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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    AMA: Marketing Local Services & Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method Jul 22, 2020
    Show notes

    Today we rebroadcast our conversation with Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. REST utilizes therapeutic movement to strengthen, soften, stabilize, and release, with careful attention to unrecognized habits that are contributing to their pain/fatigue. Her evidence-based approach in working with clients has been researched by multiple National Institutes of Health-sponsored studies, and she's been published in numerous journals, research studies, and periodicals including Stanford Magazine. Show Notes

    Connect With:

    • Rachel Lanzerotti: Website //LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Prebid Should Be Top-Of-Mind for Publishers -- Paul Ryan // OpenX Jul 21, 2020
    Show notes

    Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show Notes

    Connect With:

    • Paul Ryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Cloud Technology Supports the Digital Advertising Industry Holistically -- Paul Ryan // OpenX Jul 20, 2020
    Show notes

    Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show Notes

    Connect With:

    • Paul Ryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast Jul 19, 2020
    Show notes

    Today we rebroadcast our conversation with Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show, that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show Notes

    Connect With:

    • Josh Cary: Website // Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters Jul 18, 2020
    Show notes

    Today we rebroadcast our conversation with Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. In today's episode, we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Show Notes

    Connect With:

    • Shiv Singh: Linkedin // Twitter
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to Drive Engagement & Results From Your Community -- Jacob Peters // Commsor Jul 17, 2020
    Show notes

    Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 3 of our conversation, we're going to discuss how to drive engagement and results from your community. Show Notes

    Connect With:

    • Jacob Peters: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Setting up a Community for Long Term Success -- Jacob Peters // Commsor Jul 16, 2020
    Show notes

    Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 2 of our conversation, we're going to discuss how to set up a community for long-term success. Show Notes

    Connect With:

    • Jacob Peters: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Value of Owning Your Community -- Jacob Peters // Commsor Jul 15, 2020
    Show notes

    Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 1 of our conversation, we're going to discuss the value of owning your community. Show Notes

    Connect With:

    • Jacob Peters: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Diversity and Inclusion Matters to Your Audience -- Julie Kratz // Next Pivot Point Jul 14, 2020
    Show notes

    Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 2 of our conversation, we're going to discuss why diversity and inclusion matters to your audience. Show Notes

    Connect With:

    • Julie Kratz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How Marketers Can Be Allies for Diversity and Inclusion -- Julie Kratz // Next Pivot Point Jul 13, 2020
    Show notes

    Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part 1 of our conversation, we're going to discuss how marketers can be allies for diversity and inclusion. Show Notes

    Connect With:

    • Julie Kratz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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