Mintel Little Conversation

Latest Episodes:

Episode 6: No panic: What Brexit really means for consumer Jul 15, 2019

Show notes

In today's episode, we drop the B-word! What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?! From savvy shopping to the experience economy, we give a 360 degree look at what's going on in Britain's minds and wallets. Plus, some wise advice from our analysts on what brands should do to remain relevant as Brexit day looms.

Host: Samantha Dover (Senior Retail Analyst)

Guests: Richard Shepherd (Senior Financial Services Analyst),

Simon Moriarty (EMEA Director of Trends),

Jack Duckett (Associate Director, Consumer Lifestyles Research)

Episode 5: In time for Prime: Amazon Prime Day 2019 Jul 10, 2019

Show notes

A bonus episode of Little Conversation just in time for the shopping event of the year: Amazon Prime Day! Spanning over two days (15-16 July), next week's Prime celebration seems to be bigger and better than ever. But will last year's success be replicated? How are other major retailers gearing up and should they even compete with Amazon? And what can we expect in the future? Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy.

Host: Andrew Davidson (SVP/Chief Insights Officer)

Guest: Alexis DeSalva (Senior Retail Analyst),

Lierin Ehmke (Senior Digital Marketing Analyst)

Nick Carroll (Associate Director of Retail)

Episode 4: Diversity matters: A case for inclusivity in business Jul 08, 2019

Show notes

As inclusion consultant Vernā Myers famously said, "diversity is being invited to the party, inclusion is being asked to dance". In this episode, we explore diversity. Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability, from the people they hire to the products they develop.

Host: Andrew McDougall, Associate Director, Beauty & Personal Care

Guests: Roshida Khanom (Associate Director, Beauty & Personal Care), Toya Mitchell (Senior Multicultural Analyst), Richard Cope (Senior Trends Consultant)

Episode 3: Innovation battle: Our favourite food and drink products launched in 2018 Jun 26, 2019

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What do two product innovation experts with 30 years of experience think about chickpea beer and probiotic ice cream? In this episode, we asked our global food and drink analysts to pick their favourite launches from 2018.

Host: Edward Bergen, Global Food & Drink Analyst

Guests: Lynn Dornblaser (Director of Innovation & Insight), David Jago (Director of Innovation & Insight)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

Episode 2: Life doesn't stop at 60: How to target ageing consumers Jun 26, 2019

Show notes

Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way.

Host: Andrew McDougall, Associate Director, Beauty & Personal Care

Guests: Alex Fisher (Associate Director, Beauty & Personal Care), Jack Duckett (Associate Director, Consumer Lifestyles Research)

Production/ Sound Engineer: Alex Diaz - th3cult.co.uk

Episode 1: is food gendered? The slow death of gender-based marketing Jun 17, 2019

Show notes

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes.

Host: Andrew Davidson, SVP/Chief Insights Officer.

Guests: Marcia Mogelnosky (Director of Insight, Food & Drink).

Jonny Forsyth (Associate Director, Food & Drink).

Alex Millinazzo (Trends Analyst).

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