Move: The Go To Market Podcast

Latest Episodes:

621. Conversational Marketing’s Human Advantage Jun 02, 2020

Show notes

When you hear the words “conversational marketing,” what comes to mind?

Do you embrace the idea of a chatbot to interact with visitors to your website, or does the idea turn you off in some way?

There is a lot of data in support of utilizing this new approach, and Maura Rivera, VP of Marketing at Qualified.com joins guest host Casey Cheshire for an eye opening view on conversational marketing.

Maura Rivera spent some serious time knee deep in a few key roles at Salesforce, and her trajectory as an influential marketer just keeps on going. As the VP of Marketing at Qualified.com, Maura takes her know-how and process to the Conversational Marketing space.

What we talked about:

How Conversational Marketing works
"Sales people can't scale, but bots can't sell."
How can you engage with targeted accounts when they come to your website?
The "5 Minute Rule”

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

620. How to Motivate Buyers in the Age of Infinite Media Jun 01, 2020

Show notes

We live in an era of infinite media. We create 500x more data and there are 100x more mobile connections than 2007.

It’s a radically different environment. The game has changed.

So why is your marketing team still playing by the old rules?

Today, I’m joined by someone whose new book is the definitive ruleset for this new game, Mathew Sweezey, Director of Market Strategy at Salesforce and author of “The Context Marketing Revolution.”

If you want to beat the new game, context marketing is how you do it. And in today’s episode, Mathew shares all you need to know to play like a pro.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

619. Account-Based Marketing for Small Teams Jun 01, 2020

Show notes

There's a myth out in the universe that small teams cannot excel at ABM. Well, Charles Kollo of MessageGears is here to break that myth.

As Terminus' Customer of the Month, Charles shares his team's best insights regarding their ABM program.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

618. How To Enable Your Internal Teams to do ABM May 28, 2020

Show notes

One of the big challenges that I get asked about all the time is, how do I enable my internal teams to do ABM?

Well, I recently stumbled upon a couple of folks who are doing this really well. I thought it would be great to invite them on the show to talk about this topic. So, on our most recent episode of the #FlipMyFunnel podcast, I interviewed Jordan Fanelli and Cassie Sperber, the enablement experts. Jordan and Cassie are both Account Based Marketing Associate at iCIMS.

In this episode, you’ll learn about their experience with enablement — what’s worked well and how they’ve overcome common roadblocks to success.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

617. Consequences of Not Prioritizing the Customer (and How to Get Back on Track) May 28, 2020

Show notes

Businesses go under for a lot of reasons.

But there’s one that stands out more than others:

Churn.

When you don’t prioritize the customer, there are consequences. And they’re not pretty.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

616. The Customer Abundance Formula-Customer Retention Done Right May 26, 2020

Show notes

Wharton School of Business Professor Peter Fader schools us on the idea of customer centricity. The idea of getting to know them in order to predict their behaviors.

We also take a look back to the birth of direct marketing and bring some of those founding principles into modern day methods.

It’s a wild ride throughout the history of marketing with an Ivy League twist and quite a few $10 words!

Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

What we talked about:

The origins of direct marketing and how those principles still apply
How to get to know your customer well enough to put that knowledge to work
Expanding your views to consider customer retention a long term goal

This post is based on a takeover episode of the #Flip My Funnel podcast! Guest Host, Casey Cheshire of The Hard Corps Marketing Show talks shop with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

615. How CMOs Lead in Uncertain Times May 25, 2020

Show notes

Think about the most famous leaders in history.

Were any of them known for leading through easy times?

Responding to crises is what defines a leader. How will you respond?

On the latest episode, I am joined by 2 incredible CMOs who have a ton of great tips for how you can better lead your marketing teams through this unprecedented time.

And those battle-hardened guests are Meagen Eisenberg of TripActions and Ryan Bonnici of G2.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

614. How to Schedule Your Day to Be Exceptional May 22, 2020

Show notes

For routine jobs, an hourly schedule is perfect for keeping you organized and focused. But, if your job doesn’t support that, you still need some sort of schedule to be exceptional.

In this episode, we'll share some of our best tips on how to schedule your day to be not only successful, but exceptional.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

613. How to Build a Strong ABM Program That Scales Successfully May 22, 2020

Show notes

What if one day your newly appointed CEO announced to Wall Street that your company was going to become account based?

You’d probably set up some teams and start some pilot programs to figure it out.

But then, what if you learned that, you’re not just going to be focusing on a couple hundred accounts anymore — you’re going to be focusing on 8,000 accounts?

How do you even begin to form a program that can be scaled quickly and successfully?

That’s exactly what happened to Shellie Smith, Americas lead for account based marketing at Autodesk. In a recent #TakeoverTuesday episode of the #FlipMyFunnel podcast, I (Steve Watt) interviewed Shellie to find out how she and her team accomplished this daunting feat so well.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

612. Don’t Be a Commodity. Be a Brand Worth Loving. May 21, 2020

Show notes

With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

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