Not Your Average Online Marketing Podcast

Latest Episodes:

HSH 141: What Does iOS 14 Mean For You & Your Facebook Ads Jan 05, 2021

Show notes

With iOS 14 coming out, and the talks of how internet data privacy is going to change, what does it mean for you and your Facebook Ads? Listen in as Zach breaks down what this means for you and your business in under 20 minutes.

HSH 140: The 90 Day Course Launch Plan for 2021 and Beyond Dec 15, 2020

Show notes

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too.

I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients.

The doors to my new signature program Launch It is officially open. Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.

HSH 139: 4 Keys to Your Best Launch Yet Dec 08, 2020

Show notes

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch. A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue. There is a lot more that goes into a launch.

We are going to talk about the four keys to having your best launch yet. It is important that we set the stage by saying generally your first launch does not retire you. Your first launch is not the time you quit your job. You are probably still a side hustler and figuring it out. Your launches are going to scale with time. This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go!

HSH 138: Creating a Profitable Course Launch Plan Dec 01, 2020

Show notes

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.

Planning is going to be really important in the coming year. We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things. What we can control is what we plan to do. In this episode, I am going to walk you through my process for creating a successful launch plan. We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself.

HSH 137: How Much Does a Successful Launch Cost? Nov 24, 2020

Show notes

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.

I am breaking down what is required of you to have a successful launch. I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch, and what all goes into your launch. I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.

HSH 136: 5 Lessons Learned from Over $500,000 In Ad Spend Nov 17, 2020

Show notes

After almost 6 years in business, and over $500,000 in managed ad spend, I want to take you behind the scenes of what’s working now in online marketing when it comes to Facebook Ads and give you the lessons that I’ve learned from managing ads for myself and clients.

HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK! Nov 15, 2020

Show notes

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.

HSH 135 - Creating a Low Ticket Digital Product Funnel Mar 05, 2020

Show notes

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads

HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock Oct 31, 2019

Show notes

Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!

For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134

HSH 133: Are You Ready for a Facebook Ads Agency? Oct 24, 2019

Show notes

At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.

That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.

And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.

For the full episode show notes, head to: www.heartsoulhustle.com/133

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