Not Your Average Online Marketing Podcast

Latest Episodes:

057. Is a Low Ticket Launch Right For You? Mar 30, 2023

Show notes

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.
When you tune in you're going to learn...

The benefits of running a paid launch
How a paid launch can help you create evergreen products
The importance of experimentation in your business
And more...

Tune in, listen up, and get ready - cause this is a good one!
Links Mentioned:

056. Low Ticket Offers to Fill Coaching Programs Mar 16, 2023

Show notes

Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.
When you tune into this week's episode you're going to discover...

How the "old school" tactic of the acension model is dying, and what is taking it's place.
How your warmest audience of buyers might be hungry for an offer
The value of leading with price in your warm audience promotions

I can't wait to hear what you think of this week's show!
Links Mentioned:

055. From $25 Workshop to $11k Launch Mar 03, 2023

Show notes

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!
When you tune in you'll learn...

How we launched a $25 class and filled it up with nearly 200 students
Our secret weapon for getting people okay (and excited for) our pitch
The value of giving first
And so much more...

Tune in, listen up, and enjoy!
Links Mentioned:

054. Behind the Scenes of Our $200k Membership Feb 17, 2023

Show notes

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.
When you tune in you're going to learn...

The Key Stats of Zach's mebership, include active members, revenue, and retention rates.
The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start one
The importance of a strong onboarding process for your membership (and retention)
The value of launching your membership regularly for growth

This is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.

Links Mentioned:

053. How We Converted at 17.39% In Our Recent Launch Feb 09, 2023

Show notes

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.
On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).
When you tune in you'll discover...

The NUMBERS from our launch, profit, revenue, conversions, and more!
Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!

I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!
Links Mentioned:

The Challenge Launch Toolkit
Episode #52: The Sphere of Influence
Bonjoro Video App (Affiliate Link)
Not Your Average Membership
Thanks.io Postcard Service (Affiliate Link)
Zach on Instagram @heartsoulhustle

052. The Sphere of Influence in Marketing Feb 02, 2023

Show notes

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.
This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.
When you tune in to learn about The Sphere of Influence you'll discover...

How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
How to grow your own sphere so that you can increase the effectiveness of your marketing
The (6) key audiences that your sphere allows you to target
The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.
Links Mentioned:

Zach on Instagram @HeartSoulHustle

051. The Guru's Champagne Promises with Beer Budget Students Jan 19, 2023

Show notes

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!
In this episode I talk about how...

We easily get caught up comparing ourselves to things and experiences that we should
How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it. And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!
Links Mentioned:

050. The Facebook Ads Gold Rush Is Over (What It Means For 2023) Jan 12, 2023

Show notes

The Facebook Ads Gold Rush Is OVER!
You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!
In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023. When you tune in you're going to learn...

The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business
The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)
A prediction about where the industry is headed, and how it affects the offers that you make
The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.
Links Mentioned:

049. Planning Your 2023 Revenue & Goals Dec 16, 2022

Show notes

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.
When you tune into this week's episode you're going to discover...

The value of creating a revenue plan (and how to do it)
The step-by-step process to determining what your goals should be, and how to approach them
How to chunk your BIG goals into monthly and quarterly plans
And so much more.

So tune in, listen up, and get ready for an epic 2023.
Links Mentioned:

048. Black Friday: 3 Ads to Maximize Sales Nov 17, 2022

Show notes

In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.
When you tune in you're going to learn...

Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)
What custom audiences to create to run your Black Friday promotions to
The (3) Ads that we run for our promotions that will help you maximize your results

This is an episode you don't wanna miss...
LINKS:
Zach on Instagram
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