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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Tech stacks for converting leads faster Aug 11, 2020
    Show notes

    Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 2 of our conversation, we discuss tech stacks for converting leads faster. Show Notes

    Connect With:

    • Jake Lynn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Using AI in the contact center space Aug 10, 2020
    Show notes

    Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders in all types of phone-based sales, including industry's lead generation B2B,B2C, and SaaS tech sales and contact centers. In part 1 of our conversation, we discuss using AI in the contact center space. Show Notes

    Connect With:

    • Jake Lynn: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Local Event Marketing Tech Stack -- Derek Andersen // Bevy Aug 09, 2020
    Show notes

    Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform that helps brands build their community in real life. In part 2 of our conversation, we discuss building local event marketing tech stack. Show Notes

    Connect With:

    • Derek Andersen: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Building Local Communities From the Ground Up -- Derek Andersen // Bevy Aug 08, 2020
    Show notes

    Today we rebroadcast our conversation with Derek Andersen, Co-Founder and CEO at Bevy, which is a customer to customer community management platform that helps brands build their community in real life. In part 1 of our conversation, we discuss building local communities from the ground up. Show Notes

    Connect With:

    • Derek Andersen: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How to outrank a billion-dollar company -- Damon Burton // SEOnational Aug 07, 2020
    Show notes

    Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 2 of our conversation, we discuss how to outrank a billion-dollar company. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why do companies buy ads when Search is free -- Damon Burton // SEOnational Aug 06, 2020
    Show notes

    Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 1 of our conversation, we discuss why do companies buy ads when search is free. Show Notes

    Connect With:

    • Damon Burton: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Real ROI of Sales Enablement Aug 05, 2020
    Show notes

    Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 3 of our conversation, we discuss the real ROI of sales enablement. Show Notes

    Connect With:

    • Dustin Deno: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The "new normal" in post-Covid B2B sales Aug 04, 2020
    Show notes

    Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 2 of our conversation, we discuss the new normal in post-Covid B2B sales. Show Notes

    Connect With:

    • Dustin Deno: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    WFH Doesn’t Have to Mean Loss in Productivity for Sellers Aug 03, 2020
    Show notes

    Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablement platform, that marketers and sales teams rely on, to prepare sellers, engaged buyers, and optimize performance with insights. In part 1 of our conversation, we discuss why WFH doesn't have to mean loss in productivity for sellers. Show Notes

    Connect With:

    • Dustin Deno: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media Aug 02, 2020
    Show notes

    Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. In part 2 of our conversation, we discuss social content engagement as a customer service tool. Show Notes

    Connect With:

    • Brooke Sellas: Website //LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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