On Strategy Showcase

Latest Episodes:

Why Edelman thinks "Trust" should be the ultimate metric Jan 08, 2023

Show notes

It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and why Edelman feels it should be the ultimate metric.

Mark Ritson's Top 10 Marketing Moments of 2022 Dec 23, 2022

Show notes

Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

The iconic John Lewis Christmas ads and the brand strategy that inspired them Dec 17, 2022

Show notes

To celebrate the holidays, we're rerunning the stories behind 10 years of iconic John Lewis ads and the simple brand platform and inspirations that shaped them, with CCO Richard Brim and CSO Martin Beverley of adam&eveDDB, London

Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field Dec 13, 2022

Show notes

Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency. This series sponsored by our friends at WARC.

Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman Dec 07, 2022

Show notes

When it comes to generating effective work, it’s critical that strong relationships exist between account people, strategists and creatives. We talk about the various creative personalities and how best to work with each. This series brought to you by our friends at WARC.

Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole Nov 28, 2022

Show notes

The most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief. Examples can be downloaded on this episodes' page on our website. This series is brought to you by our friends at WARC.

The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt Nov 15, 2022

Show notes

How a simple comment about the Frankfurt skyline unlocked German Rail's brilliant social media fueled idea that helped Germans Rediscover Germany.

Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies Nov 08, 2022

Show notes

Former Head of Sales Data Science & Analytics at Google, Harry shares the three types of metrics: Outputs, Outtakes and Outcomes, and the importance of having a Hierarchy of Evidence. This series is brought to you by our friends at WARC.

Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett Nov 01, 2022

Show notes

Ep#2 focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.

Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson Oct 25, 2022

Show notes

Ep#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected