Business Casual

Latest Episodes:

Thoughts on Selling Products to Businesses (B2B) Feb 11, 2025

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Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

How I Slowed Down After Taking a Break Feb 10, 2025

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I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

Everything You Wanted to Know About Selling a Course Feb 07, 2025

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I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get something like an amazon/starbucks gift certificate or something for referring friends to purchase the course? Have you also tried youtube ads to promote the course? What metrics do you use to decide whether course sales are good or not, or the course meets your standards or not?

Share This Episode With 1 Friend Feb 06, 2025

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An episode introducing new people to the podcast.

How to Improve My Online Business Feb 05, 2025

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Raise prices
Do less, but more on the things that work
Focus on improving existing structures- do not invent new ones
Niche down

The Art of Selective Scaling Feb 04, 2025

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Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

8 Cheap Hacks That Might Help Social Media Growth Feb 03, 2025

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New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.
Running Ads: running low budget ads to our lead magnets and products will help our reach to new people.
Train The Algorithm: like and save pool content every day to train the accounts and find new visual inspiration.
Trending audio.
Add longer captions.
Use 3 hashtags.
Improve Bio
Play around with adding the title in the first 5 seconds on screen. But make sure it's clear to read.

Preparation is Underrated Jan 31, 2025

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Being prepared is underrated. I want to practice preparation in all my work.

Research
Plan
Execute

10 Ways to Make SEO Articles Better Jan 30, 2025

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How to Make SEO Articles Better

Answer the question in the first paragraph, even if it’s just a quick summary.
Be direct with the headlines
The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae
Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products.
Edit so it reads at a 3rd grade reading level
Create custom graphics for each post and make it feel like it’s part of the flow. Text should be limited so it can be read on a mobile device.
Create new featured image
FAQs are good if they do not make sense to include within the content.
Do not include complex charts. They cannot be read on a mobile device. Instead, replace these with a custom lead generation box to download the cheat sheet which will include charts.
Add built-in calculators where it’s appropriate
Before making any improvements, collect questions using crazy egg for about a month or so. This will probably only work on popular articles or if we pay for traffic just to learn.

Analyzing An SEO Article For Improvements Jan 29, 2025

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I took a prioritized article to improve and came up with a bunch of ways it could be done to gain SEO traction.

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