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How Johnnie Walker's "Keep Walking" has been reinvented Oct 18, 2022

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The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

Introduction to our “Planning for Effective Outcomes" series Oct 11, 2022

Show notes

James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

Dan Wieden dies at 77 Oct 03, 2022

Show notes

This week we pay homage to Dan Wieden of W+K. He was heroic because he made it possible for the creatives and strategists I’ve long admired to become the creatives and strategists I've long admired. He made them possible. He created the culture that allowed them to be. And he loved it. Here's a speech he gave at Design Indaba in 2016. It's well worth a listen. R.I.P.

Classics Episode: 1960's VW "Think Small" campaign from DDB Sep 27, 2022

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How, after World War II, would you market to the American public, a strange looking, small, inexpensive foreign car associated with Hitler's Germany? Imagine that was your brief.

Liquid Death: the water brand that thinks like a beer Sep 20, 2022

Show notes

Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”

James Hurman on start-ups/VCs and their dangerous skepticism of brand Sep 14, 2022

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In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.

Classics Episode: 2000's Citibank "Live Richly" Aug 23, 2022

Show notes

The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.

Classics Episode: 1962's AVIS "We Try Harder" Aug 17, 2022

Show notes

The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.

7-Eleven on rebuilding when the idea of convenience has changed Aug 10, 2022

Show notes

Coming out of lockdown, the convenience store brand, faced with a dramatic reduction in store visits, used products and subcultures as distinctive brand assets to expand its share among those whose idea of “convenience” had changed.

Uncle Ben’s masterclass in renaming and D&I strategy “We're all Original Recipes” Aug 03, 2022

Show notes

The name change from Uncle Ben's Rice to Ben's Originals was a response to claims of racial stereotyping. The subsequent campaign is a masterclass in strategic thinking that grew household penetration 20%. Because doing what's right is also right for business.

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