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    On the Brink with Andi Simon

    Are you navigating change—personally or professionally? On the Brink is your space for discovering new ways to see, feel, and think about your business, your work, and your life. Host Andi Simon, award-winning author, corporate anthropologist, and change expert, brings you inspiring conversations with entrepreneurs, innovators, and thought leaders who are reimagining what’s possible.

    Explore how purpose, reinvention, and a human-centered approach can guide you through transitions and help you thrive.

    New episodes weekly.

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    Latest Episodes:
    Marcey Rader—Guess What? It's Up To Your Company, Not Just You, To Banish Burnout! Jul 24, 2023
    Show notes

    Hear how you have a huge say over how and when you work. I just love the fascinating people I have the pleasure of bringing to you. One of them is Marcey Rader. She first appeared on our podcast in March of 2020 as pandemic lockdowns were just beginning (doesn't that seem a long time ago?) and I found her insights on wellness and selfcare so important that I had to have her back. What struck me during today's conversation was how companies need to reexamine the overwhelming workloads and abundance of tasks they're giving their workers without the resources to do them. Yes, it's great to have wellness apps, fitness benefits, meditation rooms, and all of that, but in truth, what's better for employees is not to need them in the first place because they're not all stressed out. For all who work, listen in! Watch and listen to our conversation here For more on rethinking wellness and work, we recommend these 3 podcasts: Podcast: Diana Wu David—Are You Truly Happy With How You Work, Not Just Where? Podcast: Maura Carlin and Christie Derrico—Isn't It Time For Us To Solve The "Balance Dilemma" For Working Women? Podcast: "Work PAUSE Thrive" with Lisen Stromberg Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink with Andi Simon. I'm Andi Simon, and I'm here to help you get off the brink. And I love doing that by bringing you great people to hear so that you can see, feel, and think in new ways about yourself, your business, where you're going, the world around you. Remember, everything is in context. I learned as an anthropologist many years ago that out of context, data has no meaning. And so now the question is, what is the context of the world we're living in today? And how is it changing and changing fast? And I often teach in my leadership academies how to adapt to fast-changing times. It's just the times they're all moving and you might as well hold on tight. It's going to be fun. So today I've brought back to hear from Marcey Rader. Now, Marcey was on our podcast back in 2020, and I love talking to her. She opens my mind to all kinds of things. She has a great podcast that you should listen to, and we'll put her information on the blog when we're done. But Marcey, thank you for joining me today. Marcey Rader: I'm so happy to be back, Andi. Andi Simon: Well, let me tell the listener, or the viewer, about Marcey, and I'm going to read her bio and then let her tell us about her own journey. It makes it come alive better than words can. So who is Marcey Rader? I believe she says that "health powers productivity" and the answer isn't work-life balance, but tech-life balance. And I think that's just a brilliant opening for what we're going to talk about today. She had a case of high stress, high performance, and corporate burnout which triggered severe health issues in her thirties. It was an early burnout, and she founded RaderCo to rethink and revitalize productivity for leaders, teams and organizations at RaderCo. By the way, they take off Fridays, so don't try and reach her on Fridays. Our little email comes back and says, "We believe that you need a day for yourself," and I love it. She founded Rethink, Revitalize Productivity for Leaders, Teams and Organizations. And she helps the executives and their teams banish burnout. What a great idea! Now keep good people and move forward through coaching, consulting, training, and speaking. And her speaking is centered on practical tailored tools, health, sustainable habits, and accountability. She's one of only 850 certified speaking professionals worldwide, a certified virtual presenter, and a certified digital wellness practitioner. I'm going to pause there because while I enjoy reading it, it really is nowhere near as interesting at what's Marcey's going to tell you about a post-burnout person who thrives by helping people never burn out, which is a strange thing for us to do. Burn up and burn out. Marcey, thanks. And tell us about your journey. Who is Marcey? Marcey Rader: Andi, I am celebrating my 10th business anniversary this year. Woohoo! So I am very excited about that because when I came from the pharmaceutical and biotech clinical research industry, and when I started my business, I had no idea what I was doing. I was very naïve, which in some ways is very good. I didn't know that I wasn't supposed to be a spokesperson my second year of business. I didn't know that I wasn't supposed to have this business model that other people hadn't thought of before. But then, those things turned out to be good. But then there are also, of course, other things, many, many mistakes that I learned, many lessons from along the way. But the burnout piece is really important to me because I was very young. I was in my mid-thirties. I lived a very high-stress lifestyle. I traveled up to 48 weeks a year for about a decade. I was an athlete and I competed in triathlons, Ironmans, ultra-marathons, and so on. I was very high achieving. Every promotion was not enough. Every step up was not enough. I just kept making the goal higher. And I triggered, for lack of a better term, a functional menopause for 12 years. It was related to stress and that is not, not, not good when you are 35 years old. And also I have Hashimoto's disease [autoimmune disorder]. All of these things. And when I look back, those are things that could have been fixed. Those are things that I could have prevented. And so much of it was about not realizing what I could say no to, or not feeling empowered to say no. And striving for what I look back now to see as the wrong things. And when I'm speaking with, especially with women, but also with men, when I talk, especially when I talk about that every goal I just kept setting higher, they can almost always relate. Andi Simon: Yes. But, you know, nobody was making you set higher and higher goals, were they? Marcey Rader: Oh, no, it was all me. And I do think, I emphasize that when I'm working with people, whether as a coach or in training programs, that nobody's making you do anything. The question is, how do you want to live your life? And how do you take charge of it in a way that feels comfortable? Andi Simon: That point about not saying no or saying no…No—it's not a four letter word. And how does it fit into, and remember, we live the story in our mind. So the question is, what story do you want to live? Because nobody's framing that story. You've created it, you believe it to be true. My favorite quote is, "The only truth is there is no truth." And so once you understand that, you realize, oh, that there's another way. You discovered another way, and now you're helping others do the same. Tell us a little bit about that transformation you went through starting a business, figuring it out, and now it's at a really interesting time. Where is it? 10 years into it, you have really hit your stride. Marcey Rader: We have. It's really exciting. We are a combination of speaking, training, and coaching/consulting, and we are productivity focused, but always with health centered around it. So it doesn't matter how many boxes you check, Andi, if you're staying up all night to do it, it doesn't matter how many emails you answer if you're answering them at dinner with your family, and so it's always with the health focus, but we have different subject matter experts that we pull in. So productivity is the umbrella. But we have people, leadership experts, mindfulness, cultures of belonging, communications, presentations. We have these different experts that we can bring in so we can be more of like a one-stop shop. And we've worked with companies as small as one person tech companies to Delta Airlines. We have seen many iterations of what works and definitely what doesn't work, and what we're about at is 50-50 training and coaching/consulting, and we like that. I like having that split because like when Covid happened, it worked out very well for us. Our business didn't suffer at all. We actually had more business than we can handle. That was already a specialty of ours. I've worked remotely since 2001. So I've been training individuals to work well remotely for about 15 years. So when the pandemic hit and everybody was going out of their minds, how are we going to do this?, you know. We have so many, so many people that would contact us and say, I don't know how we found out about you, but we need training tomorrow. And so, that kind of transition as a country that we are shifting into now, we're kind of figuring out how we work hybrid. How do I work differently at home three days a week and in the office two days a week? And so it is always shifting. I am never what our director of marketing…she started with us a couple years ago and is very new to all of this…and she said, "Every time I feel like, oh, you know, we can kind of cruise, then something changes." There's not a lot of cruising. There's always going to be change. Andi Simon: Well, and her point about we're going to cruise, not with Marcey anyway, maybe not the company. But if you have a fixed mindset, you're in the wrong place. This is a time for growth. In fact, your job is to bring innovative ideas in, because people need them and you need them as well. But the interesting part is that we have a good relationship with Washington University. We were out there last weekend for a reunion, and the athletic director and his team were very concerned about their athletes competing to see how little sleep they could get. And he started then putting them into meditation, yoga. And we have a room that we have dedicated in the athletic facility for study, and turned it into a wellness center. And he said, "You have to start early because their whole value is on an unrealistic life where it's not good for their athletics or their academics." But when he said that, I went, "Man, I didn't imagine that it goes right down into elementary school where the ability to balance the different demands on us are trained." But this is interesting for people in business. You know, you and I both work among very successful business folks who can't quite figure out how to balance all of the options that they have in their day so that it is a doable day. And, the number of young people when they faced the pandemic, asked the big question, If you only live once, how do I want to live it? And they have now started to draw a line among companies to say, No, I'll only work with you if… And they're not quite sure what the if is, but they know that it isn't what it was. You know: "I drive to work, I spend an hour in the car, I work eight, nine hours, I drive home an hour in the car, and I'm supposed to have a life." And I have one client whose employees all said, "Nope, we're perfectly happy working anywhere and we'll be very efficient." So now we have an interesting time of rethinking what comes next? What do you see coming next? Because you are out there watching, talking, and helping them really design the future. And someone once said, the future is here already, it's just not widely distributed, and you're trying to distribute it. What do you see? Marcey Rader: Well, first I just have to comment that that makes me very sad that they're wearing that sleep badge, that lack of sleep badge so young. I wore it as well. But, I'm hoping that it's becoming less and less of a thing, that wearing that badge that I get such little sleep, but also, I work x amount of hours and bragging about that. I work 60 hours, 70 hours a week. I used to do that too. It's not anything to brag about anymore. What I see is that more people looking for jobs are going to be looking at companies that don't have an "always on" culture. Because as you said in the intro, it's really not work-life balance. It's like a teeter-totter work and personal life, and your work is part of your life. So I don't really like that term. It's really when people say they want more work-life balance, a lot of times they're talking about tech-life balance. And because it's our technology that is infiltrating our personal lives, it's that we're getting emails at night from our boss or our team members. We're getting pinged on the weekends, and we have this always-on culture. And part of that came from Covid, you know, and it wasn't our fault. A lot of companies didn't know how to work remotely. They were thrown into it without policies. There were parents that were just working whenever they could, when their kids were asleep or when they had two hours of babysitting a day. It was just people working whenever they could. And, you know, it's hard to untrain yourself from bad habits. And we've gotten into really bad habits as a culture. And so these companies that have this always-on culture, what they don't realize is that it creates micro-stresses for their employees. And these micro-stresses build up over time. And even if you are a boss and you say, "If I send you an email at night, I don't expect you to answer it," that doesn't matter if you are in a position of hierarchy, most people will feel compelled to at least check. And there's actually a stress called anticipatory stress. And when people are just expecting, "Maybe I'll get an email," they're anticipating that stress. And what we've recently learned is that anticipatory stress actually filters into your family. So it's this digital wellness, which is kind of a new term, but not in my world, but for companies to think about investing in a digitally well culture. And actually, I'm certified by the Digital Wellness Institute and I'm one of the few practitioners that have partnered with them in their digitally well workplace certification. I mean, there's actually certification now. And what I am promoting to the companies that I work with is that you could be one of the first to be a digitally well workplace. And while it may seem like it doesn't matter as much now, a few years from now, it's going to matter a lot because it's going to be one of those things that employees look at, just like when they look at the B Corp symbol or things like that. Is this company that I'm going to invest part of my life in, do they care? Do they really care about how things are for me outside of work hours? Andi Simon: You know, to some degree, the companies themselves should be talking and working with those employees to create a company for the future, because nobody really knows. The youngsters are trying to devise something that makes some sense. But you have so many variables coming in and the elders have been there a long time. The habits are the way we do things. Every time I get hired to help a company change, we start with, "Well, no, that's the way we do things. That's the way it's done." I say, "I know, but it's not working anymore." "But I don't know what will work." And I say, "That is the interesting question. It's a time for exploring, experimenting, collaborating, going out and seeing what others are doing that might work. But most of all, think about the customer and t…

    Full show notes at the publisher

    Dr. Srikumar Rao—Why You Must Undergo Personal Transformation Before You Can Become An Effective Leader Jul 17, 2023
    Show notes

    Learn how what we're really doing as we go through life is work on ourselves. What makes an inspiring leader? According to my guest today, Dr. Srikumar Rao, it is to be personally inspired by a vision which brings a greater good to a greater community. As a leader, you are in the business of helping everyone you run across improve their position in life and raise their level of consciousness, because this is your path in life. Isn't that a great message to live by? My dear friend Pat Shea, with whom I did a podcast back in 2020, told me that I just had to have Dr. Rao on our podcast and boy was she right! Listen in, this could very well change your life. Watch and listen to our conversation here Dr. Rao's pearls of wisdom that you can take and apply to your own life The only thing you ever do in life is work on yourself. Everything you're given by the universe—your partner, your children, your job, your career, your business—they're tools. You use those tools as skillfully as you can. But in the process of doing that, what you're really doing is, you're working on yourself. Life is a short journey, let's make sure we have joy and it feels purposeful and takes us to another place. Your awareness is like a flashlight. What does a flashlight do? A flashlight illuminates whatever you shine it on. What do we typically do with the flashlight of our awareness? We shine it on the two, three, or four things that we think are problems in our lives and we DON'T shine it on the 40, 50, 200 things that are good about our lives. So shine the flashlight of your awareness on the many ways in which you're fortunate and blessed. Do it the last thing at night before you go to bed. Do it first thing in the morning. Call to mind the many ways in which you are truly fortunate. When you're in a state of mind of appreciation, of gratitude, you're not nervous, you're not anxious, you're not fearful. The two cannot coexist. Become aware of mental chatter, that internal monologue that you have going on in your head all the time. Don't beat yourself up over mistakes you've made (the second arrow). Learn how to rise above it and see the world the way it should be. To contact Dr. Srikumar Rao You can reach out to Dr. Rao on LinkedIn, Twitter or his website, The Rao Institute. For more on how self-awareness and gratitude can help you be a better leader, start with these: Blog: Time to Add Gratitude to Your Life—And Your Company's Culture! Podcast: Richard Sheridan—How To Lead With Joy And Purpose! Podcast: Danielle Grant—Authentic, Ethical, Caring And More Effective Leadership Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink with Andi Simon. Hi, I'm Andi Simon, and I'm your host and your guide. My job is to get you off the brink. We've done this for four years now, and as we approach our 400th session, I'm still in awe of how many wonderful people there are to share with you so you can see, feel, and think in new ways. Remember, we decide with the heart and the eyes and then the head comes into play. So, how can I introduce you to this wonderful man, Dr. Srikumar Rao? Pat Shea, dear friend, said I must have him on our podcast. Now this is important. So let me give you a little bit of background so you know why his perspective is so important for you as our listener to better understand. Dr. Srikumar Rao is a speaker, former business school professor and head of the RAO Institute. You should look it up. It's a great website based out of New York. He's also an executive coach to senior business executives whom he helps find deeper meaning and engagement in their work. This is a theme, a recurring theme. Now, it isn't work that gives you purpose; it's finding deeper meaning in your work. Dr. Rao's programs have helped thousands of executives, professionals and entrepreneurs all over the world achieve quantum leaps in effectiveness, resilience and overall happiness. Like, you know, there's a whole body here. Graduates of his workshops have become more creative and more inspiring leaders in some of the world's most successful companies. He helps leaders around the globe transform their lives so that they can experience abundant joy no matter what comes their way. He is a Ted speaker, an author and creator of the pioneering course, Creativity and Personal Mastery. Dr. Srikumar Rao, please tell the audience better than I can your absolutely wonderful story for the audience. There are two stories that are going to come together today. One is Dr. Rao's own personal journey, and it is a wonderful role model for you yourself, and then what he developed to tell others through their journey so that they don't get stuck or stalled on the brink. Remember, today people are on the brink, and they get off it because they have an aha moment, an epiphany. They begin to see things through a fresh lens. And that's why I want to share with you, Dr. Srikumar Rao. Please, who are you? What is your journey? Dr. Srikumar Rao: Thank you, Andi. My pleasure. Let me share the brief or the briefer version of my journey. I grew up in India. We were a middle class family. I was a physics major and then I came to the US. I came to Columbia to do my PhD. I had no interest whatsoever in doing a PhD, but I had a huge interest in coming to the United States of America. And it doesn't take a rocket scientist to figure out that if you want to come to America, it's a very good idea to come on somebody else's nickel if you can manage it. And here were all these great universities saying, Mr. Rao, come do a PhD. We will give you a fellowship. That means money. So I said, Yes, I'll do a PhD. So I came to Columbia because it was in New York, which seemed good. I did my PhD in marketing because at that time, Columbia was the world's best business school for marketing. So that's how my life went. I was drifting. I got a job with Warner Communications and there were a series of lucky breaks as a result of which I rose spectacularly fast. I got a big project, which normally would not have been given to me, but my boss had a personal emergency. His boss had to go to Europe on a long scheduled trip. So I got to do it. So I advised on the marketing strategy for a book, which went on to be a movie, which went on to become an all-time blockbuster. In fact, even today, after more than 50 years, it's on the list of 50 top grossing movies of all time. This was the original Exorcist. Ah, so that was my career. And I rose rapidly up the ranks. And at the ripe age of 22, I was head of corporate research for Warner Communications, reporting directly to the president. I got burnt out by corporate politics. So I thought I'd go to the academia where everyone was imbued with a quest for pure knowledge and politics did not exist. I was sadly mistaken. So then I got stuck in a university environment while my colleagues who remained in corporate now moved on to great financial success and hierarchical positions of authority. And I was stuck plodding along. And I thought I had such great education, such a wonderful early start, and I blew it all. I wasted my life. I'm done. You know, it's over. I blew it. So I was not depressed, but pretty down on my life. I'd been doing a lot of reading, spiritual biography, mysticism, a lot of biography which took me to a wonderful place. And I came back to the real world and it sucked. And I remember thinking, if all of this is useful only if you're sitting quietly thinking peaceful thoughts, but not when you came to the hurly burly, then it's useless. Somehow I knew that wasn't true. I knew that this was very valuable. Maybe even the only thing that was valuable. I just hadn't figured out how to make use of it. So one day, I got my bright idea, which is, why don't I take the teachings of the world's great masters, strip them of religious, cultural and other connotations and adapt them so that they're acceptable to intelligent people in a post-industrial society. And the thought of doing that made me come alive.My process up to then, I was a marketing guy. So every time I got a bright idea, I'd ask, will others be interested? Is there a market for it? And if I thought there was, I'd develop that idea, otherwise I'd drop it. This is the first time I didn't ask the question. My initial thoughts were, I teach MBAs. We all know what motivates MBAs. Nobody is going to end up enrolling for the course, but that is okay if they did register, God bless them. If they didn't, God bless them. Anyway, I was going to create the course because I needed it for me. So I did, it did well. I moved it to Columbia Business School in 1999 and it exploded. It was the only course at Columbia Business School, which is a university-wide draw. I had students from law school, from business school, from the School of International Public Affairs, from journalism, teachers college, all over the place. And Columbia is a big international school. So people from other business schools came to Columbia on exchange and they took it and they went back and said, Hey, you gotta take this course. It's great. So it traveled. I taught it at Columbia, obviously. I taught it at London Business School, at Kellogg, at Berkeley, at Imperial College. And then I spun it out and started teaching it privately. And it got a tremendous amount of publicity. You know, it was in The New York Times, The Wall Street Journal, Fortune, Forbes Business. Andi Simon: You have fallen onto a diamond. Yes. And you're polishing. So where did that take you? Dr. Srikumar Rao: So that's how it all started. And in the meantime, I became an executive coach because people viewed my videos. They watched my TED talks and said, I want to work with you. So I became an executive coach with a global clientele by default. I have a unique niche in coaching, Andi. And my niche is I coach successful people who really want to have an outsized impact on the world, but they also have a spiritual bent, and they want to infuse that into every part of their life. That's my coaching sandbox. Andi Simon: When you think of this as a podcast or a video podcast, the audience is saying, how does one do that? Is that something you can share with them? How can they begin to, it's the same words that you are using to see, feel and think in new ways about themselves because you said something important. These are executives who don't just want to make a living, they want to transform others in the world in what they're doing. They have purpose and meaning. How does one do that? Dr. Srikumar Rao: Well, the answer to that, Andi, is very simple. You begin that process of transformation inside. In other words, you have to undergo personal transformation before you can become effective at helping others on the journey. If someone tells me, I want to be an inspiring leader, I tell them, you're pretty well advanced on the wrong path. Because when you say, I want to be an inspiring leader, it's all about you. I want to. And what you're really saying, if you examine it, is, I want people to do what I would like them to do which perhaps they don't want to do. So I got to figure out how to get people to do what I want them to do. And they don't want to do what I want them to do because I got to learn how to manipulate them. I'm being deliberately provocative, but there's more than a grain of truth in what I've just shared with you. So the way to become an inspiring leader is to be personally inspired by a vision, which is a grand one, which brings a greater good to a greater community. And you have tremendous flexibility in defining both the greater good and the greater community. But if you find something which draws you so strongly that you're willing to devote, if not your whole life, at least a big chunk of your life to it, and it brings a greater good to a greater community, and you learn how to communicate that vision, then whoever comes in touch with you will become inspired. You'll become an inspiring leader by default. You know, when Ghandi set out on his journey, he never said, "I want to be an inspiring leader. I want tens of thousands, millions of people to follow me now." He said, "The passport laws are unjust and I will not let them stand." And he was a British-trained attorney. He had verbal skills and he used whatever talents he had to mobilize support for the passport laws. "Laws are unjust and I will not let them stand." And later on when he led the war against colonial rule in India, and in the process of doing that, he did in fact become an inspiring leader who, and even 80 years after his death, there are millions of people worldwide who were influenced by his ideas. That's how you become an inspiring leader. The journey of transformation always begins between your ears. Andi Simon: This is so both brilliant and appropriate. I have three leadership academies. The word "leading" requires us to have followers and followers who hear you, understand what you're asking of them, but hear it in a way which takes them and inspires them. Not just to be tactical and practical, but to have a bigger reason for doing something. Dr. Srikumar Rao: Exactly correct. Andi Simon: In the words. Purpose and meaning have become trivialized in today's world. Dr. Srikumar Rao: That's true. Andi Simon: In "the great breakup," people are saying to corporate: "Unless I have meaning in work, I don't need to work there." But I'm not sure they know how to find that purpose and meaning, and what those words actually mean. I know you have some courses and you have a book in the process. Is this a collective experience, a personal one? How do people begin to discover themselves? Dr. Srikumar Rao: It's both. See, what happens is, in the very syllabus of my course, I state, "This is a program which will profoundly change your life. And if it doesn't, we have both failed." What do you mean, it'll change my life? But it really does. Consider where I've drawn my material: from the words of hte great masters. So what happens is, as you undergo this journey, you change, and as you change, you recognize that you're not in the business of creating followers. You are in the business of helping everyone you run across, improve their position in life. More precisely, raise their level of consciousness. And the reason you raise their level of consciousness is because that's your path in life. In the process of helping them raise their level of consciousness, you're really working on yourself in raising your level of consciousness. Because in my book, Andi, the only thing you ever do in life is, you work on yourself, and everything you're given by the universe—your partner, your children, your job, your career, your business—they're tools. You use those tools as skillfully as you can. But in the process of doing that, what you're really doing is, you're working on yourself. And that's the only thing you ever do in life. You work on yourself. Andi Simon: You came about this by struggling through other avenues. You knew you really didn't want to go into marketing, but you did really well in it. You left and joined a university and you did well, but not financially well. And then all of a sudden you had an epiphany. Those master c…

    Full show notes at the publisher

    Why Setting Boundaries And Asking For Help Are Important Parts Of Self-Care Jul 10, 2023
    Show notes

    Hear why a big part of life is having a life worth living, even at work. Today I spoke with Lori Pine, a 25-year corporate VP turned certified executive leadership coach. What Lori teaches us is something we maybe all innately know but often don't recognize: that a big part of life is having a life worth living. To many executives on that hamster wheel, this is a big statement. Yes, moving up the ladder and advancing your career are certainly worth pursuing, but we shouldn't overlook the importance of self-care. As Lori tells us, creating a community, finding soul connections, doing simple acts of kindness, and just simply getting enough rest are all part of the path to a happy life. Listen in, learn and share! Watch and listen to our conversation here The answer is within, not without In our conversation today, Lori touched on several key insights we can all learn from: Corporations have a responsibility to enable their employees, men and women, to have a life worth living. Part of that is having community, which goes beyond company-organized ERGs [Employee Resource Groups]. Employees have earned the right to control the environment in which they are working. Employers are waking up and seeing the newfound negotiating power of employees. We're in a cultural transformation where your behavioral health, your mental health, your well-being are really part of your job. Workers have more autonomy and power than they think they do. Self-care is more than a mani-pedi. We can learn to take care of ourselves in many ways that are life-changing. To connect with Lori, you can find her on LinkedIn, Facebook, Instagram and her website, loripine.com. For more on finding joy in your work and your life, we recommend these: Blog: You Can Find Joy And Happiness In Turbulent Times! Podcast: Meg Nocero—Can You Feel Joy As You Rethink Your Life? Podcast: Richard Sheridan—How To Lead With Joy And Purpose! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Good day to all of our fans out there. I'm so excited to do another podcast. Remember, you have brought us to the top 5% of global podcasts, and so I can't thank you enough for being such a great share because you take the podcasts and share them with others and they get opened all across the world. So my thank you. Today, I'm On the Brink with Andi Simon. I have a wonderful guest for us. Lori Pine is a beautiful woman who's here to tell you about how she can help you do what I like to help you do: see, feel, and think in new ways so you can get off the brink. Let me tell you a little bit about Lori and then she'll tell you about her own journey because you're going to be fascinated by how life is not in a straight line, as you know, and hers curves and twists and so can yours. So who is Lori Pine? Lori is a 25-year corporate VP, turned certified executive leadership coach. And that's not without importance here. She helps female executives establish healthy leadership pattern practices with the goal of creating thriving professional and personal lives, working with global powerhouse brands like Anheuser-Busch, a Coca-Cola company, and Campbell's Soup. Lori learned firsthand the preciousness of being a woman on the rise. And today with Lori's guidance, clients can develop curated action plans that prioritize self-awareness, empowerment, and even a little self-care, allowing them to spend more time enjoying their lives and this time not feeling stuck. So she's going to tell you her journey because it's a really cool one, and then we're going to talk about how she can help you see, feel, and think in new ways so you get off that stuck-in place. And whether you're an executive or a rising executive, you're going to find it very interesting to listen to Lori. Lori, thank you for joining me today. Lori Pine: Thank you so much Andi for having me. I'm so glad to be here. Andi Simon: Tell our listeners: who is Lori Pine, how did you get to where you are now? Because the journey is an interesting one, important for them. It tells people who it is that we're listening to. So who is Lori? Lori Pine: So I'm a girl from Maine. I grew up in pretty humble beginnings. Small town, one traffic light. My family owned a restaurant and so I grew up with a really strong work ethic, close Irish Catholic family. And I couldn't wait to leave. I had big dreams. I wanted to see a city, I wanted to see the world. And as soon as I was done with college, I was off on a plane and I really had aspirations to be a corporate VP, to climb a corporate ladder, to see the inner workings of business and companies and to have an impact, to work with smart people. I wanted to work on big projects and all of that, to experience what was out of the state line of the state of Maine. And I really got to do that. And from Maine, I went to Tampa and then I would go on to seven more states and it was a tremendous career, in working for three really big global brands and the training that came with that and the people and the friendships and the experiences. I mean, I got to do everything from go to the Atlanta Olympics in 1996 to the 2000 Olympics in Sydney, Australia to every imaginable NCAA final four to the Super Bowl that you can imagine with some of these big brands. And in the meantime, I really wanted to be this female who made other female relationships and helped other women rise. But you know, if you think about it in the nineties and the two thousands, this was kind of a new concept and there was a lot of competition and there was a lot of, who's going to get the job? Is it you? Is it me? And with finite positions, it wasn't always friendly fire. It's a limited number. We can operate in an environment like that if all we do is work, but that's not all we do. We're human and we're having personal lives as well. So I would go on to get married. I would have two children, and then I would also go on to get divorced and become a single mom for seven years until I ended up remarrying. And there were times in there where there were some really dark times where I was crying myself to sleep at night, not knowing who I could turn to, not knowing who I could trust. Then 11 years ago, I lost my mom. When your world starts to kind of fall out beneath you, you start looking around saying, where do I turn? And I don't know if I just wasn't aware of the coaching industry or they just weren't presenting themselves to me, but I wish that I had had a coach who I could have confided in and trusted, who understood what it was like to be in my industry and in my workspace, to really help me get through some of those dark times, sleepless nights, knotted stomachs, big presentations. But I didn't have that. So learning to navigate all of that on my own brought me to an experience two years ago where I was in this corporate VP role. We were in a global pandemic and my youngest son was really struggling through the pandemic. It became kind of this pivotal moment for my family where I actually made a decision to become a stay-at-home mom when he was 17 years old. And it was one of those experiences and moments in time where I never could have predicted it. If you had told me it was going to happen, I would've told you, there's no way. But here I was and it made all the difference in the world for my child and for our family. And it gave me some space to hire a coach and to say, what do I want to do next in my career? And so here we are today. Andi Simon: How interesting, because you're talking about your perspective of that rising star in a corporate environment that challenges, amongst others, men and women, for fewer and fewer slots. Sometimes they complain that the pipeline has nobody in it, and sometimes they don't realize that they jumped off because it wasn't exactly a great journey to get someplace. And did you really need to be there, but sometimes you don't know who you are and what you're looking for. And that sounds like your epiphany, which was, oh man, where am I? Why am I doing this? Is this really me or what I want to do? Your aha moment was a catalytic moment with your son and that transformed him and transformed you. Because now you are a life executive coach, correct? Lori Pine: Yes. Andi SImon: And in that training, I have a hunch, you went through your own self discovery, did you not? Lori Pine: Yes, for sure. And I have been on a journey of self discovery for probably two decades. You know, when you go through a divorce and your children are two and four, you kind of say, I need to be self-aware of what is happening here. So it had been almost a two decade journey of self-discovery. But in my executive coaching program at Rutgers that I went through about a year and a half ago, it took me through some really profound exercises with my cohort and the instructors and you're taught to really ask these profound questions. And some of those questions are like, wow, unnerving. So yes, it gets to some really deep stuff. Andi Simon: Well, sometimes we can only move forward not by going backward, but by going inside. It was in that room inside. And I have a hunch in your executive coaching now, you help women do the same type of dig inside to know not the past, but where the future is coming. Am I right? Lori Pine: Absolutely. You know, I think the therapy field really works on the past. That's not my expertise. It's an inside job and that's what we really try to cultivate. Andi Simon: Well, in that process, what are some of the things that you're discovering? You don't have to cite anybody, but I have a hunch that the process itself is a bit abstract for our listeners or our viewers. So what does an executive coach like yourself do? You're not helping them grow the business, you're helping them grow themselves. Lori Pine: Yes. Grow themselves, understand themselves. You know, who am I, who really am I as a person? And where am I willing to bend and where am I not willing to bend? Where are my boundaries? For a busy, either rising star or executive, where's my self care? I can't be all work, I can't be all mother, I can't be all wife. I need some self care of my own. And, what does that look like? And I really talk to my clients about that., I'm not just talking about a day at the spa or a mani-pedi, I'm talking about your boundaries, your ability to say yes and your ability to say no, that are to things that are meaningful to you. Your ability to be able to discern when somebody's taking advantage of you and to be able to identify your ability to raise your hand and ask for help and not to see that as a sign of weakness. Also, your ability to be able to speak your truth in a way that's not whining or complaining, but it's your truth. And to do that so that it comes across empowered. And so just those things alone can be impactful and change a trajectory for somebody. One of the things that really was important to me as I built this coaching practice was, I really thought about the young woman I was who was crying myself to sleep at night, who didn't know where to turn, who was so busy that she could hardly eat lunch at my desk with a Diet Coke and a bag of pretzels. And to think about that time-starved, energy-starved person who's probably now Googling at night or watching something on TikTok for a solution. But what she really needs is somebody to hold her hand who's been through it and knows what she's experiencing. And so that's really what I've tried to do. Andi Simon: You know, you mentioned to me before we started about resilience, a tremendous amount of discussion about women's resilience now, and you had some ideas about how you help them believe that they can be resilient. You clearly found a pathway that wasn't easy. What are some of the things that stressed-out women should think about to allow them with or without a coach to begin to resolve some of these complexities? Some can afford a coach, some may not even know where there's one, as you did. But, I have a hunch you can give them some wisdom. Lori Pine: Yes. You know, I think it's important to have a group of like-minded women that you talk to, that you surround yourself with, whether it's a networking group or a peer group in your work. Lots of HR departments have employee resource groups to be a part of something where there's like-minded women that you're talking to a friend group, where you're going out and you're talking at night and you can share: Hey, here's what's going on. Those soul connections can be just so enriching to our whole life. Andi, you have those groups in your life. I know you do. So that is the opposite of isolation. You know, when we stay isolated, there's very little room for resilience because we stay really stuck. So to get out of the isolation, to be in connectivity, to be in collaboration with women who are very like-minded, that helps with resilience. Also, a simple act of resilience is to rest. Sometimes that's very counterintuitive for us. We don't want to rest. We want to keep on going because that to-do list is so long, but simply getting eight hours of sleep can change everything for us. The science of well-being, that's the most popular course I took. I had to. The Denver Mental Health Center is my client and they said, before you work with us, you have to take the science of well-being. As I listened in…remember these are Yales, they worked really hard to get into Yale and this is their most popular course, because they're depressed. I laughed. So what does she teach them in the science of well-being? This is all in your hands. This is not that hard. One of the first things is acts of kindness. They gave people money and said, You can keep it or give it away. The people who gave it away had a huge soar in their well-being. And those who kept it had nothing. And they did it in Africa. And the same thing happened. It was human, not a particular culture. And then they found that not only acts of kindness, but gratitude are things that we know. You send out three notes at the end of the day and your self-worth goes up and their happiness goes up as well. It doesn't take much to have a gratitude diary. Oprah will sell you one for $29. Or you can just do things that give you gratitude. Like you're saying, you must eat and sleep. The human body needs peace and they need exercise. And it is a mystery to us why we've put ourselves in such a bad state. Bad enough. We've lived alone during the pandemic and we haven't been able to get out and have community, but we really haven't realized that it puts us into a depressed state. We have no one to talk to. Humans are hurt animals. We need to have other humans. We need to celebrate with them. Share with them. And, I have a hunch, both you and I, between our spouses and our family, realize that the community doesn't fatigue us. It enriches us. So one resilience tool I have is, build a community of friends you can trust, and enjoy them. Yes. And don't live alone if you can help it. Andi Simon: Agreed 100%. You know, the opposite, the end of it gets to be burnout. And we're hearing so much in the media and Harvard Business Review about these studies on burnout and that seems to be like the end of the scale. In terms of this resilient scale, when we get to that point of burnout, it's as though we've left ourselves so unt…

    Full show notes at the publisher

    How To Successfully Prepare For Change And Keep An Eye On The Future With LinkedIn Jun 19, 2023
    Show notes

    Are you on LinkedIn? These days it seems everybody is. Even if they're not using it correctly, they're on it, so much so that it's now become a platform of constant self-promotion. But that's not how it started in 2003 when it was launched as a networking platform for professionals. So how can we use LinkedIn more correctly, and productively, and not fall into the trap of just using it to sell ourselves? My guest today, JD Gershbein, a true LinkedIn expert and thought leader (although he objects to that term), will tell us. And, he's an anthropologist, like myself! Do listen in. Watch and listen to our conversation here Key takeaways from our conversation today: JD helps people anticipate and prepare for change, increase their change competency with LinkedIn, and keep an eye toward the future. "Content" could be the most overused word on LinkedIn right now. We're at a point now where so much of what we do on LinkedIn is geared towards selling. People are being sold. They're pre-conditioned for a pitch. And that's not the way to do LinkedIn. You'll sell more products and services on LinkedIn by not selling products and services on LinkedIn. The real value of LinkedIn is that it gives you an opportunity to individuate, to put yourself out there as an authority figure, to build a brand. If you're going to build a brand, it takes a lot of hard work and you have to stick to it. There is no playbook with LinkedIn. Do what feels right to you. That's how you start to meander into meaningful conversations and people get interested in you. To connect with JD, you can find him on LinkedIn, Twitter, his website and by email jd@owlishcommunications.com. For a deeper dive into LinkedIn and personal branding, check out these 3 podcasts: JD Gershbein—How Is LinkedIn Your New World For Building Networks? Lisa Staff and Deevo Tindall—Social, Video, Digital: How Can You Build A Personal Brand Today? Cass McCrory—You Have A Great Personal Brand To Live Right Now Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon. I'm your host and your guide. We've been doing this for four years now, and I get such pleasure from bringing you people who can help you see, feel, and think in new ways so you can get off the brink. I don't really want you on the brink and you don't want to stick there either, but sometimes we have to learn new things and how do we better share that than bringing wonderful, wise people to help you do that. Now JD Gershbein is our guest today, and if you look back in my repertoire, we had JD on three years ago, and it was great fun. He redid my LinkedIn profile, which is just beautiful, and I often show people what JD can do for them. But the question for today is, what is JD doing now and what does he see happening? How can that help you? And most of all, we are all into LinkedIn. I have 12,000 friends. Some people have a hundred thousand friends. They're not exactly my dearest friends, but I'd love to know them better. And JD is going to help us do two things. He's going to talk to us about the next frontier and about LinkedIn style. So what are we going to talk about? Let me tell you about JD first. My first thing is that JD brings a keen sense of observation and distinctive voice to the global stage. That's not inconsequential. He draws upon his background in neuroscience, psychology, and humanities, being, like me, an anthropologist. I so enjoy his interdisciplinarity to offer our listeners depth and breadth of understanding of social media. And that's very important. Having received unanimous acclaim as a LinkedIn strategist, this is a guy who really now bills himself as a professional entertainer. And he's forging new inroads as the architect and impresario of a professional development platform that encompasses a stage show, a review, an original web-based video series, a theatrical podcast, and his own live highly interactive educational events. That's JD with his razor sharp wit, which you'll hear today. And an engaging stage presence. He consistently leaves his audiences wanting more, and you're going to want more. That's why I brought him back. JD, thank you so much for coming today. I am so excited to share you. JD Gershbein: Thank you. Am I really doing all that stuff? When do I have time to do other stuff? Andi Simon: You have to remember a little self-care and life is a joy, and I have such joy doing the work we do and you do. But this is important. So JD, you don't have to do your whole journey, but give the listeners a little bit about your, let's say, your LinkedIn journey, and it'll open the stage for what you see happening. I think what's really important is that you share your wisdom and that's why it's so important to hear from you today. Who is JD? JD Gershbein: Well, thank you Andi. And it's good to be back on On the Brink. I'm not sure if I'm on it or off it, but I know I'm somewhere around the brink. And thank you for having me back. Boy, a lot has changed. I mean, the world is moving light years per minute now, isn't it? Keeping up is a challenge, especially for professionals who, since the onset of the pandemic, have been taught by the global world. And what have we learned? What have we learned in three plus years since we were imposed into this exile in the virtual world? I've just been in a period of deep study. Fortunately I was in a position to help a lot of people who postponed or neglected LinkedIn for so many years. And then when the pandemic hit, and I look at the pandemic as one of the great inflection points in human history, certainly in recent years, and with the advent of technology and with new things that are going on in technology all the time, we had to learn this thing. We had to survive, if not thrive in this world. So I was there to pick up a lot of the slack, and the game kind of came to me. And I've learned so much. I learned through my clients. I've learned principles of community building and community management and tribal affiliation through all I've done. And you, of course, being an anthropologist, can attest to the strength of people and how they aggregate and form tightly knit communities. And that's been one of the great observations that I've brought. And it has kind of helped me rewire my platform. So I speak of LinkedIn in entirely different terms these days, Andi. I'm more of a pioneer, and I bring a frontier mentality to it as I always have, because we're never going to settle this thing. It's changing too fast, too dramatically. And just when we think we've got this frontier pegged, there's always another one creeping up behind it. So the gift that I'm bringing now in my study and in my client work is to help people anticipate, prepare for change, increase their change competency with LinkedIn, and keep an eye toward the future. Andi Simon: You know, JD, I have several leadership academies. I've been doing actually one for five years, another for four years. They've all gone virtual and I think that the concept of, how do we adapt in fast changing times is quite relevant for today because people hate change and they fight it. And they weren't quite sure what LinkedIn was at the beginning. But it's changing. They're changing this power of community. How do I share and create a culture that is common? And then what's the new frontier? The topic you said you most like to talk about is LinkedIn…is it the next frontier? Maybe merging historical present day and futuristic perspectives. People have said that I have the best futurist podcast among the top 10. And then, the topic is really appropriate. Let's go back to a little history, a little present, and where you see it's going. It's a perfect way to help our listeners understand LinkedIn. Not for what they thought it was a place to have an identity, but a community. JD Gershbein: Exactly. And the frontier mentality is that we've come across LinkedIn at certain times in our lives. Some people are just getting to it now. I got to it in 2006 when it was really a barren wasteland. There was nothing there. It was echoes in the canyon. And there were a few people in the world who made the move to LinkedIn: specialists, myself included. We all knew who each other was in the world, and nobody was outsourcing us for the work we do today. So we had to kind of settle this thing a little bit. We had to kind of navigate the divide and figure out, like, okay, what is this platform? We were given no instructions. I had nobody like me to show me what to do. I learned this thing on my own, and I did it through rigorous research and observation and extrapolation. So the pioneer mindset is what's behind this. How are we moving people forward? How are we as professionals reconciling the value we bring into the marketplace? And I was meandering around in business at the time I saw this. And what LinkedIn did for me is it gave me an identity in the professional universe. I was doing SEO, which is search engine optimization. I was writing copy for websites at a time when the primary website was more important than social media presence. And it kind of evolved. And I had to wait for the rest of the world to catch up. And, that was the beautiful thing about it. And when the world did catch up, I was the guy coming up in search. So the past of LinkedIn is, and sometimes it's difficult to shake those roots, but it was intentionally a job seeker site at the start. It was in there with the careerbuilder.coms and the monster.coms at a time when the Great Recession was starting back in 2006 when I came to it. And then it moved into business development and people started to use it to sell products and services. And then they started to use it as mentoring platforms and community building platforms. And the LinkedIn groups had taken on dimension and magnitude. They've since become cesspools. Somewhere along the line, people began to overtly and shamelessly self-promote on LinkedIn. And we're at a point now where so much of what we do on LinkedIn is geared towards selling. We're selling people at every turn. People are being sold. They're pre-conditioned for a pitch. And that's not the way to do LinkedIn. I'm on record as saying that you'll sell more products and services on LinkedIn by not selling products and services on LinkedIn. And to build something organically and have your reach, your marketing reach, be organic through your own experience and observation. And that's where we are today. We are seeing a lot of this overt predatory sales behavior. It's offensive, it's intrusive, and it's annoying, and I don't teach LinkedIn that way. And what does the future hold for this? The future holds promise for people that market…well, show up with intention. We have a content war going on right now. Content is everything. People are saying content left and right. It could be the most overused word on LinkedIn right now. Content, content, content. I mean, what is content? If it's not content, it's just musings. And we started to see this at the onset of the pandemic when LinkedIn absorbed a lot of that initial shock, where people who were hungry for connection and to stay top of mind with clients and prospects and colleagues, had to hit LinkedIn, had to hit the Zoom. And that's where they really discovered technology and refashioned it themselves as professionals. Everybody that was coming to me, Andi, was in some level of a rebrand, or they were making a full-on pivot. And I had augmented my service offerings to handle that because it wasn't so much about, "JD, write me a profile" or "JD, teach me how to do LinkedIn." I felt that they needed to go through an immersive process of self-assessment and introspection to put themselves out there in a way that they would be taken realistically and at face value. And that's been the essence of the work. Andi Simon: You know, as you're talking, I'm jotting down some notes because the direction of LinkedIn is something that we are directing. Is LinkedIn directing it itself? I don't advertise on it, and I'm not quite sure how to optimize it for the books that I have or the forthcoming book or the products that I offer or my consulting services. But I'm bombarded all the time with people who want to have a 30 minute call with me to discuss whatever it is, not knowing whether I need it or I don't need it. And so I too have edged away from seeing it as a good place to support with information, marketing content, the stuff that I love on my website that people come and download, my desire to help the community that Peter Winick formed when the pandemic started to share with them. But I've given up trying to figure out what LinkedIn is doing and what I'm doing, and whether they're aligned or not. Can you help? JD Gershbein: Well, we have seen the arrival of a war, a content war, on LinkedIn. And on one end of that war, you've got the content, or I'm sorry, the creator economy. And on the other side, you've got the attention economy, and it seems like the two shall meet, but creators create. And you've got this incessant drive from so many people, which is really only a small swath of LinkedIn, I should mention, Andi. You've got people creating them, they're writing books. They're writing white papers. They're out there on LinkedIn every day, like correspondents, talking about their professional lives, their honors, their achievements. And on the other side, you've got the attention economy. It's the regular folk who are just laying eyes on LinkedIn to just make sense of it and try to get one good thing to happen. You know, they need a client, they need a break, they need a door opened. And you've got these content creators who kind of espouse a certain way of doing things on LinkedIn. And I'm in that camp. I do believe that if you're going to go out there and parse your value out on LinkedIn, that you do it in a way that's palatable. That it's not just musings, but it really is in content that will help people build insight. And then you've got people that are just scrolling, scrolling, scrolling, scrolling. It takes a lot to get them to stop. We're all self-absorbed. We're all into our own thing. We're all trying to carve out our own livelihoods. So when your content or your work intersects with people, that's a win. And if they're able to engage on it, if they're able to help you build awareness through their commentary and introduce you into their community, we're seeing a lot of cross pollination of micro communities now and aggregated folks. And that's what gives you spread on the platform. And the zeitgeist of LinkedIn right now is that there are people who feel that the LinkedIn platform works for a select few, when in fact it's a level playing field. Andi Simon: When I asked you the question, 'How much of this is ours to create,' whether you're a creator or you're looking for attention, or for a LinkedIn giving us guidance or structure or directing in some fashion, demanding. And I haven't figured that out because I'm never really sure how much LinkedIn is doing or not. And how should people…

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    John Curran—How Can Anthropology Help Your Business Soar? Jun 12, 2023
    Show notes

    Hear how anthropology helps you see your business through a fresh lens It was truly a privilege and a pleasure to interview Dr. John Curran on our podcast. We met by way of LinkedIn, and I knew I had to share his story. Dr. Curran is one of the pioneers of organizational anthropology. Now remember, I branded myself when I launched my business as a corporate anthropologist who helps companies change. At the time, I didn't realize there weren't any corporate anthropologists. I also quickly learned that people engaged me because they really needed to change, but they didn't know what I did, or why anthropology could be of value to their organization's strategy or business model or culture. Along the way, they learned, and then they began to see their business through fresh eyes. You will too. There is so much to learn from this brilliant anthropologist and thought leader. Enjoy, and please share. Watch and listen to our conversation here What is organizational anthropology? And how does it apply to organizations? Well, today you will learn. My guest Dr. John Curran combines his expertise in the social sciences and group dynamics with process consulting and executive and team coaching. We both share the same deep belief that anthropology can open doors for people to "see, feel and think" in new ways, in his case—as this relates to products and customer experiences. You will enjoy listening to us compare notes on our experiences, and how hard it is for people to actually see the same thing, even when they are standing next to each other. Anthropology's theory, method and tools are designed to help us step back and realize that there is no reality, only an illusion that we call our reality. It is through the stories we share, like the ones Dr. Curran discusses, that we can capture the minds and lives of others and help them change, hopefully for the better. To connect with Dr. Curran, you can find him on LinkedIn, Twitter, his website, JC & Associates, or send him an email at john@jcassociateslondon.com. To learn more about the power of anthropology in business Blog: Will You Adapt Or Die? How Cultural Anthropology Can Transform Your Business Strategy Podcast: Gillian Tett—Why Can A Little Anthropology Help You And Your Business Grow? Podcast: Rita Denny—Maybe You Need Anthropology To See Yourself In New Ways Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon. And as you know, when you come to listen to us, I'm your host and your guide. My job is to get you off the brink. What I want you to do is see things through a fresh lens. I want you to see, feel and think about it in new ways so that you can soar again. Often people come to us, our clients, or the clients in my book, On the Brink, come to us stuck or stalled. They couldn't see what was all around them. Individuals do the same as we coach them. The challenge is how can a little anthropology help you see yourself and your business through a fresh lens. I'm so honored today to have with us for an interview that I just think is so remarkable is Dr. John Curran. Let me tell you a little bit about why I'm so excited and then you will be as well. Listen carefully. Dr. Curran is one of the pioneers of organizational anthropology. Now remember, I named myself when I launched my business as a corporate anthropologist who helps companies change. At the time, I didn't realize that there weren't any corporate anthropologists, much less that people bought me because they really needed to change. What I did, they had no idea. So what I want you to listen to us talk about today is, what is anthropology and how does it apply to organizations. Dr. Curran combines his expertise in the social sciences and group dynamics, with process consulting, systemic executive and team coaching. See, we both sort of share the same kind of thing, and we research and work with senior leaders and their teams to develop dynamic collaboration for organizational cultures that connect their values with those of their employees and wider stakeholders. In short, John and I share a common world where we want to bring them the methods and tools of anthropology and that theory into organizations to help you do things better. And humans are complicated critters. They hire me to help them change and then put me in the closet, lock the door, please don't come out, "I hate change." So it's really interesting. So a little bit more. Dr. Curran holds a PhD in social anthropology, formal training in organizational process consulting, executive coaching, systemic team coaching, a whole lot of stuff. He's an associate consultant at the Tavistock Institute of Human Relations, which I hope you will talk a little bit about. He's the owner of JC and Associates and a visiting scholar at the Royal College of Art in design anthropology. Now that we have so much good stuff to talk about today, it's going to be such fun. His clients have included Coca Cola, Hallmark, Novo Nordisk, now J&J. Oh, a lot of the top companies and everybody else who wants to come and hear him talk. John, thank you for joining me. It's been a pleasure to meet you. John Curran: Oh, it's absolutely wonderful to be on your podcast. And it's one of my go-to podcasts. I learn from it all the time as well. Andi Simon: Wonderful, then I will make sure that as I'm recording and bringing my guests that I'm your audience, it is interesting. John had a great article on how meetings are held. And I'll get to that toward the end. We all are frustrated within ineffectual, dysfunctional meetings. And he said, just look at the roles people are playing and how they're doing it. But let's talk about you. What has your journey been? Share with us? John Curran: Okay, it's actually a privilege to share because you don't really think about your journey much. And I knew you were going to ask me that question. So I did a little bit of thinking. And I guess I came into anthropology from a kind of indirect way. I think I became interested in culture, unknowingly. And my first ever real job was when I was playing, when I was 17, or 18. But my real job was probably when I was 20 years old. I failed all my exams at school, I was an undiagnosed dyslexic. So this idea of failing, it was, in that sense, you learned actually that you have to look in between the lines to survive. You have to hustle in a way, right? So what I did was, I got a job as a keynote or domestic staff at a data center for the homeless in central London in Victoria. And it was run by Catholic Irish nuns. I was actually working with a homeless guy. And it was kind of fun. Then I started really taking on board the dynamics of what's actually going on in France. It was a great kind of experience and journey. And in my early 20s, I started going to night school again and kind of got a diagnosis of dyslexia and got confidence back in me. And it was then that I kind of realized, well, I'm not going to be able to do statistics, I need something that I can use my brain and my creativity, and this thing called anthropology emerged. And I remember reading quickly an introduction, you know, first few pages and shutting it, going, Right, that's me, I've got it going. So I was very lucky. I went from Glasgow to the London School of Economics, which was the kind of founder of traditional British anthropology. And learned about Malinovski and all those great names. And it was while doing my undergrad that I started working to make a little bit of money as a care assistant on psychiatric wards in hospitals and psychiatric hospitals. And it was then I realized that there's my PhD, I'm going to do a PhD, I'm going to do it on the culture of psychiatric hospitals. And that's it. So I spent two years being a member of staff and actually working the shifts as the ultimate participant observation for two years, and understanding power dynamics between the different sections, all the way from the domestic staff, all the way up to the consultant psychiatrists and the policymakers, and how that was played out and fluid and unpredictable on a daily basis. So it was very much looking at the microcosms or the micro aspects of everyday culture, but making bigger theories around how policy and ideology and values and mission statements and actually how they actually do work out. So that was my kind of journey. I got my PhD and, and then it kind of developed from there. While I was writing my PhD, I got approached by Microsoft. This was completely outside my area. If I wanted to understand how people use mobile phones. That kind of led me for a few years into the world of innovation and the world of design and market research and advertising and branding. But I was always more interested in the aspects of organizational culture and group dynamics. And that's where I sit now. Andi Simon: Don't you love it? I'm going to share just a smidgen of my own background. And you'll know why, John, and I feel like we're part of the same tribe, because I discovered anthropology as an undergraduate. And I went, Oh that's me, just like you did. It was like an epiphany. And then I went to Columbia to get my last 18 credits in anthropology. I didn't have to transfer. I went to Penn State, and it was just the depths of Conrad Arensberg and Marvin Magadh. And still, I mean, Ernestine Friedl became my mentor. And it was like, how could you be the best in the world in a field that I just sort of became a religious believer in? I wasn't even sure what I was going to do with it. But it sort of was who I was, as opposed to what I was going to do. When I met my husband 56 years ago, he said, What do you want to be now that you've grown up? I said, Well, I can either be an attorney or an anthropologist. He said, be an anthropologist. He also said, I'll be here for you, which he is, but it was one of those supports. And I had no idea what it was going to be. But it's served us well, hasn't it? Wow. John Curran: Yeah. I really like what you said there about how it kind of becomes part of you. So you don't do anthropology for a specific career, right? You know, that's a no-no. And it made me think about when I was doing my PhD at Goldsmiths University, which is part of London University. I had to do some seminar teaching for young undergrads. And what I would do, I'd get them to spend a week, and they would have to go and travel on London buses, you know, the red double decker bus, but they would have to spend half the week only going on the top deck. And then the second half will be going on the bottom deck. Look at the cultural differences of the two, so you could go into symbolism of gender or masculinity upstairs. And looking at binary oppositions and I remember the feedback that they gave me was, We can't go anywhere now without looking at something logically. That's right. Andi Simon: And it only took that moment that you couldn't bring them to Samoa, but you could put them on a bus, normal, comfortable, and give them a job to look at it through a fresh lens to see what was actually going on. And that's when you say to people: humans are meaning makers, nothing exists out of context. And so the upstairs and the downstairs are two different contexts, same thing going on in a whole different fashion. You have had so many great experiences. Talk a little bit about how you got your PhD. John Curran: Both fed each other. When I was working mainly in innovation, I would be wanting to add agencies to help the planners design and think in a certain way, anthropologically. The planners in advertising were very much anthropologists to a certain extent. But also when you think about innovation around medicine, or, you know, diabetes, the anthropologist can go and read it, understand how people live, are living out their experiences, how they might take, for example, a medical device that they use in their everyday lives, but how in their everyday lives, it has a different symbolic meaning. It isn't just, it doesn't just have the use value of say, administering insulin, it isn't functional, it's also part of the body. And when you bring in these anthropological theories and observations, you were able to work that back into the organization, like a medical device company, or pharmaceutical company, and challenge how they perceive the products that they they use as a means of being able to design for the person, designing for culture, designing for emotions, and not designing just for function. Andi Simon: You know, it's interesting, I was at an EPA conference a number of years ago, and one of the panelists said: "Why can't we get our clients, the CEOs or the C-suite, to believe the research that we have done for them? They immediately deleted me. And I spent 10 years as an academic and then 20 years as an executive, helping banks and health care." And what went through my mind, and I said it gently, was: They don't trust what you brought back because you haven't ever run the business. You're helping them see something from the outside. You saw it, but they don't trust that you really know what you're saying. And if they had taken them with you, maybe they would understand what your experiences are to people? Do they really understand what you brought back to them? Do they apply it? How do we communicate? Because this is all about transformation. John Curran: Exactly. Well, I think actually, Novo Nordisk, are a unique example, because they're the ones who have got fantastic anthropologists internally. They've done some great work around ethnography, it's very much part of their DNA. So probably a lot of their leaders will be going into the field as well or do go into the field. But if you think that by and large around companies, yes, this idea of when you do take execs into the field, it's life changing. They all of a sudden realize that their products or the services that they're offering customers, there's a whole different world. People appropriate brands, products, to fit into their lives, not the other way around. So then you've got another level, and then you start working well. If you're looking at the values of your company, how do they align with the values of your employees, but also your customers, and then all of a sudden, you've got these kinds of concentric circles moving out and out, and then all of a sudden, you've got the holistic picture, and you can start thinking holistically with execs. There's also another problem, which has been around for many years, but this idea of risk. And when you're coming back with just stories and insights based on theory, it's not an Excel spreadsheet, it hasn't got statistics, especially in a digitalized age with the world coming together. I think that's probably less of a stigma nowadays. But, it definitely was a massive barrier. How do we quantify this? You know, we could do a survey of 10,000 people globally, but you're going to only visit 20 people. I mean, that doesn't weigh up, right? So you have to, there has to be a lot of education, a lot of even training for execs. And the final area, which now does very much still exist, where this is what really put me back into the world of food dynamics and organizational culture, was silence. So if you're thinking that you…

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    Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done! Apr 25, 2023
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    Hear why strategy without accountability doesn't work! I met Aviva Ajmera when she invited me to speak to her groups of CEOs in Kansas City. We hit it right off and had an exceptional time learning about each other and the type of work we love to do to help companies grow. Working with teams, CIOs, CEOs and C-suite level executives, Aviva knows how to bring out the best in them, their collective wisdom and perspective. She loves to build strategic plans but she also knows that unless you create action plans to go with those strategies, they don't go anywhere, no matter how great they are. They have to be a product of the organization. Our conversation is full of ideas about how you can build a great strategic plan for your organization, and actually convert it into a business plan that works. Listen and learn! Watch and listen to our conversation here Three themes we discuss that are very relevant to our listeners Engage the entire organization in the planning process. They have great ideas. Don't shut them out. And the plan will be much easier to implement if your teammates are all involved in building it. Execution must be part of the discussion. As Blue Ocean Strategists, we know how challenging it is to move an organization forward. Don't make it more difficult. Think carefully about the plan and its implementation at the same time. Put a planning process in place so you can see progress, celebrate small wins and redirect if necessary. No battleship is ever turned with just an oar. Connect with Aviva on LinkedIn, her website SoLVE, or via email: viva.ajmera2@gmail.com. Want a strategic plan that will actually stick? Try these suggestions for ideas: Blog: Everything Is Changing. Is This A Great Time For A Blue Ocean Strategy? Blog: Will You Adapt Or Die? How Cultural Anthropology Can Transform Your Business Strategy Podcast: Mari Ryan—Time For A Big Strategy For Your Company's Well-Being Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon, your host and your guide. You know, we've done almost 400 On the Brink podcasts, and divide that by 52 weeks, that's a whole lot of years sharing with you ways that you can get off the brink, and soar. My hope, my purpose, my joy is helping you see, feel and think in new ways so that you can have that aha moment when all of a sudden your brain goes, Oh, that's what I can do. So I find people who can help you do just that. And I'm looking at a beautiful woman today who I met in all kinds of ways. Let me introduce her first, and then I'll tell you a little bit about how we got connected and what she's going to talk about today. Aviva Ajemra is a beautiful woman from Kansas City and she helps companies do all kinds of wonderful things to help them grow. She's going to tell you more about her own journey. But I met her because she invited me out to speak to a group of hers at a CSuite Solutions event, really a marvelous organization, and I spoke to three of them about culture change. I had a great time in Kansas City. And so my reciprocity was to share your thoughts with my audience. And she's laughing. But I do think that we're purpose-driven in the sense of wanting to share what we know with others. And it's more about helping them than it is about profits with them. It's great fun! But all of us are looking for ways to be of help. And that gives us a great kindness. Aviva thank you for being here with me today. Aviva Ajmera: Thank you for inviting me, Andi. It was such a joy to meet you in person in January. And I felt like we had an immediate connection. So it's really fun to do this at this point in time. Andi Simon: Well, thank you for sending me all those great pictures. I truly didn't realize that's what I look like. But that looks pretty cool. Tell the listeners about your own journey. Who is Aviva? And how did you arrive at where you are now? So then we can set the stage for the wisdom that you want to share. Aviva Ajmera: Absolutely, happy to. I can honestly say my journey was very unplanned. I wonder, is it serendipity? I believe in serendipity. Is it destiny? I believe in karma and destiny. But I also believe in a plan. I am a very planned person. I think it was really the combination of all three that got me to where I am today. When I think about how I started as a painfully shy first generation Indian girl to immigrant parents growing up in upstate New York. I went to college in Texas. That was a big leap, a big step forward. I ended up living in Minneapolis, joining a consulting firm, moving to Kansas City, which was never on my radar growing up in New York. Back in 1995, I joined Hallmark Cards, and then I left corporate without a job to go to when I was there 15 years. But I just felt like that's what was right for me. I ended up joining an international consulting firm. I was a partner there for seven years. And I was traveling all the time, and my little girl was growing up. And that's how I decided to start SoLVE, my strategic consulting firm here in Kansas City. And then this year, I started my new firm, the one that you came to speak to, called C-Suite Success. So I never would have thought growing up the way I did, super shy, really kind of sheltered, that I would now be the CEO of two companies in the belly button of America. Andi Simon: Well, you know, I'm a big believer in serendipity. And I do think there's a path. I just don't know what the next step on that path is. And we are all talking about what's next because we've reached that phase where we're pretty successful. And we sort of know who we are. And the journey has so many interesting uncertainties to it and is full of challenges. But you're an important part because you've been inside a company helping it grow. You've been a consultant helping companies grow. You now have your own business, helping them grow. And watching you lead these groups that I spoke to, they have a magic relationship with you. They listen, and they're learning at the same time. So share with us some of the wisdom of what you learned as you went through this, and some of the things that you're doing now to help companies see, feel and think in new ways, because you have that magic. Aviva Ajmera: Oh, well, thank you so much. That means a lot coming from you because I know you work with hundreds and hundreds of companies. Well, really candidly growing up, my mom and dad were amazing parents but as immigrants, they didn't grow up in the US. So I didn't have the benefit of a lot of role models as I was growing up or approaching college, thinking about career, grad school, etc. And what I found is that I was really blessed. I had so many mentors, before the word mentor even was like a word that got used in corporate America all the time. And I feel like they always saw something in me that I did not yet see in myself. And I'm so grateful for that. So as I work with teams, CIOs, CEOs, C-suite level people, and then usually their next one or two levels down in my consulting practice, my goal is always to bring out the best in them, to bring out that collective wisdom and that collective perspective. Because I work with them, I'm building strategic plans. And I know that strategic plans don't work when only the leader has created the plan, or heaven forbid, the consultant has created the plan. It has to be a product of the organization. And as I do that, and I spend time with clients, trying to figure out how to bring out the best in them, what I realized is a bit of a shift that's happened in corporate America in the last, I would say, easily 10 years, but maybe even it goes back further. I was lucky in that when I started out at Accenture, they had and still do, a really robust training and development plan. Most companies don't have that anymore. And they don't have it because they can't afford it. And it's definitely been a common line item to cut out over the last four to five years. And so what we've done with C-Suite Success is bring together all of these eager, high potential people wanting to grow, wanting to invest in themselves and create cohorts. So we have a CEO cohort, we have a C-suite cohort, and then we've got that next level, all of which want to continuously learn, continuously improve, and they need a safe place to come and talk, to come and recharge, and to be able to learn together and talk about applications for each of their companies. The folks in our groups cross any industry. You can imagine: profit, nonprofit, family owned, public, everything, because what we find is that issues are the same. And the ways that people want to grow and develop professionally, it doesn't matter what kind of company you're in, it's all pretty common. And so that's what I would call the magic of how our groups work together. Andi Simon: You know, magic is interesting, because the trust factor is high. And when they come in there, they almost have to shed their fear of failure, or not looking professional, or being the CEO or the C-suite leader that is expected among their peers. I mean, I've done Vistage now for years. I think I've done 500 Vistage talks and I'm always fascinated by the CEO. For those of you who don't know what Vistage is, it's an organization that brings in speakers, like myself, to introduce ideas to their members. And, it becomes an interesting way of getting a feel for what's happening. When I went to Aviva's group, a wonderful group, different people and they were all coming in, shedding their concerns about who they were and what they did. And they came in sort of open-minded to see what somebody else could share with them and help them grow. And growing is very hard when you hit a certain point. So as you're working with them, and even problem solving, is there some approach that I heard you say? Are there certain approaches you take, for example, to build a strategy with a client that helps them see it themselves? Aviva Ajmera: Yes, it's multi-step. And it happens over time, because it is at the core, what you said, it's a relationship. So with consulting engagements, the very first thing I do is send a survey out. It's all open-ended questions. And then we talk on the phone, then I interview them. And we usually spend an hour on the phone. So I work very hard to create a unique one-on-one relationship with every single member of the strategic planning team. And oftentimes, some other key stakeholders; sometimes it's board members, sometimes it's other people that aren't on the team, but they are big influencers in the organization. And we talk a lot about trust. And it's actually one of the principles when I kick off an engagement in my consulting firm. We talk about how we're going to work together and we talk about how when we are together, it is a safe place. There's no judgment, and we're going to have trust. Now that doesn't mean you have to agree. It just means you have to be comfortable. enough and feel safe enough that whatever's on your mind, regardless of what your level is in the organization, we want you to contribute because we think your opinions are important, which is why we've asked you to be on a team. With C-Suite Success, it's a little different because we've got folks from different companies. With our CEO group, they all represent individual companies. But we have an interesting secondary dynamic in our C-suite group. And in our key leader group, which is, sometimes we have two folks from the same company in our group. And candidly, I was really curious to see how that would go. Would they feel like they couldn't open up because of somebody else in the company that's listening. And in fact, what I found was the exact opposite. They felt a sense of partnership and a camaraderie because they had somebody that was hearing them express a challenge or an issue that they had, and the other person genuinely wanted to help them. We had one meeting where someone was sharing that she felt very frustrated, because she felt her role could have a wider dimension than the leadership was allowing her to have. And the other person from the company in that group said, it makes me really sad that you feel like that and I want to figure out what I can do to help you not feel like that. And, I mean, I was just watching it happen. And I was like, Oh, I love this so much. Andi Simon: But to your point, people within a company play their roles, but don't have time to be honest with each other. Or, she wasn't even looking for help, she was just articulating her feelings. And being who she was, she was ready to see it through a fresh lens, which was beautiful. But it's interesting to watch people because people are so challenging. I mean, they're trying to do a good job, and they don't know: I can't do more, I can't hang in there, and then I get shut down. When you're working on the strategy stuff, you said something important, that is, you help turn it into an execution. We do a lot of Blue Ocean Strategy work. And the hardest part is to turn a great idea into an innovation. You know, we often said our tagline is From observation to innovation because it's hard to see it. And then once you see it, what are you going to do with it? What kind of tools can our listeners learn from you about turning those ideas, a strategy, into an implementation that actually works? Any thoughts? Aviva Ajmera: So many thoughts. And you are speaking my love language when you talk about strategy and implementation. So you know, anytime I talk to a group, and frankly, when they're interviewing me, and I am also interviewing them to make sure it's a good fit, I ask them about previous strategic plans. What did they like? What did they not like? What worked, what didn't work? A common theme of what didn't work is, We built this plan, then nothing happened. If I have a client that experiences that with me facilitating the work, that means I have failed. That is absolutely not what I want to do. So when I work with a client, I make it very clear, we'll build you a strategic plan, but the more important work is actually the implementation plan. And the key aspect to the implementation plan is accountability. So for every single initiative, you might have 30 initiatives under a particular strategy. You have a timeline around it, you have metrics around it, and you have a person that is in charge of making sure it gets done. And then follow up. I tell them, even when we create the plan, it's based on what we know. We create three year strategic plans, but we're doing it in the current-state timeline where you are going to live the plan. So I teach them, it's a living, breathing document, really like our journey in life is, right? Things are going to change but we are building the best plan we can with what we know today. But I teach them how to think about how you adjust. And I really encourage them to do monthly check-ins, and my most successful clients do that. They check in every single month. That way things don't slip. If people are struggling, they can share it. They can talk about what adjustments do we need to make, and then we continue to move forward toward their big three year plan goals. Andi Simon: It's always been interesting to me how even when I was an execu…

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    Elizabeth Rosenberg—Can An Extraordinary Coach Bring Out The Unseen Beauty In Your Strengths? Apr 17, 2023
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    Learn how to discover who you ARE, not just what you do There are moments when I meet someone on our podcast who truly takes my own breath away—and I hope it does yours as well. Elizabeth Rosenberg is one such woman. We talk about her journey filled with trauma and burnout that led her to rethink her life. Rather than keep pushing herself within large corporations, she shifted her focus and launched a new career, helping others discover their inner worth and "secret sauce." She's intuitive, she's compassionate, and I really believe she's what the world needs right now. As you listen, you may rethink your own life. Watch and listen to our conversation here Do you know how great you really are? Being a branding guru, Elizabeth knows that people often hide their best selves from others, and even from themselves. She helps clients look inside and see what greatness is already there, and then free it so they can "soar." Listen in and ask yourself, "Aren't I a great 'brand' ready to be free of the anchors holding me back?" About Elizabeth Elizabeth Rosenberg is the founder of The Good Advice Company, a marketing and communications consultancy that works with C-suite leaders and corporate executives to create their personal brands, while discovering their purpose along the way. You can connect with Elizabeth on LinkedIn, Twitter and her website The Good Advice Company. You can also email her at Info@thegoodadvicecompany.com. Ready to rethink who you are and where you're going? For starters, dig into these: Blog: You Can Find Joy And Happiness In Turbulent Times! Podcast: Diana Wu David—Are You Truly Happy With How You Work, Not Just Where? Podcast: Rebecca Morrison—Women, Are You Ready To Find Your Happiness? Is It All Around You? Podcast: Roshni Pandey—To Find Your Happiness, Assemble The Kind Of Life You Want Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon, your host and your guide. And as you know, my job is to help you get off the brink and soar again. I go looking for people who are going to help you see, feel and think in new ways so that you can step back like an anthropologist, observe what's going on and really begin to think about who am I, where am I going, what's my company all about and how do I fit. There are really deep questions that give you some awareness, reflection, resilience, but unless you can be a little anthropological and look at it through a fresh lens, you get so caught up in it, you're not quite sure what's going on. So today, I have a wonderful woman with me. Her name is Elizabeth Rosenberg. Now, Elizabeth is going to tell you her own life's journey more than I can tell you in her bio. But she is on a real quest to help others begin to see themselves. I'll call it their personal brand as she does, but it's deeper than that. It's not casual. It's not in their dress code, it is in who am I and how am I really living the life I want to live? And if I'm not, how do I find that life? Remember, during the pandemic, you heard a lot about "you only live once." Well, this has been the case forever. And every day is a gift. So how are we going to make it easier for you to live the best life you have, knowing better who you are, what you're looking for, and how to get there. Elizabeth is shaking her head. I'm going to turn it back to her. Elizabeth, thank you for joining me today. Elizabeth Rosenberg: Thank you for having me. That was one of the most, I think, beautiful and perfect intros that I've ever had. So I very much appreciate you having me on the show. Andi Simon: I mean, you don't want me to ask you three questions and then we'll be done. That's not our style. For our listeners and our viewers, Elizabeth came to me by chance. And I wasn't really quite sure why. And as we talked, I know there's good reason for you to listen carefully because she's got a message that you're going to want to know more about. And so I'm going to let her talk about her own journey because it has some catalytic moments in it. And I must tell you, everyone I'm bringing on has a crisis of some kind, some catalytic moment where their brain goes, whoosh, there's something going on here. Please, Elizabeth, who are you? Tell us about yourself. Elizabeth Rosenberg: My name is Elizabeth Rosenberg, and I'm the founder of The Good Advice Company. To many, I am a marketing and communications consultant and a personal branding expert. But I think to my friends and my clients and my family, I'm much more than that. I really love to dive into exactly what you were talking about: the who and the why. What is our legacy? What are we meant to be? Why are we meant to be here? What are we meant to do? My story is fairly simple, and I think is probably very relatable to most. I've had a 25-year career in public relations and marketing. A few years ago, I experienced severe corporate burnout. While I was the Global Head of Communications for a large ad agency, I landed myself in the emergency room with a migraine where I lost all of my motor skills. And I know we talked about that moment where we all have crises, and we all kind of hit our rock bottom. The thing that's fascinating about that is, everyone's rock bottom is different. For some it can be a moment where you land in the emergency room. For others, it can be an emotional moment. For others, it can be a spiritual moment. For others, it can be a mental moment. We all have to kind of take agency of what that moment means to us, and then what we choose to do with it next. From there, I went on a very deep health and wellness journey, in addition to switching my job, which I thought would save everything and help everything. I was sure that I had a brain tumor, and I was dying and all of the things, and after months of testing and finally taking some time to really reflect, I realized that I had just burned out from corporate America. I went to another job and alas, the pandemic hit. So I actually quit that job on March of 2020, literally days before the world closed down, and ventured out on my own with a new company. And from there I have kind of followed the path as it's led me, versus I think doing what most of us do as futurists, we forecast the future forecast, and we try to figure out where the path is leading us. So I've definitely had a lesson in the last few years of being present and kind of seeing what the world is offering me versus trying to make it happen. And from there, I've uncovered a new process that I've been working on that's been really exciting in terms of branding, and uncovering our purpose. Andi Simon: It's so interesting. I have a good friend who was over for dinner, and she's a psychotherapist. And she said, "I've been reading Gouda again and I'm wondering about how we can get into the present." You just said that. And then the importance of being in the moment, and not moving. The past is past. The future is unknown. But what are we doing now to really gain perspective on both? You gave us your history, we're not quite sure where you're going, but we do know that you're beginning to discover new value in what you know, and how you do it. And it's not just the PR and communication stuff, it's in how you're transforming people's lives. So talk about your new company, and the new process that you have, and what you're discovering both about yourself and about the people who that you're helping, because it's very powerful. Elizabeth Rosenberg: Thank you. Through my own health and wellness journey, I really started to uncover different forms of healing. I did everything from Eastern medicine, to Western medicine, to spiritual medicine, New Age, everything in between. And through that, I really tapped into mindfulness and uncovered that I was quite intuitive. And through training, and again, listening with different ears, and really trying to remain present, and focused on the day to day, I uncovered that I'm a medium. It took me about two years to feel comfortable enough to tell that story externally. I think my friends and my family knew I've always had this intuition. Every job I've ever been to, my boss has always said in my review, "Oh, you're so intuitive." So I think they probably knew something I didn't. And I really started to tap into that practice. I think a lot of people think that meditating is the way to get there. For me, it was a lot of breath work. I did a past life regression. I have done Chinese medicine. I've done energy work. So I've really tried to look at all the modalities I could to get me to where I needed to go. And through this process, I really wanted to kind of tie in my side hustle, as you could say, or my hobby, with my job. And it just really naturally presented itself. I was working with one client on her personal brand. Her guides came through in the middle. I was mortified, like, "Oh my god, what is happening and why? Why is this happening?" And then I realized the strength that it had in it. And if I could do an intuitive reading of which I tap into the Akashic records, and then really pair that with behavioral analytics about who you are and then the PR part of what I do, really uncovering that story within the story. We all have impostor syndrome, and we all feel unworthy at times. And a lot of what I do is listening to what makes somebody amazing and what makes someone themselves and bring that to the forefront, tied in together with the data that I've gotten in the first few sessions. And from that, I uncovered this beautiful, authentic version of yourself. And then a lot of it is coaching to help you feel comfortable enough to put that person out in the world. Andi Simon: Interesting. People have asked me about impostor syndrome. And, in fact, we did a panel on it with a bunch of women and they said, "Well, when did you discover the imposter syndrome?" I said, "I think when I grew up, I never was anywhere where I felt I was well-prepared for it. And I always just sort of rolled up my sleeves." My nature is to be an explorer. And I've been defined by the culture index as a philosopher, and I was always quite willing to be under-skilled, under-qualified and curious and it allowed me to improve myself in jobs. I was SVP of one bank and EVP of another bank. Did I know banking? No, I was an anthropologist! and they imposed on me for their help and their expectations, what I could bring, but I had no idea what I was doing, and it was okay. But I look back on it and I'm sort of fascinated by this whole word "imposter" that makes it seem as if everybody should be knowing, when most of the time we're not quite sure what the environment is unless you take a job that's so well defined, and you know exactly how to do it. Most of the time, you're a bit betwixt and between. And then when I got into healthcare, I had no idea what I was really doing. They had no idea what I was going to be doing. But they loved me. And I said, Okay, I'll take it. Let's try and figure out how to help. And when I launched my business, my PR guy said, "You're a corporate anthropologist who helps companies change." And I went bingo, even though I was an imposter. Did I have a business? What was I doing, but I loved his brand. And his one sentence was enough to create mine. And so to your point, as you're talking, I'm saying, Yeah, that's me. That's me. Well, we got to know some more about now that you've come to the aha moment where you know yourself better. You intuit, you can feel. My hunch is that there's a sixth sense that you pick up on and you're smiling at me. I want to get a little bit more of your wisdom for the listener or the viewer so that it is tangible for them, they can see how it might help them. If you could have helped me for years trying to figure out who I really was until John Rasika said, "That's who you are." I said, "Okay, you're right." Talk to us, Elizabeth, a little bit more. Elizabeth Rosenberg: A little bit about the imposter syndrome. I learned a lot about it through a program called #IAmRemarkable, which was actually created through Google. And anybody, any of your listeners can take it, you just sign up. And it is a beautiful way for everyone to acknowledge their impostor syndrome and how to work through it. I do believe that your imposter syndrome, as exactly we're talking about, can actually be your strength. There's something so beautiful about going into a job where you don't know everything. What a boring life that would be if you're in something where you're not learning something new every day. And also, I think we forget that we are bringing something new into a field, into an organization, into a team. If we don't know everything, there's always something that you were bringing in that's new. It's fascinating because every executive I worked with has had impostor syndrome. Men, women, any ethnicity, it's just we all suffer from it. So I think if we can all kind of collectively decide that we are imposters and that might be our strength, there's something actually quite beautiful in it. In terms of how I help my clients, I help them see what they can't themselves. Just like the coach that you worked with who gave you that line of who you are. But more importantly, I think it's very important that we, as a society, especially in corporate America, really start defining ourselves by who we are, not necessarily what we do. We all work. It's just that it is what we do. Whether you define yourself as a mother, or you define yourself as a stay-at-home parent or corporate executive. We all have that brand of what it is that we do for a living. But the beauty is lost, and actually talking about what kind of people we are. When you die, your legacy is not going to be like, Well she did this, he did this. Do we want to be known for being kind? Are we thoughtful? Are we compassionate? Are we funny? Do we bring strength to others? Do we bring others joy? I just think that there's something so lost in that. And that was also an A-ha pandemic moment for me. As people were dying, and obituaries were starting to read like resumes, I was like, Oh, God, if I die tomorrow, and my resume says that I work for this brand and I did this and I did this and nothing says anything about who I actually am as a person, what life am I living? How awful! Andi Simon: As you work with your clients, because I can tell my audience is smiling, as you work with them, you're helping them identify not just are they in the right career or job, but also are they living the life that gives them the most purpose, that sense of meaning. We're meaning makers, as humans we have to have a context, we don't just exist. So in some ways, we're trying to find our meaning in the context of what we're doing. And what you're saying is that it shouldn't be just about what you did, but who you are, and how you brought meaning to others so they too could prosper. Am I right? Elizabeth Rosenberg: Yes, that is exactly right. And attitude. Andi Simon: How do you do this? Elizabeth Rosenberg: I tap into the Akashic records, which for your audi…

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    Jennifer Kluge—Meet The Leader To Build Your Business Into One Of The Best And Brightest Apr 10, 2023
    Show notes

    Hear how planning for the future means loving change I worked with Jennifer Kluge several years ago on a Blue Ocean Strategy workshop. Her organization, the National Association for Business Resources, was focused wholly on businesses in Michigan, offering important services from insurance products to support with accounts receivables. As CEO, Jennifer has catapulted NABR into a national initiative that supports businesses with best practices, training and development, insights, leadership, and a range of programs reflecting the needs of industry today—such as rebuilding talent, focusing on wellness and burnout, and helping businesses rebuild their cultures in a new hybrid workplace, among other things. I love her message: Don't be afraid to fail. Something we all need to hear. Watch and listen to our conversation here What is the right strategy for an uncertain future? This is what I worked on with Jennifer and her leadership teams. I remember at the time that my Michigan clients were struggling with talent flight. Students were leaving the state after graduation, and industries were trying to figure out their own futures. Fast forward to the pandemic and now the post-pandemic years, and Detroit, where Jennifer is located, is on the rebound, as is Michigan. Between the automotive industry, Rocket mortgages and loans, and IT incubators, lots of new businesses have successfully made it through the pandemic and are now rebuilding the economy of the state. But Jennifer learned something very important during the pandemic, namely that the challenges of the past had changed, forcing companies to rethink how they were going to survive into the future. In this podcast, you will hear the journey that she has been on as she has built her association into a major resource for companies across the U.S. You can connect with Jennifer on LinkedIn or her company's website, the National Association for Business Resources. Is your business struggling with change? Give these blogs and podcasts a try: Blog: Okay, Okay, I'm Ready To Change. How Do I Do It? Blog: Hate Change? Anthropology Can Make You and Your People Love It! Podcast: Valerio Pascotto and Amit Raikar—Yes Change Is Painful But It's Necessary! Podcast: Rita McGrath—Don't Run From Change, Embrace It! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon, your host and your guide. And remember, my job is to help you see, feel and think in new ways so you can change. That's not easy because your brain often hates me. I can't tell you how many clients who hire me immediately hate me, because I'm doing something that the brain says, Oh, please stop, stop trying to make me better. I know I need to be but it's hard to do. So I go looking for people who are going to help you do the same thing: see things through a fresh lens. People ask me, What does an anthropologist know? I was asked the other day at a conference, What do you do? I said, I hang out. And they laughed. And I said, No, my job is to help you see things differently, not to necessarily build a new sandbox, but to at least see the edges of what you're doing so you can see what you might be missing. And my first book, On the Brink: A Fresh Lens to Take Your Business to New Heights, was about all my clients who got stuck or stalled. So Jennifer Kluge is my guest today. And Jennifer is interesting to me to share her thoughts with you. I worked with Jennifer and her team a number of years ago. We did a Blue Ocean Strategy workshop. And they were quite stuck or stalled. But trying to figure out, Where are we going? What else could we do? Jennifer, thanks for coming today because I want to share what you did. It was great fun to see you then and to continue to see you now. Welcome. Jennifer Kluge: Thank you so much indeed for having me. This is fun to talk about our journey and what's happened and what others can learn from. So thank you for having me. Andi Simon: Help our video watchers and our listeners on our podcast know more about Jennifer. You've had a journey. And it's always important to sort of set the stage for why people should listen to you. Because it hasn't just happened, you didn't jump out there. It was in stages, you have seen it, you built it, you've carved it. It's a big piece of playdough that you've made into something big and special. Just let me add one thing. Jennifer is the CEO of the National Association for Business Resources. Now she's going to tell you how that has pulled together a whole lot of stuff, Corp! Magazine, Best and Brightest. But Jennifer, a little bit more about who Jennifer is. Jennifer Kluge: Oh, gosh, that's a loaded question. Let's start with a business perspective. You know, I started my career in human resources. And the whole goal was, I wanted to help people, but I wanted to use business, I wanted to be in business. But I wanted to help people within business. So I've landed in human resources. I was one of the first graduating classes where it was actually called human resources. So I'm dating myself there. And then later on, I added strategic planning and marketing to my background. As far as my education goes, I was in the corporate world and it wasn't talking to me. I wanted to continue that mission of helping people. So the opportunity came to work for NABR, and I jumped at it, and some 25 years later, here I am. And quite honestly, that whole theme of helping people has been throughout my business career, whether it's my teammates, mentoring them, whether it's our clients. During the pandemic, we sat down as a team. I had all my team leaders, and we said, I said, How are we going to navigate this? And we came out with, We're going to help as many people as possible. And that enlightened us to unglue some things. We were able to launch so many programs that helped thousands of people through the pandemic and I'm super proud of that. Andi Simon: You know, your personal expression, your brand, your answer to the question, it's a very powerful one because there's purpose. There may be profit. And we do need profit so that we can pay our folks and they can all make living. But what mattered most to you is, How do I help people do what they have to do? Not what I have to do. So talk a little bit about your evolution as a business because when we met, if I remember correctly, your organization was providing some insurance products, some support for accounts payable and receivables. They were also doing tactical and practical solutions that smaller midsize businesses could use. It was an association of businesses helping each other and it's come a long way and tell me the journey, a little bit about the business, because part of it reflects you, not just them. Jennifer Kluge: Well, you know, we ignite greatness in companies in their people. And so we kind of pivoted from, Here's what we're doing, to Here's our mission, here's our purpose. And by shifting to that, we were able to think differently and offer different solutions to companies. So yeah, there's the pre-pandemic story and the post-pandemic story. You helped us pre-pandemic unglue the brain so to speak, as far as strategic planning. Everybody on my team knew who André Rieu was. And we used it in every meeting, every board meeting. We built the André Rieu story, and this is what we want to do: we want to change who we are in a way that is tenacious and has ingenuity. So for those that are listening and don't know André very well, you used the story of André Rieu and how he changed the whole orchestral experience from kind of boring to exciting and fun and a value and got everyone involved in classical music. So we used that example for years before the pandemic on how we wanted to change. And I think the secret there is that we know that success comes from a series of failures. And I think too, there's an element of, the more you fail, the more confidence you have. And having an important event, like the pandemic, and then you get through it, and you're crushing it through the pandemic, I think that builds confidence, not only in yourself, but in your team. And so it's the combination of knowing that we have to fail in order to succeed, and releasing yourself from the fear. I think for every CEO, there's kind of a thing, Not while I'm at the helm, and, It's not going down with me at the helm. So I think there's this fear out there for CEOs, a subliminal fear, that you might fail. And once you release yourself from that and have confidence, hey, you're not going to fail. No matter what happens, you're going to get through it. I think that releases you to think more Blue Ocean Strategy. So there's the philosophical, and then there is the actual doing the work. And doing the work is trial, we did a lot of pilots. So during the pandemic for the Best and Brightest companies we work for, we launched seven new cities. So we pivoted. I hate that word. Now, I hate the word pivot. Everyone hates it. We refocused. We shifted and we had a majority of the things that we did were in person. Across the country, we had conferences across the United States. So when that element went away, it liberated us to launch more cities for regional competitions. So we had our biggest growth during the pandemic because we were released from fear, I guess you could say, and Blue Ocean does this. It says, Okay, this is something strategic here. But there's opportunity in it. Andi Simon: What is the Best and Brightest? I've had some clients who are recognized as among the best and the brightest. So I'll put this in context for the listener or the viewer. Blue Ocean Strategy is not about competing in the market, it's about creating a new market, thinking about non-users and unmet needs, not simply more of the same cheaper, and then being free to do what Jennifer was talking about: to begin to experiment with new ways to do very important things. Because we don't know what we don't know. And I always say never waste a crisis. I never want another pandemic, but don't waste a crisis because as you listen to her talk about the Best and Brightest, it went from nice to very nice, and from some people benefiting to lots of people benefiting, all because of a crisis. What is the Best and Brightest? Jennifer Kluge: So the Best and Brightest is a series of programs that we score and rethink excellence. So there's the Best and Brightest of wellness and there's the Best and Brightest companies to work for. We put companies through the gauntlet. How do you treat your employees? We have 10 different scoring categories and we have an extensive survey to the employer. But we also validate that by surveying the employees at the end of going through these companies so they can see how they ranked. They see where their engagement levels are and they get a plethora of tools and services to help guide them with their talent. Now, that was our core. Since then we've launched all kinds of tools and resources. We have thousands of best practices that we now share through the Best and Brightest programs. So thousands of best practices, and then we've opened it up to CEOs and thought leadership best practices, diversity and inclusion, team bonding and hybrid work, digital engagement. So we have this whole plethora of what I call deliverables but it would be of value to the business community that came from the pandemic, quite honestly. But, what I like about the pandemic, not that we all had to go through it, but what I liked about it is that it gave you the excuse to go bigger. Andi Simon: And you didn't run the other way because I've heard of people who went smaller, and they shrunk. And they decided to reduce their staffing and they fled. Instead, you turned fear into an opportunity. And you parked it on the side and said, What do I have to be afraid of? What's the worst that could happen? You know, let's go help people because those deliverables are really a resource, as you call it. A business resource for people who need to know, How do I do this? Where are they going to turn? To a university when they're shut down too? And they're going to go to their association. Well, they weren't sure what they were doing. But you filled an unmet need of a huge proportion across the country. And people came to say, I'm not sure who you are, but I really liked what you have to do. Am I right? Jennifer Kluge: Correct. Correct. And we went, like I said, we got our team leaders together. And we said, What role do we want to play here? When times are tough, that's when people lean on their associations. And so we jumped in. We were answering legal questions. There were all these mandates and what have you. I mean, we were working around the clock. We felt we had to help as many people as possible...you know, people's jobs, livelihood, income, food on the table. So we felt a strong mission to help people and we still do. It's carried on to now. We've always felt that as a service organization that we have a significant job to play. Andi Simon: What's interesting for our listeners to think about is, here we are, we're facing a battle. We're not quite sure if we're trained for it. But we know that people have unmet needs, and I have a hunch those calls came through. You are a day ahead of them. It wasn't as if there was a whole lot of time studying the legal ramifications of the mandates that had to be done. Or what do I do to build a collaborative culture when people are in different places doing it in different ways? How do I keep them from getting phished, and having cybersecurity? And all of a sudden, the questions were beyond and all I bet you could do is say, Hang on, I'll be right back. Let me find out. Am I right? You were the go-to. Jennifer Kluge: Right. And I gotta tell you, Andi, no past emergencies prepared you for this. And what I noticed is, more seasoned people that have been through the Great Recession, have been through other hard times within their own careers in their own companies. Those were the ones that were like, Oh, yeah, I know what this muscle is. Let's roll up our sleeves. I don't think people realized how long the run was gonna be. We definitely knew that we had to use those muscles. Andi Simon: Real important point, because people who they didn't think were leaders rose to leadership, and people who they thought were their leaders didn't know what to do or how to perform. And so you know, don't waste them or waste a crisis, even for your own development. So that's really, really interesting. As you were going through it, was there a case or two that really stood out as something that was quite exemplary, either in a performance by a person or an area that you found was in tremendous demand, and people didn't know where to go and we rose to that. Something that you can illustrate? Jennifer Kluge: Well, I think what's coming to my mind is the themes that are still going on there. There's a lot of themes around talent right now. Wellness and well-being in the workplace, mental health and workplace burnout, hybrid work. There is a lot that we continue to see in that space that has not gone down at all. It's really interesting because some of these business trends are the inability to look to the future and predict things. That's a f…

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    Andie Kramer—Can "Beyond Bias" Take Your Organization To Great Heights? Apr 03, 2023
    Show notes

    Learn how to really and truly end gender bias at work Despite extensive and costly diversity initiatives, little progress has been made in recent years in ending workplace gender inequality. I reviewed Andie Kramer's new book, Beyond Bias: The Path To End Gender Inequality At Work, and was so excited to read about a process for change that might actually work. Remember, we are corporate anthropologists specializing in helping organizations change. And we know how hard it is for people and groups of people to shift their ways of doing things to improve their workplaces. Beyond Bias, as Andie will tell you in our podcast, presents a compelling explanation of the reasons for the failure of change initiatives to bring a more diverse and equitable workplace into reality, and what we can do to change that. Watch and listen to our conversation here Current diversity initiatives focus primarily on "teaching" people to be less biased and more inclusive, which doesn't work. Teaching is fine. But, as Andie tells us, this is the wrong focus. As Beyond Bias makes clear, workplace gender inequality is a systemic problem caused largely by the (unintended) discriminatory operation of personnel systems, policies and practices. And these ingrained biases have been caused by all the structures that have evolved over many years as organizations have developed. As a solution, Andie offers the four-prong PATH program for directly attacking this structural discrimination — and with it, individuals' discriminatory conduct. In brief, PATH is designed to help you: Prioritize Elimination of Exclusionary Behavior Adopt Bias-free Methods of Decision-Making Treat Inequality in the Home as a Workplace Problem Halt Unequal Performance Evaluations and Leadership Development Opportunities This progam is a comprehensive set of actions that organizations can take to ensure that women no longer encounter gendered obstacles to their career advancement and instead, find their workplaces to be engaging, supportive places where they — and everyone — can thrive. And wouldn't that be fantastic, finally. You can read more about Andie Kramer, Founding Member of ASKramer Law, in my book, Rethink: Smashing The Myths of Women in Business. You can also contact her on LinkedIn, Twitter and her two websites: ASKramer Law and Andie and Al: Breaking Through Bias. Want more strategies for fighting bias at work? Start with these: Blog: Businesses Must Sustain Diversity And Inclusion For Women Podcast: Andrea Kramer and Alton Harris—Tackling Gender Bias In The Workplace Podcast: Maureen Berkner Boyt—Diversity and Inclusion: Let's Go Beyond Hoping and Make Inclusion Really Happen Podcast: Rohini Anand—Can Businesses Create Cultures Based On True Diversity, Equity and Inclusion? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. I'm Andi Simon, and as you know, I'm your guide and your host and my job is to get you off the brink. I want to help you see things through a fresh lens so you can change. And you know that your brain hates me. The minute I say we're going to change, you immediately shut down right away and say, Oh, no, you cannot change me. But I want you to begin to see things that you can do to begin to adapt your organization, yourself, and the folks around you so they can in fact live better lives. And today, it's time for us to talk about this challenge. We are building diverse, equitable, inclusive organizations, where people with different backgrounds of any kind can feel like they belong. Now, for setup, my guest today is Andie Kramer. And she was kind enough to tell her story in my first book about women, Rethink: Smashing The Myths of Women in Business. I'll share with you that I have a new book coming out in September called Women Mean Business. But I'm not going to tell you much more about it. Andie is a very talented lawyer and author who has a new book coming out this May 2023. And the book is called Beyond Bias: The Path To End Gender Inequality At Work. She's written several books about it. And let me give you a bit of her biography, then I'm gonna turn it over to her to tell you about her journey because it's a very interesting one, from being told not to be a lady lawyer to being a very successful one. So who is Andie Kramer? She's regarded as one of the foremost authorities on the regulatory texts, commercial and governance matters that arise for individuals and businesses in trading environments. She's represented multinational corporations, financial services firms, exchanges, trading platforms, hedge funds, all kinds of companies that typically deal with securities, commodities, derivatives, all types of things, ESG matters and non-traditional assets, emerging asset classes of all types. Really, really smart, wonderful lady. She's respected for her multi-disciplinary knowledge concerning legal issues arising in markets, and all types of products at trade. nd then we're going to skip around her bio a bit. She has spent 30 years at McDermott Will and Emery where she established and led the financial products trading and derivatives group. In my book, we talk more about how getting into McDermott Will and Emery was an interesting experience and what she's done there, since it's been an interesting one. One of my favorite stories is how the men all climbed the Empire State Building and saved the damsel in distress and the women all worked well together, and they kept their jobs. So she learned early about being a very successful, talented woman in a man's organization and industry. She's been co-author of many books, and she was also named by The National Law Journal as one of the 50 Most Influential Women Lawyers in America, for a demonstrated power to change the legal landscape, shape public affairs, watch industries and do big things. I love that. The National Law Review recognized her as a go-to thought leader, and JD super readers voted for her as the top author in cryptocurrency and taxation, but we're not going to talk about cryptocurrency today. But that's an interesting topic by itself. She's known for her long-standing work addressing and dismantling workplace gender discrimination. And she served as a member of the diversity and inclusion advisory board for the Illinois Supreme Court Commission on Professionalism and was co-author of What You Need to Know about Negotiating Compensation, a 2013 Guide, published by the American Bar Association with her lovely husband, Al Harris. She's written two award winning books, Breaking Through Bias: Communication Techniques for Women to Succeed at Work, and the book that I have behind me, It's Not You, It's the Workplace, Women's Conflict at Work and the Bias That Built It. With that in mind, that is sort of the setup for today's conversation. And I will tell you, before the podcast begins, I just love Andie Kramer, and you will as well, in part because she's tackled the legal profession and our society with both hands up and ready to go. And now she keeps wanting to help it change. So with that, Andie, before I talk about your new book, let's talk about your own journey. How did you get going in this? Why is bias and bias management such a critical part about who Andie Kramer is, and how are we helping women and organizations change, which is what I love. Andie? Andie Kramer: Thanks. Okay. Well, well, thank you very much Andi. Yeah, if we get confused, all we have to do is say, Andi(ie) and we've got it covered. My journey started when I was 12 years old and I decided that I wanted to be a lawyer. And my parents only knew one man who was a lawyer and asked him if he would do some career advice for me. And when I met with him, he spent the entire lunchtime talking about why I did not want to be a lawyer, because no one liked lady lawyers, no one would ever love me, I would never have a family, I would always be alone, and life would be terrible. Obviously, I paid no attention to him. And I went forward and became a lawyer and have been for many years. But he really touched on something that is important in the context of what we have to do about the workplace for women and what we can do to do better. And that is that he touched on what my husband and I refer to as the Goldilocks Dilemma, which is that women who are nice and kind and sweet are playing to stereotypes and are expected to be nice and kind and sweet. But if we're stronger, tougher, get this done, or I need this by this time period, we're too tough, and no one wants to work with us. And so this man talking to a 12-year-old was actually touching on some of the issues that we still have today in today's workplace, which is that women are expected to be punished if we're not nice and kind and sweet. But if we're to get this done, and I need this, and I need it now, then not just the men, but the women, too, don't want to be working with us. And so that leads me to Andi's original question: why am I doing this? And how did I get in this space? And the answer to that was that once I knew I wanted to be a lawyer, I put my head down, and I was fortunate enough to be able to make that happen. We could talk about how Title Nine actually is what probably allowed me to get into law school because before Title Nine, women were excluded from consideration. And so that's a topic for another day. But the reality is that when I joined this huge big law firm after having started my practice with a group of people that could not have cared if you were purple, polka dotted, if you did a good job, everybody wanted you on their projects, I'm now in an environment where the fact that I was a woman, what am I doing in a corner office, the fact that I have a two-year-old daughter at home, obviously, I don't care about my career. So the stereotypes are clashing. And I started to see what stereotypes and biases do to women in the workplace, especially when the workplace is large and people don't know you. And so they rely on the stereotypes and the biases that they've grown up with and are comfortable with. And so I started. When I served on our management committee, and then on our compensation committee, this is what Andi was alluding to. The very first thing I learned was that the men will talk about how, in their self-evaluations, how they would have climbed to the top of the Empire State Building, circled around and rescued all the damsels in distress, and they're cool. And they all are owed all the money and all the promotions. The woman who came up with the idea that saved the client, all the money, would write her self-evaluation talking about how she was on the ABC team. And she worked with so-and-so and so-and-so and so-and-so. And so what I learned then was that there are special rules about how women and men are expected to communicate with each other, how we're punished if we don't, and what we need to do to actually move the needle for diversity, equity and inclusion, and that is to go after the stereotypes and the biases and basically root them out. Andi Simon: Now, you and I have talked so much about these things. Your first book was about how women could communicate better using a good setup and segue from what you just said, because those women who were providing you with self-evaluations were providing you with a story. And the main story, the women's story, were very different stories about how they saw themselves, saw each other and performed. It's like a stage, they had different roles, and they played them differently. Now, if you want to leave it like that, you can. But I don't think that that's the most constructive way for us to build a better organization tapping into the talent that women bring. So now we're looking for a new model, a new way, a new story for us to develop. Your first book was about how to help women shift the way they saw themselves and communicate, am I correct? Andie Kramer: Yes, yes, yes, absolutely. If you're dealt a gender bias workplace, how can you play cards in that, with that deck? What we did is, we realized, what we did is, we found that before we could talk about what women need to do, and can do, when interacting with other people, we devoted the first part of the book to what women can have conversations that we can have with ourselves. And those conversations are about confidence and positive mindset and resilience and having what's referred to as a coping sense of humor, so that all of these things that we can marshal to have a conversation with ourselves about what we can do, as to how we're going to go out into the world and interact with other people. So that's sort of the first part of the book. And then the second part of the book was, Okay, now we're interacting with other people, what do we do from the standpoint of verbal and nonverbal communications, because very often women will sit at a table, in the old days, when we used to have lots of meetings, sit at the table. And when people would be coming in late, the women would be squishing up ourselves and the guy who had two chairs, because he had put his suit coat on the second chair, he's not paying any attention to who's getting squished at the table. He's not offering to move his chair or his suit coat off of the second chair. And so what happens is, women-spaces-power, and women, we would give it up very easily. Men tend to gesture away from themselves that makes them look bigger, more powerful. Women tend to gesture towards ourselves. And so all of these sorts of nonverbal signs that are saying who's powerful and who's not. And then in the communication itself, what happens is, because of the stereotypes and biases, because women don't want to be perceived as too hard, we don't want to be perceived as getting punished for being too in your face. Basically, we couch things to try to, Well, maybe this is a bad idea. But well, it's not a bad idea. She doesn't think it's a bad idea. But she doesn't want to say I have this great idea. So maybe it's a bad idea, or I'm sorry 9 million times. And so what we'll do is, women will find ways to try to send a signal that we're not trying to be in your face. And what happens is, then the message that we're sending very often is, We're not as competent, we're not as confident, we're not as talented as somebody who's prepared to tell you to your face that they are competent, confident as hell. Andi Simon: And part of the challenge for women is that as you have been as you grew up, you learned and you mimicked others who played roles. And I do use theater often as a metaphor. And so you look, whether it's on the screen, or it's on your TV, or it's at home, and those are the models that you are being mentored by, even if it's not understood or intentional. So your styles of behaving were set a long time before you knew that you were behaving that way. And an alternative style hasn't emerged for you because you're not going to minimally mimic the guys and be looked at as a bitch or as somebody who's very tough, you really want to find something in between that plays up on the intellectual and smart side while still having an intentional approach to it that others will hear you. Part of it is how you present. The other part is how they hear you. And that becomes part of the challenge. Your sec…

    Full show notes at the publisher

    Mimica Tsezana-Hyman—How Does An Entire Jewish Community Escape The Holocaust Due To Kindness? Mar 20, 2023
    Show notes

    Hear an incredible story of courage, kindness and resistance Mimica Tsezana-Hyman is our guest on this podcast today. It is difficult to tell you about all that we discussed in a short paragraph. I encourage you to read the transcript and listen to the entire podcast, or watch it, which is even better. Mimica has a great story to tell which will move you deeply. The question is, how does an entire Jewish community escape the atrocities of Hitler's 1943 occupation of Zakynthos, a small island in Greece? Because of courage, and kindness, they all survived, which is why Mimica is alive today. She will tell you about her own personal discoveries and what she is doing to keep our understanding of that horrific period alive so we don't find ourselves doing that again. It's an amazing story. I urge you to listen and be changed. Watch and listen to our conversation here Mimica is doing something quite remarkable Mimica was introduced to me by a good friend of mine, ML Ball, who said, "You must talk to Mimica. She's Greek and has an amazing story to tell." I was absolutely intrigued because I did my Ph.D. research in Athens. I took my daughters with me to the Greek island of Antiparos when they were four and five to spend three months learning about Greek women. I really loved the Greek culture, and am so glad that I had a chance to live in it, learn about it, and share it with my family. But I had never heard about this story before, and I am so glad I know it now. Mimica grew up in Athens, graduated high school, then studied linguistics at Tel Aviv University. She emigrated to the United States in 1987 and now lives in Newburgh, New York, with her husband, Barry Hyman. Her family is very engaged in her story and the tragedy that was avoided in Greece so many years ago. She discovered this story a little bit by chance, and it has taken her on a journey you'll enjoy listening to. Sharing the past to educate and safeguard the future For the past fifteen years, Mimica has been retelling the story of the Zakynthos Jewish community's miraculous survival through the presentation of the documentary "Song of Life" by Tony Lykouressis and the personal recollections of her father, uncle and grandparents. Her presentations summarize Jewish life on Zakynthos in the days before World War II, and describe how when Hitler's Nazis came to the island in 1943, the Jews were protected by the Metropolitan, the mayor, and the island's residents. All 275 Jews, the entire Jewish population on Zakynthos, were saved. Their survival came through the courage of the non-Jews living in the villages and the powerful actions of Mayor Loukas Karrer and Metropolitan Chrysostomos Dimitriou. I am not going to give away the rest of the story. Listen in, watch, and read the transcript. Just remember that courageous people can rise against tyranny and save the lives of others if they choose to. What would each of us have done? A big question to ask as we live in a very volatile and violent world today. To contact Mimica, you can find her on LinkedIn or email her at mimicahyman@gmail.com. To see the list of all the places Mimica has given her presentation since 2000, click here. More stories of courage and human kindness: Blog: You Can Find Joy And Happiness In Turbulent Times! Podcast: Rebecca Morrison—Women, Are You Ready To Find Your Happiness? Is It All Around You? Podcast: Patrik Birkhane—Helping Us Live Healthier, Happier And More Peaceful Lives Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Businessand On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Read the transcript of our podcast here Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon. I'm your host and your guide. Remember, On the Brink is designed to help you get off the brink and help you see, feel and think in new ways so you can change. That may be something you want to do or don't want to do. But, I want to bring you people who are going to help you see the world through a very fresh perspective. I'm thrilled today to bring you Mimica Tsezana-Hyman. Mimica has a great story to tell. I'm going to let her tell you about it. But the question is: How does an entire Jewish community escape the atrocities of Hitler's occupation in 1943 on a small island in Greece? That's sort of a setup for today, because she's going to tell you about her own personal discoveries, and what she is doing in order to keep our understanding of the atrocities of that period alive and aware so that we don't find ourselves doing them again, even in bullying somebody. A little bit more about Mimica. She was introduced to me by a good friend of mine who said, "You must talk to Mimica. She's doing something quite remarkable," and that she is. She was born in Athens. Now I was absolutely wonderfully intrigued because I did my research in Athens. I took my daughters when they were four and five to spend three months learning about Greek women. I went to the Basilica. I really love Greek culture and I was interested in how it changes when it comes to the United States. She grew up there in Athens and graduated from high school, and then studied linguistics at Tel Aviv University. She emigrated to the United States in 1987. She lives in Newburgh, New York with her husband, Barry Hyman. She has a daughter, Sabrina, and a son, Samuel. And they are all very engaged in her new discovery because what she discovered was a little bit by chance, but it has taken her on a journey that you're going to enjoy listening to. Mimica, thank you for joining me today. Mimica Tsezana-Hyman: Thank you for having me, Andi. Andi Simon: It's such a pleasure. Tell the listeners a good deal more about your own background, this discovery that happened by chance, and what happened as a result of it, because all of us go through life and then have an aha moment and epiphany. And some take us in new directions and others take us deeper into where we are. Who is Mimica, what is your journey? Mimica Tsezana-Hyman: I was born in Athens, Greece. I grew up during the 60s. And towards the end of the 60s, the government changed and we had a dictatorship. During the dictatorship, I was a little girl, I had no idea. My parents never spoke of politics in the house. And a friend of mine told me one time we were out walking, he says, "You know, we cannot be speaking about politics because we're not allowed to. Things may happen." And then all of a sudden I said, "What things may happen?" But it stayed there. At home as I was growing up, I had my grandmother, my aunt, my uncle, my father, my mother. Life was very simple, very beautiful. We never spoken about what this generation had gone through. Not a word about the Holocaust. I remember specifically, Mrs. Esther was my grandmother's friend and Mrs. Esther had the number on her arm. And I would ask my grandmother, "Why does Mrs. Esther have a number written on her arm?" And my grandmother would say, "Oh, you don't know what we went through. I can't tell you. Something happened. I can't tell you." And this is where it would end. My grandmother would never speak about it. So I figured I wasn't supposed to ask anymore. My generation, it's not only me and my brothers, it was the entire generation, the second generation post-Holocaust. We grew up with an immense amount of love and immense amount of protection from the family. And we never knew why. We thought that every child in the world was being brought up like that. We didn't know why. As we grew up, we realized that there was a stronger love towards us. We felt special. When I went to Tel Aviv University, I met other people my age. I realized that they grew up the same way. They felt special. My friend Kosovo from Spain, my friend Carla from Brazil, from Iran, I had friends from Turkey, from all over. Our generation had something in common. We were special, and we didn't know how it happened. Why? My father was very traditional in his Judaism. So tradition carried on beyond holidays. We were not allowed to turn on and off the light. And this was very strange, because the other Jewish people, the other members of the Jewish community of Athens, they would allow their kids to turn on and off the lights. My father was very scarred by the Holocaust. He was very influenced. But he never told us why this is the way he was. And we had to obey, we had to listen because otherwise... I was a little miserable at home. That said, we had Christian friends, and of course, I went to the Jewish Elementary School of the Jewish community of Athens. And then I went to the American High School. And there I met a lot of other Christian classmates. In the elementary school, everybody was Jewish, but in the high school, I was the minority. And actually, it was wonderful because during the lesson of religion, the Jewish kids and one Catholic, we were allowed to leave the classroom, go to the library and focus on our homework. So that was the bonus of being Jewish. Having said that, my name Mimica is not my true name. This is my Hollywood name. This is the name that everybody knew me by. Everybody was calling me that. And it wasn't only me. It was all the Jewish kids of my generation. We had our Hebrew names on our documents, on our diplomas, on our IDs, on our bank accounts, on everything else. But for everyday life, we were called Mimica, Solomon was called Sony, David was called Vikos, etc. My father Menahem-Moses was called Armando. My uncle Elkana was called Noulis. So we had the names that were the everyday names. But when I came to America, I said, "Oh well, you know, this is my Hollywood name" because everybody signs a check to me, Mimica Hyman. And the bank looks at my papers and says, "This is Simha Hyman" and I say, "Yes, Mimica is my Hollywood name." It does cause a little bit of a problem but what can I do. And then of course I tell them, "You know, I'm a Greek Jew and this is what we do because anti-Semitism in Greece is still quite high." During the Holocaust, Greece lost 87% of the Jews. So the story that I am engaged with, which is the story of my father and the Jewish community of the island of Zakynthos, is a very unique story. It's a story of a mayor, a priest, and the people of the island of Zakynthos saving the entire Jewish community of the island, saving 275 people and breathing life to the generations that followed. I am here with my kids, my brothers, my niece, my nephews. We are here because of that act. I didn't know about the story. Life continued. We kept our traditions, we had our seders and we went to the synagogue every high holiday and Passover. And then I decided to go and study in Tel Aviv. And my mother told me, "Every Wednesday you're going to find a public phone, and you're going to call me collect so that I know that you are well," because of course, there were no cell phones in those days. The dormitories of Tel Aviv University did not have phones in the rooms of the students. And every Wednesday I was going to that phone calling my mother to tell her that I am alive and I am well. One Wednesday, my mother tells me, "Don't call me next week because we're not going to be here." It was winter time. So where are you going? My parents rarely left Athens. "Oh, we are going to Zakynthos." "Why are you going? It's winter time." Zakynthos was a summer destination, a beautiful island with the Caretta turtles that chose that island to give birth. You know, Greenpeace was protecting the beaches there. So we are not allowed to speak loudly. You're not allowed to speak at all, don't disturb the turtles. But everything was happening in the summertime here because the planets are going into winter time. "Oh we're going to honor a priest and the mayor." I was brought up so Jewish that I wasn't even allowed to speak to a normal Christian. Here you are going to honor a priest? Something is not right. Something was very, very different. And I said, "Dad is going to honor a priest?" "Well, don't you know this story?" "What story?" and she told me the story. She told me the story that I had never heard before. I didn't know. In 1941, the Italians had invaded the island of Zakynthos during the Italian occupation. The people of Zakynthos were living in fear as did everybody. But the Italians were not very aggressive. In 1943, The Germans came to the island; they sent the Italians away. And the next morning, Officer Berens calls Mayor Loukas and tells him, "I want the list with the Jews of the island. Be very careful because the next time it will be my gun that will speak instead of my mouth." Mayor Loukas Karrer said, "Okay, tomorrow you will have the list." He goes away. He speaks to the Metropolitan Chrysostomos Dimitriou, they call the rabbi. And they decide overnight to tell the Jews of the island to leave their homes overnight and go hide in the mountains. They tell the locals, "Protect them and don't give them away." My grandmother, she was the daughter of a merchant and her hobby was jewelry. I must say that in those days up until today, there was no stock market. So jewelry was not only given as a form of beauty and durability, but because of the gold or the silver metal that they were made of, it was also given as a form of investment because women were not allowed to work. So they went from the house of the father to the house of the future husband or the husband. So all they had were the jewelry. If they would find themselves in need, they would exchange jewelry towards whatever the need was. She talked about how my grandmother put all her jewelry inside, tied it around her waist, threw a long skirt over it, and she went hiding in the mountains with the rest of the family for an entire year. They lived through selling the jewelry or exchanging the jewelry towards satisfying their daily needs. The locals that were hiding them were very good to them. They would bring them some bread or food or whatever they could because don't forget, there wasn't a lot of food in those days. But still they did what they could. The next morning, they found themselves in front of the German officer with a list. On the list there were two names written in German and in Greek: Mayor Loukas Karrer. Metropolitan Chrysostomos Dimitriou. "Take us. The Jews are part of our followers. They have done no harm, they will never do any harm. This is our decision." Through further negotiations, they were able to save 275 Jews. My father, my grandmother and my uncle were part of that Jewish community. At this point, I must point out that the neighboring island of Corfu which also had a much more vibrant and more affluent Jewish community. lost 95% of the Jews. The locals handed the Jews to the Germans. I remember when I was writing my speech...actually, I should tell you how I started doing speeches about this story in the year 2000. I was expecting my son. And all of a sudden my aunt and my mother called me. The reason? "A documentary is being done and your uncle is part of the documentary. And he's becoming a star." I said, "Send me a copy." "Yes, yes, we will send you a copy." I never saw a copy. The documentary is traveling around Europe, it went to Switzerland and it went to France, and it went here and it went there. "Send me a copy." "Yes, yes, we'll send you a copy." I never saw a copy. Life continued in America. And…

    Full show notes at the publisher

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