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Mark Ritson talks about his controversial column in Marketing Week Nov 18, 2023

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Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.

The story behind the evolution of a clinical brand Nov 11, 2023

Show notes

A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.

Ep#3 Future-Proofing Your Strategy Department Nov 04, 2023

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Our guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA, Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effectiveness principles. Thanks to Tracksuit and WARC for sponsoring this series.

The story behind Discover's "Especially for Everyone" Oct 28, 2023

Show notes

From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from TBWA/Chiat/Day Los Angeles.

Ep#2 Future-Proofing Your Strategy Department Oct 22, 2023

Show notes

Our guests are Dan Hill, Global CSO, Wieden+Kennedy, Melle Hock, U.S. CSO, Edelman and Kim Einan, Global CSO for Starcom. We talk about the importance of truth and the dangers of strategy becoming too “distinct” a department. Thanks to WARC and Tracksuit for sponsoring this three episode series.

The stories behind Bailey's, Ciroc and Tanqueray from the man who created them Oct 13, 2023

Show notes

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.

Ep#1 Future-Proofing Your Strategy Department Oct 08, 2023

Show notes

Our guests are Tom Morton, Global CSO, R/GA, Bonnie Wan, Partner, Head of Brand Strategy at Goodby, and John Gibson, Managing Director and Head of Strategy at The Martin Agency. We talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation. Thanks to WARC and Tracksuit for sponsoring this three episode series.

How Heinz reversed its decline by leveraging product truths in amazing ways Oct 02, 2023

Show notes

From Ketchup Fraud to Hog Dog Pact to Vintage Drip and so many more, Heinz and Rethink deliver brilliantly on creative effectiveness in the CPG space. Group Strategy Director, Julian Morgan and CCO, Mike Dubrick take us through their award-winning journey.

Chipotle's "Food with Integrity" platform and its 33 million person database Sep 23, 2023

Show notes

With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived. Its now built a database designed to give it faster, direct access to its customers, something it didn't have back when it was making not so great news. We talk with Jason Scoggins of Chipotle and Jason McCann of GALE, NY.

How Midol, a period relief product, is fighting the normalization of discomfort Sep 15, 2023

Show notes

Midol is encouraging people with periods to question the normalization of discomfort. We're joined by Kelly Fanning of Bayer and Andrea Shultz of MullenLowe, NY. Be sure to watch the creative work on our website.

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