Business Casual

Latest Episodes:

Uncomfortable Tasks to Grow My Business Mar 10, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I revisited a journal entry from 2023 and the uncomfortable truth is still the same: the boring stuff is the needle mover and it's just more content.

My Favorite Actionable Business Books of All Time Mar 09, 2026

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Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I revisit my all-time favorite business books and why each one actually changed how I work, from managing money to cutting distractions to just doing the one thing that matters.

My Entire Marketing Strategy for 2026 Mar 06, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm breaking down my entire 2026 marketing strategy including why I went back to old school SEO and how articles still convert better than YouTube videos.

I’m Struggling Mar 05, 2026

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Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I've been off social media and out of ideas so I'm asking for your help and sharing what's been keeping me busy including some new YouTube format ideas I'm testing this season.

What's Really Slowing The Business Down? Mar 04, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. I talk about the things I stopped doing that looked impressive from the outside but were actually slowing down my business and killing my margins.

My Approach to Affiliate Marketing in 2026 Mar 03, 2026

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Get my newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. Affiliate marketing isn't dead but listicle sites are. I break down how to build a real review brand that earns trust and affiliate income by actually using the products you recommend.

How Much Is AI Killing Traditional SEO? Mar 02, 2026

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Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. AI isn't killing SEO and I'll tell you exactly why the noisiest brands are the ones who win.

A Big Pivot Feb 27, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. We hit pause on rebuilding our pool care course and I want to tell you exactly why we made that call.

Building a Content Marketing Plan From Scratch Feb 26, 2026

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Get my newsletter 👉 https://giovanisci.com. I sometimes include exclusive videos where I can show you what I'm talking about. I break down how to build a content strategy from scratch and why audio only might be the wrong move for your niche.

Let’s Go! Feb 25, 2026

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Sign up for my FREE newsletter 👉 https://giovanisci.com. I share things visually that I can't in the podcast. This year has thrown curveballs but I keep coming back to one word that changed everything for me: builder.

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