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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Account Based Everything (ABX) -- Daniel Frohnen / Sendoso Oct 12, 2020
    Show notes

    Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show Notes

    Connect With:

    • Daniel Frohnen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Quora Ads: Google & Facebook's Ad Platform Baby -- JD Prater // Quora Oct 11, 2020
    Show notes

    Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Yesterday, JD told us about content syndicating and organic growth using the Quora platform, and in Part 2 we focus on Quora ads. Show Notes

    Connect With:

    • JD Prater: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Syndicating & Organic Growth Using Quora -- JD Prater // Quora Oct 10, 2020
    Show notes

    Today we rebroadcast our conversation with JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. In Part 1 of our conversation, JD tells us about content syndicating and organic growth using the Quora platform. Show Notes

    Connect With:

    • JD Prater: Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing Oct 09, 2020
    Show notes

    Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show Notes

    Connect With:

    • Mark Donnigan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Go-to-market growth process -- Mark Donnigan // Growth Stage Marketing Oct 08, 2020
    Show notes

    Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his market growth process. Show Notes

    Connect With:

    • Mark Donnigan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future as it relates to customer data -- Max Kirby / Publicis Sapient Oct 07, 2020
    Show notes

    Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 3 of our conversation, we discuss the future as it relates to customer data. Show Notes

    Connect With:

    • Max Kirby: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Digital identity as the currency of the information age -- Max Kirby / Publicis Sapient Oct 06, 2020
    Show notes

    Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 2 of our conversation, we discuss digital identity as the currency of the information age. Show Notes

    Connect With:

    • Max Kirby: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The transformation to customer-centric thinking -- Max Kirby / Publicis Sapient Oct 05, 2020
    Show notes

    Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technology enablement, operations, sales, and marketing professionals that are leading the shift to cloud and customer data platform. In part 1 of our conversation, we discuss the transformation to customer-centric thinking. Show Notes

    Connect With:

    • Max Kirby: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Acquisition & Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech Oct 04, 2020
    Show notes

    Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. Yesterday, Steve told us why his company is focused on helping bootstrapped companies thrive and survive, and in Part 2 of our conversation, Steve is going to tell us his views and the opportunities for consolidation in the MarTech space. Show Notes

    Connect With:

    • Steve Reardon - Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech Oct 03, 2020
    Show notes

    Today we rebroadcast our conversation with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates market leading vertical SaaS companies. In Part 1 of our conversation, Steve tells us why his company is focused on helping bootstrapped companies thrive and survive. Show Notes

    Connect With:

    • Steve Reardon - Website //LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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