Mintel Little Conversation

Latest Episodes:

Affordable living: Changes in consumer habits during times of uncertainty May 29, 2023

Show notes

Host Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect.

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Learn more about Mintel's Economic Outlook Reports, browse all our consumer research and buy a report today by visiting the Mintel Store.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care

Guests:

Nick Carroll, Category Director, Retail, Mintel Reports

Samantha Dover, Category Director, Beauty and Personal Care, Mintel Reports UK

Value perception - How brands can effectively communicate value to consumers May 15, 2023

Show notes

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit us to get a free copy of Mintel 2023 Global Consumer Trends, browse all our consumer research and buy a report today.

This episode is re-aired and was originally published in May 2022.

Host:

Samantha Dover, Category Director, Beauty and Personal Care.

Guests:

Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.

Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.

Brand Britain: Why a country's brand image matters May 02, 2023

Show notes

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

Marketing to Gen Z: What do Gen Z consumers want from brands? Apr 17, 2023

Show notes

Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.

Read our latest blog on Gen Z to find out more.

Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

Jonny Forsyth, Director, Mintel Food & Drink.

Why a TikTok ban in the US matters for brands Apr 04, 2023

Show notes

Will TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.

Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.

Nicole Bond, Associate Director of Marketing Strategy, Mintel Comperemedia.

The shifting state of the Chinese Consumer Mar 21, 2023

Show notes

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our Spotlight community.

Host:

Elysha Young, Associate Director, Trends, APAC

Guests:

Victoria Li - Senior Trends Analyst, China

Shannon Liu - Senior Research Analyst, Travel and Leisure, China

ChatGPT: What should brands do with AI technology now Mar 07, 2023

Show notes

Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

ChatGPT: How new AI trends affect consumer behaviour Mar 07, 2023

Show notes

Kicking off season five with a two-part series, Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 111 to discuss the technological breakthroughs in artificial intelligence (AI) and natural language processing (NLP): what are consumers asking their AI chatbots? Will we lose our jobs to robots? Listen as our experts cover all you need to know about the talk of the town - ChatGPT.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our technology research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia

Guests:

Brian Benway, Analyst, Gaming and Entertainment, Mintel Reports US

Jan Urbanek, Senior Analyst, Consumer Technology, Mintel Reports Germany

Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers? Dec 20, 2022

Show notes

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!

For even more insight on changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster - now and in the future - download the FREE 2023 Global Consumer Trends report (https://mintel.com/global-consumer-trends).

Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).

Visit the Mintel Store to explore all our wellbeing-centered research and buy a report today (https://store.mintel.com/industries/health-and-wellbeing).

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Thomas Slide, Media and Technology Category Director, Mintel Reports UK.

Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.

Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.

Episode 109: Evolution of the Gaming Industry Dec 07, 2022

Show notes

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.

For all the research and insights on the gaming industry, browse our technology reports. Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community. (https://mintel.com/mintel-newsletter).

Host:

Samantha Dover, Category Director, Mintel Beauty & Personal Care.

Guests:

Brian Benway, Analyst, US Gaming Report.

Zach Emmanuel, Technology Analyst, Mintel Reports UK.