Move: The Go To Market Podcast

Latest Episodes:

631. Leadership Quality Communications Jun 18, 2020

Show notes

What’s your biggest fear?

If you’re anything like the rest of the world, public speaking is probably one of your top three. But what if that was one thing holding you back from taking your business to the next level? Would you do something about it? Would you finally lead the staff meeting, write that book or say yes to that speaking engagement?

Joe Yazbeck wrote No Fear Speaking to help leaders get over this common fear. As a leadership and public speaking trainer, he helps people master the art of effective communication--in public. He also coined the term leadership-quality communications while writing his book. A practice he now travels the world teaching on because he deeply believes you can’t become an effective leader if you're not a confident, dynamic communicator.

On this episode, we talk about how any personality style can become a better communicator, how to build your influence, and so much more.

630. 3 Ways to Be a More Effective Leader Right Now Jun 15, 2020

Show notes

First, COVID-19 altered the world, perhaps forever. Now waves of understandable protest and anger engulf the country.

The only good news is it seems like we may have skipped the murder hornets...

And those crises give leaders a time to prove themselves.

Today, I’m joined by Patrick Lencioni, who has already proven himself as a leader as Founder & President of The Table Group and author of The Five Dysfunctions of a Team.

Here’s what we’re unpacking today:

How to be exceedingly human
Why you should be persistent and transparent
Why creativity is so important right now

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

629. 3 Things to Know About Pitching ABM to Your Board Jun 15, 2020

Show notes

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment with consistent visibility.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

628. How Do You Go from Immigrant to Sales Leader in a Few Years? Jun 15, 2020

Show notes

Want some inspiration? Want to see if the American dream is alive and well?

Just speak with Lyuda Rogers. As an immigrant to the US, she had to create a mindset that would allow her to make her own opportunities.

Rogers joined us on the #FlipMyFunnel podcast to talk about how her immigrant experience has helped shape her into one of Terminus’ top Sales Development Representatives.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

627. Think and Grow Rich Company Culture Jun 11, 2020

Show notes

In order to cultivate exceptional company culture, you need to think and grow rich. In this throwback episode, Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

626. Marketing Automation Unleashed Jun 09, 2020

Show notes

Marketing automation platforms can be complex.

There is a specific process to follow for set up, and then once the technology is set up it’s time to dig in!

But what happens when the training period is over, and your team is left to actually utilize the thing? Teams are tapping into only 30% or less of their platform's capabilities, and Casey Cheshire, Founder & CMO of Cheshire Impact really wants to help change that.

What we talked about:

Marketing automation implementation
Tapping into the platforms full potential
Utilizing the information and streamlining that automation brings

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

625. How to Come Out of Quarantine Healthier & More Productive Jun 08, 2020

Show notes

How do you want to leave quarantine?

Lazy? In pajamas? Convinced ice cream is a breakfast food?

Personally, I’d prefer to be healthier and more productive.

That’s why I turned to Dean Rosson for this Fitness Friday edition of #FlipMyFunnel.Dean is the Owner of Fit2win Corporate Wellness and has some great — and possibly counterintuitive — tips on how you can maintain your energy, be more productive and stay healthy, even through a quarantine.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

624. What It Takes to be a Modern CMO Jun 08, 2020

Show notes

Modern CMOs wear a bunch of different hats. And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to up sell. They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

623. How One Team Scored a 95% Win Rate Jun 04, 2020

Show notes

On this episode, we’ll unpack Jillian Gartner's 3-tiered ABM approach, how she ensures marketing & sales are always working in tandem, and the different tactics and strategies for each tier.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

622. Why Self Reflection Is Important in Your Career Jun 04, 2020

Show notes

Knowing yourself is important.

In a throwback interview with Cory Munchbach, the Senior VP of Strategy at Blueconic, we asked her what she believes is most important to be successful both as a leader and as a woman in a tech field work space where women are often the minority.

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