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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle Sep 10, 2020
    Show notes

    Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 2 of our conversation, we discuss revenue optimization for enterprise B2B SAAS. Show Notes

    Connect With:

    • Greg Poirier: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle Sep 09, 2020
    Show notes

    Today we rebroadcast our conversation with Greg Poirier, President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS companies build and optimize the revenue stack from demand generation to renewals. In part 1 of our conversation, we discuss the enterprise B2B SAAS digital marketing playbook. Show Notes

    Connect With:

    • Greg Poirier: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School Sep 08, 2020
    Show notes

    Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 2 of our conversation, we discuss how to scale organically with virtual assistants. Show Notes

    Connect With:

    • Nathan Hirsch: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Finding the Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School Sep 07, 2020
    Show notes

    Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to learn how to scale their business with reliable virtual assistance. In part 1 of our conversation, we discuss finding the right virtual assistant talent for your business. Show Notes

    Connect With:

    • Nathan Hirsch: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating & Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions Sep 06, 2020
    Show notes

    Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 2 of our conversation, we discuss evaluating and managing marketing agency partners. Show Notes

    Connect With:

    • Bruno Gralpois: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions Sep 05, 2020
    Show notes

    Today we rebroadcast our conversation with Bruno Gralpois, Co-Founder and Partner at Agency Mania Solutions, which provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. In part 1 of our conversation, we discuss choosing the right marketing agency. Show Notes

    Connect With:

    • Bruno Gralpois: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building marketing signal feedback loops Sep 04, 2020
    Show notes

    This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In last part of our conversation, we discuss building marketing signal feedback loops. Show Notes

    Connect With:

    • Ross Gates: Website // LinkedIn
    • Bryan Colligan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The power and problem with marketing signals? Sep 03, 2020
    Show notes

    This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 4 of our conversation, we discuss the power and problem with marketing signals. Show Notes

    Connect With:

    • Ross Gates: Website // LinkedIn
    • Bryan Colligan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to collect marketing signal data? Sep 02, 2020
    Show notes

    This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 3 of our conversation we discuss how to collect marketing signal data. Show Notes

    Connect With:

    • Ross Gates: Website // LinkedIn
    • Bryan Colligan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the most powerful companies are signal companies? Sep 01, 2020
    Show notes

    This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of audience monitoring solutions that enables brands to find real time buying intent signals like fundraising, status, job changes, and various other real time data points. In part 2 of our conversation, we discuss why the most powerful companies are signal companies. Show Notes

    Connect With:

    • Ross Gates: Website // LinkedIn
    • Bryan Colligan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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