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    Education

    Mastering Business Analysis

    Your key to advancing your career as a Business Analyst and beyond

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    Copyright: © MasterClass 247 LLC

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    Latest Episodes:
    MBA170: Persuasion – Get Buy-In for Your Ideas Nov 06, 2018
    Show notes

    In this episode, Mary Lynn Manns shares techniques you can use to get buy-in for your ideas and influence others to take action.

    

    After listening to this episode, you'll understand:

    • Why facts and data don’t motivate people to take action
    • How to create an emotional connection to your idea
    • The difference between influencing an individual and influencing a group
    • How to make your ideas stick using stories

    SHOW NOTES

    You can have the best ideas in the world, but if you can’t persuade people to take action, they go nowhere. When you explain your idea and hit them with data, you can move their heads, but are you moving their hearts?

    We need to get people to care about what we’re saying. Facts alone can’t always do that. We can help people understand our idea, and it’s a lot more difficult to get them to care about the idea.

    Getting People to Care About Your Idea

    Before you try to persuade someone, get a feel for what they care about. Once you understand what they care about, you can relate your idea to how it supports what they care about.

    This “Personal Touch” approach helps form an alignment between your idea and that which is important to the person you’re trying to persuade.

    The Personal Touch approach can be challenging when working with a group. One solution is to help the group understand the problem that’s causing the need for your idea. This technique is known as the “Wake Up Call”.

    When using the Wake Up Call, be cautious about how you discuss the underlying problem as there may be people in the room who have causes or are responsible for the problem.

    Don’t Just Give Facts and Data

    We’re usually very good at providing facts and data. While data can be important, we often don’t connect on an emotional level with data.

    To enhance the way you provide information, try adding stories to your data. It doesn’t even need to be a true story. You can share a hypothetical story with a few sentences that illustrate your point.

    Put your data into a story to give them something they can feel and connect with on an emotional level.

    Stories make your idea memorable and give your audience a vehicle to retell your idea to others.

    Imagine That

    If you find it difficult to tell a story about your idea, you can use the “Imagine That” technique to get people to make up their own story.

    Have them discuss the current situation and its related problems. Then have them imagine what things would look like if they adopted your idea.

    The Imagine That technique allows people to feel your idea and trigger an emotional response.

    These strategies and techniques take extra time, but the payoff is worth the effort.

    Listen to the full episode to learn more strategies for getting buy-in for your ideas and how to avoid some of the pitfalls.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA170.mp3

    YOUR HOMEWORK

    We work hard to get the facts and data right. We need to work a little harder to emotionally connect with people.

    Start at home. How can you persuade people you know well by talking about things they care about?

    After that, look at the data you’re using in the workplace and how you’re talking with people. Think about the strategies you can use to form an emotional connection and get people to not just understand your idea, but care about your idea.

    Links mentioned in this episode:

    • Mary Lynn’s website FearlessChangePatterns.com
    • Fearless Change book on Amazon
    • Get More Fearless Change on Amazon
    Mary Lynn Manns

    Mary Lynn Manns

    Author and Professor at UNC Asheville

    Mary Lynn Manns is a professor on the Management faculty at UNC Asheville in Asheville, North Carolina. She is the co-author of two popular books, Fearless Change: Patterns for Introducing New Ideas and More Fearless Change: Strategies for Making Your Ideas Happen, which document the successful strategies used by leaders of change in many different types and sizes of organizations throughout the world.

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    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA170: Persuasion – Get Buy-In for Your Ideas appeared first on Mastering Business Analysis.


    Lightning Cast: Big Design Up Front Oct 23, 2018
    Show notes

    In this Lightning Cast, we’ll explore the practice of using stage gates and a big design up front. Why do organizations use the BDUF approach and is there a better way?

    A Lightning Cast is a shorter form episode modeled after lightning talks. You’ll get valuable content in 8 minutes or less.

    A common practice in many organizations is to create a big design up front (BDUF), but it that the best approach? Regardless of your delivery methodology, consider the impacts and weigh your options when you choose how to deliver solutions.

    A big design up front approach is a stage gate process in which each stage (e.g., scoping, requirements, development, testing) is completed in its entirety and approved before moving to the next stage. As a Business Analyst, that means that you’ll finalize the complete requirements package and get stakeholder approval before the team starts building the solution.

    On the surface, BDUF makes sense. If we can get everything right in the beginning and resolve all issues, we can mitigate risk and be more confident that we will achieve our goal.

    Reasons Organizations Use BDUF

    Organizations use a stage gated, big design up front approach for two main reasons: to gain a sense of control and to avoid risk.

    From a control aspect, they feel that if we know the scope, cost, and all of the details in the beginning, they can plan better and hold teams accountable for delivery according to that plan. Part of this may stem from a lack of trust or discomfort with the unknown.

    The stage gate process also helps address the needs of risk averse organizations. We know that changes made later in a project life cycle are more expensive than changes made at the beginning of a project. A change identified during the testing phase will be much more expensive than a change identified during the requirements phase.

    The problem is that this sense of risk reduction is only an illusion. The truth is that we can’t know everything up front. Changes will happen.

    What really reduces risk? Creating solutions in smaller increments reduces risk by making it easier to understand the initiative and the associated work. This also makes it easier to estimate the work (because it’s in much smaller pieces) and we can more accurately estimate.

    In addition, building in small increments allows us to create faster feedback loops. We can get feedback on what we’re building more frequently, learn and adjust as needed. If we get off track, we can adjust with the next increment.

    Change Happens

    If your initiative is one that you’ve done many times before, requirements will not change, and more frequent feedback would not help, then creating all of the requirements up front may be reasonable. It’s also likely that if you’ve done this before, you can reuse the requirements from past initiatives.

    I would also recommend that you make the process as light weight as possible for initiatives such as this. Don’t use a lot of overhead – just do it.

    For all other projects, we know change will happen, so we might as well do things in small increments so that we don’t waste time full finalizing things that will change (or won’t be needed).

    Evolutionary Design

    Instead of developing a big design up front, use an evolutionary design approach. Think about the term ‘evolution’. You start with something and it changes as it responds and adapts to conditions.

    To apply this concept to requirements, start with high level requirements and get feedback. Evolve your requirements by successively adding details or by adding new information.

    Identify which of the high level requirements are the top priority and start evolving those first. Once you get to a point where the developers can work on a slice of functionality, let them begin while you work on evolving the next highest priority item.

    Shifting From BUFD

    Moving from a big design up front approach to more of an evolutionary approach isn’t always easy. Your organization may mandate the methodology and process.

    If trust or fear of losing control is an issue, I suggest calling it out as an issue and discussing it respectfully to address the issue. If it’s not safe to do so, you can try one of the approaches below.

    Suggest an experiment. Make a recommendation that for a small initiative, you run an experiment in which you deliver the solution in iterations. Make your work transparent and invite stakeholders to demonstrations at the end of each iteration. The transparency may make them more accepting of using this approach on more initiatives.

    Try splitting up a larger initiative into phases with each phase developing smaller pieces of value contribution to a larger whole. It’s important that each phase delivers end-to end value or capabilities to your customer.

    Use prototypes and mock-ups to create fast feedback loops. This allows you to get feedback and adapt to input and changes earlier in the project.

    Listen to this lightning cast to find a better way of delivering value.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBALC025.mp3

    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post Lightning Cast: Big Design Up Front appeared first on Mastering Business Analysis.


    MBA169: Digital Business Analyst Competencies Oct 16, 2018
    Show notes

    In this episode, IIBA President Ken Fulmer shares eight competencies that are critical for success when working as a digital Business Analyst.

    

    After listening to this episode, you'll understand:

    • What a Digital Business Analyst is
    • Why the move toward digital will change the way we work
    • What skills and competencies are needed for success
    • the next step in the evolution of the BA role

    SHOW NOTES

    The concept of the Digital Business Analyst has been gaining momentum as more and more organizations develop their digital fluency. This trend is going to continue and to be successful, a Business Analyst needs to have specific competencies.

    To address this need, the International Institute for Business Analysis (IIBA) has developed and continues to evolve a competency model for Business Analysts. There are 15 competencies for a Digital Business Analyst and many of those are new or expanded compared to the general BA competencies.

    Digital is a different way of working. With traditional business analysis, your stakeholder focus is generally more on people that are internal to the enterprise. With digital, you have a more outward focus external to your organization. You will need to understand the needs and experience of your external customers.

    Working in a digital organization is about using data and digital information technology systems as a driver. It also involves understanding what business models enable a customer-centric focus.

    Competencies for the Digital Business Analyst

    There are a number of competencies specific to working in a digital environment that will allow you to succeed.

    1. Understanding strategic imperatives: It all starts with an understanding of what your organization’s strategic imperatives are about. This allows you to bring the strategy down to actionable initiatives and provides clarity into the outcomes we’re trying to achieve.
    2. Understanding the customer experience: Focusing on the customer experience requires adopting an outside in focus. Understanding the customer and the challenges they face (using tools such as Customer Journey Maps) allow you to take that outside in approach and create solutions your customers need, want, and love.
    3. Reimagine business processes: The digital space moves quickly. In many cases, you may not only need to improve a process, but also completely reimagine a process and create disruption in your industry. To be successful, you need to understand business processes, how to analyze processes, develop new processes, and drive organizational change.
    4. Embrace agility: Embracing agility goes beyond the frameworks such as Scrum or Kanban and includes an understanding of Lean mindset and practices. We can harness the power of Agile and Lean thinking to bring about change.
    5. Continuous stakeholder collaboration: While stakeholder engagement is core to business analysis in any environment, engagement activities need to be continuous in a digital environment. The evolutionary and experimental approach with Agile and digital will require frequent feedback and conversations with stakeholders.
    6. Strategic use of data: One way to enable better collaboration with stakeholders and understand customers is through data. We collect a lot of data about our customers; through our interactions and through social media. Using data analytics to interpret that data and better understand our customers allows us to build better solutions. It also allows us to take an evidence based approach to decision making.
    7. Understand technology: You don’t need to understand technology at a software engineer level, but understanding technology will allow you to find new ways of working and new capabilities for your organization. You need to be able to work with business leaders and help them understand what is possible.
    8. Embrace product management: More and more organizations are shifting from projects to product thinking. As Business Analysts, we need to understand how to work with Product Owners and sometimes serve as a proxy for the Product Owner. We need to be accountable for the outcomes resulting from our products and establish a deep understanding of our customer and their needs.

    These competencies will allow you to drive more value to your organization and help to elevate your skills and your career.

    Listen to the full episode to get more details about the competencies that lead to success in a digital environment.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA169.mp3

    YOUR HOMEWORK

    Reflect on these competencies and determine what skills you need to develop to be successful at the type of things you would like to do professionally. Then find resources to help build on your skills in that area.

    Links mentioned in this episode:

    • IIBA’s resources on Digital Business Analysis
    • Discussion Paper – Business Analysis & Digital Transformation
    • Malcolm Gladwell’s Spaghetti Sauce TED talk

    Get your free ticket to the Virtual PMO Summit

    Ken Fulmer

    Ken Fulmer

    President and CEO of IIBA International

    Ken is the President and CEO of the International Institute for Business Analysis. The IIBA is a global professional association for business analysis that’s expanding its expertise to new digital and leading edge practices to continue to apply analysis to both individual practitioner capability and to assist organizations in achieving better business outcomes.

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    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA169: Digital Business Analyst Competencies appeared first on Mastering Business Analysis.


    MBA168: Exploring the BA Career Path Oct 02, 2018
    Show notes

    In this episode, consultant, speaker, and author Adrian Reed helps us explore the BA career path, career growth options, and actions you can take to grow in your career as a Business Analyst.

    

    After listening to this episode, you'll understand:

    • What career options exist for Business Analysts
    • How to visualize and plan your career growth
    • What actions you can take to prepare for the next step in your career

    SHOW NOTES

    The questions I’m most often asked are “How do I get started as a Business Analyst?” or “I’m already a BA. What’s the next step in my career?”.

    For those who want to start a career as a Business Analyst, the first thing to do is to understand what BA work are you already doing in your current role. Most people have more transferable skills than they realize.

    The question about the next step in your career is a bit more difficult. The Business Analyst career path isn’t a straight line. It has many branches and options.

    Where you go depends on whether or not you want to manage people and if you’re more drawn to the business or technology. There are many options and the skills you build as a Business Analyst are critical in other roles. Facilitation, problem solving, systems thinking, and other skills are just as critical in a project manager role as they are for a PMO Director or CIO.

    The key is to understand your options, know your current skill level, what skills are needed to get to your desired next step, and where your skill gaps are.

    Listen to the full episode to understand what you need to do to own your career and take it to the next level.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA168.mp3

    YOUR HOMEWORK

    Own it, network, and give.

    You have to own your career. If you’re not managing your career, then your manager is managing it. And they might not have the same aspirations as you.

    You also need to network and give back to the community by sharing your thoughts and interacting with the community.

    Links mentioned in this episode:

    • Adrian’s blog
    • Adrian’s book – Careers in Business Analysis
    • Lightning Cast on the BA Career Path

    GetPMO Success EBook your free E-book! PMO Success – Under the Hood

    20 PMO experts. 20 questions. 1 free eBook. “PMO Success: Under the Hood” is your answer to no fluff raw insights that can put you & your PMO on the path to success. Get it now.

    You’ll also get a free ticket to the PMO Virtual Summit on October 16-18. Join bestselling authors and seven figure PMO experts for a 3-day virtual seminar that’s devoted to giving you the skills and insights to become a professional PMO leader and help your PMO achieve better results.

    Adrian Reed

    Adrian Reed

    Author and Principal Consultant at Blackmetric Business Solutions

    Adrian is Principal Consultant at Blackmetric Business Solutions, providing business analysis consultancy and training solutions to a range of clients in varying industries. He is the former President of the UK chapter of the IIBA and speaks internationally on topics related to business analysis and business change.

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    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA168: Exploring the BA Career Path appeared first on Mastering Business Analysis.


    MBA167: The Power of Storytelling Sep 18, 2018
    Show notes

    In this episode, award winning author and communications consultant Jim Signorelli shows us how to communicate in a compelling, memorable way. Through storytelling, you’ll connect with your audience at an emotional level and get your ideas to stick.

    

    After listening to this episode, you'll understand:

    • Why storytelling is such a powerful communications tool
    • How storybranding can help position your product
    • The key elements of a story
    • How you can use business storytelling to get your ideas to stick

    SHOW NOTES

    Do you communicate facts and data, but can’t seem to get the buy-in you want? Would you like to connect with your audience on an emotional level and have them remember every word?

    Business storytelling is a powerful communication tool to make your message meaningful and memorable.

    StoryBranding

    Storybranding is a process and approach to establishing a brand’s identity. It’s based on the metaphor of a story.

    With StoryBranding, you cast the brand or product as a character in the story. Working with leaders, marketing, and others in the organization, you work to discover the product purpose and how it helps customers overcome an obstacle.

    StoryBranding helps a product or brand stand out in terms of its essence and what it stands for. This contributes not only to the marketing approach, but also for alignment internally and identification with customers who ascribe to the same beliefs.

    Oral Storytelling

    To be effective in a business setting, storytelling must be relevant, short, to the point, and give emotional energy to the facts. Stories are an emotional envelope for facts. They can create a more meaningful connection with people than with facts and charts.

    The Key to Storytelling

    Storytelling can be deceptively simple. The key is to understand what is and is not a story.

    A story should have a time stamp (when) because it’s an event in time. There’s often some type of dialogue in a story or the mention of characters (people). Finally, there needs to be some kind of payoff for listeners. That payoff could be a relevant answer, a surprise, or another type of reward for listening to the story.

    The Clarity Pattern

    One storytelling technique is known as the Clarity Pattern. This technique was often used by Apple’s Steve Jobs and tells a tale of how we arrived where we are.

    Through telling about the background, history, or thought process around an initiative, you create an emotional bond with listener and help to clarify the ‘why’ in a compelling way.

    When done correctly, the Clarity Pattern helps listeners to feel that they are part of the story or that they have gone through the journey with the presenter, which helps build an emotional bond and makes the story memorable.

    Listen to the full episode to understand how to communicate in a more memorable and impactful way.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA167.mp3

    YOUR HOMEWORK

    Transform a fact-based case history into a story.
    When you’re presenting information, try to take any facts or data and turn it into a story. Discuss how those facts came to be. Fashion the case history into a story about the people you worked with and the problem you’re solving along with the emotional impacts. Also, try to be visual with the story by using words that form images in the minds of your audience.

    Links mentioned in this episode:

    • Jim’s website: Story-lab.net
    • Check out Jim’s book on Amazon
    Jim Signorelli

    Jim Signorelli

    COE of Story-Lab Chicago

    Jim Signorelli is an award-winning author, branding expert and communications consultant. Following a 16-year stint as CEO of ESW Partners, a major agency in Chicago, Jim’s interest in story as a business communication tool expanded. He became affiliated with Anecdote, the leading business storytelling training company based in Australia. Jim now conducts oral storytelling workshops throughout the U.S. for companies as large as Microsoft and as small as the 10-person start-up. Jim is frequently a featured speaker at conventions and events.

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    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA167: The Power of Storytelling appeared first on Mastering Business Analysis.


    MBA166: Mastering the Art of Feedback Sep 03, 2018
    Show notes

    In this episode, Heather Mylan-Mains helps us to be effective in giving feedback and how to receive feedback for the greatest impact.

    

    After listening to this episode, you'll understand:

    • The difference between effective and ineffective feedback
    • The problem with annual performance reviews
    • How to make your feedback actionable
    • What to do when you receive feedback

    SHOW NOTES

    One of the most powerful tools for improving both yourself and your team is feedback. Rich, effective feedback can mean the difference between mediocre performance and making meaningful changes for superstar performance.

    The impact of poor feedback habits includes frustrated employees, gaps in expectations, and lower performance than what is possible.

    The problem is that we often don’t know how to give good feedback. The difference between good and bad feedback is giving examples or giving opinions.

    Bad or ineffective feedback is simply a sharing of an opinion such as “I really like that”. That opinion alone isn’t helpful.

    Good feedback includes specifics or examples such as “when you showed that visual on the whiteboard it really helped me to connect to the information” or “I was a bit confused when you shared all of those numbers and didn’t connect it to the main concept”.

    The Keys to Giving Effective Feedback

    To be effective, feedback must be timely. The longer you wait, the less effective your feedback will be and the less opportunity people have to adapt based on your feedback.

    Feedback given performance reviews is often problematic because it isn’t timely or sometimes things that happened recently are identified as patterns instead of isolated incidents.

    While it’s important to be timely with feedback, it’s also important to give feedback at the right time. In a tense or emotionally charged situation, it’s often best to wait to provide feedback.

    Feedback must also be specific. Telling someone that you liked or didn’t like their presentation isn’t useful. Share with them specifics about what you liked, what you didn’t like, what confused you, or the impact what they did had on you.

    Use observable behaviors and facts when getting feedback. Instead of saying “you got mad”, share the behaviors that can be observed such as “when you raise your voice and pounded your fist on the table”. This helps remove opinions and makes the feedback more specific and meaningful.

    How to Receive Feedback

    To be able to improve yourself, you need to be open to feedback. We need to assume positive intent and not take things personally. If you truly believe that the person giving you feedback once to see you succeed, it’s much easier to accept their feedback.

    Remember that feedback is a gift and like a gift, your response should be “thank you”

    Be willing to listen regardless of whether or not you agree with their feedback. User active listening skills and take notes when someone is taking the time to give you feedback. You can then choose to evaluate whether the feedback you’ve been provided is an opinion or a fact you can do something with.

    Being accepting of feedback creates an environment where people are open to continue giving you and each other feedback. This creates a virtuous cycle of improvement.

    When done properly, feedback can be an extremely powerful tool for improving yourself, your team, and your organization.

    Listen to the full episode to understand how to best give and receive feedback.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA166.mp3

    YOUR HOMEWORK

    Be courageous and change your feedback habits.

    The next time you’re preparing to give feedback, think about how you can make it meaningful, factual, and actionable. Give facts, examples, and context.

    Links mentioned in this episode:

    • Heather’s website, BAs Without Borders
    Heather Mylan-Mains

    Heather Mylan-Mains

    President, BAs Without Borders

    Heather Mylan-Mains is a speaker, blogger, thought leader, advocate, motivator, and teacher. As a business analyst, she is a professional ‘thinker’ with the ability to understand the problem, see the user perspectives, and ask the tough questions. In addition to speaking and training in the field of business analysis. Heather is also on the Board of Directors for the IIBA.

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    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA166: Mastering the Art of Feedback appeared first on Mastering Business Analysis.


    Special Message Aug 23, 2018
    Show notes

    For the first time since I started the Mastering Business Analysis podcast, I have missed a release date. The episode scheduled for August 21st did not go live as planned.

    Unfortunately, I’m in the hospital fighting a bad infection. I’m not sure when I’ll be back home, and when I am I’ll release episode 166, Mastering the Art a Feedback with with Heather Mylan-Mains.

    Thank you for your patience during my road to recovery and thank you for being loyal podcast listeners.

    The post Special Message appeared first on Mastering Business Analysis.


    MBA165: Remembering Jerry Weinberg Aug 14, 2018
    Show notes

    Last week, the world lost a luminary. Jerry Weinberg passed away at the age of 84. Here are some of the most important lessons from Jerry in his own words.

    

    After listening to this episode, you'll understand:

    • Why taking requirements seriously is so critical
    • The problem with getting into the details too soon
    • How to think about requirements for new product development
    • How to work with empathy and humanity

    SHOW NOTES

    Jerry Weinberg had a tremendous impact on our world. That includes his teaching, writing over 40 books and 400 articles, and helping to send a human into orbit around Earth.

    Jerry joined us about a year ago in episode 130 where he talked about exploring requirements. Today’s episode includes some extras from our discussion and Jerry shares some of his thoughts about requirements.

    The Reason for Requirements

    Never forget that we use requirements to solve a problem, not to get people to write software code. The requirement is not to write a software program. The requirement is something that satisfies a person’s need.

    Cautionary Tips from Jerry

    We often don’t take requirements seriously until we feel the impact of a missed requirement. You must take requirements seriously or you’ll suffer the consequences.

    When people say “don’t worry about that”, that’s the time to worry. Explore this further and ask why we shouldn’t worry about that. It often means that there are underlying assumptions that have not been validated.

    Bringing Humanity to Requirements

    Take the time to make sure you have the right people involved and you’re listening to them without bias. Learn to be a more accepting listener and learn to value the expertise of other people.

    The requirements process is an iterative process. You can’t just get it right in one shot. It’s not something you do at the beginning of a project and then forget about it.

    Set a reasonable goal and allow for testing and iteration. If you don’t test your requirements, there are going to be problems.

    The requirements process is a first step in building a team. Let people interact in a way that leads to better team building.

    Requirements for New Products

    If you’re building requirements for something that’s entirely new, look for something that is like what you want but perhaps from another industry. To get it right, you’ll need to test.

    Build things incrementally. You don’t need to create all your requirements up front. You do need to determine if the requirement is needed at all. Does the product satisfy a customer need?

    From there, you can test using mockups or prototypes to ensure you’re on the right track. Remember that you’re building systems to satisfy people.

    Start by honoring that people may not be able to tell you what they want, but they’ll know what they want (or don’t want) when they see it. You need to give them something to react to.

    Watch the Detail

    The top level of requirements is “what is it that the customer is really trying to do?” The problem is, we often work at the wrong level of detail.

    We need to be able to speak less precisely at the beginning of the process. As we progressed through iterations, we can get more detailed as we test and learn.

    When we define solutions in much detail, we take away the creativity of software engineers and those developing the solution.

    Be sure to honor both sides of the equation. Customers at some level know what they want and know what they don’t want. Engineers and solution developers know how to create the solution for the customer’s problem.

    Listing to this episode to get Jerry’s advice on taking requirements seriously, iterative development, when to get into detail, and treating people with humanity.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA165.mp3

    Links for this episode:

    • Jerry’s Website GeraldMWeinberg.com
    • Jerry’s past episode MBA130 Exploring Requirements
    • Author page on Amazon
    • Author page on Leanpub
    Jerry Weinberg

    Jerry Weinberg

    Author, Teacher, Consultant, Luminary

    For more than half a century, Jerry Weinberg has worked on transforming software organizations, particularly emphasizing the interaction of technical and human issues. After spending between 1956 and 1969 as software developer, researcher, teacher, and designer of software curricula at IBM, formed the consulting firm of Weinberg & Weinberg to help software engineering organizations manage the change process in a more fully human way.

    Jerry has published more than 40 books and more than 400 articles including books on quality software management, systems thinking, and requirements.

    • LinkedIn

    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA165: Remembering Jerry Weinberg appeared first on Mastering Business Analysis.


    Lightning Cast: Think as a Customer Aug 07, 2018
    Show notes

    In this Lightning Cast, you’ll discover how to create solutions your customers will love by thinking as a customer.

    A Lightning Cast is a shorter form episode modeled after lightning talks. You’ll get valuable content in 8 minutes or less.

    Do you create products and solutions that meet your customer’s needs or do you create shelfware?

    According to a 2014 study, 7 out of 10 products fail. That’s because they don’t solve a customer problem and don’t have a good market fit. We create products and services no one needs.

    The wasted and time and money from these failed initiatives is only part of the story. Once you develop the product, you need to maintain it, leading to more waste.

    That’s why we need to think differently about product development.

    Three Lenses

    When we analyse potential solutions, we need to view solutions through three lenses; the Business, Technology, and Human lenses.

    Through the business lens, we analyse the business value associated with the solution. With the technology lens, we determine if the solution is technically feasible. We often use these two lenses to select the right solution.

    The problems arise when we forget the human lens. What is the expected customer experience? How can we best address a need that surprises and delights our customers?

    To build great products, we need to understand our customers. That understanding can change or evolve at different time horizons.

    Highest Level (Strategic Horizon)

    At the highest time horizon, we need to maintain a strategic focus on customer value.

    We can do that by helping the organization set the right goals aligned to the target market. To ensure a consistent, positive customer experience, we can also look holistically across the entire customer journey to identify gaps and negative experiences.

    At this level, you can support your organization by helping them make the right decisions that lead to more valuable customer outcomes.

    Techniques to use at this level include market analysis, visioning, and product road maps.

    Middle Level (Project or Initiative Horizon)

    At the project level, you’ll need to prioritize features and solutions by understanding what’s important and valuable to your target customers. You’ll also need to ensure that the proposed products have a good solution fit and market fit.

    Here, it’s critical to maximize outcomes while minimizing outputs. You’ll need to test to get data and real-world feedback.

    Techniques to use at this level include Kano analysis, purpose alignment models, personas, and prototypes.

    Lowest Level (Solution Delivery)

    When you’re delivering solutions, you need to understand your customers, what’s valuable to them, and create fast feedback loops.

    You can keep the team focused on the customer by creating personas and customer journeys.

    To create feedback loops, you can schedule demonstrations of working software (or prototypes) and let customers interact with the solution before soliciting feedback. Interviews and observation can also be effective tools in getting feedback.

    When you think as a customer, you’re able to quickly find out you’re wrong. That allows us to waste less time and adapt or pivot to a solution customers will truly want.

    Listen to the full episode to discover techniques and approaches to building products customers will love.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBALC24.mp3

    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post Lightning Cast: Think as a Customer appeared first on Mastering Business Analysis.


    MBA164: The Agile Analysis Certification Jul 31, 2018
    Show notes

    In this episode, IIBA President Ken Fulmer discusses the IIBA’s Agile Analysis certification; What it means for your organization and for your career.

    

    After listening to this episode, you'll understand:

    • What the current environment looks like for Agile BAs
    • What the Agile Analysis certification is and its value
    • How the IIBA developed the Agile Analysis exam
    • What you can do to prepare for the certification exam

    SHOW NOTES

    As more organizations shift to an Agile way of working, many Business Analysts are unsure what this change means for their role.

    In today’s business environment, we see organizations across the full spectrum of Agile adoption. A few companies are fully Agile in both practices and mindset. However, most organizations currently operate in a bi-modal manner, applying both Agile and Waterfall approaches as they move along their Agile adoption journey.

    To support consistency in the use of effective practices and to establish a common language among practitioners, the International Institute for Business Analysis (IIBA) recently rolled out a new Agile Analysis certification. The certification brings credibility to the role of a Business Analyst in an Agile environment and helps show that analysis is a much needed skill, even in Agile.

    Listen to the full episode to get Ken’s tips for operating in an Agile environment and preparing for the Agile Analysis exam.

    http://traffic.libsyn.com/masteringbusinessanalysis/MBA164.mp3

    YOUR HOMEWORK

    Start reviewing the material in the Agile Extension to the BABOK. Not only will the information help you prepare for the Agile Analysis exam, it will also give you a new way of looking at working in an Agile environment and provide tools and techniques you can use in that context.

    Links mentioned in this episode:

    • IIBA Website IIBA.org
    • Information about the Agile Analysis Certification
    • Ken’s previous episode about the IIBA

    IIBA®, BABOK® Guide and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis.

    Ken Fulmer

    Ken Fulmer

    President and CEO of IIBA International

    Ken is the President and CEO of the International Institute for Business Analysis. The IIBA is a global professional association for business analysis that’s expanding its expertise to new digital and leading edge practices to continue to apply analysis to both individual practitioner capability and to assist organizations in achieving better business

    • X
    • LinkedIn

    Thank you for listening to the program

    To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

    Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content each week.

    .Subscribe on iTunes Listen on Google Play Music Available on Stitcher Radio Subscribe on Android

    The post MBA164: The Agile Analysis Certification appeared first on Mastering Business Analysis.


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