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    Business

    Not Your Average Online Marketing Podcast

    This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing…Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder – listeners = dollars, not listeners = people. This podcast may still grow our business…but here’s the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business – just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    047. CASE STUDY: 915 Leads in 14 Days Nov 11, 2022
    Show notes

    Hey Hey Not So Average Marketer!
    In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time. Hint: We used a strategic freebie, and Facebook Ads.
    If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share...

    • The power of a strategic (and well timed) freebie
    • The specific type of Facebook Ad we run (and why) to get more leads
    • The importance of lead follow up


    I can't wait to hear what you think of this episode, and if you want more - you can join us for Automation Week.
    We're going to spend five days teaching you how to bring your own lead generation case study to life!
    Links Mentioned:

    • Instagram
    • Automation Week

    046. 4 Facebook Ads You SHOULD Be Running In Your Business Nov 03, 2022
    Show notes

    In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads. We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales.
    When you tune in you're going to learn...

    • The (4) types of ads that everyone should be running
    • The simple process we use to grow our list - and do it more affordably
    • The power of omnipresences and how to beat the organic reach with low cost ads
    • And more...


    I can't wait to hear what you think - and as always, reviews on the show are uber appreciated!
    LINKS MENTIONED:

    • Automation Week
    • The Challenge Launch Toolkit
    • Zach on Instagram



    045. Do Facebook Ads Still Work Going into 2023? Oct 27, 2022
    Show notes

    In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about.
    When you tune in you're going to learn...

    • The big shift in the way ads should be leveraged now, versus in years past
    • The importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)
    • The different ad types and audiences that we leverage in our business to stay profitable


    This is an episode you don't wanna miss, it's got all the deets on what marketers need ot know about Facebook ads as we head into 2023.
    For a full transcript visit:
    https://heartsoulhustle.com/nyap045


    044. How I'd Go From 0 to $10k With My First Course... Oct 13, 2022
    Show notes

    Have you ever found yourself asking, "How would I do this if I was starting from scratch?"?
    That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days!
    When you tune in you're going to learn...

    • How many people you REALLY need to generate your first $10k
    • The path I would take if I was starting at zero
    • The steps to launching a course the EASY way to a small audience
    • And more...

    I can't wait to hear what you think of this episode!
    Links Mentioned

    • The Challenge Launch Toolkit
    • Not Your Average Membership
    • Instagram

    043. 421,000 Downloads Later (What I've Learned About Podcasting) Sep 01, 2022
    Show notes

    Hey hey Not So Average Marketer!
    Are you considering starting or launching a podcast to serve your audience and grow your business? Then this is one episode you don't want to miss!
    My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales!
    When you tune in you're going to learn:

    • When to consider launching a podcast
    • What you need to know BEFORE you start podcasting so you're 100% ready
    • The 7 things I've learned from hosting a podcast for several years

    I can't wait to hear what you think of this week's show!


    042. How to Validate Your Idea With Paying Customers Aug 25, 2022
    Show notes

    Want to know how to get PAID to have amazing ideas?
    In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it!
    When you tune in you'll learn:

    • My 7 step process for creating an IDEA that gets you paid
    • The importance of testing the waters before you do anything to sell a product
    • The simplicity of a presale page and how easy it can be to get paid

    Tune into this weeks episode to learn more!


    041. Breaking Down Our Newest Funnel Aug 18, 2022
    Show notes

    Wanna see behind the scenes of our newest funnel?
    We get into the nitty gritty and talk stats, profit, sales, allll the good stuff!
    I hope you enjoy this episode!
    -Zach


    040. 7 Strategies To Grow Your Email List Aug 11, 2022
    Show notes

    Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business?
    Tune into this weeks episode to learn...

    • A simple Facebook Post that generate over 100 leads for us in 24 hours
    • How to leverage your instagram more effectively for list growth
    • My FAVORITE strategy for consistent and daily list growht!


    These 7 strategies will change the game - so tune in!


    039. What To Do When a Launch Goes Sideways Aug 05, 2022
    Show notes

    Have you ever had a launch goes sideways? If so this episode is about how to handle it, react, and move forward with ease and grace.

    When you tune in you'll learn:

    • The key stats to analyze after a flop launch
    • The Importance of messaging (and how to fix it) when a launch doesn't convert where it should
    • Why CELEBRATING a bad launch is super important

    So tune in - because we all have a bad launch at some point, and now you can be prepared.


    038. Creating a Full Time Low Ticket Product Biz With Hallie Sherman Jul 14, 2022
    Show notes

    Have you wondered what a low ticket product business can look like for a non-B2B Business?

    Enter Hallie Sherman!

    Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us!

    When you tune into the episode you're going to learn...

    -> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business

    -> The power of systemization and processes for scaling a business

    -> Understaing the power of connecting with and talking with your audience

    Tune in, and listen up - becuase Hallie has cracked the code to Low Ticket success!


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