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    Business

    Nonprofit Ally Podcast

    Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

    Advertise

    Copyright: Nonprofit Ally © 2013

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    Latest Episodes:
    NPA 035 – Stop the Bake Sale. Fundraise More Money – Easier Sep 28, 2015
    Show notes

    If you want to raise more money for your nonprofit, don’t… I repeat don’t… have a bake sale. There are a number a reasons why:

    1. Your return on investment (ROI) is very low
    2. The people who donate will not be invested in your mission
    3. There is very little short term gain and NO long term gain.

    If you really have four people willing to volunteer four hours (a rough guess and what it takes to run a successful bake sale), then put them together in a more useful manner and MAKE MORE MONEY.

    First, think of fundraising as a long term project the mostly involves relationship building. You goal is to get people invested in your mission and turn them into recurring donors. This involves shaking hands and exchanging information. You want to collect your donors information, but them on a mailing list, get their phone number and email. You want them to visit your website and come to an event.

    Here are Some Suggestions

    Set up a crowdfunding campaign (learn more about Crowdfunding) and give them the following assignments:

    • Person one: half-hour of email friends and business and a half-hour of socail media sharing/posting. (Once a week for four weeks).
    • Person two: One hour of “Thank You” card writing (yes, hand written) to previous and current donors. (Once a week for four weeks).
    • Person three: Make a video short that highlights your mission and tells a success story of your services. (Four hours in one week).
    • Person four: Create three-five images a week (HOW TO MAKE AN IMAGE LINK) to post on your social media sites during the crowd funding campaign. (Once a week for four weeks).

    [box type=”info” align=”alignleft” ]Don’t forget to sign up for our FREE CROWDFUNDING WEBINAR. This webinar is hosted by Dana Ostomel. Dana is the founder of Deposit A Gift, which is an online crowdfunding platform. This is your chance to get insider tips on crowdfunding from the source! [/box]

    [button color=”green” size=”big” link=”http://nonprofitally.com/crowdfundweb” target=”blank” ]Sign up for FREE Crowdfunding Webinar[/button]

    Fill out donation/sponsorship request forms

    Just go door-to-door asking for donations/sponsors from local business and you’ll likely end up with a handful of applications and web addresses to online forms. It is pretty common for businesses to have a donation request process. These forms are relatively simple to complete but they are time consuming. So assign two donation request forms to each of your volunteers. That would be eight forms completed. This could easily generate $1,000 AND it would be the start of a long term relationship with local businesses.

    If you MUST do a Bake Sale

    • Bring brochures and business cards. Make shaking hands and talking about your mission the number one prorioty. Don’t ask them if they want a cookie, ask them if they want to help homeless people find warm beds.
    • Have your mailing list sign up sheet on the table. After you talk to them, invite them to join your mailing list. You want to build a relationship with them… get their contact information.
    • Do a series of bake sales throughout your community. Make it an “Awareness Campaign”. Your goal is to get your brochure (not cookies) in to as many hands as possible.
    • Have a poster board or banner displaying your mission in action. Make your booth an “information center” that just happens to have baked goods.
    • Give your baked goods away! Yes, give it all away! And just have a simple donation jar on the table and a simple note that says “Thank You.” Don’t ask for a dime. (I bet you make even more money this way).

    Want More Tips?

    The above video (see video on Youtube) has even more tips for you. So be sure to watch it, share it and review it.

    The post NPA 035 – Stop the Bake Sale. Fundraise More Money – Easier first appeared on Nonprofit Ally.

    NPA 034: Crowdfunding Tips from the Source Sep 21, 2015
    Show notes

    Dana Ostomel is an expert on crowdfunding. How do I know this… well because she started and runs her own crowdfunding platform. So who better to get the best tips on crowdfunding from than the source. Her website is at depositagift.com. Dana has a background in market so her insight can help you run a successful fundraising campaign on many levels.

    And here is the really cool thing. You not only get to hear her on this podcast about crowdfunding, but you are also invited to a FREE WEBINAR. Yup free… and only being offer to listeners and followers of Nonprofit Ally.

    So enjoy this very informative podcast and don’t miss the opportunity to learn more at our upcoming webinar. It’s going to be awesome.

    First, here are some of the things you will learn in this podcast:

    • How to attract donors to your crowdfunding site
    • The different types of followers and how to convert them to donors
    • The three most important things your campaign needs to be successful
    • Making a successful plan for your campaign

    And now, here is more about the webinar:

    Crowdfunding for Nonprofits Webinar: How To Run a Successful Campaign, from Prep Through Appreciation!

    You’ve probably heard the buzz around “crowdfunding”. But what is it, and how does it work? Join us for a free event to learn how you can incorporate crowdfunding to raise the bar on your fundraising initiatives. The timing is perfect as you prep for Fall initiatives, end-of-year appeals, #GivingTuesday and even Spring benefits!

    Please join us for a lively discussion with Deposit a Gift, the go-to crowdfunding site for nonprofits, schools and religious organizations.

    Who Should Attend:

    Executive Directors
    Development Staff
    Marketing & Communication staff

    What You’ll Learn

    • Why crowdfunding is important for your organization
    • How to incorporate crowdfunding into your existing fundraising mix
    • What types of campaigns crowdfunding can be most effective for
    • What other objectives can it help you achieve beyond just making the thermometer rise
    • Best practices for setting up and marketing your campaign
    • Strategies to energize your community and galvanize an even wider audience
    • Q & A / Open Discussion About Projects You Have In Mind

    When

    October 6th, 1:00 pm (EST)

    Sign up Today

    – Sign ups are closed

    Full webinar details available here.

    Resources

    Dana’s Website:

    Deposit a Gift on Youtube: youtube.com/DepositAGift

    Deposit a Gift on Facebook: facebook.com/DepositaGift

    Follow Dana on Twitter: twitter.com/depositagift

    The post NPA 034: Crowdfunding Tips from the Source first appeared on Nonprofit Ally.

    NPA 033: Solving the Mystery of SEO so You can get Found in Google Sep 09, 2015
    Show notes

    Getting found in Google can seem confusing. But there are some basic steps you can take to help you “get ranked” in Google. In this episode I talk with Shae Baxter, an SEO rock star. She walks us through some of the most important parts of setting up a successful search engine optimization plan for our nonprofit websites. You can visit her website at shaebaxter.com.

    First off, you need to know that getting ranked in Google search results involves several things. There is no silver bullet that will do all of it for you. But with the right tools and tactics, you can help your website “get found on google”. Here are some things you need to know to get started:

    • Get a WordPress SEO plugin: when google crawls a page (looking for content) it searches the page titles, description and tags. An SEO plugin will allow you to customize how your site appears to the “Google Bots” and thus how you get indexed in the search results. Here are two popular SEO plugins, Yoast SEO and All in One SEO. (these plugins are for websites made with WordPress – Learn How to Make a WordPress Website)
    • Install a site map: another thing those Google bots are looking for our sitemaps. This tells Google where your content is on your site. It makes their job easier. Both of the above SEO plugins come with a one-click sitemap install.
    • Connect to Google Analytics: Google may find you by accident, but connecting to Google Analytics will tell Google you exist and exactly where to find you. This step is a must.
    • Connect to Google Search Console: Once you connect your site to the Search Console you will be able to see what keywords people are using to find your site as well as which pages are being visited the most.
    • Write SEO friendly content: don’t just write a blog post or news article. Think about who will be reading it and why. Then address those people right away with content relative to their needs. There is no need to write a two paragraph introduction to your blog post. SEO friendly content gets to the point quickly and with detail.

    Keyword Research and Optimization

    Every page on your site is not the same. So be sure that you use good keywords with your SEO Plugin (see above) to help Google index your site. Think of some phrases that people will use to find your content. The key is to use “long-tail” phrases (not one or two word phrases). For example, you’d do better with a phrase like “How to loose weight drinking green smoothies” than if you tried ranking with “weight loss”. The more specific your keyword phrase the less competition you have with competitors and the better chances the people that find you will actually stay on your site.

    On Page SEO vs Off Page SEO

    Shae breaks down two ways you can help your content get found on the web.

    1. On Page SEO: This is your content. You have control over this. This includes your page title and your description tags. Make sure your SEO plugin (see above) is optimized to best portray the content on each page with researched (keyword rich) page titles and description tags.
    2. Off Page SEO: Market your content so others can find it! Link to other post (on other sites) that are similar to yours, submit your post to other sites, encourage people to share your content and market it with your social media. Don’t just leave it up to Google to send people to your site. The more others link to your site, the higher you will rank in the search results.

    Think Like a Brand

    Stop the mindless blogging and start creating content that will make you look like a brand. First make sure you are writing to your audience. Good content – worth sharing – will help establish you as an authority. Remember Google wants to promote good content. And they want this content to be credible. If you can establish authority, then you will start ranking higher in Google. This means actively marketing your great content, linking it to other publications and sharing it on social media (off page SEO). But also seek out opportunities: offer guest posts to other sites, reach out to others in your field, offer to be a guest on a podcast, host a webinar or start a YouTube channel. The key is to get others to recognize you (and ultimately your content) as an authority and have them send their followers to your site.

    Resources

    Shae’s Website is at: shaebaxter.com

    You can email her at: shae@shaebaxter.com

    Links Mentioned in this Podcast

    Link Building: The Definitive Guide

    Example of aggregate content gone viral (you can do this too): 24 Must See Diagrams that will Make Eating Healthy Super Easy

    The post NPA 033: Solving the Mystery of SEO so You can get Found in Google first appeared on Nonprofit Ally.

    NPA 032: 14 Grassroot Marketing Tips for your Nonprofit Aug 31, 2015
    Show notes

    Getting the word out about your nonprofit organization can be a challenge. But it doesn’t have to be. There are a lot of ways to help bring awareness to the community about your program. And the great thing is… most of them are free! Here are some simple ways to spread the word about you nonprofit.

    1. Social Media – get a Facebook, Twitter, Instagram and/or Youtube account and post to them regularly. It is better to have ONE social media account you use often than it is to have four accounts that you use rarely.
    2. Network with other Organizations – Go to events, fundraisers or meetings hosted by local nonprofits that provide similar services (or complimentary programs) to your own. Be sure to bring your business card.
    3. Start a Blog – First, you should have a website. If you don’t, then follow my free course on How to make a Website for your Nonprofit. Now add a blog (or latest news) section to your website and post to it regularly.
    4. Give a Free Talk – Book a room at the library or call your local Rotary Club and offer to give a presentation about your organization or a service you provide. The best way to do this is to NOT talk about yourself. Instead talk about approaches used to tackle hunger or how to file for public assistance.
    5. Like/Follow other Organizations Social Media Pages – This can help other organizations find you and learn more about what you do.
    6. Advertise with other Organizations – This can be as simple as sharing a link to your website on their Facebook page or buying a small ad in their newsletter.
    7. Give Interviews – Simply put, if you get the opportunity to talk to the media, Do It!
    8. Send Press Releases – Anytime you do something in public (events, fundraiser, presentation) go ahead and send a press release to the newspaper, radio and TV.
    9. Write an Op Ed – A well written article that is informative, newsworthy or educational can be a great way to bring awareness to your cause.
    10. Start a Podcast – With some simple recording equipment you can reach a broad range of people with a podcast. You can talk about trends in your industry, interview experts, give a how-to… whatever you think would be helpful to your audience.
    11. PSA’s – a public service announcement is a great way (and usually free) to tell people about upcoming events or services. Just contact your local radio or TV station to see about submitting a PSA.
    12. Put up Posters – This is the ultimate grassroots way of telling people about your organization. Don’t overlook the simplicity and effectiveness of a eye catching poster.
    13. Start a Newsletter – the best thing about a newsletter is it means you are starting to collect a mailing list. This is super important.
    14. Write a Guest Blog Post – Contact another organization and see if they will let you write an article for their website (or newsletter) about a service you provide or a particular subject you are an expert in.

    OK. So that is it. Fourteen quick, down-and-dirty, ways to get the word out about your organization. There is no secret to grassroots marketing. It’s just a matter of going out and doing it. If you have other ideas on simple and affordable marketing tips that have worked for you, please share them in the comments below.

    Thanks folks. I hope this was helpful.

    The post NPA 032: 14 Grassroot Marketing Tips for your Nonprofit first appeared on Nonprofit Ally.

    NPA 031: Make Success a Habit – Set Goals the SMART Way Aug 24, 2015
    Show notes

    In this episode, I talk with Steve Scott who is the author of many books including, “Level Up Your Day: How to Maximize the 6 Essential Areas of Your Daily Routine”, “To-Do List Makeover: A Simple Guide to Getting the Important Things Done” and “S.M.A.R.T. Goals Made Simple – 10 Steps to Master Your Personal and Career Goals”. Steve talks about goal setting and how change your habits to get the most our of everyday.

    Steve recommends against making too many long term goals. Instead focus on the short term goals (three to six months) and then set your goals based on the actions it would take to achieve these short term goals. He advocates following the SMART goal format (see video on SMART Goals) which is to make goals: Specific, Measurable, Attainable, Relevant and Time Bound.

    One way to set yourself up for goal setting success is to stay focused on the purpose. Let’s admit it, sometimes the actions it takes to achieve a goal can seem overwhelming and just flat out no fun. So to help reach your goals start by chunking down the goal into small task. And then when completing these task stay focused on the “purpose (goal)” of the task. This will help you check of the to-do’s from your task list.

    Another thing Steve stresses in this interview is to stay focused on your 80/20. That is, focus on the 20 percent of your actions that produce 80 percent of your results. Each day make a short list of the most important things you need to accomplish that will help you with your 80/20.

    During the podcast we use Steve’s goal setting method and applied it to writing a grant. Here is what we came up with:

    1. Research (find organizations that fit your grant needs)
    2. Contact agencies
    3. Create database (track conversations, emails, deadlines)
    4. Gather content
    5. Outline grant (rough ideas of what you want to say)
    6. Write grant (flush out content with full details)
    7. Refine grant (edit and proofread)
    8. Finalize grant (complete final draft)
    9. Print, package, deliver
    10. Followup (call grantors to follow up on grant submission)

    Resource

    Steve Scott’s website: DevelopGoodHabits.com

    Steve’s books: DevelopGoodHabits.com/my-books

    Steve’s (NP Ally Steve) SMART Goal Video: Are you Planning to Reach your Goals?

    Mentioned in this Podcast:

    Pomodoro Technique

    Passion Planner

    The Spark Notebook

    Goals on Track

    Productivity Software

    WasteNoTime, browser productivity app

    ColdTurkey, productivity software

    The post NPA 031: Make Success a Habit – Set Goals the SMART Way first appeared on Nonprofit Ally.

    NPA 030: How to Start a Crowdfunding Campaign for your Nonprofit Aug 03, 2015
    Show notes

    As crowdfunding has exploded in popularity, rapidly evolving into a 5.1 billion dollar industry, the diversity of crowdfunding platforms has likewise ballooned. While this is excellent news for hopeful crowdfunders in terms of the choices and options available, it also makes the question of how to choose the right crowdfunding site a rather overwhelming one. By following the tips outlined below, however, you can begin to navigate these teeming waters and avoid choosing the wrong platform for your campaign:

    1. Know which platforms are suited to which campaign types.

    Different crowdfunding sites tend to cater to different campaign goals; there are crowdfunding sites which are, for example, intended for nonprofits and social causes:

    • Crowdrise
    • Rockethub
    • Causes
    • Gofundme

    …And there are crowdfunding sites which cater to independent artists and people spearheading creative (and/or technological) projects, such as:

    • Kickstarter
    • Indiegogo
    • Pubslush

    There are also a few crowdfunding sites which may be used for either personal causes or creative/business ventures, such as Fundly and Fundrazr, and a smaller number of platforms oriented more toward attracting business investors, e.g. AngelList and Fundable.

    Note that some of these platforms, like Kickstarter, will require your campaign to go through an approval process, so you will need to research what that process entails before designing your campaign.

    2. Know the basic types of crowdfunding.

    Your backers need some kind of incentive to invest in your campaign; that incentive might be:

    Equity-based – Backers get a stake in your company.
    Donation-based – Backers will be able to write their donation off on their taxes, as they would when donating to a conventional charity.
    Lending-based – Backers are lending you money, and that money will be repaid over time, perhaps with interest.
    Rewards-based – Backers will receive a tangible product if they fund your campaign, such as a copy of the book or CD you plan to produce.

    As nonprofits, we are “donation based”.

    3. Understand the fee structure and how underfunded campaigns are handled.

    Not only do different platforms have a range of initial fees (anywhere from 2-12%), you will also need to look into what your platform of choice allows if your campaign does not meet its funding goal. Some, such as Kickstarter, will not allow you to keep the money you have raised (it will all be refunded to the backers) while others, like Indiegogo, will allow you to keep the money, but will raise the fee so that they take a larger cut of your profits.

    4. Examine the extra features offered by those platforms that best suit your campaign type.

    Once you have narrowed down your options to those platforms which suit the mission of your campaign and have an appealing fee and incentive structure, you should make your final choice based on relevant additional features. Think about how you want to design and promote your campaign:

    Do you want to focus on visual presentation, such as by changing the color scheme and background of your campaign page?

    Do you want to have your own URL or a custom domain name?

    What about social sharing—will you be marketing primarily through email (if so, look for a platform that integrates with your mailing list) or social media sharing?

    How will you get news and updates to your backers—is there a blog/news section?

    Is there any way to get information about the demographic(s) backing your campaign (e.g. a donor database or tracking system)?

    Does the platform allow you to offer perk awards as incentives for donating?

    As a final note, if you begin to feel a bit lost while assessing the aforementioned, take a step back and research successful campaigns with a purpose similar to your own. Then ask yourself, what did they do, and why did it work for them?

    The post NPA 030: How to Start a Crowdfunding Campaign for your Nonprofit first appeared on Nonprofit Ally.

    NPA 029: Decide, Deciding, Decided – The Division of Decision Jul 20, 2015
    Show notes

    In this episode I talk with Steve Scheier, author of “Do More Good. Better.” We talk about the impact that proper decision making can (or cannot) have on the health and future of your organization.

    Part of making a good decision involves: knowing what decisions need to be made, who is making this decision and whether you are involving the right people in the process. With this at the core, Steve walks us through what he calls “decision clarity”.

    As Steve says, “Decision clarity gives the Executive Director focus”. Getting others involved in the decision making process can relieve the ED of having to deal with an overwhelming amount of daily decisions. By having a more inclusive decision making process, the power of decision making gets delegated to those who are best suited (with the right resources) to make these decisions.

    Steve breaks down the decision making process into five decision making roles:

    1. Decision maker
    2. Adviser
    3. Contributor
    4. Someone who is informed
    5. Driver

    Steve also talks about the key factors that effect – and prevent – us from making good decisions. What are those? Well, I can ‘t tell you everything… or you would have no a reason to listen to the podcast.

    Resources

    Steve’s website: scheiergroup.com

    Contact Steve: steve@scheiergroup.com

    Buy the book: Do More Good. Better.

    Steve on Facebook: facebook.com/ScheierGroup

    Steve on Twitter: twitter.com/ScheierGroup

    Also Mentioned

    Get TWO FREE audio books from Audible.com: Try Audible Today!

    The post NPA 029: Decide, Deciding, Decided – The Division of Decision first appeared on Nonprofit Ally.

    NPA 028: How to Market to your Target Audience Jun 25, 2015
    Show notes

    For those who have heard the podcast already… the subtitle to this article is: “Why your Mother Never Reads your Newsletter”. (It’s an inside joke. You have to listen to the podcast to get it 🙂

    If you are working with a small nonprofit, then the chances are part of your job includes “Nonprofit Communications and Marketing”. If you publish a blog, post to facebook or twitter, give presentations, make videos or publish a newsletter then, yes – you are a “Communications Manager”. In this podcast I talk with Kivi Leroux Miller from NonprofitMarketingGuide.com. She is the author of two award winning books, a coach, a consultant and a trainer.

    To create a successful communications plan you have to start with a good strategy. There are three core questions you need to ask to help you with your marketing/communication strategy.

    Three Core Communications Strategy Questions

    1. Who is your target audience? Demographics is important, but even better is to determine what their values are and how they spend their time.
    2. What is you message to those people? What is your call to action?
    3. How do you get that message to those people?

    Learn More about your Audience

    Once you have a plan, you need to craft your message. It is important to create content that is relevant to your audience. Kivi suggest “listening in” to social media to learn more about what people are talking about. If possible, do a mini focus group – nothing formal – just a cup of coffee with a few people. Then just asked some questions to find out what is important to them and what their challenges are. You can also try a survey (read this great article – Get better results from surveys). This can give you valuable nuggets of information on what is important to your audience. Once you determine this, it is time to get the message out.

    The Three Avenues of Communication

    • Online – email, social media, newsletters, video
    • Personal – give presentations, meet in person, call on phone
    • Advertising: posters, flyers, mailers, adwords, radio

    With a better idea of who your audience is it will be easier to develop and deliver your content. So make your plan, target your audience and then produce your content.

    Resources

    Kivi’s website is at: NonprofitMarketingGuide.com

    Kivi on Facebook: facebook.com/kivilm

    Kivi on LinkedIn: linkedin.com/in/kivilerouxmiller

    The post NPA 028: How to Market to your Target Audience first appeared on Nonprofit Ally.

    NPA 027: Create a Nonprofit Budget like Rembrandt Jun 03, 2015
    Show notes

    When it comes to making a budget for your nonprofit, it can seem like there is little to guide you. This can be especially true for new nonprofits whose budget is more like a best guess than a best estimate. If you are in this position, don’t panic… making a budget is often more art than science.

    In this podcast, I talk with Rick Sluetaris who is a co-director at Open Connections in Pennsylvania. When he first started working there they had an income of $300,000 but no budget. No one was tracking where the money came from or where it went. When it came to giving employee raises or buying equipment it was simply a matter of seeing if the bank account could cover the cost.

    Rick talks about the steps they took to create a budget and start tracking their finances. This gave Open Connections an annual budget with guidelines to help them spend money relevant to their goals.

    Creating your Budget

    If you have been tracking your income and expenses then you are off to a good start. This will make it easier to project what will be needed in the months and years ahead. If you haven’t been tracking your finance (or if this is your first year) then your projected budget really is just a best guess.

    Income

    Income for a nonprofit comes in the form of grants, gifts/donations, product sales, service fees, endowments and/or membership fees. This is usually the easiest part of the budget to create. Just calculate what you took in last year and project it forward a year. The trick is to be conservative.

    If you had $10,000 in donations then it is likely you can reach that number again (unless you have had staff/volunteer turnover or have suffered a loss of reputation). So it would be reasonable to expect $10,000 to $11,000 in donations in the new budget. Like I said, be conservative, a 2-5% increase is usually a safe number. It is easier to meet and exceed conservative estimates and helps you plan realistic expenditures.

    Keep projecting your income in a similar fashion for each line item. Take the known amounts and adjust them according to your best prediciton of the future. Obviously, new or expiring grants can have a significant impact on your bottom line. So be sure to account for these dramatic increases (or decreases) in your income.

    If this is your first year budget and you have no numbers to work with, then do your best to come up with honest and conservative “guestimates” of your income.

    Expenses

    This is where tracking is really important. An honest budget is a tracked budget. Your expenses will include utilities, maintenance, office supplies, salaries, insurance, equipment, rent/lease, etc. Even if you are a sole social-entrepreneur paying for everything out of pocket, you still need to track these expenses. It is important to know a realistic cost on what it takes run your nonprofit.

    Your expenses should be adjust for inflation, so adding an extra 2-3% is pretty common practice.

    Once you have your list of projected incomes and expenses created it is time to figure out your net income.

    Net Income

    This is pretty simple math. Your gross income is all of your total income. Let’s say $20,000. That may be a great number unless your total expenses is $30,000. In this case you would be operating at a loss. Your net income (gross income minus gross expenses) would be -$10,000.

    Don’t panic if you have a negative net income. If the difference is only a few thousand dollars you can go back and adjust some of your income and expenses to try to narrow this gap. If this is your first year in existence, then it may mean running your nonprofit at a loss for the first several years until your income can catch up with your expenses.

    Remember, You’re Rembrandt

    Creating a budget can be fun. It is useful to see the financial health of your organization. And it takes just as much creativity to make a budget as it does basic math. Just remember, a budget is a living document and should be visited several times throughout the year. It is not written in stone. If you see that you need to increase an expenses due to fuel prices, then make the necessary adjustments to cover this new increase (either increase a revenue item, or cut an expense).

    So get out your paint brush (and calculator). It is time to make your budget.

    Resources

    Open Connections: openconnections.org

    Tech Soup: techsoup.org

    Tech Soup Canada: techsoupcanada.ca

    WaveApps Accounting Software Overview: nonprofitally.com/nonprofit-accounting-app

    The post NPA 027: Create a Nonprofit Budget like Rembrandt first appeared on Nonprofit Ally.

    NPA 026: Stop Marketing like a Used Car Salesman May 14, 2015
    Show notes

    One of the most important things you do with your nonprofit is market your services and/or products. But for many of us this isn’t always easy to do. In this episode I talk with Marlene Oliveira from the NonprofitMarCommunity.com and MoFlow.ca. Marlene is a nonprofit marketing and communication specialist.

    Marlene talks with us about creating a strategic plan for marketing and communication. And then she goes into detail about creating an editorial calendar that will help you follow a timeline to produce your content.

    But first, it is important to understand why you want to produce content in the first place. Here are some of the reasons Marlene tells us why content production is important:

    • It can help you raise money
    • It can bring awareness to your brand (yes you are a brand)
    • It can build trust with your community
    • It can help you build authority in your field
    • It can bring visitors back to your page

    There are a myriad of ways to deliver content, this includes: blogging, videos, ebooks, podcasts, guides, webinars and even newspapers and TV. The key to determining which medium to use is know “who your audience is” and “where they are.” Some of this can be done by trial and error, but for the most part, you want to post content where your audience is. If you have 100 likes on your facebook page but 450 subscribers on your youtube channel, then it should be pretty clear where to spend your time posting content.

    Marlene then discusses the importance of creating an “editorial calendar”. She goes into detail on the questions you need to ask yourself when creating creating this calendar. She gets pretty detailed on this subject, so instead of me just retelling you what she said, it would be easier for you to 1) listen to the podcast and 2) read the article she wrote, Nine questions to answer when creating editorial calendars“.

    Marlene offers online webinars on a regular basis. One you may be interested in is the FREE “Planning a Nonprofit Blog You Can Manage” on May 27th, 2015.

    Guest Resources

    Marlene’s websites: NonprofitMarCommunity.com and MoFlow.ca

    Marlene’s Facebook page: Marlene-Oliveira

    Nonprofit MarCommunity LinkedIn: Nonprofit-Marcommunity

    Other Resource Mentioned in this Podcast

    Marketing Book: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

    Google Grants: Google Grants for Nonprofits – Get $10K in Free Adwords (podcast)

    The post NPA 026: Stop Marketing like a Used Car Salesman first appeared on Nonprofit Ally.

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