Show notes
Learn about the new technology that is disrupting everything As this gorgeous fall rolls on, I continue to share with you some of my favorite On The Brink interviews from the last five years. What's the connecting theme? Amazing women who are forging ahead in spite of obstacles, outmoded gender roles and glass ceilings. Today I share with you my October 2019 interview with Samantha Radocchia (Sam Rad). An entrepreneur, speaker, author, futurist and emerging tech advocate, Sam combines the mindsets of an anthropologist and a technologist — which is why I was so excited to have her join me on that podcast. Sam also did a podcast with me back in 2018 on blockchain, which was shared widely. In this session, we focus on her groundbreaking book, Bitcoin Pizza: A No-Bullshit Guide to Blockchain, as well as what has been happening with blockchain in the year since we spoke initially. Check out both! Why Bitcoin Pizza? You have to listen to Sam tell the story about the "10,000-bitcoin pizza" which was the start of using bitcoin for general, everday purchases. What has now become an origin myth of great proportions goes like this: On May 22, 2010, now known as Bitcoin Pizza Day, Laszlo Hanyecz offered to pay 10,000 bitcoins for two delivered Papa John's pizzas. A British man took Hanyecz's offer and bought the two pizzas for him in exchange for the 10,000 bitcoins. This set in motion something that few saw coming: a world-wide movement to transform, probably forever, "the way we do things." By the way, those original Papa John's pizzas are now worth over $80 million! What's so exciting is to hear Sam talk about her vision for blockchain Blockchain is more than a bitcoin currency. To Sam, it's something much broader and transformational. As she says in her new book: "The way I see it, blockchain isn't just a technology. It's a technological manifestation of a social paradigm shift from centralized to decentralized, from siloed to open, from controlled to self-enforcing." Today, blockchain is tackling a huge array of everyday tasks and challenges. If you're not familiar with blockchain, it's a safe, secure system that allows us to more easily manage our business and personal lives. Whether it's overseeing your banking, paying your taxes, booking vacations, eliminating property title insurance, producing safer medications, tagging and tracking diamonds, or making sure Walmart's food is safe for its customers, blockchain is not just another way to do things. According to Sam, it is going to become the best way. And, very soon. In previous On The Brink podcasts, we've heard similar prophecies from Marton Ven when he spoke about blockchain and the food system, and Jared Tate when he shared his thoughts on the growth of Digibyte in two podcasts, the first in June 2018 and the second in March 2019. As you've probably guessed by now, the future is coming at us fast. Are you ready? Sam Rad: fearlessly blazing a trail for women in technology A reformed gamer, Sam started studying virtual currencies in 2009 while writing her anthropology thesis on currency exchanges in the virtual world. Since then, she has founded three companies, holds several patents, and was an early outspoken voice in blockchain as the co-founder of Chronicled, an enterprise blockchain company focused on supply chain. She now consults executives, trade associations, governments and investors on emerging technology trends. In addition to emerging technology, Sam is deeply passionate about the Future of Work, Future of Production, Future of Community and the sustainability of business. She speaks worldwide on organizational culture and theory, particularly as we shift to globally distributed and remote workforces. Her lectures on risk, emotional intelligence and intuition have been featured by such globally recognized universities as MIT, Columbia and UCLA. You can reach Sam here: Email: sam@bitcoinpizzabook.com Twitter: @SamRadOfficial LinkedIn: linkedin.com/in/samantharadocchia Website: samantharadocchia.com Want a deeper diver into bitcoin and clockchain? We recommend these: Podcast: Sam Radocchia—Ready To Trust Blockchain With Everything From Your Food To Your Taxes? Podcast: Jared Tate—The Genius Behind DigiByte Blockchain Podcast: Marton Ven—Applying Blockchain to Every Detail of the Food We Eat Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Thanks for joining us today. I'm Andi Simon, your host and my job is to help you see, feel and think in new ways. And I like to bring to you thought leaders who are really changing the way we are thinking about things. In November 2018, Sam Radocchia spoke on our podcast about bitcoin, blockchain and the coming changes in our ways of connecting, but also just connecting, and the great transformation that was coming in. And as you know, we're particularly interested in both bitcoin and blockchain. We've had Jared Tate from DigiByte on the podcast, as well as Marton Ven from TE-FOOD International in Germany. And we're most interested in how the track-and-trace technologies are developing, and I actually was on a TV show for the construction industry on how they are very behind in trying to get into blockchain. So Sam came on today because she has a brand new book out, called Bitcoin Pizza: A No-Bullshit Guide to Blockchain. And we're going to have her tell you the whole title in particular, but I love the way she's taken blockchain and bitcoin and turned it into pizza. And she'll give you a little background around it as well. She has a great quote to start her book: "The world as we have created, it is a process of our thinking. It cannot be changed without changing our thinking." Albert Einstein said that. But today is all about helping you change the way you see, feel and think, because if not, the world's gonna go backwards. I'm gonna give you a little bit about her background because I'd like to dip right into her book today. She's an entrepreneur, a keynote speaker and author and emerging tech advocate. Actually, the emerging is probably inappropriate. She said tech advocate, and she has delivered keynotes globally and led corporate trainings at Fortune 500 corporations, trade associations, conferences, national governments, NGOs, investment firms, and the United Nations. She really is interested in educating people on technologies and the cultural shifts that are happening. She's also a gamer, a reformed gamer. She started studying virtual currencies in 2009 while writing her anthropology thesis, which is why we have so much fun talking, from one anthropologist to another anthropologist, but really about technology and linguistics. And her thesis was on currency exchanges in the virtual world. She was co-founder of Chronicled, an enterprise blockchain company focused on supply chain. And while she's still an advisor there, she's moved off. And this book is really what is all very important today. What is Bitcoin Pizza? Anyway, thank you for joining us. Sam Radocchia: Thank you, Andi. It's great to be back. Andi Simon: Tell us, it's been about a year since we met last time. What's happening both to Sam Radocchia and what's happening to the book, and why should we all be so excited to eat it? Sam Radocchia: A lot is happening. Well, again, yeah, most notably, I've worked for the past year, year and a half, on this book. And it really came from a place. It started almost as a glossary of terminology that you hear in crypto space, but mainly from the cultural perspective. So you know, people say these terms, like, to the moon, or hold on for dear life, or drive Lamborghinis. And they're all of these cultural references that if you're on the outside of the space, it can either feel confusing, intimidating or even just make no sense to you. So I started making this fun interactive guide and had some conversations where this could be expanded into a book. Spending so much time in the space educating people, I noticed that the challenges that I found was that there was a gap between, not just explaining what it is — there are a lot of people, resources, books, speakers talking about immediately jumping into the nitty gritty of how proof-of-work works — and then everyone's eyes glaze over. But there wasn't a lot out there about why this is important. And beyond just the technology, why the macro, socio, cultural, and geopolitical changes that are taking place are leading to technology, decentralizing technologies. And for me, blockchain isn't just a technology, it represents this greater paradigm shift. And so when I think about blockchain, I'm not just talking about a distributed ledger, I'm talking about decentralization. I'm talking about distributed 3D printers making things on demand. I'm talking about AI and machine learning. So there's a lot in the book about setting the stage for why we're here and how we got here, even before the creation of bitcoin in the popularization of the term blockchain. It's more about why it's important and what have been the cultural and social shifts. So for me, with a background in anthropology and as I have studied various groups or organizations, it just it fascinated me, as one being in the industry myself but for people who are new to it who will ask me questions about it or how to get involved or why is everyone talking on CNBC about blockchain? Or why are people changing their company's name from Long Island Iced Tea Company to Long Blockchain Corporation? I just really wanted to help people make sense of it and feel empowered to get involved and learn more. Andi Simon: Well, let's stay on that. Why do you change the name of a company from Long Island Iced Tea to Long Blockchain Corporation? But I want you to talk about the name of the book first. Because the story about the blockchain, the bitcoin pizza, came from a story, and you're a storyteller. And as an anthropologist, you know that the people listening, their brains are going to change as they listen to the story. And I love to be grounded in storytelling. So how did you come up with blockchain? How did you come up with bitcoin pizza? Sam Radocchia: So again, it started as a working title, like many things, and I just don't know who doesn't like pizza. So that really was it. But in the space, there is a story. So Bitcoin, the white paper, written by Satoshi Nakamoto, an anonymous individual or group of individuals who invented or proposed bitcoin was in 2009. And shortly thereafter, in May of 2010, so not six months later, there was a programmer named Laszlo Hanyecz. And he was on one of the bitcoin forums talking to another person, saying, "I would like to buy two Papa John's pizzas, and I'll give you 10,000 bitcoin for it." And so they made an exchange and it marks this historically significant transaction, where of course, there were other transactions that had occurred on the bitcoin blockchain. But this is the one that is regarded as the first real world transaction. And the reason he says he picked pizza was that it was food and it showed the real world. You could use this for something in the real world. And, of course, it became a popular myth or story or narrative, when the price of bitcoin started going up. So you know, people in the community started celebrating this day as Bitcoin Pizza Day, which is May 22. And, you know, in 2017, the price soared, it almost hit around the $20,000 mark. And I don't remember the exact number, but that was something around $700, $800 million for those pizzas, if he had not made that trade, and the other person on the other end of the trade, who has not come out publicly, is sitting on that money. So it marks this pivotal moment in the industry. And so a lot of the book, and that's a chapter that goes through these cultural myths and narratives and stories for me, that's always been really of interest to me: the origin story, particularly in the corporate setting. So in doing my master's, I studied a lot of the corporate anthropology stuff, and I focused on corporate origin myths. So the stories of Steve Jobs and Steve Wozniak in a garage, were they really in a garage or not? Or, you know, what does that say about the values of the company? I mean, bitcoin isn't a company, a lot of blockchain projects are not, they're decentralized organizations. They are more similar to religious movements, or other movements, than they are corporations. And so regardless of the structure of the entity or lack thereof, the movement, the myths and stories that we tell, particularly in respect to origin stories, are so important. It shapes everything. So yeah, pizza comes from one of those very early, very important stories. And that's what I hope to do and have done throughout the book is tie both the technology and the meaning of the technology to these stories. Andi Simon: But what's really important is that we are also looking at a great transformation about lots of things, one of which is Uber and Lyft, and others like Door Dash delivering food. You can almost make a pizza in a 3D truck and print it on demand and have it delivered through a bitcoin blockchain connection, and transform all the relationships. We have changed all the ways we do things. And you open your book that way. And I said, wow, there's something bigger than a bear here. That's not so complicated. It's really going to be as simple as taking money out of an ATM or using your credit card. It's not as bad as you think, it's actually a lot of fun. Sam Radocchia: And again, that's one of my favorite analogies and ways to think about this. It's not an analogy to describe how blockchain works, there are plenty of those. It's one that explains more of why it's important. And I also discuss in the book when you think back to those of us who are listening who have used maps, physical maps. But remember, when Mapquest came out, there was this notion of looking at it. We're just going to take a map and digitize it. So use a map, but online, and then Google Maps came out in 2005. And they've totally looked at it differently. They thought of it as an open system. They were like, this is just a set of data points, and we're going to open it. And on top of that, people could build any apps. And you know, we saw Uber, we saw Airbnb, we saw Yelp. We've seen all those food delivery companies that you just referenced, were built on top of that, that open system. And so if you can shift your mindset to think of it and look at a blockchain differently, or ledger differently, and just understand that we might not know what's coming in the next five to 20 years, but it's the level of change that we saw with even that small change on location information being available. I mean, it created the entire on-demand economy. So, in the case of food delivery, I come from a supply chain background and inventory management and like, making these global systems more efficient and tracking things. And, I've been pretty outspoken about blockchains, the next phase of blockchain. So instead of maybe tracking things around the world, or having a pizza that's made and then has to be delivered, to it will be produced in the back of the delivery vehicle on its way to you through a 3D food printer. Andi Simon: And I think that's not far off. Sa…
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