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    Music

    No Labels Necessary

    No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

    This podcast is hosted by the founders of ContraBrand Agency, Sean “Brandman” Taylor and Jacorey “Kohrey” Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    Advertise

    Copyright: © Copyright 2023 BRANDMAN NETWORK

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #69 | Why Artists NEVER SUCCEED in The Music Industry, Are Publicists a Scam + Beating The Industry Jun 22, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 0:00 Intro
    • 00:39 All Artists Aren’t Entertainers
    • 27:07 Are Publicists a Scam?
    • 46:19 How to Beat the Music Industry at Their Own Game
    • 58:33 Rapping About Things You Don’t Do
    • 01:11:08 Hip-Hop a Gift and Curse!

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #68 | Battle of Genres: The Unexpected Takeover of Afrobeats Jun 20, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:49 - DJ Akademiks : Afro Beats Taking Over Hip Hop
    • 21:05 - Spotify's Most Streamed Artist
    • 27:56 - The Unexpected Rise of Afro Beats
    • 38:46 Breaking Internationally
    • 43:33 Apple Music Global Chart

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #67 | The ONLY WAY TO Indie Artist Success, Breaking Artists For The Past 30 Years ft. Wendy Day Jun 15, 2023
    Show notes

    Wendy Day serves as a guide and advisor to hip-hop musicians, offering her expertise and support. In 1992, she established the Rap Coalition, a non-profit entity that assists artists in navigating the music industry with greater advantage. Additionally, she created PowerMoves, a consultancy firm aimed at providing advice to artists and record labels regarding independent opportunities.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    To See More of Wendy Day, Check out:

    https://www.instagram.com/rapcoalition/

    Topics Covered:

    • 02:52 Wendy Day's Biggest Misconception
    • 07:17 What an Artists Successful Team Looks Like
    • 08:52 Wendy Day - Working With Death Row and Bad Boy
    • 10:11 What Made Tupac So Unique
    • 12:26 Why You Will Fail if you're not Authentic and Genuine
    • 16:03 Wendy Day: Why I Stay Away From The Music Industry
    • 18:11 The Business Model of The Music Industry is Flawed
    • 29:20 What Do You Say To Music Investors
    • 32:33 Wendy Day: I Never Owned a Label Because of This Mistake
    • 34:16 Renegotiating Deals: Timing an Artists Leverage
    • 36:45 Wendy Day: How I positioned myself to help artists
    • 40:40 Without A Vision You Will Fail
    • 46:18 $250K Music Marketing Budget Breakdown
    • 57:34 Growing an Artist Incubator
    • 01:09:34 What Content Can Teach Artists
    • 01:13:29 Top Moods in Music
    • 01:18:39 Causes Fans Care About
    • 01:29:17 Black Sheep Sues Universal Music Group

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #66 | How The Music Industry Will Look Like in 2024 (PREPARE NOW) ft. @musicmarketing Jun 13, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    To See More of Circa, Check out:

    https://www.instagram.com/indepreneur/

    Topics Covered:

    • 02:11 Why The Music Industry Shrinking Is Good For Indie Artists
    • 12:53 Artist Influencers: The New Wave of Indie Artists
    • 18:06 Smart Artists Don't Only Sell Music
    • 27:16 For Artist Who Just Want To Make Money From Music
    • 32:57 Doing The Non-Scalable For Your Fans
    • Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #65 | The Truth About Being Taylor Swift's Manager and The Unforgiving Music Industry ft. Rick Barker Jun 08, 2023
    Show notes

    Rick Barker is a highly accomplished music industry professional with over 25 years of experience. As the former Manager of Taylor Swift, he has guided the careers of numerous artists. Rick is also a co-writer of "The $150,000 Music Degree" and the host of "The Music Industry Blueprint Podcast," where he shares his expertise and empowers aspiring musicians and industry professionals.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 03:58 The Severe Cost of Radio Tours
    • 06:04 Becoming Taylor Swifts Manager
    • 09:05 How Taylor Swift Broke as Artist
    • 11:17 The Problem With Wanting To Be Like Drake, Kanye or Beyoncé|
    • 13:58 Taylor Swift's Fan Engagement Hack
    • 20:32 Fans Buy Merch For This Reason Only
    • 24:15 Fan Building Strategy: Doing What Everyone Else Isn't
    • 26:30 Stop Waiting For Labels To Give You The Chance
    • 30:25 Why Taylor Swift Went From Country to Pop
    • 34:42 Recouping Her Original Record Deals and Owning Her Masters
    • 37:58 Stop Chasing Trends To Grow Your Audience
    • 41:01 Why Labels We're Not Setup To Help Every Artist
    • 45:42 Giving Artist The Power To Grow Their Music Career
    • 59:03 Music Business Vs. Music Industry
    • 01:01:00 Building Community and Brand

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp


    #64 | What Artists Get Wrong About Promoting Music Using Social Media Ads and Data ft Dan Runcie Jun 06, 2023
    Show notes

    Trapital was created by Dan Runcie to tackle the issue of inadequate recognition for accomplished hip-hop executives who have transitioned into successful business leaders. Seeking to rectify the situation, Dan aimed to generate more comprehensive coverage and strategic analysis specifically tailored to the hip-hop industry, similar to the attention given to other sectors. The ultimate objective behind this endeavor was to provide support to existing cultural leaders and inspire the next generation to pursue their passions within the hip-hop community.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:00 Intro
    • 02:27 Mistaking Information for Intimacy and Engagement
    • 11:43 The Difference in Festivials and Artists Shows
    • 14:07 Making Decisions Based Off Your Data
    • 19:18 Artists That Mastered Community Building
    • 31:30 Growing Your Career Outside Of Your Music
    • 34:10 Why Beyonce and Adidas Deal Didn't Work
    • 44:44 The Artist Struggle of Building Community and Selling to Fansd
    • 52:01 The Weight Of A Celebrity Name WILL NOT GROW YOUR BUSINESS
    • 01:04:56 The Music Industry Inbetweeners

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp


    #63 | Selling Merch: The Things We Wish We Knew Before Starting Jun 01, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Resources That Helped Us With Our Merch:

    https://www.tiktok.com/t/ZTRoSjueV/?t=1

    https://www.tiktok.com/t/ZTRoBKBBk/?t=1

    https://www.tiktok.com/t/ZTRoSSXKh/?t=1

    https://www.tiktok.com/t/ZTRoSkry4/?t=1

    Topics Covered:

    • 00:00 Intro
    • 05:57 Our Merch Research: Finding The Right Partners
    • 12:40 The Meaning Behind No Labels Necessary
    • 17:45 The Merch Drops
    • 21:54 Dealing with Merch Vendors (Orders, Quality, Packaging)
    • 36:52 The Reason for Our Pricing
    • 54:53 Pre-Orders and Website
    • 01:01:04 I Wish I knew...

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp


    #62 | Turning Down $1.5 Million Record Deal, Jay-Z 360 Deal, Building A Fanbase ft. LaRussell May 30, 2023
    Show notes

    LaRussell, the West Coast rapper and founder of Good Compenny, has captivated audiences with his authentic and heartfelt flow. Hailing from Vallejo, California. After leaving his aerospace job, he fully embraced his musical aspirations, releasing projects, collaborating with talented artists, and gaining recognition through electrifying performances on the Good Compenny live performance YouTube channel. With his unwavering dedication and unique artistic vision, LaRussell continues to leave an indelible mark on the hip-hop scene. So sit back, relax, and join us in experiencing the Career of LaRussell in his backyard.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp


    #61 | How This Artist Trolled Elon Musk and Got Millions Of Views in 7 Hours + More May 25, 2023
    Show notes

    Connor Musarra, a 29-year-old artist, utilized TikTok as a platform to reveal his experience with creating a satirical Twitter Tesla account. He claims that his parody account managed to grab the attention of Elon Musk himself, albeit briefly, before it was eventually suspended. The story was shared through a series of three videos on TikTok with the addition of releasing his song "Elon Musk Can Go F*ck Himself"

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp

    Topics Covered:

    • 00:00 Intro
    • 02:06 Promoting the same song for over a year
    • 04:14 This Artist Exposed Elon Musk and Twitter Blue His Music Release
    • 12:50 Building a Fanbase off A Viral Moment
    • 18:22 The Definition of Troll Marketing
    • 19:35 Connor Musarra - Background in Comedy
    • 21:27 The Future of Troll Marketing
    • 24:56 The Art of Trolling
    • 31:51 Creating an Experience through his music
    • 33:08 Music Content Strategy For TikTok
    • 35:47 Pivoting from music career-defining moments


    #60 | The Reality of Getting Signed By Labels, The Role of Music Managers, Indie Label Breakdown May 23, 2023
    Show notes

    Sam Levine is a dynamic artist manager, overseeing two exceptional artists, one of whom has amassed over 1 million monthly listeners. Sam has a track record of maximizing opportunities for his clients. Recognized as Manager of the Year and with valuable connections at all major DSPs, Sam not only delivers impressive results but also attracts significant investment opportunities. Currently, Sam is sharing his expertise by training his marketing team, ensuring they stay ahead in the ever-evolving music industry landscape.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Get Free Courses That Helped Multiple Artists Get Millions of Streams!

    https://www.brandmannetwork.com/grammy?el=dsp

    Topics Covered:

    • 01:47 Sam Levine: How I Started My Own Label
    • 16:19 The Reality of Getting Signed By Labels
    • 24:36 How Managers Deal With Multiple Artists
    • 33:19 Looking for investors for artists
    • 40:47 The Next Thing That's More Important Than Music
    • 49:54 How to Get a Response From A Music Manager
    • 57:40 The Role of A Tour Manager
    • 01:04:43 Managing Artists at Different Stages of Their Careers
    • 01:13:36 Label Owner vs. Artist Manager


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