Mintel Little Conversation

Latest Episodes:

Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond Nov 23, 2022

Show notes

Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the 'Beauty Rx', 'Evolved Self-Care' and 'New Rules Of Engagement' trends!

For all the research and insights on what beauty and personal care consumers want and why—now, next and in the future—download the FREE 2023 Mintel Global Beauty and Personal Care Trends—a summary of three trends (mintel.com/beauty-trends).

For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four of the trends (mintel.com/global-food-and-drink-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Sarah Jindal, Senior Director, Beauty, Personal Care and Household Research, Americas.

Vivienne Rudd, Director of Global Innovation and Insight, Beauty and Personal Care

Episode 107: Food and drink consumer trends for 2023 and beyond Nov 08, 2022

Show notes

Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour and what that means for food and drink brands around the world. Centred around global crises, climate change, mental performance, the overwhelmed consumer and space, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Find out why and how brands should support value-conscious consumers, provide efficient product formats and encourage consumers to take pleasure in food and drink in 2023 and beyond.

For in-depth insight into, and analysis of, all eight of the 2023 Global Food and Drink Trends, clients should log in now. Everyone else, please get in touch (mintel.com/mintel-food-drink/request-more-information).

Interested to know what else Mintel predicts for consumers and brands in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

David Faulkner, Director, Mintel Food & Drink.

Alex Beckett, Director, Mintel Food & Drink.

Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

Episode 105: How brands should respond to the rising cost of living Oct 24, 2022

Show notes

Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out!

For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar (https://register.gotowebinar.com/register/8947013513475903245?source=Event+page+website).

Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Toby Clark, Director of EMEA Research, Mintel.

Richard Shepherd, Category Director, B2B, Social and Economic Research, Mintel Reports UK.

Francesca Smith, Consumer Lifestyles Analyst, Mintel Reports UK.

Episode 104: TikTok and brands: What marketers need to know (part two) Oct 06, 2022

Show notes

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

Episode 103: TikTok and brands: What marketers need to know (part one) Oct 06, 2022

Show notes

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture, and what the app’s explosive growth means for brands. What’s fueling the rise? Our experts dive into all of these questions and more, including how brands can get the most from TikTok, what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what's coming next.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.

Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.

Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.

Episode 102: Mental health: What consumers want and how brands navigate the landscape Sep 21, 2022

Show notes

[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. Host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic consumer landscape of mental health awareness. With the majority of global consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play in supporting consumers' mental health journeys? Listen now to find out! For complete consumer insight and brands recommendations related to the stress and wellbeing market is the US (https://store.mintel.com/us/health-and-wellbeing/us-managing-stress-and-mental-wellbeing-market-report/), UK (https://store.mintel.com/report/uk-managing-stress-and-wellbeing-market-report), and globally, visit the Mintel Store (https://store.mintel.com/). Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter). Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Hosts:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Edward Bergen, Consultant.

Guests:

Andrea Wroble, Senior Health and Wellness Research Analyst, Mintel Reports US.

Alex Becket, Director, Food and Drink Andrew McDougall, Director, Mintel Beauty & Personal Care.

Episode 101: Debunking Gen Z: The truths, trends and behaviours brands should pay attention to Sep 06, 2022

Show notes

Host Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consumers aged 12-25 in 2022. Due to their ages and related lifestyle changes, most Gen Z consumers are in a state of transition—whether entering university, starting their first job or buying their first home. Regardless, it's a time of tremendous volatility across many markets and will be for at least the near future. Despite their limited spending power at the moment, now is the time for brands to understand, and engage with, this critical demographic in order to be successful in the future. But where to start as it's easy to get lost in the myths, stereotypes and exaggerations surrounding Gen Z? Our experts separate fact from fiction, identify what brands need to pay attention to, act on and invest in and confirm what they can ignore. There's a lot of noise about Gen Z; get the full picture and listen now!

For complete insight and recommendations on marketing to Gen Z in the US (https://store.mintel.com/us/us-marketing-to-gen-z-market-report/), UK (https://store.mintel.com/report/uk-lifestyles-of-generation-z-market-report), Brazil (https://store.mintel.com/report/marketing-to-young-adults-the-older-gen-z-brazil-2022) and globally, visit the Mintel Store (store.mintel.com/).

Sign up to access Mintel's FREE research and become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Andy Colman, Associate Research Analyst, Mintel Comperemedia.

Marisa Frys, Associate Research Analyst, Mintel Comperemedia.

Ana Paula Gilsogamo, Senior Analyst, Mintel Reports Brazil.

Diana Kelter, Associate Director, Mintel Trends.

Jonny Forsyth, Director, Mintel Food & Drink

Episode 100: Celebrating 100 episodes of Mintel Little Conversation Aug 26, 2022

Show notes

To celebrate Mintel Little Conversation's 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour drivers like experiences, surroundings and technology impact consumer preferences and purchases related to value, convenience, cost and quality. Later on in the conversation, Andrew and Sam take a look back at past episodes and share their favourite guests and topics, including the episodes that are newly relevant today - from the impact of fake news on consumer behaviour and the business of insights to the value of sustainability for brands and the role diversity and inclusivity play in consumer engagement. Join us for a little conversation with two of your favourite Mintel experts and listen now - or watch this episode on YouTube at

https://youtu.be/4kbi7sjl6T0!

Thank you - to our amazing listeners - for 100 fascinating episodes! We truly appreciate your time and are honoured to take up space in your podcast rotation. Let's keep the conversation going! Visit us on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to share your ideas!

Understand and compare consumers' behaviours, preferences and purchases across 36 markets with Mintel Global Consumer. Learn more at https://mintel.com/global-consumer.

Sign up to access Mintel's FREE research and insights and become a member of the Mintel Spotlight community at https://mintel.com/mintel-newsletter.

Revisit your favourite Little Conversation episodes from seasons 1-4 - or discover a new favourite at https://mintel.com/little-conversation.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guest:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Episode 99: Why sustainability should be at the top of every brand's agenda Aug 10, 2022

Show notes

Host Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role of sustainability in business. Brands are slowly transitioning from vague sustainability targets to environmental, social, and corporate governance (ESG) frameworks and, eventually, to commitments to meeting the 17 United Nations Sustainability Goals. The experts discuss the different sustainability frameworks businesses can utilise, why an investment in sustainability offers brands an insurance policy on future viability and how brands should effectively communicate sustainability missions to consumers. Listen to find out why now, arguably more than ever, is the best time to invest in sustainability products, policies, campaigns and services. The Mintel Consulting 2022 Sustainability Barometer is available now for free download (https://mintel.com/consumer-sustainability-barometer). Learn more about how and why consumers' sustainability attitudes are shifting in E95 of Mintel Little Conversation (https://mintel.com/blog/podcast/podcast-consumers-sustainability-attitudes-are-shifting-heres-how-brands-should-react). Mintel clients can log in now to access Mintel's sustainable market intelligence (https://clients.mintel.com/?filters.strategic-topic=98&last_filter=strategic-topic). Non-clients should visit the Mintel Store (https://store.mintel.com/) to learn more and buy a report today.

Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests: David Luttenberger, Global Packaging Director, Mintel Richard Cope, Senior Trends Consultant, Mintel Consulting.

Episode 98: Understanding the 'crypto winter' and how brands can plan for what's next Jul 19, 2022

Show notes

Host Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next.

Check out parts one and two of this trilogy:

Ep. 90, "Let's talk about the metaverse" (https://mintel.com/blog/technology-market-news/podcast-lets-talk-about-the-metaverse);

Ep. 96, "NFTs: Understanding the hype and seeing the value for brands" (https://mintel.com/blog/podcast/podcast-nfts-understanding-the-hype-and-seeing-the-value-for-brands).

Are you 'crypto curious'? Check out Biota Macdonald's blog series that tackles crypto from every angle—from consumer interest and behaviour to competitive marketing strategy (https://welcome.comperemedia.com/blog/consumer-financial-services/crypto-curious-5-misconceptions-about-crypto/).

Sign up now and become a member of the Mintel community—strategy, insights and intelligence from Mintel industry experts delivered to your inbox (https://mintel.com/mintel-newsletter).

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Emma Todd, CEO, MMH Technology Group.

Biota MacDonald, Director, Marketing Strategy, Mintel Comperemedia.

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