lives of North Country workers and families like her own.

    Katie grew up on a farm in Keene in Essex County, attended local public schools until 9th grade, and graduated high school at the National Sports Academy in Lake Placid. After studying business and entrepreneurship, Katie left college to take over management of her family's business—The Bark Eater Inn—in her early 20s, running the busy inn, catering business, wedding facility and stables. Years later, she opened her own business, The Adirondack Attic in Keene. She and her two children, Cooper (9) and Zinnia (7) live in Keene, where her kids attend public school.

    Katie's father, the legendary Olympian Joe-Pete Wilson, is widely known for helping create and launch the Nordic ski tourism industry in North America.

    In 2018, the average age of a member of Congress is 57 years old

    Of the 435 members of the House of Representatives, only a handful are Millennials. Over 75 million strong, they are now America's largest living generation, born between 1982 and 2002. They are very different from previous generations, with their own unique ideas, values and workplace attitudes, and they are virtually unrepresented in our federal government.

    Yet, by 2025, half the labor force and 25% of the U.S. population will be these 30-somethings, like Katie. They are both struggling with the culture created by the baby boomers and trying to create a new, more "sharing" society where their needs become the purpose of our government, not an afterthought. Most of them are paying off large student loans, not getting married, not buying homes and struggling to pay for childcare, as many of them, like Katie, are single parents.

    You can support Katie Wilson in her bid for Congress by making a donation at www.katiewilsonforcongress.com. To learn about the issues she is passionate about and fighting for, click here. For press coverage, click here. For events where you can get to know Katie in person, click here.

    In this episode, Katie Wilson and I discuss:

    • The challenges of working-class folks, especially in rural areas

    • The lack of federal support for their basic needs, such as the internet and medical care

    • How women are rising up to lead the way forward

    • The challenges the women candidates face and how they are pushing forward, not looking back and not worrying about the hurdles

    Resources mentioned in this episode:

    • Katie's website: www.katiewilsonforcongress.com
    • Katie's campaign video: "Born and Raised"
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here


    059: Kimberly Davis—Leading Change: Are You A Brave Leader? Feb 12, 2018
    Show notes

    In our Our The Brink podcasts, we focus on helping you make the changes that are essential for your growth, personally and professionally. Managing change requires you to become a brave leader. But how do you lead when those around you are watching to see if you succeed or fail? In this podcast, Kimberly Davis brilliantly helps us understand authentic leadership, how to find your courage, and how to trust your instincts to help others find the way forward. Don't miss it!

    A professional actress-turned-leadership educator and now an expert on authentic leadership, Kimberly specializes in helping people become their true selves. As she tells us: "While we may think we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give their best. But in a business world that's so competitive and uncertain, how to you connect with others more authentically to tap into their illusive want?"

    A TEDx speaker and highly sought-after presenter who captivates the hearts and minds of her audiences through her engaging yet intimate style, Kimberly shares her inspirational message of personal power, responsibility and impact with organizations across the world, most notably, "OnStage Leadership."

    Additionally, Kimberly teaches "Authentic Influence and Executive Presence" at Southern Methodist University's Cox School of Business Executive Leadership Program, participates in the Women's Initiative Fellowship program (empowering female leaders from North Africa and the Middle East) at the Bush Institute, and is a key speaker for the National Hispanic Corporate Council Corporate Executive Development Program.

    To learn more about "what it means to be brave," I urge you to pick up Kimberly's new book, "Brave Leadership: Unleash Your Most Confident, Authentic, and Powerful Self to Get the Results You Need" (endorsed by Daniel Pink!).

    In this episode, Kimberly Davis and I discuss:

    • How to redefine what it means to be brave

    • How to be brave yourself, at work and in life

    • Why you should democratize the brave leadership conversation

    • What gets in our way of being brave

    • Some personal insights into how Kimberly became brave, then wrote about being brave and yet still struggles with it herself

    Resources mentioned in this episode:

    • Kimberly's book: "Brave Leadership: Unleash Your Most Confident, Authentic, and Powerful Self to Get the Results You Need"
    • Podcast: Dudley Slater—Fusion Leadership
    • Blog: How Women in Leadership Roles Can Finally Change The Workplace
    • Blog: Demonstrate Leadership Through Emotional Self-Regulation And Maturity
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    Download the 1-page synopsis of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights" here


    058: Kelly Platt—A Personal Journey of a Successful Business Leader Feb 05, 2018
    Show notes

    We often think we are two people—one at work and one at home. But as Kelly Platt tells us in this terrific podcast, "You are who you are." And I agree. Your business career and your personal journey are always closely connected. Yes, you can change—Kelly started out in the Midwest Rust Belt without a high school degree working in factories and went on to become a highly successful entrepreneur—but at your core, you are still you. Don't miss her inspiring story!

    Today, Kelly has come a long way. And like so many others I have interviewed for On The Brink, she became successful because she understood and delivered on unmet needs. Like Debra Zambito whom I also interviewed recently, Kelly had mentors who encouraged her to try things, change company culture and transform the way her profession was viewed. Now, she helps other business leaders grow and prosper as well.

    As owner and managing principal of INSIDE Public Accounting, a partner in The Platt Group and a co-founder of AccountingWEB.com, Kelly has worked in the accounting industry since 1994. She currently directs all aspects of INSIDE Public Accounting's Annual Survey and Analysis of Firms, one of the nation's largest benchmarking surveys and reports. She is managing editor of the INSIDE Public Accounting newsletter, which provides leaders of CPA firms with insights into best practices and trends, and she recently launched The PRIME Symposium, an annual two-day event focusing on the best practices of the INSIDE Public Accounting Best of the Best firms.

    Before rising to the top of the accounting world, Kelly held an array of non-corporate jobs, including forklift driver, factory line worker, janitor, HR assistant and executive assistant to the managing partner/COO at a top 100 accounting firm. In the mid-1980s, she started her own small cleaning company. Kelly met her husband in Indianapolis in 1997 and they have worked together since 1999.

    In this episode, Kelly Platt and I discuss:

    • How women grow into leadership roles
    • Finding a passion for what you do and then doing it
    • What young women care about in the companies they work for
    • The jobs at the beginning of Kelly's career that led her to innovate, eventually creating the position she is in today
    • The struggles women face learning to lead without professional, female figures to follow
    • The challenges of partnerships
    • Planning for business succession

    Resources mentioned in this episode:

    • Podcast: Debra Zambito—Love Your Career, Never Stop Learning
    • Podcast: How Women Entrepreneurs Can Think Bigger, Build Sustainable Businesses, and Change the World
    • Blog: 3 Ways A Female CEO Built A Successful Business With A Culture of Collaboration
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    057: Ask Andi series—What's Hot and What's Not Feb 02, 2018
    Show notes

    As I go around the country doing workshops and keynote speeches and working with clients, I've begun to observe overall cultural changes that are going on, both in American society and across the world. So I thought today I would talk about a question I received recently about what do I see that's hot and what do I see that's not, and how these trends can help business leaders see, feel and think about their companies in new ways. A lot to learn here and react to. Enjoy!

    What I'd like to help you do is learn how to turn observations into innovations, like an anthropologist. Step out, look at your business with fresh eyes and begin to see what's happening out there so you can make needed adjustments before the trends go roaring past you and you're left behind. And as you're looking at the world and watching how things are being done now, get out of your little boxes and begin to think about bigger trends.

    Here's a quick synopsis of what's hot and what's not out in the trenches but to get the full story about what they mean for you and your business, listen to the full podcast.

    What's hot
    1. Gen Zs
    2. The gig economy
    3. Women business owners
    4. The sharing economy
    5. Travel
    6. Ride hailing platforms
    7. Autonomous vehicles
    8. E-commerce
    9. 3D printers
    10. Internet of Things
    11. Artificial intelligence and H&R Block with Watson
    12. Moving from a pipeline to a platform
    What's not
    1. Owning a house
    2. Millennials aren't getting married
    3. Malls and large retailer foot traffic
    What does this all mean for you? What's hot and what's not in your world?

    If you've got your head in the ground and playing ostrich, it's time to look around you because whatever you had yesterday isn't going to be here tomorrow the same way. You may really learn what's hot in your own world if you spend some time as an anthropologist, a corporate anthropologist, or consumer anthropologist.

    Go hang out. What do anthropologists do? We listen to people tell stories about how they solve problems or don't. We watch them actually use a product or buy something you sell, and observe what parts of the product they really use that's simple and easy and which parts they ignore altogether that you've overdesigned, or maybe not designed enough.

    Spend the day in the life of a customer. Listen and look for the gaps between what people do and what they say, what they think they're doing and what they're actually doing. Ask them what the pictures actually mean to them, and assume nothing.

    The old ways are going away and the new ways are not only on their way but in many cases, are here now.

    Things are changing. Are you? Get the full transcript of this Ask Andi episode here. In this episode, I discuss:
    • How each generation is now moving into the next stage of their lives, creating drastic changes in how we work, live and play
    • The merging gig economy, creating new ways to integrate life and work
    • The rise of women in the workplace which is changing the structure of companies
    • The lack of marriage in millennials which is changing the traditional family structure
    • How the popularity of Uber and Citi Bike are changing transportation
    • The emergence of robots, artificial intelligence and sensors
    • The way people shop today and how that is affecting brick-and-mortar retailers
    • The popularity of platforms rather than pipelines creating people-driven businesses
    Resources mentioned in this episode:
    • Anthropology Toolkit: Anthropology techniques to solve your business problems
    • Blog: 4 Great Ways to Become a More Innovative Company
    • Video: Culture Change: Demography is Destiny
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    056: Amy Bruske—A Guide for Sustaining Great Family Businesses Jan 29, 2018
    Show notes

    At SAMC, we know a lot about family firms and do a lot of work in this arena. Did you know that almost 80% of the businesses in the U.S. are owned and run by families? That's why we are thrilled to have Amy Bruske on our On the Brink podcast, an expert in helping family businesses thrive over time. Amy is a sought-after speaker for Fortune 500 companies, associations and entrepreneurial organizations in a variety of industries and I know you will learn a lot from her!

    A Principal and President of Kolbe Corp, which specializes in HR consulting and leadership development, she is one of only three Senior Master Consultants in the Kolbe Concept®, the authoritative theory for human instinct and performance. Together with Kathy Kolbe, Amy co-authored the book, "Business is Business: Reality Checks for Family-Owned Companies," called a "groundbreaking" guide for building and sustaining a successful family business. Amy is also Chairman of the Board for Kolbe's non-profit arm, The Center for Conative Abilities, that focuses on research for health and education initiatives.

    At Kolbe Corp, Amy's mission is to help people understand their own and each other's instinctive strengths and to use that understanding to improve their lives in the ways they care about most. The Kolbe A™ Index is the landmark product that is also the foundation of Kolbe Corp and Amy's book.

    In 2012, Amy was named the Small Business Owner of the Year by the Phoenix Chapter of the National Association of Women Business Owners (NAWBO). She is a committee chair for NAWBO's Board of Directors and a member of the Women Presidents' Organization, the International Women's Forum (Arizona chapter) and the Strategic Coach Program.

    Having mentored countless business leaders over the years, Amy is currently focused on formal mentorship programs for women business owners and is a community panel member for the Young Entrepreneurs' Academy.

    Although born in Argentina, Amy considers herself an Arizona native. She holds a Bachelor of Arts degree in Business Administration from Loyola Marymount University. Married to Jim Bruske, a retired professional baseball player now working in real estate, Amy has two very active children to keep her busy away from the office.

    In this episode, Amy Bruske I discuss:
    • How working with family members complicates the already daunting task of owning a business

    • The unique challenges family-owned business owners face

    • Why it's so critical to assess a potential family member's values before bringing them into the business

    • How to avoid bringing family member work relationships home

    • How to build a business on instinctive strengths

    • Advice for succession planning

    • How to empower the next generation to reach their potential

    • Important things to consider in order to gracefully leave a family-owned business

    Resources mentioned in this episode:
    • White Paper: Family Firms: Changing Times Demand A Culture Change

    • Blog: Owners Of Family Businesses Better Have A Good Succession Plan

    • Blog: Six Steps For A Successful Family Firm Succession Plan
    • My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"

    • Simon Associates Management Consultants website

    055: Richard Sheridan—Joy in the Workplace Jan 22, 2018
    Show notes

    I had the great pleasure of speaking with Richard Sheridan, Founder and CEO of Menlo Innovations, and two of his terrific teammates, Laura Elliot and Ryan Heisler. As you listen in on our conversation, you'll hear how you too can change your workplace so that it brings "Joy" to you, your clients and your team who all pull together to get the "job" done. Enjoy!

    During a difficult mid-career in the chaotic technology industry, the great visionary Richard Sheridan had an all-consuming thought: Things can be better. Much better. He knew he had to find a way. His search led him to literature and history, but especially to the Thomas Edison Center at Menlo Park in Edison, NJ, which served as his guide to create a workplace filled with camaraderie, human energy, creativity and productivity.

    Then in 2001, Rich and James Goebel co-founded Menlo Innovations to "end human suffering in the world as it relates to technology" by returning joy to one of the most unique endeavors undertaken by mankind: the invention of software. The entire staff works in open space, using two-person teams that shift every few weeks. The tone is one of great collaboration and communication, and creativity is abundant. Ryan's bestselling book, "Joy, Inc.: How We Built a Workplace People Love," detailing Menlo's joyful culture has been an international hit, demonstrating how hungry people are for this kind of message.

    To highlight their unique approach to custom software design—that delights users rather than frustrates them—Rich and James created High-tech Anthropology®, a process so unique that 4,000 people a year travel to Menlo's Ann Arbor, MI offices from around the world just to see how they do it. Many spend a week or more studying "The Menlo Way," being taught by "Menlonians" who love to share their experience and knowledge.

    Laura Elliott has worked as a High-Tech Anthropologist® at Menlo Innovations since 2012. Working on a broad range of projects, from diesel diagnostic tools to medical communication devices, she works side-by-side with users, keeping her both fascinated and humble. It was so exciting to talk with Laura about how she applies anthropological theory, methods and tools to whatever she's working on.

    Ryan Heisler represents the eclectic way Richard has built his team at Menlo. A software developer, he holds a bachelor's degree in Islamic and Middle Eastern Studies and worked in landscaping for several years before joining the company. Ryan credits Menlo's "pairing" culture for helping him grow his programming skills and ability to work with others.

    In this episode, Richard Sheridan and I discuss:
    • How Menlo Innovations is solving human problems with human logic
    • How to create a safe, open environment where teams can have honest discussions
    • Building a workplace community rather than a traditional hierarchy
    • Recognizing the individual nature of each person you serve
    • Focusing on how humans adapt so you can create the best experiences for your clients
    Resources mentioned in this episode:
    • Blog: Want To Change Your Organization? Make It Like An Exciting Play.
    • Blog: Why Change Is So Scary—And Why That Dooms Businesses To Fail
    • Richard's book: Joy, Inc.
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

    054: Jamie Candee—Leading Business And You To Success Jan 15, 2018
    Show notes

    Ever wonder how some business leaders can take a company forward, build its top and bottom line, and engage its employees and customers so everyone can do better, together? Meet Jamie Candee. I know Jamie from her time at Questar Assessment Instruments where she was a dynamite CEO, sustaining strong growth and building innovative customer and employee alignment. Now she is President and CEO of Edmentum, the leading provider of online learning solutions. Listen in as Jamie describes how she has intentionally built her teams to set them up for success, and how you can as well!

    Jamie joined Edmentum in 2005, beginning her career there in Human Resources. Over time, she worked her way through nearly every department within the organization—serving as Director, Sales and Service Effectiveness; Vice President, Product Development; Senior Vice President, Sales and Marketing; and Chief Revenue Officer, during her original tenure. All of these varied positions enabled Jamie to see the company from many dimensions, which is crucial if leaders want to understand their organization and see opportunities with fresh eyes.

    Jamie rejoined Edmentum in 2017, leading the organization's strategic vision and long-term growth plan as President, CEO and Board Director, bringing her successful record of accomplishment as an executive with extensive experience in education technology, private equity and policy.

    Jamie's breadth of experience has certainly paid off. In 2015, she was selected by Minnesota Business magazine as one of that year's (Real) Power 50, in 2017 by the Minneapolis/St. Paul Business Journal as a Titans of Technology honoree, and also in 2017, as an Ernst & Young Entrepreneur of the Year Finalist. Jamie sits on the board of directors for Project Success, a Minnesota-based education non-profit, and serves as an advisory board member for Bethel University's Department of Business and Economics.

    In this episode, Jamie Candee I discuss:
    • How Jamie used her passion for education to rethink the way children learn

    • The importance of getting a good look at the inside of your company from the outside

    • How observing women corporate leaders introduced Jamie to leadership

    • Generating results at the intersection of people and culture

    • Staying mission-driven by focusing on customers before data and algorithms

    • How women lead differently from men

    Resources mentioned in this episode:
    • Blog: How Women in Leadership Roles Can Finally Change The Workplace

    • Blog: The Secret's Out: The Amazing Things Successful Women Entrepreneurs Share
    • Blog: When It Comes To Corporate Culture, Are Men And Women All That Different?
    • My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"

    • Simon Associates Management Consultants website

    053: Andrew Sykes—The Secrets to Employee Habit Creation Jan 08, 2018
    Show notes

    You know how much I love to talk about culture and culture change in business. In this interview, I talk with Andrew Sykes about his approach to helping companies build better habits in their employees to achieve better business and personal results. I am fascinated by the way he has built an entire business helping companies create cultures that reinforce positive habits and eliminate destructive ones, and I know you will be too. He's awesome—be sure to take a listen!

    In some ways, our habits become the essence of who we are. In other ways they become the limitations that keep us from seeing things with fresh eyes. And in life, in our jobs, in our relationships, it's all about how we see things.

    Andrew empowers listeners to retake control of the design of their companies to ensure high employee engagement and performance through habit creation. He inspires teams to invest in their greatest competitive advantage: their people, and not just to talk about doing it.

    He has spent over a decade building workshops and consulting systems that help organizations by:

    • Researching which habits make a difference for people's health, happiness, security and performance
    • Curating a framework for habit change rooted in behavioral psychology and organizational design
    • Designing and deploying habit-based programs within companies of all shapes and sizes
    • Facilitating workshops for companies to build internal capacity for habit design
    You will love Andrew's ideas about bringing love back into the workplace by simply:
    • Being kind to someone during their first day on the job and showing them the ropes
    • Giving positive feedback to someone who reports to you, instead of being critical
    • Looking someone in the eye when you firmly shake their hand
    • Asking what customers really need and relentlessly delivering value to them
    • Actively listening to others and being generous with your time
    • Showing up passionately each day and having compassion for others
    • Expressing appreciation and gratitude, especially when you don't have time
    • Demonstrating simple acts of kindness, like holding the elevator for someone or grabbing your co-worker a coffee
    In this episode, Andrew Sykes and I discuss:
    • Habits as the building blocks of who we will become as people
    • The habits employees need to create a better future for their company
    • Why leaders should invest in life-design of their employees
    • Engaging employees in relationships beyond work to create a family-like environment
    • Why investing in the wellness of your employees is an investment in your company
    • Owners taking responsibility for the culture and environment of their workplace
    • Rehumanizing and redefining work to create a place where people want to work while adding meaning and purpose to their positions
    • How practicing habits of love in the workplace can lead to happier employees, which in turn benefits your business
    Resources mentioned in this episode:
    • Blog: Want To Change Your Organization? Make It Like An Exciting Play.

    • Blog: Entrepreneurs: Think "Business Culture" First, Not Last!

    • My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"

    • Simon Associates Management Consultants website

    052: Ask Andi series—Why Companies Have Got To Change Or They Will Not Thrive Jan 05, 2018
    Show notes

    I've been out in the field the last couple of weeks listening to a variety of business leaders, from established CEOs to emerging entrepreneurs, all of whom are worried about how to address the massive, disruptive changes coming at them. What they want to know is: in order to avoid being disrupted, should they themselves become disruptors? As a Blue Ocean Strategist®, I take them through a proven process for adapting to these fast-changing times, which I share with you here.

    As I worked with these groups of CEOs, they were all very much "on the brink" of some big ideas. (Remember, that's the title of my book, "On the Brink: A Fresh Lens to Take Your Business to New Heights.")They are on the brink because they can either stay still or move faster. They can lead rather than follow, and these days, following means being left behind. But as we all know, change is scary. And if you are scared of it, it may doom your business to fail.

    Why do businesses get stuck?

    One of the many reasons why businesses, and individuals too, get stuck is because they fear change. Another reason why organizations stagnate is that they often fail to see what's right in front of them. The resistance comes from three forces:

    1. Old habits aren't bad, but neither are they right for changing times. As you grow up, your brain creates a mind map that sorts reality into an order and then only sees what conforms to that preconceived order. In essence, what your brain is doing is creating a perception of a reality that may no longer exist, and it's this perception that keeps you from seeing what's coming at you.

    2. Your brain hates to change. I can't say this often enough because when you're learning something new, your prefrontal cortex must work very hard to process unfamiliar ideas. This i9s hard work and often, actually painful.

    3. We're herd animals. We don't like to be out of sync. Whistleblowers aren't loved. This is really important to understand because by and large, people will say, "Of course I'm going to change," and then they go back to their habits. So you have to visualize the change that needs to happen. You have to see it and feel it.

    The times, they are a-changin', as Bob Dylan told us, and they're changing faster and faster, so it's a good time for you to learn how to make the necessary changes in your organization now, because they're not going back to slow and steady again. So get out there and start challenging your brain to change, adapt and capitalize on the new and the next. Enjoy! And please share your thoughts at info@simonassociates.net.

    Get the full transcript of this Ask Andi episode here. In this episode, I discuss:
    • Ways to embrace what's coming at you rather than run from it
    • How to build an innovative culture that doesn't mind risk-taking and even rewards it
    • Understanding what it means to be innovative
    • The importance of hanging out with your customers
    • Spending some time in the field pretending you're an anthropologist
    • Learning how to develop new ideas and turning them into great innovations
    Resources mentioned in this episode:
    • Blog: Bob Dylan Was Right. The Times, They Are A-Changin'.
    • Blog: Are You On the Brink to See Opportunities Right Before You?
    • Podcast: Jodi Flynn Coaches You To Be Your Best
    • My book:"On the Brink: A Fresh Lens to Take Your Business to New Heights"
    • Simon Associates Management Consultants website

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