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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch Jul 12, 2020
    Show notes

    Today we rebroadcast our conversation with Jack Haldrup, Founder and CEO at Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 2 of our conversation, we discuss how to build brand-centric omni-channel marketing strategy. Show Notes

    Connect With:

    • Jack Haldrup: Website //Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch Jul 11, 2020
    Show notes

    Today we rebroadcast our conversation with Jack Haldrup, the Founder of Dr. Squatch, which is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. In part 1 of our conversation, we discuss branding for omni-channel e-commerce businesses. Show Notes

    Connect With:

    • Jack Haldrup: Website //Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Agencies Can Adapt in a Recession -- Erik Huberman // Hawke Media Jul 10, 2020
    Show notes

    Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 3 of our conversation, we're going to talk about how agencies can help you adapt for the future. Show Notes

    Connect With:

    • Erik Huberman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth From Search vs. Social Content in a Recession -- Erik Huberman // Hawke Media Jul 09, 2020
    Show notes

    Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 2 of our conversation, we're going to talk about some growth strategies, including how you can grow using search and social content. Show Notes

    Connect With:

    • Erik Huberman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategies to Recession-Proof Your Business -- Erik Huberman // Hawke Media Jul 08, 2020
    Show notes

    Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consultancy, which acts as an outsource CFO for their clients in growing businesses of all sizes and industries on month to month contracts. In part 1 of our conversation, we are going to talk about his strategies for recession proofing your business. Show Notes

    Connect With:

    • Erik Huberman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Brainstorming the MarTech Community -- Etienne de Bruin // 7CTOs Jul 07, 2020
    Show notes

    Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 2 of our conversation, we're going to discuss how we can build a community that is specific to the MarTech industry. Show Notes

    Connect With:

    • Etienne de Bruin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building an Invite-Only Community -- Etienne de Bruin // 7CTOs Jul 06, 2020
    Show notes

    Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 1 of our conversation, we're going to discuss how to build an invite-only community. Show Notes

    Connect With:

    • Etienne de Bruin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey Jul 05, 2020
    Show notes

    Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the Fortune 500, to have conversations at scale with the people that matter most. In part 2 of our conversation, we're going to talk about best practices for using the data collected in marketing surveys specifically for creating SEO content. Show Notes

    Connect With:

    • Eli Schwartz: Survey Monkey // Twitter // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey Jul 04, 2020
    Show notes

    Today we rebroadcast our conversation with Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. In part 1 of our conversation, Eli tells us how he uses marketing surveys to drive enterprise organizations away from their dependence on paid channels. Show Notes

    Connect With:

    • Eli Schwartz: Survey Monkey // Twitter // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data-Backed Recommendations to Regain Lost Revenue -- Ryan Urban // BounceX (Soon to Be Wunderkind) Jul 03, 2020
    Show notes

    Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 2 of our conversation, we are going to discuss some data-backed recommendations to regain lost revenue. Show Notes

    Connect With:

    • Ryan Urban: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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