Business

On Brand with Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.

Latest Episodes:

Michael Lewis: Telling Stories About the Value of Others Apr 14, 2022

Show notes

On this episode, Donny sits down with the brilliant author of numerous bestselling novels, including Moneyball, The Blind Side, The Big Short, and, most recently, The Premonition, Michael Lewis. Donny and Michael dive right in, starting with his finance background, how stories always start with questions, and what inspired him to write his infamous books that were later adapted into Oscar-nominated films. The two also discuss the challenge people have today when evaluating experts, how the government has failed to protect its experts, and why having knowledge can get complicated. But first, Donny takes us into his own deep dive naming his brand "ups" and "downs" like Tiger Woods, Oklahoma, Cracker Jack, and many more in this week's Brands of the Week.
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Jemele Hill: The Work is the Brand Apr 07, 2022

Show notes

On this episode, Donny sits down with sports journalist, contributing writer for The Atlantic, and host of the podcast Jemele Hill is Unbothered, Jemele Hill. Jemele opens up about her journey from a tomboy kid reading her local newspaper, to becoming the only female Black sports journalist for a daily paper in all of North America. She and Donny then discuss why Jemele thinks journalism has become an elitist trade, how the goal posts move when it comes to the hiring of Black coaches in the NFL, and the rise of athletes like Naomi Osaka and Simone Biles taking agency over their lives and putting their mental health first. But, before all that, Donny dives into his top brands of the week, naming Disney, Jim Carrey, Will Smith, and Caitlyn Jenner as either "up" or "down" in his weekly Brands of the Week segment.

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John Kasich & Jordan Klepper: Finding Commonalities & Civil Dialogue Mar 31, 2022

Show notes

On this episode, Donny sits down with two guests, Former Ohio Governor, John Kasich, and comedian and former correspondent on “The Daily Show,” Jordan Klepper. They kick off the conversation by sharing how the unlikely duo teamed up for their new podcast, Kasich & Klepper, with the hopes of finding fun and interesting commonalities between their two very different perspectives. The three then discuss whether or not Trump will run again, why Biden's approval rating is so low, their views on generational divides, and their thoughts on aging. But first, Donny dives into his "ups" and "downs," naming Ben Sasse, Makenzie Scott, SATs, Maury Povich, and Pusha T, among many others, in his beloved Brands of the Week segment.

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Frank Bruni: Resilience and Adaptation Mar 24, 2022

Show notes

On this episode, Donny sits down with nationally renowned op-ed columnist for the New York Times, Frank Bruni. Together they dive right into Frank's recent memoire, The Beauty of Dusk, where he recounts the lessons he's learned from partially losing his vision. Frank shares how he learned not to feel sorry for himself and the messages he received after spending time with people who had overcome incredible hardships. The two also discuss how people have lost the ability to think logically, the effect of social media, and why Frank eventually decided to pivot in his career. And, of course, Donny takes us through this week's top brands, naming Zelenskyy, Dolly Parton, and the NFL, among many others as either "up" or "down" in his Brands of the Week segment.

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Stephanie Ruhle: Make Me Smarter, Make Me Better Mar 17, 2022

Show notes

On this episode, Donny sits down with the host of the 11th Hour and Senior Business Analyst for NBC News, Stephanie Ruhle. Stephanie and Donny dive right into her start in banking and transition into media, the difference between having a point of view and being stuck in deep ideology, and her thoughts on the war in Ukraine. They also cover Stephanie's current advice for investors and why she has always strived to make her own money. But first, Donny shares his thoughts on the brands forming the cultural zeitgeist, naming Poland, Twitter, Tinder, and Major League Baseball in his beloved "Brands of the Week'' segment.
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Bari Weiss: Saying in Public What People Say in Private Mar 10, 2022

Show notes

In this episode, Donny sits down for an honest conversation with the editor of Common Sense and the host of the podcast Honestly with Bari Weiss, Bari Weiss. Bari was previously a staff writer and editor for the Opinion section of The New York Times, and the two dive right into her brave resignation from the prestigious paper. They go on to discuss the importance of following your curiosity, her thoughts on Spotify and Joe Rogan, her connection to the Tree of Life Synagogue, and being guided by your inner north star. But first, Donny breaks down the brands at the center of the zeitgeist, naming AirBnb, Andrew Cuomo, Google, and The Academy Awards among many others in his weekly “Brands of the Week” segment.
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Deepak Chopra: Unfolding Greatness in Every Human Being Mar 03, 2022

Show notes

In this episode, Donny sits down with the pioneer of "whole health well-being," Deepak Chopra. Deepak is the founder of The Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra Global, a modern-day health company at the intersection of science and spirituality, and is world-renowned in integrative medicine and personal transformation. Together, they dive into defining stress, how to let go of experiences in order to find joy, money's role in happiness, and how to handle betrayals and disagreements. But first, Donny does his own deep dive into which brands have earned his "ups" and "downs" naming Volodymyr Zelenskyy, SWIFT, Ketanji Brown Jackson, and Pepsi, among many others in his Brands of the Weeksegment.

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Steve Schirripa: The Sopranos Stars Aligned Feb 24, 2022

Show notes

On this episode of On Brand, Donny sits down with actor, comedian, and host of the Talking Sopranos podcast, Steven Schirripa. Steve and Donny dig into all things Sopranos, but first, Steve shares his journey from being a bouncer in Vegas, to running small shows, and ultimately, catching the acting bug after having been cast in some short films. Eventually, the Sopranos stars aligned and Steve was cast in the iconic show as ‘Bobby Baccalieri,’ becoming a series regular to the end. He and Donny talk about the magic of the Sopranos, behind-the-scenes stories, and Steve's take on the finale. But before all that, Donny digs into this week's top news, dishing out his weekly 'ups' and 'downs' in this week's Brands of the Week, naming Candace Owens, Tesla, Vanity Fair, and the Whopper among many others.

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Al Roker: A Series of Happy Accidents Feb 17, 2022

Show notes

On this episode, Donny sits down with "America's weatherman” and co-anchor of the 3rd Hour of TODAY, NBC TODAY Show’s, Al Roker. With more than 40 years on TV and 14 Emmy Awards, Al is an institution. Together they take us through Al's career, how he got his foot in the door, and the advice he got from his mentor, Willard Scott. They also discuss what makes TODAY Show’s “secret sauce”, why you can't think "small" in the business of broadcasting, and Al's take on why we're so divided as a people. But first, Donny dives right into naming Mitch McConnell, Platonic Co-Parenting, Dolly Parton, and Jet Blue among many others as either rising up or major flops in his weekly Brands of the Week segment.

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Rich Eisen: Playing in the Sportscasting Toy Chest Feb 10, 2022

Show notes

On this episode, Donny sits down with one of the most legendary voices in sports entertainment, the first on-air talent for the NFL Network and host of the Rich Eisen Show, Rich Eisen. The two start at the very beginning, discussing how Rich channeled every job he had into his dream of being a sports caster on ESPN. We then learn about how he finally got to ESPN and the tough-love advice he got from Keith Olbermann. Rich also talks about his leap over to the NFL Network, his take on Donny's recent “Brand Up” for the NFL, Rich's views on Kaepernick, and how “Run Rich Run” got started. But before all that, Donny takes us through his latest Brands of the Week, naming the Winter Olympics, Mike Pence, Joe Rogan, Superbowl Ads, and Chanel among many others in his weekly segment.

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