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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro Sep 20, 2020
    Show notes

    Today we rebroadcast our conversation with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. In part 2 of our conversation, we discuss eye tracking applications for marketing research. Show Notes

    Connect With:

    • Mike Bartels: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro Sep 19, 2020
    Show notes

    Today we rebroadcast our conversation with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, which helps businesses, researchers, and other professionals gain quality insights into human behavior with world-leading eye tracking, hardware analysis, software, and research consultancy services. In part 1 of our conversation, we discuss eye tracking technology's past, present, and future. Show Notes

    Connect With:

    • Mike Bartels: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Workforce Automation: Using AI to increase team efficiency -- Eric Vardon // Morphio Sep 18, 2020
    Show notes

    This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In last part of our conversation, we discuss how to use AI to increase team efficiency. Show Notes

    Connect With:

    • Eric Vardon: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Expediting SMB growth using AI -- Eric Vardon // Morphio Sep 17, 2020
    Show notes

    This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 4 of our conversation, we discuss expediting SMB growth using AI. Show Notes

    Connect With:

    • Eric Vardon: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Generating Insights through Reporting AI -- Eric Vardon // Morphio Sep 16, 2020
    Show notes

    This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 3 of our conversation, we discuss how to generate insights through reporting AI. Show Notes

    Connect With:

    • Eric Vardon: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Security & Anomaly Detection -- Eric Vardon // Morphio Sep 15, 2020
    Show notes

    This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 2 of our conversation we discuss marketing security and anomaly detection. Show Notes

    Connect With:

    • Eric Vardon: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Artificial Intelligence for Growth Companies -- Eric Vardon // Morphio Sep 14, 2020
    Show notes

    This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the Co-Founder and CEO of Morphio, which is an AI centric technology platform designed to help humans ingest more data. In part 1 of our conversation, we discuss the landscape of AI and machine learning for growth stage companies. Show Notes

    Connect With:

    • Eric Vardon: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch Sep 13, 2020
    Show notes

    Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 2 of our conversation, we discuss using contract labor to build a killer analytics stack. Show Notes

    Connect With:

    • James Sandoval: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch Sep 12, 2020
    Show notes

    Today we rebroadcast our conversation with James Sandoval, Founder and CEO at MeasureMatch, an enterprise professional services marketplace that enables direct, seamless, and flexible access to a verified global workforce of business application engineers, data management, and data science consultants. In part 1 of our conversation, we discuss how to guide contractors to solve discrete marketing problems. Show Notes

    Connect With:

    • James Sandoval: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights Sep 11, 2020
    Show notes

    In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podcast advertising. Joining us is Sean Creeley, the Founder of Podsights. Show Notes

    Connect With:

    • Sean Creeley - Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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