No Labels Necessary

Latest Episodes:

#9 | College Athletes Becoming Artists, Hacking Fans Reality, Industry Plants Nov 24, 2022

Show notes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss College Athletes being able to fund their careers in music and much more.

Topics Covered:

01:19 - College Athletes Funding Their Music Careers
24:35 - Hacking Your Fan's Reality
46:19 - Industry Plants Were Created by Fans
1:10:49 - Why Independent Artists WILL ALWAYS WIN
1:23:50 - Charlie D'amelio HULU Bot Accusation
1:32:13 - Followers and Subscribers DO NOT MATTER ANYMORE
1:49:42 - THE ANSWER TO THE TIKTOK SHADOWBAN
1:56:20 - TikTok Ran Bots on PAID CAMPAIGNS

#8 | The New Fan Experience, Getting Co-Signed, Artists Getting Disrespect Nov 22, 2022

Show notes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss the new way of selling concert tickets and how Omarion is leading the way by bringing his fans food, healing treatments, and photos!

Topics Covered:

02:00 - What Is the Omarion Experience
30:24 - Oprah Winfrey Watches This Small Content Creator
49:05 - Music is Getting Bad in the Content Age

#7 | Creating A LASTING Fanbase, YouTube Updates, New Artist Merch Strategy Nov 17, 2022

Show notes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss how artists should promote their music in December, YouTube's attention economy battle with TikTok, and give their thoughts on the Kanye West saga.

Topics Covered:

01:38 - Classical Musicians Are Making Serious Streaming Dollars
17:15 - 59% Of Gen Z Watch Longer Versions Of Videos That They Discover On Short-Form Video Apps
23:30 - YouTube Shorts vs TikTok Monetization + New TikTok Pulse Updates
52:25 - Now The Industry Is Shutting Down For The Holidays How Should You Promote Your Music In December?
1:17:30 - Social Media Users Are Disappointed That Mary J Blige Hasn’t Launched A Shoe Line Yet
1:25:21 - The Kanye West Debacle: Our Thoughts
2:05:24 - 21 Savage Says Nas Isn’t Relevant

#6 | Artist Touring DESTROYED, Crossover Rappers and 21 Savage Nov 15, 2022

Show notes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss the current state of touring for artists following Lorde's strong comments as well as how artists can find other ways to make money during these difficult times.

Topics Covered:

01:18 - DejLoaf - The first unisex Rapper
19:15 - Bots are inflating your ad metrics o social media and giving you fake leads – here’s how you can optimize them to prevent this
31:43 - TikTok’s influence on pop culture continues to grow as Summer Walker releases a sped-up edition of her latest album
53:11 - Lorde: “Touring Has Become A Demented Struggle To Break Even Or Face Debt”
1:32:46 - 50 Cent leaves New York because of taxes – here’s how you can keep your money
1:45:00 - 21 Savage calls out his XXL classmates

#5 | Artists MISTAKES To AVOID, Spotify Unwrapped Strategy & Fan Subscriptions Nov 10, 2022

Show notes

No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

In this episode, Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley discuss the news regarding a Major Label rep giving his perspective on why small artists fail and how they can avoid it.

Topics Covered: