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    Music

    No Labels Necessary

    No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

    This podcast is hosted by the founders of ContraBrand Agency, Sean “Brandman” Taylor and Jacorey “Kohrey” Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    Advertise

    Copyright: © Copyright 2023 BRANDMAN NETWORK

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #59 | Music Branding: Making Money Without Hit Songs, Formula To Viral TikTok Songs + More May 18, 2023
    Show notes

    Chris 'Kato' Ju is a Korean-American music producer and entrepreneur based in Atlanta, GA. He began his musical journey as a self-taught rapper and beatmaker, gaining recognition among his peers and local artists like Jarren Benton. Kato eventually shifted his focus solely to production and collaborated with Jarren, catching the attention of the independent label Funk Volume. After signing with Funk Volume as an in-house producer, Kato contributed to the label's success until its dissolution in 2016. Since then, he has founded Beat Club, an online producer mentorship program, and achieved viral success on TikTok with his beat "So Pretty," collaborating with artists like Tyga. Kato has produced for numerous acclaimed artists, including Tyga, Joyner Lucas, and Snoop Dogg, among others.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp

    Topics Covered:

    • 02:53 Kato Explains His Formula For Making Viral Music
    • 07:19 The Origin of His Viral Hit "So Pretty"
    • 08:09 This is How Artist Should Approach Content
    • 09:13 Kato - I Finally Was Able To Take Control of My Music Career
    • 16:08 Stop letting people trick you into being broke so they can control you
    • 17:24 Brand deals and partnerships gave me the control I needed
    • 16:42 Tips on Managing Fiances as An Artist
    • 35:55 Kato - Behind the Scenes of My Content Creation
    • 45:01 Kato- My TikTok Branding Got Me a Tv Deal
    • 47:39 Being a Brand Vs. Being a Producer
    • 50:15 There's No Branding For A.I Music and Covers


    #58 | JID's Manager Questions The Impact Of Rap, Is Street Music Ruining Our Culture? May 16, 2023
    Show notes

    Ja Morant continuously puts his career on the line and many people are asking why a $200 Million NBA Star can't stay off IG Live.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp

    Topics Covered:

    • 01:16 Is Rap Music Ja Morant's Downfall
    • 13:52 Why Street Rappers Are Setup To Fail
    • 19:29 NBA YoungBoy's Awakening
    • 23:54 How Culture Trains You BUT DOES NOT Prepare You for Different Circles
    • 34:59 The Problem with Rap Music


    #57 | Fake Cosigns Got This Rapper 2X Instagram Followers, Music Deals and Features ft. @JADYSBIRTHDAY May 11, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    @JADYSBIRTHDAY is a rapper, musician, and recording artist from Los Angeles, CA. With the help of his Ice Spice A.I. marketing campaign, he was able to gain traction with his song Pink Floyd. Watch the entire breakdown to learn how you can adapt his strategy to fit your own.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp


    #56 | The Only Way TO REAL FANS, LaRussell's Strategy, Serious Money With Small Fans ft. J.R. McKee May 09, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Join J.R Mckee, a Grammy-winning music marketer, in this revealing interview podcast as he shares his insights on the inner workings of the music industry. Discover his perspectives on winning Grammys, breaking hits, the realities of signing to a label, marketing strategies for artists, the potential of TikTok, making a living in music without being famous, and the three key factors that contribute to success in the industry. Get an exclusive peek into the world of music marketing from a Grammy-winning expert. Don't miss this must-watch interview!

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/grammy?el=dsp


    #55 | Content Creators Biggest Threat, Kai Cenat and Jidion Permaban, DJ Akademiks Solution May 04, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:58 Twitch Banned Their Most Popular Streamer (Kain Cenat)
    • 02:41 Jidion Banned on Twitch After First-Time Offense
    • 07:13 DJ Akademiks speaks on signing a deal w/ Rumble
    • 31:57 Kai Cenat ONLY making $2M after streaming for 30 days straight (24/7)

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/grammy?el=dsp


    #54 | This Indie Artist Made $200K From These Music Deals, Sync Licensing Explained May 02, 2023
    Show notes

    Deraj is a multi-talented artist in the hip-hop genre who stands out with his distinct style and diverse musical palette, blending alternative, hip-hop, trap, pop, and rock. Deraj's personal style and background as a brand strategist have contributed to his success, leading to features on national media outlets and opportunities to write songs for TV and film. His achievements highlight the importance of artists being bold and developing their own unique voices.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:00 Intro
    • 02:12 Deraj: Getting Into Sync Licensing
    • 06:26 Sync Deals Before Spotify and Apple Music
    • 09:23 Micro placements
    • 12:27 Sync Licensing: The Most Overlooked Deals
    • 13:23 Sync Deals: Building Social Equity
    • 21:34 The Harlem Sync Deal
    • 26:03 How an Artist Can Get Into Sync Licensing
    • 27:11 Indie Artists Have The Advantage in Sync Deals
    • 29:49 How To Do Sync Deals The Right Way
    • 37:38 Managing Sync Deals: How To Get The Right Deals
    • 43:19 Why Turn Down A Sync Deal
    • 47:29 Whats The Best Sync Deals
    • 51:03 Whats The Worst Sync Deals
    • 55:50 Sync Deals Gone Wrong
    • 01:00:17 Sync Deals: Breaking Artists
    • 01:04:56 How Do You Strategize Your Sync Deals
    • 01:08:41 Winning Formula For Sync Music

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/grammy?el=dsp


    #53 | Exposing Music Fanbase Strategies, Anti-Fans, 6ixN9ne's Hate Strategy, Russ Vs. LaRussell Apr 27, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:00 Like, Comment, Subscribe
    • 01:19 What is an Anti-Fan
    • 02:01 Drake - The Early Beginning of Anti-Fans
    • 7:58 The Effect of Anti-Fans (Miracle Whip)
    • 13:37 How 6ixN9ne Managed The Hate To Blow Up
    • 25:23 Lil Nas X - Genre Bending
    • 33:55 LaRussell - Not With The Labels and Industry Standards
    • 43:26 - LaRussell Vs Russ - Who is stronger

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/grammy?el=dsp


    #52 | Record label vs. Artist: My 20 Million Stream Song ft. @is0kenny Apr 25, 2023
    Show notes

    is0kenny is a content creator turned rapper, who shares his journey in the music industry. He talks about creating his viral hit "Speak Up" and discusses the moment he knew it was a hit song. He also shares his music branding strategies, including turning down label marketing budgets and never running out of content. Additionally, he provides insights on social media platforms for artists and a content creator to artist blueprint, while emphasizing the importance of taking the right move when labels call. Lastly, he shares his first show experience.

    Topics Covered:

    • 00:00 Intro
    • 01:30 is0kenny - The Rollout of His Viral Hit "Speak Up"
    • 09:23 Music Branding: Never Running out of Content
    • 14:28 The Release Strategy That Helped is0Kenny Break His Song
    • 18:24 is0Kenny Going Viral Did Damage in the Beginning of my Career
    • 22:32 Brand Hack That Every Artist Should Pay Attention To
    • 35:00 Content Artists Vs Artists
    • 38:37 What Social Media Should Artists Be on?
    • 42:10 Content Creator to Artist Blueprint
    • 45:56 This is the only right move when labels call
    • 56:39 Music Promo Tip Most Artists Overlook
    • 01:01:36 is0kenny's First Show

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/grammy?el=dsp

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.


    #51 | Music Industry is being disrupted as we speak, A.I Music Promotion Strategies Apr 20, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:00 ANNOUNCEMENT
    • 07:51 Over 1000 A.I.-Generated Songs Are Charting
    • 11:08 Promoting Your Music With A.I. Co-Signs
    • 28:08 Music Industry Trying To Stop The Inevitable
    • 46:42 Drake A.I. Featured on A Single
    • 49:01 More A.I. Music Promotional Strategies

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32-YEAR-OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:

    https://www.brandmannetwork.com/share...


    #50 | Rapper Makes $82k Without Spotify using Fiverr, Making Music A Career Without A Label Apr 18, 2023
    Show notes

    Mike Burton, also named Keybeaux, is the definition of NO LABELS NECESSARY. He discovered a way to turn his passion into a lucrative career after college by becoming a freelance rapper-for-hire on Fiverr. He now earns up to $9,200 per month creating personalized rap songs for various occasions and has accumulated nearly $500,000 in sales since starting in 2016. Mike's success exemplifies the potential of hip-hop culture as a means of generating income and pursuing entrepreneurial opportunities.

    Making Music A Full-Time Career With Fiverr: https://www.brandmannetwork.com/fiver...

    Topics Covered:

    • 02:07 Making $83K A Year As A Rapper on Fiver
    • 04:37 Fiverr Song Orders and Process
    • 08:04 How did you become a "Fiverr Rapper"?
    • 09:55 How Long Does It Take To Make A Fiverr Song
    • 10:57 How Much Do You Make Creating A Fiverr Song
    • 11:57 How Did You Work The Fiverr Algorithm as An Artist
    • 16:42 The Viral Mistake I Made Selling Out
    • 21:11 Being an Artist and Doing Gig Work
    • 28:12 How to Create Songs For Every Niche
    • 32:29 Has ChatGPT Affected Your Work?
    • 40:40 What The Creator Economy Looks Like For An Artist
    • 45:52 How I Continue to Get Work
    • 55:05 Creating a New Lane For Artists

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.


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