Nonprofit Ally Podcast

Latest Episodes:

NPA 025: How to get Expert Volunteers for your Nonprofit Apr 29, 2015

Show notes

In this episode I talk with Mark Horoszowki from MovingWorlds.org. Mark talks about how the MovingWorlds organization helps nonprofits, from around the world, find skilled volunteers to help them with their missions. It is a process they call “Experteering”.

Mark gives us some insight in to the volunteer recruitment and management process. He also fills us in on just how to find the right volunteer to meet the needs of your organization.

Mark offers us a glimpse into the mind of a volunteer by helping us understand what motivates them, how to “thank” them and how to keep them around. This podcast is a great resource for any nonprofit that works with volunteers, regardless of the size of your organization and the size of the project you need help with.

Also in this podcast, I talk about how to get found in Google. This consist of three steps:

Connect to Google Analytics (learn more)
This involves – 1) signing up for a Google Analytics account, 2) copying the code your are given when you add your website and, 3) pasting that code into your website. This way Google can connect Analytics to your site and confirm that you are the owner of that site.
Get a sitemap (learn more)
Install an XML site map. This will help the Google “Bots” know where to go when they visit your site. It is a crucial part of getting your site “indexed” in the search engines.
Connect to Google Webmaster Tools (learn more)
Now that you have a sitemap and an Analytics account you should connect it all to Webmaster Tools. This is where you can manually submit your sitemap to Google. From here you can also get insight into what key words people are using to find your site and what search rankings your pages are getting.

You see, you just can’t put a website up and hope that Google will find you. You have to take some action to start showing up in search engines. I will write a more in depth blog post about this later, but for now, I hope the info and links above help you get found in Google.

Guest Resource

Moving Worlds Website

Process for Matching a Volunteer

Volunteer Intake Resources

Find Volunteers for your Organization

Twitter: Experteering

Facebook: MovingWorlds

Other Resources

The post NPA 025: How to get Expert Volunteers for your Nonprofit first appeared on Nonprofit Ally.

NPA 024: Google Grants for Nonprofits – Get $10K in Free Adwords Apr 16, 2015

Show notes

In this episode I talk with Jason Granger of Infinity Marketing Group about Google Grants. Yes, Google gives grants to nonprofits. And they are awesome. How about $10,000 worth of adwords every month for FREE! Yes, that awesome.

Jason walks us through the Google Adwords development process and teaches us how to find the right keywords to help us find our audience. It’s a very interesting and creative process. Adword campaigns can be made for fundraising, event promotion, volunteer recruitment… you name it. Jason even tells us how he is helping increase attendance at a small town fair that has bronco riding by targeting country music lovers with Adwords.

But first, the podcast begins with a short segment on how to find royalty free images you can use on your nonprofit website and newsletter. Here are links to the sites I mentioned during this part of the show:

And here are some page links to some Creative Commons albums on Flickr:

So, if you want to learn more about Google Grants just visit the following URL.

www.google.com/grants/

Guest Resources

It was great to have Jason on the show. He really provided us a lot of good information. If you want to contact Jason* you can do so at:

Website: www.infinitymgroup.com
Email: jason@infinitymgroup.com
Phone: 303-834-7344

Jason’s special offer to Nonprofit Ally listeners: Mention “Nonprofit Ally” and get 25% off setup and maintenace of your Google Grants account!

The post NPA 024: Google Grants for Nonprofits – Get $10K in Free Adwords first appeared on Nonprofit Ally.

NPA 023: Starting a Nonprofit as a Side Job – an Interview with Nick Loper from Side Hustle Nation Mar 23, 2015

Show notes

In this episode I talk with Nick Loper from Side Hustle Nation. Nick is an blogger, podcaster and entrepreneur that shares awesome information on how to start a side business (in our case a nonprofit) while still working a fulltime job.

Nick talks about how to manage your time, how to grow your “side hustle” and how to find extra help when you need it. This is not your typical interview as we talk about a variety of topics involved in starting a new [nonprofit] business, including starting and email list, building a website and using social media.

Resources

Here are some links to the topics we discussed:

Fiverr.com – this is an awesome site to find affordable help on your next project. Need a logo, t-shirt design, website or custom graphic? Fiverr can help you get it done for just $5!. Use this link and get a FREE GIG when you sign up for Fiverr. (Fiverr accounts are free).

Articles from Nicks website at SideHustleNation.com

How to contact Nick: nick@sidehustlenation.com

The post NPA 023: Starting a Nonprofit as a Side Job – an Interview with Nick Loper from Side Hustle Nation first appeared on Nonprofit Ally.

NPA 022: Starting an Endowment for your Nonprofit Mar 10, 2015

Show notes

In this episode I talk with Josh Brooks from The Enduring Charity Foundation. Josh talks with us about how he started a nonprofit that helps donors invest their funds into endowment funds that go towards charities they support. As it says on the Enduring Charity website, “we help donors become philanthropists.”

Josh also talks with us about what an endowment is, why they are a good investment for an organization and if it is the right thing for you.

What is an Endowment? Well, according to Investopedia, it is:

An investment fund set up by an institution in which regular withdrawals from the invested capital are used for ongoing operations or other specified purposes. Endowment funds are often used by nonprofits, universities, hospitals and churches. They are funded by donations, which are tax deductible for donors.

Josh also talks to us about what he believes are the foundations to successfully starting a nonprofit. In a nutshell, he talks about:

Believing in what you are doing.
Overcoming self-doubt.
Strong leadership and planning.

Mentioned in this Podcast

501c3go.com – can help you become a 501.c.3

Techsoup.org – a great place for affordable software for nonprofits

Weebly.com* – a free, easy to use, website builder.

How to Contact Josh

Email: contact@enduringcharity.org

Website: www.enduringcharity.org

* This is an affiliate link. I have used, and love, Weebly.

The post NPA 022: Starting an Endowment for your Nonprofit first appeared on Nonprofit Ally.

NPA 021: Turning a Personal Loss into a Charity Feb 18, 2015

Show notes

Kenan Irving lost his wife, Ashley, to stomach cancer after nine years of marriage. During Ashley’s six month battle with cancer she kept a journal and wrote in it everyday. No one was suppose to read the journal until after Ashley had passed away. The hope was that no one would read this journal. But that is not how it turned out. And Kenan is now using this journal to help others heal, cope and live.

Kenan created The Cancer Journal Project. He says, “I wanted the journal itself to be part of the charity. I wanted this amazing historical document to be shared with the world.”

In this podcast, Kenan talks about how he created The Cancer Journal Project; how he brought media attention to his cause; and how, through this project, he has been able to help three children fulfill their dreams through “Make-a-Wish”.

This interview with Kenan is candid and honest. It is this sincerity that makes this a must listen podcast. And it is this honest that makes The Cancer Journal Project such a successful charity.

This is a story that should be heard, not read.

How to Contact Kenan

Website: thecancerjournalproject.org

Email Kenan: thecancerjournalproject@gmail.com

The post NPA 021: Turning a Personal Loss into a Charity first appeared on Nonprofit Ally.

ebook1-new — **NPA 020: How to Find Sponsors for Your Nonprofit with Abby Clemence** Jan 27, 2015
Show notes

Abby Clemence is a corporate sponsorship expert who specializes in gaining sponsorship’s for nonprofits. In this podcast we discuss how to prepare a sponsorship marketing plan. Yes, a marketing plan. What many nonprofits don’t realize is that the money corporate sponsors use to sponsor a nonprofit comes from their marketing budget.

Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor. Using real life scenarios, Abby walks us through how she has helped nonprofits raise hundreds of thousands of dollars in sponsorship money.

Special note:

Listeners to The Nonprofit Ally Podcast (that’s you) get an **extra 20% off all these books** (below) for the first 60 days after the release of this podcast. Also, keep in mind, the prices are in Australian dollars… prices are about 25% less when converting AUD to USD.
**Just use promo code:** **NPAlly** during checkout.

Mentioned on this Podcast

8 Easy Steps to Turn Cold Calls into Hot Prospects

8 Founding Principles of Sponsorship Success – A Sponsorship Bible*

Other Books from Infinity Sponsorship

7 Steps to Stunning Sponsorship Proposals*

7 Tips to Event Proposal Perfection*

Book Bundle 1 (Stunning Sponsorship + Event Proposal)*

Book Bundle 2 (Principles of Sponsorship + Event Proposal)*

How to Contact Abby

Abby’s Website: Infinity Sponsorship
Email Abby at: abby@infinitysponsorship.com.au
Follow Abby on Twitter: InfinitySponsor
Find Abby on FaceBook: Infinity Sponsorship on Facebook

*These are affiliate links. I only affiliate with what I recommend.
The post NPA 020: How to Find Sponsors for Your Nonprofit with Abby Clemence first appeared on Nonprofit Ally.

ebook2-300-new — **NPA 020: How to Find Sponsors for Your Nonprofit with Abby Clemence** Jan 27, 2015
Show notes

Abby Clemence is a corporate sponsorship expert who specializes in gaining sponsorship’s for nonprofits. In this podcast we discuss how to prepare a sponsorship marketing plan. Yes, a marketing plan. What many nonprofits don’t realize is that the money corporate sponsors use to sponsor a nonprofit comes from their marketing budget.

Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor. Using real life scenarios, Abby walks us through how she has helped nonprofits raise hundreds of thousands of dollars in sponsorship money.

Special note:

Listeners to The Nonprofit Ally Podcast (that’s you) get an **extra 20% off all these books** (below) for the first 60 days after the release of this podcast. Also, keep in mind, the prices are in Australian dollars… prices are about 25% less when converting AUD to USD.
**Just use promo code:** **NPAlly** during checkout.

Mentioned on this Podcast

8 Easy Steps to Turn Cold Calls into Hot Prospects

8 Founding Principles of Sponsorship Success – A Sponsorship Bible*

Other Books from Infinity Sponsorship

7 Steps to Stunning Sponsorship Proposals*

7 Tips to Event Proposal Perfection*

Book Bundle 1 (Stunning Sponsorship + Event Proposal)*

Book Bundle 2 (Principles of Sponsorship + Event Proposal)*

How to Contact Abby

Abby’s Website: Infinity Sponsorship
Email Abby at: abby@infinitysponsorship.com.au
Follow Abby on Twitter: InfinitySponsor
Find Abby on FaceBook: Infinity Sponsorship on Facebook

*These are affiliate links. I only affiliate with what I recommend.
The post NPA 020: How to Find Sponsors for Your Nonprofit with Abby Clemence first appeared on Nonprofit Ally.

NPA 019: Telling your Nonprofit Story with Video Nov 20, 2014

Show notes

If you are trying to tell a story about your nonprofit using video you probably have a few questions. How long should the video be? Who should be in it? Should you make a script? What’s the best way to tell your story? What equipment do you need?

Well, in this podcast I talk with Mauricio Belgrano from Name Sake Pictures and he guides us through the video story telling process. He talks with us about telling a story that makes you more personable and credible, and helps you build a relationship with your supporters. He also talks about how to “find” the story that will help you connect with your audience.

Mauricio also talks to us about what three goals (not including fundraising) that you should try to accomplish with your video.

Resource

Connect with Mauricio at: Name Sake Pictures
Email Mauricio at: namesakepictures@gmail.com

Mentioned on this podcast

The post NPA 019: Telling your Nonprofit Story with Video first appeared on Nonprofit Ally.

NPA 018: Approaching Corporations for Money Oct 16, 2014

Show notes

Asking for money is tough. Let’s face it, not many of us enjoy the prospect of approaching somebody and asking them for a donation. But what if the person your asking is a corporation (they are people, you know). Talk about being nervous…

Sitting in a board room and asking for money from a business can be intimidating. But this is just what our guest, Carolyn Appleton, does for a living. Carolyn shares with us her experiences working with nonprofits and how she helps them find donations from businesses.

Also, I announce the upcoming “Ultimate Crowdfunding Course”. It’s a four part webinar course that will help you set up your next crowdfunding campaign from start to finish. You can learn more about the course on the Ultimate Crowdfunding Course page.

Resources

Carolyn Appleton’s website: carolynmappleton.com

Carolyn’s Twitter page: twitter.com/carolynappleton

Guidestar: guidestar.org

Asking Matter website: askingmatters.com

Nonprofit Technology Network: nten.org

Make a Good Impression: Nonprofit First Impressions

The post NPA 018: Approaching Corporations for Money first appeared on Nonprofit Ally.

NPA 017: You Can Get Your 501.c.3 Faster – But Then What? Sep 22, 2014

Show notes

Getting your 501.c.3 just got faster, easier and cheaper. In this podcast we talk about the new form 1023 EZ with Nonprofit Ally contributor James Gilmer.

But once you get that 501.c.3, then what do you do?

Well, that is just what Becky Straw, co-founder of The Adventure Project, talks to us about. The Adventure Project helps people in developing countries acquire the skills necessary to find jobs that meet specific needs in their local communities. In just over three years they have become a sustainable nonprofit with over 5,000 donors and have helped nearly 600 people find jobs in their local communities. Becky talks with us about the start-up process and what it took for them to achieve such a high level of success in such a short time.

Resources

Jame Gilmer (New Ally) article: “Get your 501c3 Fast – Tax Exempt Status Just Got EZ-ier”

Harbor Compliance

1023 EZ Qualification Requirements

The Adventure Project Website

Becky’s blog: BeckyStraw.com

The post NPA 017: You Can Get Your 501.c.3 Faster – But Then What? first appeared on Nonprofit Ally.

NPA 016: How to Manage a Massive Nonprofit Event Aug 29, 2014

Show notes

Imagine having to raise $6.5M, find 2,700 volunteers, hire 14 staff members, get corporate sponsors and host, house and feed 2,000 visitors from nine countries – all in a two year time span. This is what Karen Lane, general manager of the Fairbanks 2014 Arctic Winter Games, was tasked to do – and she pulled it off.

In this interview Karen talks with us about how she undertook managing such a massive project. Here are some highlights from her interview.

Keys to hiring staff: must have necessary skill set, must be team players, must handle stress well, must have “can-do” attitude. Karen also notes that is it important to have regular staff meetings to keep everyone on the same page and enhance communication for the organization as a whole.
Getting sponsors: go for the big bucks first – they need the most lead time for the budgets, find a person who is not afraid to “ask”, over different levels of sponsorship
Recruiting volunteers: offer incentives(shirts, tickets, dvds), keep training’s short and to the point, offer a flexible schedule of training opportunities, say thank you, keep them informed
Planning: have contingency plans for EVERYTHING, plan early, delegate to committees and staff.
Marketing: Be everywhere. Not everyone is on Facebook. Some people only use Facebook. Others just read emails. While others want to see info on your website. Have booths at fairs, Be in parades. Visit the schools.
Fundraising: in kind donations can provide a lot of resources, offer donors perks (tickets, shirts, recognition), make donating easy
It’s hard to summarize everything Karen had to offer in this interview. In fact even the interview doesn’t summarize the massive accomplishment of pulling of such a large and successful event.