Not Your Average Online Marketing Podcast

084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen Oct 10, 2024

In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.
Zach & Aandra breakdown the power of a well crafted sales message in a live promotion - such as a challenge or webinar - and the key factors that can lead to a lift in conversions.
When you tun into this week's call you're going to learn...

How Aandra was able to review our sales process for our bootcamp launch; and get our conversion rates up to 19%
The important factors to consider in your content presentation (webinar, challenge, or video based) to queue up for successful conversions to your offer
How to craft a pitch designed to lead to maximum students and clients
Simple steps (and scripts) you can follow to transition seamlessly from content delivery to offer sales

As you know I don't do a lot of guests; so when I do it's because it's someone I TRULY believe in - so tune in and dial in your sales conversion strategy.
Links Mentioned:

Aandra's Freebie: AandraBohlen.com/scorecard
Aandra's Breakthrough Sessions: AandraBohlen.com/breakthrough
The FB & IG Ads Bootcamp: TheAdsBootcamp.com

TheAdsBootcamp.com

083. BTS: The $48k 5-Day Challenge Model Oct 03, 2024

In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
Oh and the bootcamp was only $25 to join and the offer on the back was only $67/month!
So he managed to collected that cash in mostly low ticket payments... and this episode breaks down the HOW including...

The High Level Stats from his launch including revenue, profit, conversions, number of tickets sold, ad spend, and more
The Daily Process that he followed before, during, and post launch to create a massive conversion rate
The ONE Thing Marketers Forget that he believes led to this being his highest converting launch to date, with over 19% of people who joined the bootcamp moving into the membership

I can't wait to hear what you think of this weeks show!
Links Mentioned

TheAdsBootcamp.com

082. Listbuilding Ads: The Cornerstone of Our Success Sep 03, 2024

In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.
I'm going deep on how building an email list around the clock, using these ads, is more efficient and cost-effective than any other strategy we deploy in our business to scale.
I'll be share insights on...

How to look at the big picture of listbuilding ads (and why they might even be better than getting customers from ads)
Why a relationship with a lead might just be more important than a sales page
The amount we spend on listbuilding; and the vision we leverage to make our efforts profitable.

Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.
Links Mentioned:

TheAdsBootcamp.com

081. The 120-Day Hiatus: Thriving Without Constant Content Creation Aug 26, 2024

Today's episode addresses the age old question:
Can you build a business without creating NEW core content every week...
I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...
During the show we're gonna dive DEEP into some exciting things including...

The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth.
A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.

Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.
If you're feeling stuck on the content creation hamster wheel, this episode is for you!
Links Mentioned

TheAdsBootcamp.com

080. Creating Accessibility In Your Business with Anna HeardinLondon Apr 26, 2024

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!
When you tune in you're goin to learn:

How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
The importance of working on continual improvement, not overnight access if you want to grow your business.

This episode is a bit different, but so important, and I hope you enjoy!
Links Mentioned:
From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training
How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook
Trudi Lebron's Work
From Zach
TheAdsBootcamp.com

TheAdsBootcamp.com

079. 30 Days to 100 NEW Members: An Experiment Mar 22, 2024

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

Some of the topics I’ll cover include…

Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
How I tapped into relationships I’ve built to help create better odds of success in the experiment.
How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

Tune in to get the low down…

Links Mentioned:

TIMESTAMPS:

00:25: The rules of the experiment are…

05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

23:35: DM the word “SALES” on instagram for a special invite!

TheAdsBootcamp.com

078. Growth Stacking: Where to Focus Next For Business Growth Mar 15, 2024

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.
his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.
Enjoy!
xx
Zach Spuckler
Links Mentioned

Time Stamps:
03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.
07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.
13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.
13:48: A Sneak peek at my favorite way to build low ticket offers.
18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.
22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

TheAdsBootcamp.com

077. Unconventional Marketing That Works with Dama Jue Mar 07, 2024

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!
Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.
We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.
When you tune in you're going to learn...

Why Dama is an advocate for a multi-offer-product business instead of having one signature course.
How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well
The Power of short (but impactful) 15-minute webinars for selling more offers

For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!
Links Mentioned:

Time Stamps:
04:56 Embracing a multi-offer business model - and why it can work so well.

08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.

12:07 Embracing flexibility in content creation and topics.

17:22 Creative strategies for collecting course testimonials effectively.

24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.

28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.

31:52 Unique mini webinars sharing tech and strategy.

41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.

45:50 Interview highlights and review.

TheAdsBootcamp.com

076. Sales Streaks: Creating DAILY Sales In Your Business Mar 01, 2024

In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.

I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.

When you tune into this week's episode you'll learn...

The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers.
The Automation that creates a DAILY presentation of his offers to new subscribers
The Value of a "Tripwire" to his daily sales streak

If you're looking to generate sales daily, this episode is a must-listen!

Links Mentioned:

TheAdsBootcamp.com

075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals Feb 16, 2024

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.
This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.
With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.
When you tune into this week's episode you're going to hear...

The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
How to price your services based on your experience, and proof of concept - not just going with what "feels good".
How to package services correctly to avoid blurring of responsibilities and scope creep!

Tune in now to get intentionally profitable!
Links Mentioned

TheAdsBootcamp.com

074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth Feb 09, 2024

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.
They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed.
Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.
in this weeks episode we cover some AWESOME topics including...

Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically.
The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.
A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success.

Tune in to hear an authentic convo between two seasoned marketers!
Linked Mentioned:

Brett Larkin
Brett Larkin on YouTube
Brett's Book - Yoga Life (Amazon Affiliate Link)
Zach Spuckler on Instagram - @Zach Spuckler

TheAdsBootcamp.com

073. Behind the Scenes of Our Profitable Business Model Feb 02, 2024

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...
I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.
When you tune in you'll hear...

The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.
The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.
A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).

I can wait to hear what you think of this episode!
xx
Zach

Links Mentioned

TheAdsBootcamp.com

072. Converting New Leads (From Ads) Into Buyers... Dec 07, 2023

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!
In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.
When you tun in you'll learn...

The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic)
The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)
An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)

This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!
LINKS MENTIONED

TheAdsBootcamp.com

071. 4 Facebook Ads Strategies to Leverage in 2024 Nov 30, 2023

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.
I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.
Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.
If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!
Links Mentioned:

Time Stamped Overview:
00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.

03:31: Utilizing Facebook ads as an effective marketing strategies.

09:23: Comprehensive lead generation campaign strategies for success.

10:07: Ads target engaged audience for high-quality content to boost your omnipresence.

14:05: Using simple ads to remind prospect to buy.

17:19 Use messenger for two-way dialogue marketing.

20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.

TheAdsBootcamp.com

070. The NEW Way of Marketing in 2024 Nov 16, 2023

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:

Zach on Instagram
Not Your Average Membership (Code: BFCM49 Through 11/27/23)

TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.

04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.

07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.

10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!

15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.

18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!

23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!

TheAdsBootcamp.com

069. Behind The Scenes of our $300k Membership Nov 09, 2023

What does it take to make $300,000 - $49 at a time?

In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.

I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.

From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.

Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.

Timestamped Key Moments:

01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.

05:01 Why you MUST monitor churn rate to retain memberships, and grow.

07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.

11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.

15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.

17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.

20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.

23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.

Links Mentioned:

Zach on Instagram
Not Your Average Membership (Use Code: PODCAST to save $19 on your first month)
The Facebook & IG Ads Bootcamp

TheAdsBootcamp.com

068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth Nov 02, 2023

Where the heck has the podcast been for 10-weeks?!
In today's episode, titled "The Missing Episodes," we're diving into a big question that many of you have been asking: Where has the podcast been for the past 10 weeks?

But don't worry, we have an exciting answer that you're going to love.

In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime.

It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success.

Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results.

If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen.

So, get ready to gain insights and inspiration as we explore "The Missing Episodes”

Links Mentioned:

TheAdsBootcamp.com

067. What’s Working Now with Facebook & Instagram Ads Aug 17, 2023

In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.
Tune in to discover how to leverage ads to grow you audience, engagement, and sales!
Links Mentioned:

Timestamped Content:
[00:02:39] The core components of Facebook Ads Campaigns that we're running right now in our business..

[00:06:38] Audience targeting and creative testing for better results.

[00:07:43] Testing dynamic creative for better ad performance.

[00:13:13] Leveraging ads for paid offers.

[00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs

[00:19:04] Ads as growth engine, build valuable relationships.

[00:20:40] Growing your email list with Facebook ads.

TheAdsBootcamp.com

The $15/Day Facebook Ads Growth Engine Aug 10, 2023

Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads.
Get ready to learn about the $15/Day Facebook Ads Growth Engine that will take your online marketing to the next level.
This episode focuses on not just growing your email list, but also engaging new leads on social media and generating revenue through offers. We'll talk about the significance of engaging with your new email list to foster growth. Get ready to discover three powerful campaigns: list growth, engaging the list, and generating sales, that will drive your business forward.
The goal of this strategy is not just to make a quick buck, but to consistently grow your audience and offset your ad costs - esuring a holistic approach for increased engagement and sales when launching or promoting products.
Are you ready to dive into this game-changing strategy and take your online marketing to new heights? Let's roll up our sleeves and get started on The $15/Day Facebook Ads Growth Engine.
Links Mentioned

Timestamped Overview
00:02:56: 3 ad strategies: $15/day, email list growth.
00:06:02: Growing a list is great, but engaging it creates massive potential for growth. & there are 3 campaigns: 1. List building, 2. Engagement, 3. Sales generation.
00:10:23: How even limited spend on long-term list building, can lead to an effective (and affordable) ROI!
00:11:16: How to get Lower cost per lead, and still get qualified leads.
00:15:47: Grow your list consistently for success - while tapping into the newly grown list
00:18:43: Build audience and community, not immediate sales.

TheAdsBootcamp.com

065. Creating Consistent Revenue with Angela Henderson Jul 27, 2023

Welcome back to another episode of The Not Your Average Online Marketing Podcast!
In today's episode, we have a very special guest, Angela Henderson, who will guide us in creating consistent revenue. Angela shares her personal journey of divorce during the pandemic and how it prompted her to reflect on what truly mattered in life.
We dive deep on need for holistic wealth, beyond just financial gains, and explore the seven major blocks that often hinder entrepreneurs' success. Get ready to uncover the keys to achieving consistent revenue and overcoming self-sabotage.
Join us as we delve into this insightful conversation with Angela Henderson on "Creating Consistent Revenue".
When you tune in you're going to learn....

How to get clear on what you actually want out of life, because most of us aren't starting these businesses with the end goal being "I wanna make a $1,000,000"
The Importance of Selling Every Day
The Power of Lower Ticket Offers

Links Mentioned:

Time Stamped Overview:

[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling. Avoid irrelevant content and ask for the sale.

[00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth.

[00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage.

[00:24:17] The importance of addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues.

[00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI.

[00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently.

[00:42:07] Having a flexible strategy tailored to one's resources and audience.

[00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale.
[00:45:01] Selling is seen as a way to serve and provide opportunities for customers. Focusing on organic and paid strategies can help reach the target audience. Overall, a combination of showing up, having a strategy, and selling is necessary for success and growth.

TheAdsBootcamp.com

064. The Layers of Mentorship: Finding and Leveraging the Right Mentors Jun 30, 2023

On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors.
We'll explore the concept of finding the right mentors, and how to make micro-commitments before you jump into high ticket offers.
Throughout the episode, Zach shares personal experiences with different types of mentorship, including high touch coaching, masterminds, group coaching, courses, and books.
I'll provide guidance on how to determine the appropriate level of mentorship for yourself.
At the Not Your Average Marketing Podcast, we believe that mentorship is crucial for growing a business - and by the end of this episode you'll have clear strategies for independent learning and finding mentorship.
Join us as we explore all the layers of mentorship on this episode of Not Your Average Online Marketing Podcast.
Links Mentioned:

=== TIME STAMPS ===
00:00:53 The Mentorship layers and finding right mentorship/coaching support
00:04:53 Move from high level info to connections; podcasts, blogs, books, mentors.
00:06:51 Searching, finding mentors and resources online
00:12:47 Different approaches to learning and mentorship.
00:13:44 Mentorship versus group coaching for guidance and community.
00:17:50 Bonus tip: study mentors from different industries.
00:21:28 Different levels in business; and an invite to incubator coaching.

TheAdsBootcamp.com

063. If I Had to Start Over in 2023... Jun 01, 2023

On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023.
I break down the importance of nurturing initial customers and reinvesting profits into advertising and education to scale up over time.
The episode delves into developing an audience, crafting the right freebie, and creating a variety of offers to build an ecosystem.
The podcast also touches on social media strategies, such as leveraging Facebook groups and using autopilot systems to grow your audience and email list.
Join us as we explore the steps to building a successful online business!

Links Mentioned:

Timestamps:
[00:00:00] Starting Over in 2023: The importance of a starting budget

[00:03:05] Creating an Effective Freebie for Your Audience

[00:07:14] Balancing Content Creation for New Businesses

[00:12:19] Ramp Up Sales with Real-Time Workshop Training

[00:16:35] Repeat, Scale, and Monetize: A Strategic Guide

[00:17:43] Multiple Offers: Why Having Options is Key

TheAdsBootcamp.com

062. How I'm Prepping My Biz for 2-Weeks Without Me May 11, 2023

On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.
I'll share what I've put in place to maintain business operations and growth during my destination wedding and honeymoon. When you listen in you're going to hear:

How I'm leveraging Facebook ads and automation while I'm out of office to continue sales and revenue generating activities
The importance of communication and expectations if you are going to step away from the business - for both your team and your audience
The role that recurring revenue is playing in creating stability to aid in stepping back

We all need a little support (from our team, audience, and students) to step back - and this episode breaks down how we're approaching getting that support.
Links Mentioned

Timestamped Overview:

[00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away.

[00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run.

[00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO.

[00:05:02] The value of having our team edit and schedule emails and managing the inbox.

[00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication.

[00:10:59] Creating recurring revenue before leaving the office is key.

[00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!)

[00:13:41] An overview of the 5-steps I'm taking to be 95% OOO

[00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips!

[00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility.

TheAdsBootcamp.com

061. Cash Injection: 5 Creative Ways to Generate Income May 04, 2023

On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.
We cover five different strategies you can implement in the next couple weeks to increase cash flow without creating mountains of extra work. When you tune in you're going to learn:

The difference between proactive and reactive marketing - and why it matters to cash injections
Why thinking ahead and having a clear goal is important for generating cash - and how to create clarity around your goals
5 cash injections strategies you can implement if you want to bring in revenue quick and with focus

So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.

Links Mentioned:

Timestamped Overview:
[00:01:12] Proactive vs. reactive marketing - what's the difference and why does it matter.

[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly.

[00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan

[00:07:53] Generate revenue through passive email marketing or flash sale promotions.

[00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership.

[00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense.

[00:15:20] If you want to sell 1:1 offers - the importance of having an application process.

[00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar.

TheAdsBootcamp.com

060. Unlocking the Power of Retargeting Ads Apr 27, 2023

On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:

The importance of warm retargeting ads to drive down lead generation cost
The value of content retargeting ads (for awareness, not sales) can actually boost launch sales
The (3) primary retargeting ads to include in every launch

So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:

Not Your Average Membership (Use Code: PODCAST to save)
Zach on Instagram

Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.

[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.

[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.

[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.

[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.

[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.

[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.

[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.

[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.

TheAdsBootcamp.com

059. Low Ticket Email Marketing For Massive Success with Liz Wilcox Apr 20, 2023

I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things. Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.
I won't spoil all the details but when you tune in you're going to learn...

The value of balancing an abundant mindset with the foresight to play the long game
How Liz has been able to have a six-figure month on a product that costs just $9/month to join
The value of email marketing and how to be not-so-average with communications to your list

We cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped...
Links Mentioned:

TheAdsBootcamp.com

058. The Daily Listbuilding Method Apr 13, 2023

Are you ready to grow your list consistently and daily? In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.
In this episode you're going to learn:

What it takes to create a high quality & in demand freebie
The EXACT method that we use to grow our list each and every day
What to do with your list as it starts to grow

So tune in, listen up, and get ready to grow your list!
Links Mentioned:

TheAdsBootcamp.com

057. Is a Low Ticket Launch Right For You? Mar 30, 2023

In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.
When you tune in you're going to learn...

The benefits of running a paid launch
How a paid launch can help you create evergreen products
The importance of experimentation in your business
And more...

Tune in, listen up, and get ready - cause this is a good one!
Links Mentioned:

TheAdsBootcamp.com

056. Low Ticket Offers to Fill Coaching Programs Mar 16, 2023

Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.
When you tune into this week's episode you're going to discover...

How the "old school" tactic of the acension model is dying, and what is taking it's place.
How your warmest audience of buyers might be hungry for an offer
The value of leading with price in your warm audience promotions

I can't wait to hear what you think of this week's show!
Links Mentioned:

TheAdsBootcamp.com

055. From $25 Workshop to $11k Launch Mar 03, 2023

In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!
When you tune in you'll learn...

How we launched a $25 class and filled it up with nearly 200 students
Our secret weapon for getting people okay (and excited for) our pitch
The value of giving first
And so much more...

Tune in, listen up, and enjoy!
Links Mentioned:

TheAdsBootcamp.com

054. Behind the Scenes of Our $200k Membership Feb 17, 2023

Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.
When you tune in you're going to learn...

The Key Stats of Zach's mebership, include active members, revenue, and retention rates.
The EXACT method that Zach used to kick off his membership that he recommends to anyone that wants to start one
The importance of a strong onboarding process for your membership (and retention)
The value of launching your membership regularly for growth

This is an episode you don't want to miss if you're considering start, or already have, a membership program in your business.

Links Mentioned:

TheAdsBootcamp.com

053. How We Converted at 17.39% In Our Recent Launch Feb 09, 2023

Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.
On this episode of the show we're talking about our most recent launch and how we were able to convert 17.39% of people who joined our launch into our backend paid offer (our $49/month membership).
When you tune in you'll discover...

The NUMBERS from our launch, profit, revenue, conversions, and more!
Our (now) not-so-secret-strategy for using direct mail to create an epic conversion rate on our launch
The power of making your audience feel seen (and heard) in your launch, and my favorite ways to do it.
The importance of "high-touch" marketing in 2023 - and how you can leverage it to generate more sales!

I can't wait to hear what you think, and as always DM me over on Instagram @heartsoulhustle with what you enjoyed most about this episode!
Links Mentioned:

The Challenge Launch Toolkit
Episode #52: The Sphere of Influence
Bonjoro Video App (Affiliate Link)
Not Your Average Membership
Thanks.io Postcard Service (Affiliate Link)
Zach on Instagram @heartsoulhustle

TheAdsBootcamp.com

052. The Sphere of Influence in Marketing Feb 02, 2023

Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.
This is a concept I've been working on for some time, and it's been really cool to test it with my students and now be able to share it with you.
When you tune in to learn about The Sphere of Influence you'll discover...

How The Sphere of Influence works to reduce marketing costs, while increasing sales and conversions
How to grow your own sphere so that you can increase the effectiveness of your marketing
The (6) key audiences that your sphere allows you to target
The power of monetization and how to capitalize on your sphere

Tune in to learn about this concept, and discover more about growing your audience.
Links Mentioned:

Zach on Instagram @HeartSoulHustle

TheAdsBootcamp.com

051. The Guru's Champagne Promises with Beer Budget Students Jan 19, 2023

This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!
In this episode I talk about how...

We easily get caught up comparing ourselves to things and experiences that we should
How I've felt SHAME around my success, because of the way our industry covets the 7-figure market
The reality of running a business online - even if it's not the popular marketing message we're used to hearing

This is a real, honest, transparent episode - and I hope you like it. And if you do, can you do me a favor and DM me over on Instagram and let me know - I'd love to here your honest feedback!
Links Mentioned:

TheAdsBootcamp.com

050. The Facebook Ads Gold Rush Is Over (What It Means For 2023) Jan 12, 2023

The Facebook Ads Gold Rush Is OVER!
You can't just spend $1 and Make $5 the way you could back in 2018, things are changing (and fast!) But don't panic there is still money to be made in advertising your online course business, but it's going to require you to change the way you think about advertising!
In this week's episode of the podcast, Zach talks about trends he's seeing inside his Agency and client work that is requiring a shift in the way we advertise in 2023. When you tune in you're going to learn...

The #1 Facebook Ad that you should be running 24/7 if you want to grow your community and your business
The importance of WARM audiences in launches over driving massive amounts of cold traffic (even if you have the budget)
A prediction about where the industry is headed, and how it affects the offers that you make
The power of Macro Level Consistency to growing your business - and how to automate it with advertising

Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.
Links Mentioned:

TheAdsBootcamp.com

049. Planning Your 2023 Revenue & Goals Dec 16, 2022

On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.
When you tune into this week's episode you're going to discover...

The value of creating a revenue plan (and how to do it)
The step-by-step process to determining what your goals should be, and how to approach them
How to chunk your BIG goals into monthly and quarterly plans
And so much more.

So tune in, listen up, and get ready for an epic 2023.
Links Mentioned:

TheAdsBootcamp.com

048. Black Friday: 3 Ads to Maximize Sales Nov 17, 2022

In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.
When you tune in you're going to learn...

Where your advertising focus should be for Black Friday (hint: it should be on your warm audience)
What custom audiences to create to run your Black Friday promotions to
The (3) Ads that we run for our promotions that will help you maximize your results

This is an episode you don't wanna miss...
LINKS:
Zach on Instagram
Not Your Average Membership (Podcast Listener Special)

TheAdsBootcamp.com

047. CASE STUDY: 915 Leads in 14 Days Nov 11, 2022

Hey Hey Not So Average Marketer!
In this week's episode of the podcast I'm breaking down how we had nearly 1,000 opt-ins to our new freebie in just 14 days time. Hint: We used a strategic freebie, and Facebook Ads.
If you wanna learn the process (and know how to duplicate it for yourself) you'll want to tune into this weeks show where I'll share...

The power of a strategic (and well timed) freebie
The specific type of Facebook Ad we run (and why) to get more leads
The importance of lead follow up

I can't wait to hear what you think of this episode, and if you want more - you can join us for Automation Week.
We're going to spend five days teaching you how to bring your own lead generation case study to life!
Links Mentioned:

TheAdsBootcamp.com

046. 4 Facebook Ads You SHOULD Be Running In Your Business Nov 03, 2022

In this week's episode of the podcast we're talking my ALL TIME FAVORITE TOPIC - Facebook Ads. We're going to breakdown the (4) ads that I recommend everyone be running in their online course or service based business if they want to grow their list, their business, and their sales.
When you tune in you're going to learn...

The (4) types of ads that everyone should be running
The simple process we use to grow our list - and do it more affordably
The power of omnipresences and how to beat the organic reach with low cost ads
And more...

I can't wait to hear what you think - and as always, reviews on the show are uber appreciated!
LINKS MENTIONED:

TheAdsBootcamp.com

045. Do Facebook Ads Still Work Going into 2023? Oct 27, 2022

In this episode of the Not Your Average Online Marketing Podcast we chat about the future of Facebook Ads and the changes we're seeing in the landscape that you need to know about.
When you tune in you're going to learn...

The big shift in the way ads should be leveraged now, versus in years past
The importance of ads that are growing your list month to month (even if they don't make you money, this is an important one!)
The different ad types and audiences that we leverage in our business to stay profitable

This is an episode you don't wanna miss, it's got all the deets on what marketers need ot know about Facebook ads as we head into 2023.
For a full transcript visit:
https://heartsoulhustle.com/nyap045

TheAdsBootcamp.com

044. How I'd Go From 0 to $10k With My First Course... Oct 13, 2022

Have you ever found yourself asking, "How would I do this if I was starting from scratch?"?
That is exactly what this episodes answers - how to go from 0 to $10k on your first coaching or course offer in just 90 days!
When you tune in you're going to learn...

How many people you REALLY need to generate your first $10k
The path I would take if I was starting at zero
The steps to launching a course the EASY way to a small audience
And more...

I can't wait to hear what you think of this episode!
Links Mentioned

TheAdsBootcamp.com

043. 421,000 Downloads Later (What I've Learned About Podcasting) Sep 01, 2022

Hey hey Not So Average Marketer!
Are you considering starting or launching a podcast to serve your audience and grow your business? Then this is one episode you don't want to miss!
My podcast has been download over 421,000 times, and I want to share with you the value of those downloads and how we've translated them into business and sales!
When you tune in you're going to learn:

When to consider launching a podcast
What you need to know BEFORE you start podcasting so you're 100% ready
The 7 things I've learned from hosting a podcast for several years

I can't wait to hear what you think of this week's show!

TheAdsBootcamp.com

042. How to Validate Your Idea With Paying Customers Aug 25, 2022

Want to know how to get PAID to have amazing ideas?
In this episode I break down my process for coming up with amazing ideas, and then validating them through paying customers so you never create or build something before you get paid to KNOW that people want it!
When you tune in you'll learn:

My 7 step process for creating an IDEA that gets you paid
The importance of testing the waters before you do anything to sell a product
The simplicity of a presale page and how easy it can be to get paid

Tune into this weeks episode to learn more!

TheAdsBootcamp.com

041. Breaking Down Our Newest Funnel Aug 18, 2022

Wanna see behind the scenes of our newest funnel?
We get into the nitty gritty and talk stats, profit, sales, allll the good stuff!
I hope you enjoy this episode!
-Zach

TheAdsBootcamp.com

040. 7 Strategies To Grow Your Email List Aug 11, 2022

Want to know how to grow your email list, generate more leads, and create more sales opportunities in your business?
Tune into this weeks episode to learn...

A simple Facebook Post that generate over 100 leads for us in 24 hours
How to leverage your instagram more effectively for list growth
My FAVORITE strategy for consistent and daily list growht!

These 7 strategies will change the game - so tune in!

TheAdsBootcamp.com

039. What To Do When a Launch Goes Sideways Aug 05, 2022

Have you ever had a launch goes sideways? If so this episode is about how to handle it, react, and move forward with ease and grace.

When you tune in you'll learn:

The key stats to analyze after a flop launch
The Importance of messaging (and how to fix it) when a launch doesn't convert where it should
Why CELEBRATING a bad launch is super important

So tune in - because we all have a bad launch at some point, and now you can be prepared.

TheAdsBootcamp.com

038. Creating a Full Time Low Ticket Product Biz With Hallie Sherman Jul 14, 2022

Have you wondered what a low ticket product business can look like for a non-B2B Business?

Enter Hallie Sherman!

Hallie is the owner of Speech Time Fun, and she runs a highly profitable low-ticket product based business, and now she's sharing how with us!

When you tune into the episode you're going to learn...

-> How Hallie works 5-10 hours a week on the side (with a full time job) and makes a full-time income with her business

-> The power of systemization and processes for scaling a business

-> Understaing the power of connecting with and talking with your audience

Tune in, and listen up - becuase Hallie has cracked the code to Low Ticket success!

TheAdsBootcamp.com

037. The Low Ticket Ecosystem Jun 23, 2022

Should you be creating a low ticket offer, and spending big bucks trying to get the sale directly from ads?

We don't think so - but we love low ticket!

So what's the "system" you should leverage?

Tune in to find out!

TheAdsBootcamp.com

INFO SESSION: Enrollment Open For The Incubator Group Coaching Jun 17, 2022

Want more info?
https://heartsoulhustle.com/info

TheAdsBootcamp.com

036. Turning a $37 Workshop into a $10k Profit Launch Jun 16, 2022

Ever wondered if those $37 live trianings you see floating around the interwebs can be profitable?

Especially if you've got a lower ticket offer?
Hint: They can be!

Tune into this week's episode to discover how we turned a live trianing in a $10k mini promo and grew our list by 1200+ in the process!

TheAdsBootcamp.com

035. The Importance of Values & Mission in Your Business Jun 09, 2022

Does your business have core values and a clear mission? In 2022 it's almost ESSENTIAL that you do!

Listen in to this week's episode to learn how and why you need a values based business more than ever!

TheAdsBootcamp.com

034. Can Low Ticket Be Profitable? Jun 02, 2022

If you've ever found yourself asking the question, "can a low ticket product suite be profitable?" - you're not alone! Most of the products we sell are UNDER $50 or under $50/month and we run a successful business?

Wanna know how? Then tune, in and listen up!

TheAdsBootcamp.com

033. The 90 Day Automated Sales Plan May 26, 2022

If you've ever wanted to automate more sales of your offers - this episode is for you!

When you listen you're going to learn...

-> My 3 Stage Automation Process

-> How to start growing your list on autopilot with ads

-> The importance of simple email automation

-> How to grow your social media without posting 24/7

-> And more...

Tune in and be sure to let us know what you think of the show!

TheAdsBootcamp.com

032. My No-Launch 1:1 Client Attraction Process May 19, 2022

If you've ever wanted to get more 1:1 clients but weren't feeling doing a big launch, webinar, challenge or video series - this epiosde is for you!
When you tune in you're going to learn:

-> My process for starting 1:1 sales conversations with my idea client

-> The way that I run my sales calls to make sure I can support my audience

-> What to do once you start 1:1 convos and the importance of asking questions

This is one you don't wanna miss!

TheAdsBootcamp.com

031. 5 Ways to MANIFEST More Money In Your Business May 12, 2022

Did you know that I secretly love The Law of Attraction, Manifestation, and some woo-adjacent things!?

Yeah, it's true! And today I'm splling the beans on my favorite way to manfiest more in your business and life.

When you tune into this week's episode you're going to learn...

-> My 5-Step Process for Manifestation

-> How to think of manfiestation PRACTICALLY and not just as a "magical art"

-> The importance of GRATITUDE and how being grateful for what you have can lead to having even more

TheAdsBootcamp.com

030. My Facebook Ads Aren't Working, Now What? May 05, 2022

In this week's episode of the podcast, we breakdown what to do if you can't get your Facebook Ads to "work"...

In this episode you'll discover:

-> The ONLY 3 issues your Facebook Ads can experience

-> How to diagnose your Facebook Ads issues using your own data

-> The steps to take to get your ads working again, even if you've struggled in the past.

So tune in, and let's fix some ads!

TheAdsBootcamp.com

029. Email Marketing that DOESN'T Suck With Bobby Klinck Apr 28, 2022

This week on the podcast we're talking all things EMAIL MARKETING - what does it look like to send emails that not only convert but that people WANT to open and read!?

During this interview with Bobby Klinck we cover topics like:

- How to find your voice and show your style in your emails

- Playing the long game with strategic email

- Building a business that can work even when there are competitors

- Using moments from your own life to write your emails

So tune in and lets write emails that get clicked, read, and convert to buyers!

TheAdsBootcamp.com

028. If I Had To Start Over, Here's How I'd Do It Apr 21, 2022

Have you ever wondered what you'd do if you had to start from TOTAL ZERO?
I think of it as a fun exercise to see what I would do if i had to start over!
This episode details exactly what I'd do to start from scratch to grow a list, build a series, and sell a digital offer.

TheAdsBootcamp.com

027. Facebook Ads for Listbuilding Apr 07, 2022

Want to grow your list with ease and speed - then you need to try Facebook and Instagram ads!

When you tune into this weeks episode you're going to learn...

-> What to make sure your freebie contains BEFORE you run ads to it

-> How to write a simple copy flow that converts viewers to clicks

-> The key types of images to create with Facebook Ads for testing

-> How to target effectivley with ads.

This is one you don't wanna miss!

TheAdsBootcamp.com

026. How We Sold Out Our Coaching Program Without a Launch Mar 31, 2022

Have you ever wanted to SELL OUT your coaching program but we're sure what to do to make it happen?

In this week's episode I break down how we sold out our coaching program in 4 short days.

When you tune in you'll discover...

-> How what we did MONTHS before the program made a huge difference

-> The importance of being willing to TALK (on the phone) with potential coaching clients

-> How we sold out our program WITHOUT a sales page!

So tune in, listen up, and enjoy!

TheAdsBootcamp.com

025. The Importance of CONSISTENT List Growth & How To Do it Mar 24, 2022

If you've been thinking about growing your list this episode is for you. We're talking about the importance of consistent listbuildling - and it's not just WHY listbuilding is so important, but how to do it!

When you tune in you'll hear...

-> The Importance of list growth for CONSISTENT business growth, not just instant sales

-> The relevance of LCV (and what it is)

-> How we grow our list consinstently and the strategies you can implement too.

I can't wait to hear what you think of this weeks show!

TheAdsBootcamp.com

024. Getting 400 PAYING Leads for a Launch with Marisa Cummings Mar 17, 2022

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned.

I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it.

Show Notes:

[01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008.
[03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area.
[05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too.
[07:10] She did a paid 5-day challenge.
[09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity.
[14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members.
[16:15] As you serve people where you are, your confidence in yourself and the results you create for other people will expand.
[18:33] Art is when someone connects with you energetically. In order to get somewhere, you have to start somewhere. It takes time and practice to get good at what you’re doing.
[21:52] If you haven’t put in the time, energy, mastery, and transactional experience to charge what you want to charge, it is going to be hard.
[26:23] That lived and invested experience is what allows you to conceptualize your future. You don’t have that if you’re not open.
[27:21] It is important to find people that you find that connection with and you trust for coaching. Do your research and take your time deciding if it is the right next step for you.
[29:56] You’re not going to uplevel by yourself so find somebody like Zach that you can trust, that knows what they're doing, that has the experience, that has guiding people like you, and then when you go in be open about what that person is sharing.
[34:23] Marisa shares some results she has accomplished over the last 18 months.
[38:57] She played full out from day one, tried new things, grown and evolved, and that has made all the difference.

TheAdsBootcamp.com

023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months Mar 10, 2022

Want to know how we've taken our membership to 300 members and a six-figure run rate in just a few short months? Then this episode is for you!
When you tune in you're going to learn: -> How we took our membership to its first 100 members in a couple weeks

-> The power of consistent promotion to grow your membership

-> The common pitfalls of membership (that we've experienced) and how to fix them

-> Our 6-month promotional schedule to grow our membership to the six-figure run rate!

If you're ready to learn more about memberships (and what we've done to scale ours) you don't wanna miss this one!

TheAdsBootcamp.com

022. Lessons from a NEARLY Failed Launch Mar 03, 2022

What can you learn when a launch goes (or is going) sideways? Can you save it? Should you call it?

That's what today's episode is all about - setting yourself up for the maximum level of success with your launches.

I'm going to take you behind the scenes of a launch we did that was, well tough, and share with you...

-> How to pivot if a launch isn't going well

-> Lessons to takeaway from a launch that missed the mark by 50%

-> The importance of lead up to a luanch (even if you're short on time)

So tune in, listen up, and enjoy!

TheAdsBootcamp.com

021. The 15 Minute Funnel Fix Method Feb 25, 2022

Ever have a funnel that just won't convert? This episode is about my 15-minute process for uncovering WHY a funnel isn't working and the steps to fix it.

When you tune in you'll learn...

-> My SIMPLE system for mapping out my funnel to pinpoint why it isn't converting where you want it to

-> The 4 BIGGEST FUNNEL KILLERS we see, and how to fix them

-> Why your funnel will LIKELY FAIL at first, but what you can do to fix that fast

Tune in, turn up, and get ready!

TheAdsBootcamp.com

020. How to Figure Out Your Facebook Ads Budget Feb 17, 2022

Have you ever wondered "how much should I spend on Facebook ads?"

If so - this episode is for you...

Tune in to learn...

-> How much you should spend on Facebook Ads each month at a minimum

-> How to determine your unique Facebook Ads Budgets

-> The important metrics to consider when you run ads

TheAdsBootcamp.com

019. Creating High Converting Freebies Feb 10, 2022

In today's episode we're answering the question:

What makes a GREAT and HIGH CONVERTING Freebie?

When you tune in you'll learn...

-> The 4 key elements of a high converting freebie

-> How to choose the best format for your freebie

-> The important steps to create a freebie that converts

So tune in, and enjoy the show!

TheAdsBootcamp.com

018. Facebook Ads For Listbuildling Feb 03, 2022

Have you ever struggled to grow your email list? What if Facebook Ads could help you automate the growth of your business and email list... hint: they can!

In this episode Zach breaks down his favorite way to grow his email list including...

-> The type of Facebook Ads everyone should test to grow their list
-> The importance of an email list beyond just sales
-> The software needed to lower your leads costs
So listen in and get ready to grow!

TheAdsBootcamp.com

017. Behind the Scenes of a 5-Figure Membership Launch Jan 27, 2022

Last week on the podcast we talked about what it takes to have a profitable 5-day challenge - but we're not ALL talk on this show.

(I mean I guess we are since it's all talking, but anyway....)

On this week's eipsode we take you behind the scenes of a 5-figure membership launch we used doing a 5-day challenge. When you tune in you're going to discover...

-> How we positioned our challenge to generate maximum sign ups!

-> How we got a 7.8% conversion rate (and all the juicy launch stats your heart desires).

-> The simple ad that got us a 4-5x return on ad spend.

So tune into this week's episode for all this launch-y goodness.

TheAdsBootcamp.com

016. Running Profitable 5-Day Challenges Jan 20, 2022

Zach has taught hundreds of students, and thousands of people how to run profitable 5-day challenge launches for digital products.

On this episode Zach breaks down his profitable 5-day challenge launch system including...

The importance of a clear challenge topic
The entire framework for running a profitable challenge
The important sales emails every challenge should have
And more...

Tune in to learn what it takes to launch profitably with a 5-day challenge!

TheAdsBootcamp.com

015. Developing Your Customer Journey Jan 06, 2022

How do you go from Social Media Posts to paying customers? That's the key question - and today on the podcast we're talking all about the customer journey from first touch to paying customer.

Tune in to learn how to turn eyeballs into customers!

TheAdsBootcamp.com

014. We Sold 300 Candles In 45 Days (Here's What It Taught Us About Online Business) Dec 23, 2021

Did you know that Zach runs a candle company with his partner Simon?

Well today, he's taking you behind the scenes and beyond just pouring wax to share the crossover lessons between selling a physical and a digital product!

During this episode you'll discover:

How OFFERS are the key to success in any business
The importance of MENTORSHIP to success
The relevance of ROI and METRICS to scaling
And so much more...

Tune in to learn how candles and course collide!

TheAdsBootcamp.com

013. Should I Be Running Ads Through the New Year? Dec 17, 2021

As the year comes to a close - we see a common question emerging from our audience (that's YOU!).

Should I be advertising through the end of the year?

In theory a simple question, but in practice the answer varies based on your unique business.

In this episode we'll help you decide if you should be advertising, where to focus your money if you do, and important things to consider before you start your ads.

Let's get into it!

TheAdsBootcamp.com

012. Writing An Email Sequence for New Leads Dec 09, 2021

Join Zach as he walks you through a simple 5-email sequence you can use to nurture new leads and get them into your offers. When you tune in you're gonna learn...

The EXACT flow that Zach uses to move people into his corner of the internet
How to write the emails so that people engage with your content and buy your offers
A simple strategy to grow your socials while you grow your list.

So tune in and create a flow that engages, nurtures, and converts new leads!

TheAdsBootcamp.com

011. Planning Your 2022 By Quarter Dec 02, 2021

Join Zach as he walks you through how to plan your 2022 for success - by quarter. Learn how to...

Analyze your current offers (and ideas) to get the best results in the new year
Create an "at a glance" of your plans that takes up just one page of paper
Turn your ideas into a clear action plan that helps you reach your goals.

All that (and more) when you tune into this week's episode.

TheAdsBootcamp.com

010. Trends in Course Launching into 2022 Nov 11, 2021

Wondering what's going on with launches these days? Want to know how to change and adapt to get results?

In this episode of the Not Your Average Online Marketing Podcast I talk about the major trends we're seeing with course launches, how to adapt to them, and what they mean for you!

Tune in to learn how to crush your launches into 2022 and beyond!

TheAdsBootcamp.com

009. Paid Bootcamps: Results, Lessons & Must Dos Oct 28, 2021

In this episode of the Not Your Average Online Marketing Podcast Zach breaks down the results from the bootcamp he ran in the month of October to grow his Membership.

You'll get a real look at the numbers (revenue, sales, conversion rates, etc) from his promo and learn what worked well and what didn't.

Also expect an overview of how to run your own 5-day bootcamp in this training too!

Listen in!

TheAdsBootcamp.com

008. Is a PAYING Lead Worth More To Your Business? Oct 21, 2021

You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?

In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.

Hint: It takes more than one stream of leads to grow.

Tune in to learn what the best practices are for paying leads, when they work, and when they don't.

TheAdsBootcamp.com

007. 7 Major Advertising Trends of 2021 Oct 07, 2021

Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.

Come learn how you can take advantage of these trends to maximize the results you can get with your ads.

TheAdsBootcamp.com

006. Should You Have a Low Ticket Offer (The Pros & Cons) Sep 30, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?

We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!

TheAdsBootcamp.com

005. Behind the Scenes of Our NEW Membership Launch (100 New Members) Sep 23, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!

We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.

TheAdsBootcamp.com

004. Abra-Cadabra: Always Be Running Ads Sep 16, 2021

Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.

I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well.

TheAdsBootcamp.com

003. The 10K Roadmap for Digital Products Sep 09, 2021

Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.

I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.

TheAdsBootcamp.com

002: Free Vs. Paid Content - Which Should It Be? Sep 02, 2021

Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.

We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.

TheAdsBootcamp.com

001: How to Create a 90-Day Plan Sep 02, 2021

Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.

TheAdsBootcamp.com

000: What Is a Not So Average Marketer? Sep 02, 2021

Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.

TheAdsBootcamp.com

HSH 152 - Creating Art & Profits with Marisa Cummings Jun 10, 2021

On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.

Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A player in her space and she has really established a name and brand for herself. She has done a lot of amazing things in the last year. I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.

Connect with Marisa Cummings:

Marisa's Website: https://creativethursday.com/

TheAdsBootcamp.com

HSH 151 - I Sold $10,000 Worth of Candles in 60 Days; Here's What I Learned Apr 06, 2021

In this episode, I am showing you how I sold $10,000 worth of candles online in 60 days. We are going to talk about the fundamental business learnings that I took away from selling $10,000 in candles in our first 60 days of business. This episode is more about the philosophy of business.

When COVID hit and we were stuck inside my partner and I looked at what to do to fill all the empty time. Many people threw themselves into work, exercise, and all kinds of things. We came up with this idea to start a secondary company completely separate from our existing business.

TheAdsBootcamp.com

HSH 150 - Are You Ready to Hire Help With Theresa Loe Mar 30, 2021

On this episode, we are talking about team and hiring. So if you have been thinking about expanding your team, getting support, delegating, or outsourcing this episode is for you.

If you are on the fence about hiring, you’re overwhelmed, or you are thinking it is time, this is going to be such a great preliminary episode before you even start the hiring process. This episode is going to help you prepare for what barriers you are going to come against, issues you are going to have, and Theresa is really going to break this all down to make it super approachable.

TheAdsBootcamp.com

HSH 149 - How to Prepare Your Story for the Press With Celinne DaCosta Mar 23, 2021

In this episode, we are talking to Celinne DeCosta about how you can prep your message for the masses. You have been thinking about being featured in major media or you just want to be featured in other podcasts, this episode is about how to get ready for that.

Opportunity and possibility are the intersections where you have got to be prepared. You have got to have the information and story for when the opportunity to be featured somewhere presents itself.

Celinne was born in the heart of Rome, Italy, to a Brazilian mother and an Italian father, She’s been a child of the world since she was introduced to it. Since leaving Italy, she’s gone from living in the quintessential suburban neighborhoods that American dreams are made of, to getting her communication degree at the University of Pennsylvania, to working as a brand strategist in corporate New York City. In 2016, she gave it all up to design her dream life.

TheAdsBootcamp.com

HSH 148: 3 Strategies to Generate Your Next 100 Email Subscribers Mar 16, 2021

TheAdsBootcamp.com

HSH 147: Writing High Converting Facebook Ad Copy & Creatives Mar 11, 2021

Join Zach as he discusses how to write high converting Facebook Ad copy and design creative that converts to leads, sales, and more! This is a power-packed 20 minute episode you don't want to miss!

TheAdsBootcamp.com

HSH 146: Productivity Hacks to Get More Done Mar 02, 2021

Join Zach as he shares the major shifts he made in 2021 with himself, his team, and now his habits to get more stuff done in the business.

TheAdsBootcamp.com

HSH 144: Let's Disrupt the Industry With Bobby Klinck Feb 23, 2021

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned.

Bobby and I are really trying to make waves in the industry. There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.

After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.

TheAdsBootcamp.com

HSH 144: 5 Lessons from 1000+ Low Ticket Sales Feb 16, 2021

Join Zach as he takes you behind the scenes of the lessons he's learned from selling over 1,000 products priced at $37 or less - and what you can do if you want to replicate these results!

TheAdsBootcamp.com

HSH 143: Your Business on Google Ads with Michael Alaniz Feb 09, 2021

I am really excited about this week’s episode. This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz. He knows everything there is to know about Google Ads. He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.

Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work.

Show Notes:

[02:00] Everyone should start thinking about using Google Ads.

[02:20] Michael shares how he got started with Google Ads. His background is in B2B sales.

[03:40] Google Ads are a complimentary thing to Facebook Ads.

[03:50] Google will actually help you get your first campaigns up.

[04:50] Google has three networks. The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.

[05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch. During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic.

[07:32] YouTube ads are different than Facebook Ads.

[08:59] Once people engage with our Facebook Ads, that is often not our last stop.

[10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.

[11:35] The cost on Google is lower, and the intent is higher.

[14:25] A lot of marketers are on YouTube looking for that solution. If we want that omnipresence then we have to not neglect the highest-trafficked platforms.

[15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game.

[17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible.

[19:07] Google Analytics should be on your website. Any form submission should be a goal on Google Analytics.

[20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.

[21:40] Surfing the net means there is a wave out there. You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave. You can accomplish that with Google Analytics and using the keyword to

TheAdsBootcamp.com

HSH 142: Creating Content That Converts Jan 12, 2021

In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers. If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.

I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content. I wanted to do an episode where I talk about how to create content that ultimately converts. We are going to get into what do I mean by converts, how does content convert, and how do we create really good content.

This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.

TheAdsBootcamp.com

HSH 141: What Does iOS 14 Mean For You & Your Facebook Ads Jan 05, 2021

With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads? Listen in as Zach breaks down what this means for you and your business in under 20 minutes.

TheAdsBootcamp.com

HSH 140: The 90 Day Course Launch Plan for 2021 and Beyond Dec 15, 2020

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too.

I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients.

The doors to my new signature program Launch It is officially open. Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.

TheAdsBootcamp.com

HSH 139: 4 Keys to Your Best Launch Yet Dec 08, 2020

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch. A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue. There is a lot more that goes into a launch.

We are going to talk about the four keys to having your best launch yet. It is important that we set the stage by saying generally your first launch does not retire you. Your first launch is not the time you quit your job. You are probably still a side hustler and figuring it out. Your launches are going to scale with time. This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go!

TheAdsBootcamp.com

HSH 138: Creating a Profitable Course Launch Plan Dec 01, 2020

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.

Planning is going to be really important in the coming year. We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things. What we can control is what we plan to do. In this episode, I am going to walk you through my process for creating a successful launch plan. We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself.

TheAdsBootcamp.com

HSH 137: How Much Does a Successful Launch Cost? Nov 24, 2020

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.

I am breaking down what is required of you to have a successful launch. I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch, and what all goes into your launch. I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.

TheAdsBootcamp.com

HSH 136: 5 Lessons Learned from Over $500,000 In Ad Spend Nov 17, 2020

After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.

TheAdsBootcamp.com

HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK! Nov 15, 2020

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.

TheAdsBootcamp.com

HSH 135 - Creating a Low Ticket Digital Product Funnel Mar 05, 2020

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads

TheAdsBootcamp.com

HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock Oct 31, 2019

Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!

For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134

TheAdsBootcamp.com

HSH 133: Are You Ready for a Facebook Ads Agency? Oct 24, 2019

At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.

That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.

And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.

For the full episode show notes, head to: www.heartsoulhustle.com/133

TheAdsBootcamp.com

HSH 132: Creating with Courage with Mai-kee Tsang Oct 17, 2019

Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more…

...it’s your courage to fully show up for the audience you serve that matters most.

That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses.

Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang

For the full episode show notes, head on over to: www.HeartSoulHustle.com/132

TheAdsBootcamp.com

HSH 131: The Truth About Productivity with Jo Bendle Oct 17, 2019

Have you tried nearly everything to become more productive in your life— only to find that writing your “Big 3” goals of the day, using the pomodoro method, or writing yet another checklist can only take your productivity so far?

Well, I’m pleased to introduce you to Jo Bendle, who is our guest on the HSH podcast this week! She helps entrepreneurs to reclaim their time to live the lives they were meant to live. When I heard her speak about approaching productivity from both a masculine and feminine point of view, I knew she was the go-to person to walk us through this productivity rut which most of us entrepreneurs find ourselves in.

Did This Conversation With Jo Resonate With You? I’d Love To Hear Your Biggest Takeaways via Dm Me On Instagram (@Heartsoulhustle)! Or Put A Screenshot In Your Instagram Stories And Tag Me And Jo, @Jo_Bendle!

For the full episode show notes, head on over to: www.HeartSoulHustle.com/131

TheAdsBootcamp.com

HSH 130: Using Live Events to Grow Your Online Business with Tash Corbin Oct 17, 2019

Have you ever envisioned running a live event to grow your income and impact for your business? Well, you’re in luck because in this episode, I’m chatting with Tash Corbin who is a Heart Centred Business Strategist, and the founder of the Heart Centred Business Conference. And in this episode, our conversation will open your eyes to what it truly takes to make your own dream event a reality, and how you can make a big impact on your audience as a result.

Did This Conversation With Tash Resonate With You? I’d Love To Hear Your Feedback. Just Dm Me On Instagram (@Heartsoulhustle) Or Put A Screenshot In Your Instagram Stories And Tag Me And Tash, @TashCorbin!

For the full episode show notes, head on over to: www.HeartSoulHustle.com/130

TheAdsBootcamp.com

HSH 129: The Power of Affiliate Marketing For Your Digital Business with Jill Stanton Aug 15, 2019

How would you like to get paid for promoting things that you use and love? The amazing Jill Stanton of Screw The Nine To Five is here to reveal how they use affiliate marketing in their business to serve their audience, and generate massive results at the same time! If you’ve ever thought of doing affiliate marketing, this episode will open your eyes to how it can be light, easy and fun!

Did this conversation with Jill resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jill, @screwtheninetofive!

TheAdsBootcamp.com

HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield Jun 27, 2019

Today is a special episode, because I’m chatting with the one and only Amy Porterfield! Amy teaches budding entrepreneurs how to grow their email list and then create and launch digital courses with webinars. She has killed the game of online marketing by staying very focused and consistent, and in this episode you’ll hear how she’s been able to streamline her business by not having a million offers, yet making millions of dollars!

Want to start growing your email list today? You can register for Amy’s free masterclass at http://amyporterfield.com/listbuilding!

Did this conversation with Amy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Amy, @amyporterfield!

TheAdsBootcamp.com

HSH 127: The Importance of Self Care & Vibrational Alignment with Emily Aarons Jun 20, 2019

Today’s episode is a little different than what we usually talk about on this podcast, but it’s a good one. My friend Emily Aarons is an energy healer who is amazing at getting to the core of what it really means to get into alignment. I encourage you to have an open mind with this one, because learning and having an open mind to concepts like the ones Emily shares here is the key to achieving success in business!

Did this conversation with Emily resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Emily, @emilyaarons!

TheAdsBootcamp.com

HSH 126: Automate, Systemitize & Processize Your Way to Success with Rachel McMichael Jun 13, 2019

Our guest today is Rachel McMichael, who helps entrepreneurs get clear on their systems and processes so they can outsource more effectively, get more done and increase productivity. The strategies Rachel reveals can help you start scaling your business, without sacrificing time with family or your sanity, so let’s get started!

Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses.

Did this conversation with Rachel resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Rachel, @rachelrmcmichael!

TheAdsBootcamp.com

HSH 125: The Story of a Million Dollar Course with Jamie Dana Jun 06, 2019

Today’s story is a special one, as I’m speaking with a client of mine who’s generated over $1 million in sales of her course – in a niche industry! Want to hear how she’s done it, and the mindset shifts she needed to do so? You’re in luck, as it’s all in this episode of The Heart, Soul & Hustle Podcast!

If you like this episode, you’re going to love what I have for you. Today’s show is sponsored by my upcoming challenge on how to sell more of your online courses! There’s a different way to launch courses that can work no matter where you are in your business, and you can learn more about it at http://www.heartsoulhustle.com/courses.

Did this conversation with Jamie resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Jamie, @jamiedanahairstylist!

TheAdsBootcamp.com

HSH 124: Business is Business – How Online Marketing and Local Biz Collide May 30, 2019

Did you know that online businesses and local businesses really aren’t that different? Today’s guest is proof, because my friend Stacy Tuschl not only operates two successful dance studios in her hometown, but she also has a super-successful online business! Business is business, and there are so many lessons Stacy shares from her journey on today’s episode of the podcast!

Did this conversation with Stacy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Stacy, @stacytuschl!

TheAdsBootcamp.com

HSH 123: The Lost Art of H2H Marketing with Angela Henderson May 23, 2019

On this episode I’m joined by my really good friend Angela Henderson, where we talk about an important concept that we need to look at in 2019 (and beyond)! Angela shares her expertise on “H2H”, or “Human to Human” marketing, and as you’ll hear, it’s all about how we need to get back to the roots of what marketing is really about.

This episode is brought to you by my signature program, The 5-Figure Challenge! In this program I teach you how to plan, build, fill and execute a successful 5-day challenge to sell more of your online courses. For more information and to register, visit http://5figurechallenge.com/. Hurry though, the price is going up on May 30th, 2019, so if you’ve been looking to get into this program, now is the time!

Did this conversation with Angela resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!

TheAdsBootcamp.com

HSH 122: Creating a Leveraged Business Model with James Schramko May 16, 2019

Are you looking for a way to buy back time, work even less and make an amazing income in the process? Today’s guest James Schramko has done just that over the past decade as an online entrepreneur, as the founder of Super Fast Business. With this business he operates a membership site, hosts live events and a high-level mastermind and coaching program to help business owners create their ideal businesses.

In this episode you’re gong to hear how James has been able to focus on his business for over 10 years now, the way he creates consistent content for it, and how as he’s been able to generate a tremendous amount of profit, without having to work 24/7.

This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego (hurry, early bird pricing ends at midnight on Thursday, May 16th)!

Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!

TheAdsBootcamp.com

HSH 121: How to Speak & Sell with Colin Boyd May 09, 2019

The Conversations with CEOs series continues, and today’s guest is my friend Colin Boyd. Colin will be sharing his expertise on how you actually set up a successful talk that sells, whether you are doing webinars, livestreams or a speaking gig. You can get Colin’s amazing free resource, Sell with Story Guide™, at http://www.sellwithstoryguide.com/!

This episode is brought to you by my upcoming one-day event in San Diego on June 21st, 2019. I’ll be helping attendees write, create and implement a successful Facebook ads campaign, but I’m limiting it to only 15 spots! To grab yours, go to http://www.heartsoulhustle.com/sandiego.

Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!

TheAdsBootcamp.com

HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond May 02, 2019

I’m excited to be bringing you the first of a new series I’m calling Conversations with CEOs, and my first guest is the incredible marketer and Facebook advertiser Amanda Bond. You’ll hear us casually discuss how to know when you’re ready to run Facebook ads, the way to do it successfully, and how to avoid the common traps that are so common these days in the online space. Facebook ads can still be a great tool for you business, but you have to reframe the way you think of them, and Bond is just the person to show you how!

Did you enjoy this new format for the podcast? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me!

TheAdsBootcamp.com

HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It) Apr 25, 2019

I’m back! If you’re a regular listener of this podcast you may have noticed that there hasn’t been a new episode for about 3 month now. In this episode I’ll be talking about why I took this time off, the lessons I learned during my time away, and how I kept my business running. If you’ve been thinking about taking a break but you’re not sure if it’s the right thing for you to do, you’ll want to hear what I have to share today.