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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy Apr 20, 2021
    Show notes

    A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy Apr 19, 2021
    Show notes

    Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan Apr 18, 2021
    Show notes

    How To Setup A Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan. Show Notes

    Connect With:

    • Helene Parker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan Apr 17, 2021
    Show notes

    Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan. Show Notes

    Connect With:

    • Helene Parker: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front Apr 16, 2021
    Show notes

    This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show Notes

    Connect With:

    • Josh Lowman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What It Takes To Build Your Own Category -- Josh Lowman // Gold Front Apr 15, 2021
    Show notes

    Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show Notes

    Connect With:

    • Josh Lowman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Hubspot For Marketing Automation -- Natalie Furness // NIAM Marketing Agency Apr 14, 2021
    Show notes

    This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked about marketing B2B to see marketplaces and today, we're going to wrap up our conversation talking about a specialty of Niam and Natalie's experience leveraging hubspot for marketing automation. Show Notes

    Connect With:

    • Natalie Furness: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency Apr 13, 2021
    Show notes

    This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're going to talk about marketing B2B to see marketing places. Show Notes

    Connect With:

    • Natalie Furness: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency Apr 12, 2021
    Show notes

    Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a mission to give businesses more time to make their impact by building world class automated customer experiences for sales and marketing. For our episode , Natalie and I are going to discuss whether fractional CMO relationships actually work. Show Notes

    Connect With:

    • Natalie Furness: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital Apr 11, 2021
    Show notes

    How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show Notes

    Connect With:

    • Amine Bentahar: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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