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    Music

    No Labels Necessary

    No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

    This podcast is hosted by the founders of ContraBrand Agency, Sean “Brandman” Taylor and Jacorey “Kohrey” Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.

    Advertise

    Copyright: © Copyright 2023 BRANDMAN NETWORK

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #80 | How He Turned His Music Career into $10 Million Merch Brand Aug 01, 2023
    Show notes

    Meet Justin Phillips, a proud Howard University graduate and the founder of The Last eCom Co LLC. He's also a Co-Founder of Support Black Colleges, playing a key role in its successful launch and growth. Justin's passion for teaching and marketing has led to running several 6 and 7-figure brands and consulting for larger ones. With expertise in sales, marketing, and e-Commerce, he's collaborated with major brands like NBA, Shopify, and NBA2k. Beyond business, Justin is an avid reader, constantly expanding his knowledge to inspire and educate others. His impact is truly remarkable.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/​

    Topics covered:

    • 01:41 The Black Market of Marketing
    • 06:49 Justin Phillips: Starting a Business To Afford His Music Career
    • 08:17 The Beginning of Edutainment
    • 11:19 How I Went From Wanting a Music Career to Starting a Business
    • 13:52 Why My Merch Brand Started Growing
    • 15:19 What My First Steps To Growing My Brand
    • 18:19 Deciding Your Path in The Creator Economy
    • 22:50 Justin Phillips: Our Business Model Was Wrong
    • 25:28 Justin Phillips: Customer Scandal
    • 28:17 How to Handle High Customer Demand
    • 37:09 Starting a merch Brand in 2023
    • 43:27 How to Decide on Merch Quality
    • 47:39 Merch Suppliers 101
    • 01:06:07 Separating yourself from your business


    #79 | How To Network in The Music Industry & Build A Winning Music Career ft. Mike Norris Jul 27, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/

    Topics covered:

    • 01:52 Getting Into The Music Industry
    • 04:35 When The Music Industry Became a Reality
    • 08:48 Working With Kanye on Donda
    • 18:33 You Cant Have Authority Without This
    • 19:58 The Start of Becoming An Artists Manager
    • 23:07 Flipping a Music Internship into a Music Career
    • 27:08 The Music Industry is a Marathon and You Need To Know How To Run IT


    #78 | Music Exec Reveals Why It Cost $200k To Get Your Song on The Radio ft. Ferrari Simmons Jul 25, 2023
    Show notes

    Ferrari Simmons, aka "Rari," is a seasoned entertainment industry professional, known for his wisdom and strength earned through experience. As a Warner Records Exec, Podcast Host and award-winning radio personality, he's become a trailblazer and industry connector. Catch him live on Streetz 94.5 weekdays from 2 PM to 6 PM in Atlanta, Ga, and on various other platforms.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/​

    Topics covered:

    • 01:48 Why Artists Still Want Radio Plays
    • 04:14 The Different Between A Hit Record and A Viral TikTok Song
    • 07:34 Getting Small Artists on The Radio
    • 09:56 Why Would You Pay $250K For Radio Promotions
    • 16:45 Paying for Lifestyle Services
    • 17:50 Ferrari Simmons - Putting New Artists on The Radio
    • 22:01 How To Manage Helping Artists That Should Be On Radio
    • 25:08 Ferrari Simmons Blueprint
    • 49:42 What is Needed to Become a Successful Music Exec
    • 55:15 Dealing with Fake in The Music Industry
    • 58:58 Starting Get The Cheat Code Podcast


    #77 | How Smart Artist Grow Without Streams, Social Media or Breakout Record ft. TJ Chapman Jul 20, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/​

    Topics covered:

    • 01:09 Becoming A Manager
    • 05:16 Learning from Music Business Mistakes
    • 08:55 Playing Chess With The Music Industry
    • 10:39 Don't Become A Scapegoat
    • 15:28 Tj Chapman - Breaking Records
    • 19:58 Quickest Way To Creating A Hit Record
    • 31:12 Why Artists Still Need DJ's
    • 35:32 MAKE IT EASIER TO PROMOTE YOUR MUSIC
    • 42:51 Signing B.O.B
    • 49:34 The Gift and Curse Of Becoming A Rap Superstar
    • 56:27 Taking on Trap Beckham
    • 01:00:35 Managing Signed and Unsigned Artists


    #76 | How We Got 10 Million Streams With A Simple Content Strategy (Only 30 Days) ft. Flyana Boss Jul 18, 2023
    Show notes

    Originating from Detroit, MI and Dallas, TX, Bobbi Lanea and Folayan Kunerede are MCs and multi-instrumentalists who crossed paths at a prestigious music college in Los Angeles, CA. Their instant connection sparked a creative partnership, and thus Flyana Boss was born. Together, Bobbi and Folayan craft captivating hip-hop anthems that exude a contagious sense of flyness and boss mentality. Their mission is to captivate audiences with entertainment, inducing laughter, while constantly reminding listeners of their profound lineage as descendants of remarkable female trailblazers throughout history, spanning from Cleopatra and Harriet Tubman to Michelle Obama and Beyoncé.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/​

    Topics covered:

    • 00:51 How Flyana Boss Met
    • 03:17 Flyana Boss Creating Baby Viral Moments
    • 05:28 Creating "You Wish" Viral Trend
    • 07:41 Getting Hate for "Black Men Don't Cheat"
    • 09:51 Flyana Boss - How We Create Our Viral Hits
    • 14:09 How We Manage Our Viral Moments
    • 16:00 The Future of Flyana Boss Brand
    • 18:01 Who Inspired Flyana Boss
    • 19:28 Before They Became Flyana Boss
    • 25:04 What Does No Labels Mean To Flyana Boss
    • 26:30 Flyana Boss Dream Collaboration


    #75 | The True Reality of a Music Manager, Monetizing Content, Funk Volume + More ft. Damien Ritter Jul 13, 2023
    Show notes

    Damien Ritter is the Founder of the Music Entrepreneur Club, Black & Orange Management, and former Co-Founder of Funk Volume, a Los Angeles-based record label that has been cited as a leader among independent rap labels with over 250 million YouTube views, consistent Top 10 chart placements on Billboard and iTunes and high profile write-ups in media outlets such as Forbes, Billboard, SPIN, LA Weekly, and more.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/​

    He recently joined Too Lost as the Director of Communications and manages Bigg Jah and Persephanii, who collectively have over 6 million fans on social media, and is very connected in the black creator community.


    #74 | Before You Record Your Music Video Watch This… (How To Get Results) ft. YelloPain Jul 11, 2023
    Show notes

    ​YelloPain is a rap artist from Dayton, Ohio. His 2020 single, “My Vote Don’t Count,” about the importance of voting in every election (and which contains a mini civics lesson), went viral earlier this year. YellowPain began his craft as a musician at the age of 7, and quickly understood what he wanted to do with the rest of his life. In the early stages of his career, his business-minded family supported him, and he learned to tackle various obstacles one by one, by eliminating the middleman.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Check out the Content Rollout Plan That Got Our Artist 1 Million Streams on His First Song Ever:

    http://www.nolabelsnecessary.com/

    Pre-Save Your Future Releases:

    http://www.foreverfanmusic.com/

    Topics covered:

    • 01:30 YelloPain - Making Viral Music Videos
    • 06:39 YelloPain - The Problem With Staying in Your Hometown
    • 08:29 Artist Perspective: How You Create Stereotypes Without Even Knowing
    • 12:40 Being Socially Viral vs Internet Viral
    • 16:20 Breaking out of the Hip Hop Culture
    • 21:07 How To Handle The Pressure of Going Viral
    • 22:38 How Hip Hop Reacted To My Song
    • 24:09 Separate Your Fans Interests
    • 25:00 How To Learn and Create Viral Moments
    • 29:39 Creating Successful Songs and Music Videos
    • 36:52 The Best Producers Do This
    • 39:13 YelloPain - Breaking Down "Happy Thanksgiving"
    • 44:47 Yellopain - The Reason Im Still Independent


    #73 | How To Break an Artist in 2 Phases (Rick Ross, Citi Under Siege, Ray Daniels) Jul 06, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    0:00 Intro

    • 00:24 How To Break An Artist in 2 Phases
    • 0:50 Rick Ross - The Moment an Artist is Ready to Break
    • 3:48 3 Things to Realize When Breaking as An Artist
    • 4:05 1. Engaging Fans So They Buy
    • 5:51 2. Don't Wait on Any Social Media Platform
    • 10:10 3. You NEED to have Fan Service (Customer Service)
    • 19:49 BONUS: Stretch The Moment

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #72 | Your Wake Up Call To Making Money in The Music Industry and Building Community ft. Rapjuggernaut Jul 04, 2023
    Show notes

    Rapjuggernaut: A renowned music industry strategist and urban marketing expert, Rapjuggernaut is a member of The Core DJs Worldwide and co-founder of The Promo Vatican and Artist Revenue Solutions.

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 01:43 Rapjuggernaut - Getting into the Music Industry
    • 04:57 Why You Should Be Going to Music Conferences
    • 09:03 Rapjuggernaut - What I learned From Street Teams
    • 12:29 What Needs to Be done to Build a Community
    • 14:53 Programming Your Mind to Find Solutions
    • 22:26 Rapjuggernaut - What I sacrificed for the Music Industry
    • 26:27 Mood Music is killing Genre music
    • 29:23 Changing The Culture
    • 37:11 The Problem with Artist and International Marketing
    • 40:21 Rapjuggernaut - How I Succeed in This Industry

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


    #71 | Why Society Hates Artists: The Pressures Of Success & Mental Health (And what to do about it) Jun 29, 2023
    Show notes

    No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.

    Topics Covered:

    • 00:00 Intro
    • 00:43 15-50% of Artists and Writers Are Depressed
    • 15:18 Are Fans Making These Artists Depressed
    • 24:54 Why We Love Listening to Sad Music
    • 27:13 Artists NEED TO BE Accountable
    • 35:44 Chance The Rapper - Fan's Perception Can RUIN YOUR CAREER
    • 43:42 How People Can Support Artists
    • 53:26 How Artists Can Solve Their Own Mental Blocks
    • 1:03:23 What The Music Industry Can Do Better To Protect Artists

    HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY: https://www.brandmannetwork.com/grammy?el=dsp


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