Business Casual

Latest Episodes:

My New Technical SEO Priorities Dec 17, 2024

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Breaking down which technical SEO factors actually matter now and which traditional optimizations I'm no longer focusing on.

I Sold 400 Books Over The Weekend Dec 16, 2024

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A sequel.

Building and Launching a Mobile App (As a Content Creator) Dec 13, 2024

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Lessons learned from developing Swim University's pool water testing app.

How I Know Exactly What To Do To Grow My Business Dec 12, 2024

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My business framework

The most scalable and time-consuming is #1

I Sold 100 Books in a Single Day Dec 11, 2024

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An unexpected day of sales and how it happened.

Sometimes You Have To Do The Work Dec 10, 2024

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A pep talk to just sit down and bang out boring work.

7 Hard Truths About Business Dec 09, 2024

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Hard Truths About Business from Alex Hormozi and how I can put them into action…

Nobody knows you exist. Advertise more.
Be willing to repeat yourself. People need to be reminded more than they need to be taught.
The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.
Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.
Your business is never too big to spend time talking to your customers.
Before you try anything new, do ten times more of what already works.
Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.