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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How To Become A Category King -- Araks Nalbandyan // 10Web Apr 30, 2021
    Show notes

    We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. So far this week, Araks and I have discussed how AI is revolutionizing digital marketing and yesterday, we talked about some modern SAS marketing strategies. Today, we're going to wrap up the conversation about how to become a category king or queen. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web Apr 29, 2021
    Show notes

    We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. Yesterday, Arak's and I talked about how artificial intelligence is revolutionizing digital marketing. and today, we're going to continue the conversation about some modern SAS marketing strategies. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How AI Is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web Apr 28, 2021
    Show notes

    Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web, which simplifies website building and hosting through automation by enabling everyone to have an online presence that prioritizes growth and creativity over time consuming manual tasks. Today, Araks and I are going to talk about how AI is revolutionizing digital marketing. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    CRO for Conversion or Value? -- Will Laurenson // Customers Who Click Apr 27, 2021
    Show notes

    This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show Notes

    Connect With:

    • Will Laurenson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who Click Apr 26, 2021
    Show notes

    Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show Notes

    Connect With:

    • Will Laurenson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius Apr 25, 2021
    Show notes

    Facebook Community Launch & Scale Playbook -- Christina Jandali // Deliver Your Genius. Show Notes

    Connect With:

    • Christina Jandali: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius Apr 24, 2021
    Show notes

    Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius. Show Notes

    Connect With:

    • Christina Jandali: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Value Of An Outsourced SDR Team -- David Dulany // Tenbound Apr 23, 2021
    Show notes

    Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked about starting and scaling an outbound SDR team and today, we're going to continue the conversation talking about establishing and understanding the value of your outsourced SDR team. Show Notes

    Connect With:

    • David Dulany: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Starting & Scaling Your Outbound SDR Team -- David Dulany // Tenbound Apr 22, 2021
    Show notes

    Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your outbound SDR team. Show Notes

    Connect With:

    • David Dulany: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business Apr 21, 2021
    Show notes

    From Sales To Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business. Show Notes

    Connect With:

    • Brad Costanzo: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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