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    Business

    Not Your Average Online Marketing Podcast

    This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing…Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder – listeners = dollars, not listeners = people. This podcast may still grow our business…but here’s the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business – just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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    Latest Episodes:
    008. Is a PAYING Lead Worth More To Your Business? Oct 21, 2021
    Show notes

    You've probably heard that a low ticket offer is a great way to build your list, generate customers, and fill your list with PAYING LEADS... but are those leads really worth more?

    In today's episode we break down the truth, the myths, and the realities of trying to grow your list with only a low ticket offer via ads and organic marketing.

    Hint: It takes more than one stream of leads to grow.

    Tune in to learn what the best practices are for paying leads, when they work, and when they don't.


    007. 7 Major Advertising Trends of 2021 Oct 07, 2021
    Show notes

    Join Zach on today's episode to learn about the major trends in advertising that we're seeing for both our agency clients, and for the students in our membership.

    Come learn how you can take advantage of these trends to maximize the results you can get with your ads.


    006. Should You Have a Low Ticket Offer (The Pros & Cons) Sep 30, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! In this episode, we're talking low ticket offers! Love em or hate em - they are HOT right now, but does it make sense for your business?

    We are talking about the benefits, and the pitfalls behind our $37 products - let's get into it!


    005. Behind the Scenes of Our NEW Membership Launch (100 New Members) Sep 23, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am breaking down how we were able to launch our brand new membership, get 100 members in our first week as founding members, and the lessons you can take away from it. If you are looking to launch something, this episode is for you!

    We are talking about a five-figure membership launch that we ran in our business. I am breaking down for you how we launched our new membership.


    004. Abra-Cadabra: Always Be Running Ads Sep 16, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! On this week’s episode, we are going to be talking about ABRA. ABRA stands for Always Be Running Ads.

    I want to talk to you about the ads we run in our business that help us grow our following, engagement, advertising, and decrease our cost. I am also going to talk about the ads I recommend you run 24/7 as well.


    003. The 10K Roadmap for Digital Products Sep 09, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! We have some really exciting things to share with you. This week on the show we are talking about how to create $10,000 in revenue from a digital product if you are starting at absolute scratch.

    I am really excited about this. In the online marketing space, a lot of times we get enchanted by these numbers. I chose $10,000 because if you can take a product from 0-$10,000 you can actually have a fully flushed out offer or product that you can scale up to various levels of success.


    002: Free Vs. Paid Content - Which Should It Be? Sep 02, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.

    We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.


    001: How to Create a 90-Day Plan Sep 02, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! We are going to teach you how to craft a 90-day plan for your business. This episode is all about how to craft a 90-day plan for your business and it comes out just in time for you to plan quarter four in September and get ready for the last quarter of the year.


    000: What Is a Not So Average Marketer? Sep 02, 2021
    Show notes

    Welcome to the Not Your Average Online Marketing Podcast! In this first episode, we are going to talk about why we changed the show, the thought process behind it, and really what is a not-so-average marketer. This show was formerly called the Heart, Soul, and Hustle podcast.


    HSH 152 - Creating Art & Profits with Marisa Cummings Jun 10, 2021
    Show notes

    On this episode, I am talking to one of my clients, Marisa Cummings, who is going to come on and tell you a little bit about her experience working with us, what she has realized about investing in herself, and some other really incredible things. If you are ready to learn from someone that has learned from me then this episode is for you.

    Marisa is in our group coaching program and she has also gone through some of our courses, low-ticket offers, and weekend workshops. Marisa is an A player in her space and she has really established a name and brand for herself. She has done a lot of amazing things in the last year. I am really excited to bring her on the show because I also want to bring in another voice to talk to you about what they have done with their business using some of the methodologies that we teach.

    Connect with Marisa Cummings:

    Marisa's Website: https://creativethursday.com/


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