Business

On Brand with Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.

Latest Episodes:

John Heilemann: Elevating Journalism Through Innovation Nov 25, 2021

Show notes

Today's episode features Donny's live interview with the brilliant John Heilemann. John is the creator and co-host of Showtime'sThe Circus, founder and editor-in-chief of The Recount, the national affairs analyst for NBC News and MSNBC, and a NY Times Bestselling author. Recorded in front of a live audience during New York City's Ad Week, the two dive right into John's innovation in delivering unbiased news to wider audiences. Whether it's in the style of a "live documentary" show, or by rethinking the approach to streaming news videos, John shares how he is living at the intersection of Politics and Culture. But first, Donny takes us through his weekly brands of the week, handing out his own "ups" and "downs" to the biggest names in the zeitgeist, including Michael Cohen, Jonah Hill, Walmart, and Arby's among many others.

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Harlan Coben: The Value of Celebrating as a Team Nov 18, 2021

Show notes

On this episode Donny sits with the #1 New York Times author of thirty one novels, creator and executive producer of several television dramas including “The Stranger,” “Safe,” and “The Five,” Harlan Coben. Harlan and Donny jump right into Harlan's fascinating creative process, how he's always writing stories in his mind- even when on 'vacation'- and how his collaborative spirit helps turn his page-turning novels into riveting tv shows. Harlan also talks about how specificity is key to universal appeal, and why he likes to write about ordinary people in extraordinary circumstances. Together they dive into his "slow move" up the ladder to his booming success and unique deal with Netflix. But first, Donny himself dives into this week's buzzing brands, naming Chris Christie, Howard Stern, Kamala Harris, Google, Britney Spears, and GE in this week's Brands of the Week.

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Steve Rattner: Building Relationships to Build Success Nov 11, 2021

Show notes

Today Donny sits with former "Car Czar," Chairman and CEO of Willett Advisors, and the economic analyst on MSNBC’s Morning Joe, Steve Rattner. Together they discuss how Steve has worn many hats throughout his career, connecting himself in a variety of ways to everything from business titans and public officials. Steve shares about how relationships are important in many industries and why he gets out there to talk to people. He also shares his thoughts on the state of the economy, how he turned around the car industry under Obama, and crypto currency. But first, Donny names his big "Brand Ups" and "Brand Downs," including Glenn Youngkin, James Carville, Emilio Estevez, Newsmax, and Lego among many others, in his weekly "Brands of the Week."

THANK YOU TO OUR SPONSORS:
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Preet Bharara: Standing By Morality Nov 04, 2021

Show notes

On this episode, Donny sits with former U.S. attorney, author, and host of Stay Tuned with Preet, Preet Bharara. The two dig right into Preet's brand of calmly and reasonably finding the truth, as well as the horror of Trump's possible future election run, and whether or not he's facing indictment. Preet also shares what he's learned from prosecuting all kinds of criminals, and why he does believe that everyone is decent at their core. But first, Donny takes us through his Brands of the Week naming Donald Trump, Jr., Ted Cruz, Floyd Mayweather, and Taco Bell Weddings among many others as this week's 'ups' and 'downs'.

THANK YOU TO OUR SPONSORS:
WSJ Wines - Text BRAND to 64-000 for a special offer.
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Adam Schiff: Defending Our Democracy Oct 28, 2021

Show notes

On today's episode Donny speaks with the representative for California's 28th District, Congressman Adam Schiff. In his 11th term in the House of Representatives, Adam Schiff is currently one of the most powerful defenders of our Democracy, and shares with us his experience during the insurrection, the intention of the Build Back Better plan, and the power of mobilization. He and Donny discuss his new book Midnight in Washington: How We Almost Lost Our Democracy and Still Could, and why he truly believes we will come out the other side of this dark time. But first, Donny does his regular brand deep dive, naming Matt Gaetz, Halloween, Bitcoin, Spanx, and Nerf among many others as either successfully branding up or sadly branding down this week.

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Susie Essman: Pushing the Comic Envelope Oct 21, 2021

Show notes

Today Donny sits with the hilarious, the delightful, actress and comedian, Susie Essman. Susie's brand of authenticity and no BS has always stayed constant from her start as a comic at Catch A Rising Star to her no-holds-barred character, Susie Green, on Curb Your Enthusiasm. Susie shares about how difficult it was to come up as a female comic in the 80's, how she differs from her character on Curb, and the true brilliance of Larry David's comedy. But first Donny takes us through his Brands of the Week, sharing with us how brands like Apple, Adele, Joe Montana, TikTok, and Superman among a few others have either branded up or down this week.

THANK YOU TO OUR SPONSORS:
Shopify: Shopify.com/donny for a FREE fourteen-day trial

Trade Coffee: drinktrade.com/onbrand, promo code: ONBRAND for your first bag free & $5 off your bundle

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Indeed: Indeed.com/ONBRAND for a $75 credit

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Willie Geist: Delivering the News with Authenticity Oct 14, 2021

Show notes

On today's episode, co-anchor of MSNBC's “Morning Joe” and anchor of “Sunday Today”, the nicest guy on TV, Willie Geist. Together they take through Willie's journey from doing musicals as a kid in New Jersey, meeting his future wife at 11 years old, and getting his start as a freelance producer at MSNBC. Willie shares his secret to a long and happy marriage, the power of not keeping "score", and the importance of having humility. Most importantly, Donny gets to the core of Willie's brand of authenticity and being truly decent. But first, Donny shares his weekly update, naming brands like Lego, Madonna, Justin Bieber, Cracker Jack Pepsi, The Sopranos and many others as either branding up or down, in his segment Brands of the Week.

Thank you to our sponsors!

Postie - Postie.com/DONNY for a free Postie demo
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Rev. Al Sharpton: Rising Up Oct 07, 2021

Show notes

On this episode Donny sits down with the one and only Rev. Al Sharpton. In this riveting interview Al shares his journey to activism through ministry, starting with preaching at only 4 years old and being ordained at 10. He then shares about his bond with James Brown, the impact George Floyd has had on the nation, and why we must remember that out of the darkest of the night, the sun will rise. But first, Donny takes us through his buzzing Brands of the Week, as he names Merck, Mary Kate and Ashley Olsen, Gary Vaynerchuk, Squid Game, and the McRib among many others this week.

THANK YOU TO OUR SPONSORS:
Novo - www.BankNovo.com/ONBRAND to sign up for FREE
AltoIRA - www.AltoIRA.com/Brand to open an Alto CryptoIRA with as little as $10
Four Sigmatic - www.FourSigmatic.com/Donny for 40% off and Free Shipping
Canva - www.Canva.me/DONNY to get your FREE 45-day extended trial

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Stevie Van Zandt: Embodying Rock n' Soul Sep 30, 2021

Show notes

Today Donny sits down with the passionate, inspirational, and legendary rock icon, Stevie Van Zandt. Stevie takes us through his fascinating life, from building the E Street Band with Springsteen, to the never-ending thrill of performing on stage, and how he became an integral piece of the one-and-only “Sopranos”. Together they have a great time digging into what Stevie has soulfully built as his brand of living with purpose and not wasting any time in truly making it count. But first, Donny takes us through his current Brands of the Week, naming this week's buzzing brands like JLo, Doja Cat, American Gladiators, the Manning Brothers, and the Bronx Zoo Gorillas, among many others.
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Rosie O'Donnell: The Ability to Reinvent Oneself Sep 23, 2021

Show notes

On this episode Donny sits down with the one and only, Rosie O'Donnell. They jump right into the challenge of having many sides: Rosie the funny, loving, best friend, and Rosie the outspoken commentator on politics. She openly shares about how losing her mother at a young age drove the pursuit of her dreams—first as a comedian, then actress and talk show host—and why she chose to leave the limelight to focus on her parenting. Together they discuss what it's like to be multifaceted in an industry that wants to keep you one-dimensional. But first Donny dives into a few of this week's biggest Brands of the Week like the Time's 100 list, Nicki Minaj, Nike, Al Franken, Jay Leno, and Bud Light, among others.
THANK YOU TO OUR SPONSORS:
Truebill: Truebill.com/ONBRAND to Start cancelling your unused subscriptions

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