Business

On Brand with Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.

Latest Episodes:

Joe Namath: Embodying Individuality & Team Spirit Sep 16, 2021

Show notes

On Today's episode Donny sits down with legendary football icon, "Broadway Joe" Joe Namath. Together they discuss how Joe came to be the template for athletes as brands, and Joe opens up with stories from his football days, his influences, and sobriety. Joe shares how he's always wanted to live a full life beyond his football career, and reminds us that we can stand out as individuals as well as be great team players. But before that, Donny shares whether this week he thinks brands like Delta Airlines, Chris Christie, Mercedes, Boxing, Drew Brees, and Taco Bell among others have either leveled up or slipped down.

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Steve Madden: Shoe Provocateur Sep 09, 2021

Show notes

On this episode Donny sits down for a thoughtful conversation with his friend, shoe mogul and provocateur, Steve Madden. The two dive right into how he became the 'bad boy of shoes', his journey from humble beginnings selling shoes from his car, how he learned to let go and as a result was able to scale, and how he is most proud of his sobriety. But first, Donny takes us through a jam-packed Brands of the Week, naming Texas, the Metaverse, Nike, hotdogs, Dennis Rodman, ABBA, and Monica Lewinsky, among many others.
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Jim Cramer: Help People Be Who They Want to Be Sep 02, 2021

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On this episode Donny sits down with the host of CNBC's “Mad Money” and co-anchor of "Squawk on the Street", Jim Cramer. The two dig right into Jim's brand of helping people be who they want to be through financial freedom. They discuss how he went from sleeping in a car to managing a hedge fund, and why he decided to pivot into helping people make money. Jim also shares what he thinks is in store for businesses in a pandemic era and why he believes you should never bet on the end of the world. But before his sit-down with Jim, Donny reviews the brands at the forefront of today's headlines, giving his "ups" and "downs" to Jay-z, Michael Keaton, Tesla, Pepsi, and Tree Houses among others in his weekly Brands of the Week.

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Michael Cohen: Holding Everyone Accountable Aug 26, 2021

Show notes

On today's episode, Donny welcomes Trump's ex-personal counsel, author, and host of the podcast Mea Culpa, Michael Cohen. Michael and Donny sit down to address the tough questions about his house arrest, lying to congress, tax evasion accusations, and how he's holding himself accountable and working to move forward. Michael shares his predictions on Trump, what prison was like, why people don't trust the DOJ, and names the three things that will always rise: the sun, the moon, and the truth. But first, Donny breaks down his biggest Brands of the Week making waves including Sean Hannity, the Atlanta Falcons, Pope Francis, Steve Cohen and more.

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Kara Swisher: Not Trying to Please Aug 19, 2021

Show notes

Today’s episode features Donny’s sit-down with New York Times contributor, host of the podcasts Sway and Pivot, and one of the most important voices in tech journalism: Kara Swisher. Kara and Donny dig into how she earned her brand of being tough but fair by seeing everyone she interviews as regular people. They also discuss what she would do to fix the legislation of distributing misinformation, and how tech companies "juvenilize" their employees. First, Donny kicks off with his Brands of the Week, handing out some surprise "ups" and "downs" for Pfizer, Mike Lindell, Oreo, Taco Bell, and Cats (the animal, not the musical) among many others.

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Dr. Vivek Murthy: Intentionally Design Your Post-Pandemic Life Aug 12, 2021

Show notes

On today’s episode Donny welcomes a very special guest: the United States Surgeon General, Dr. Vivek Murthy. In addition to being the 19th and 21st US Surgeon General, Dr. Murthy is an entrepreneur, public health buff, dad, and husband. Donny and Dr. Murthy dive right in, covering everything from the most current Covid and vaccination updates, to how to find happiness by cultivating your relationships. Dr. Murthy shares his personal story of battling depression, the work he puts in to build an intentional life, and how he continues the fight to break the stigma of mental illness. You won't want to miss this inspiring interview. But first, Donny breaks down his biggest Brands of the Week, sharing with all of us his candid breakdown of Tesla, Ikea, Tom Brady and Big Macs, to name a few.

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Follow Dr. Murthy: Twitter @surgeon_general, Instagram @u.s.surgeongeneral

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Andrew Ross Sorkin: Covering the Flawed Humanity in Business Aug 05, 2021

Show notes

On this episode, Donny sits down with famed New York Times journalist and co-anchor of CNBC’s “Squawk Box”, Andrew Ross Sorkin. Sorkin is also the author of "Too Big to Fail: How Wall Street and Washington Fought to Save the Financial System," and co-creator of the drama series "Billions" on Showtime. He and Donny dive into how he got published in the Times while still in high school, his coverage of the 2008 financial crisis, the "democratization of stocks" via GameStop, and how "Billions" came to be. But first, Donny divulges his Brands of the Week, which this week include Obama, bipartisanship, Mitch McConnel, Simone Biles, Dominos, KFC, and even pineapples, to name a few.

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Michael Rapaport: The Under Dog Trash Talking the Big Dogs Jul 29, 2021

Show notes

On today's episode, Donny sits down with actor, comedian, and social media disruptor, Michael Rapaport. Michael and Donny dive right in, starting with Michael's rant that went viral after the riots in Charlottesville, Virginia. Michael goes on to share what it was like as a child whose disruptive behavior got him kicked out of 13 schools before he was finally diagnosed with ADHD, what it's like to work with his idols, his beef with Kevin Durant, and more. But first, Donny breaks down this week's biggest brands, giving his signature Brand Up/Brand Down to Mike Lindell, The NFL, AOC, Balenciaga, Volkswagon, and Cheetos, among others.
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Nicolle Wallace: Piercing the Bubble Jul 22, 2021

Show notes

On today’s episode, Donny sits down with NBC News political analyst and host of MSNBC's “Deadline White House”, the incomparable Nicolle Wallace. Nicolle served as the Communications Director to President George W. Bush as well as senior adviser to the McCain-Palin campaign in 2008, and together Donny and Nicolle dive into whether the GOP will have a rebirth, why she feels politicians are damaged humans, what she learned from the Bush administration, all about her Palin experience, and more. But first, Donny kicks off this episode with his breakdown of the biggest Brands of the Week, handing out his brand "ups and downs" to Rupert Murdoch, Sacha Baron Cohen, Corona, Mac n' Cheese Ice Cream, and Tom Brady among some others.
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Al Franken Jul 15, 2021

Show notes

On today's episode Donny sits down with the only former U.S. Senator currently on tour, the one and only, Senator Al Franken. Donny and Senator Franken do a deep dive on everything from his time at SNL, lessons from Lorne Michaels, his accomplishments as a Senator, what he thinks Biden is doing well, and, of course, Donald Trump. Al shares his insights on partisanship, "defunding" the police, and the inspiration for his upcoming comedy tour. But first we check in with Donny's biggest Brands of the Week including buzzing topics like Eric Adams, Kristi Noem, Coors Light, The Lincoln Project, and the Olympics, among others.

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