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The inside story behind McDonald's global "As Featured In" campaign from W+K Aug 24, 2023

Show notes

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order. The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.

We talk misleading metrics with Mike Menkes of Analytic Partners, NY Aug 19, 2023

Show notes

In this episode, we talk about the two major buckets of metrics - exposure and impact - and how they're being potentially misused and misunderstood.

How Kobo is challenging Amazon in the e-reader space Aug 12, 2023

Show notes

Canadian brand Kobo is using the popularity of guilty pleasure titles to carve out a unique space with women for its Kobo-plus e-reader subscription. We're joined by Lindsay Gray of Rakuten Kobo and Shari Walczak of The Garden, Toronto, Canada.

The story behind Domino's Pizza's digital innovation strategy Aug 06, 2023

Show notes

We hear the stories behind Emoji Ordering, Zero Click Ordering, Carryout Tips and their collaboration with Stranger Things, Season 4. We're joined by CCO, Matt Talbot and Strategy Lead, Alex Guerri, both of WorkInProgress, Boulder, Colorado.

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment Jul 29, 2023

Show notes

The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite. It demonstrates how a characterful brand backed by sufficient marketing spend can achieve the same goal, but profitably. I'm joined by Dan Hulse, CSO at St. Lukes, London.

How Ogilvy's "bystander" strategy impacts violence against women Jul 18, 2023

Show notes

Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to map out a new territory in violence prevention. We're joined by Behavioral Strategist, Tara Austin and Planning Director, Bianca Novaes.

Nonfiction Research aren't for everyone, but they should be Jul 08, 2023

Show notes

Getting to useful, inspiring answers is their promise, but how they get there is up to them alone. We get beyond the superficial with Nonfiction's Lindsey Wehking and Gunny Scarfo.

The story behind Truth’s Grand Effie winning anti-vaping campaign Jul 01, 2023

Show notes

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by RG Logan, SVP Brand Marketing at Truth and Ryan McDaid, Head of Strategy at Mojo Supermarket in Brooklyn.

Turning the behavioral sciences inward to address our industry's cultural disconnects Jun 26, 2023

Show notes

In our final "Outside In Thinking" episode, Ian Murray and Andrew Tenzer of Burst Your Bubble suggest turning our outward facing tools inward to address our cultural and professional disconnects. This series sponsored by The Planning Department.

Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands Jun 18, 2023

Show notes

Recent Co-CSOs of AMV BBDO, Craig Mawdsley and Bridget Angear worked on some of the best campaigns, both strategically and creatively. We talk about why they left, about their ambitions for Craig+Bridget, and the freedom they’re experiencing working on both large and small brands.

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