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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    What’s Your Ideal E-Commerce Success Setup? -- Devrin Carlson-Smith // Finch May 20, 2021
    Show notes

    Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not only from a marketing standpoint but also from an analytical standpoint. High-tier companies have the budget and resources to take advantage of the marketing climate today. So how can smaller companies stay relevant and compete? Show Notes

    Connect With:

    • Devrin Carlson-Smith: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Blow Up Silos With Next-Gen Advertising Management -- Devrin Carlson-Smith // Finch May 19, 2021
    Show notes

    Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successful at eCommerce? You have to first know how to define and create a growth strategy tailored to your business. Ben and Devrin detail the value of data analytics to your growth strategy. Show Notes

    Connect With:

    • Devrin Carlson-Smith: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mastering Your E-Commerce Marketing Mix -- Devrin Carlson-Smith // Finch May 18, 2021
    Show notes

    Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce business. What makes your eCommerce strategy sustainable? It all comes down to how you distribute your resources. Ben and Devrin detail how you can distribute your time, budget, and other resources effectively across channels to maximize your returns. Show Notes

    Connect With:

    • Devrin Carlson-Smith: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Your E-Commerce Revenue Growth Paid Or Owned? -- Devrin Carlson-Smith // Finch May 17, 2021
    Show notes

    Ben chats with Chief Strategy Officer of Finch, Devrin Carlson-Smith about effectively navigating the eCommerce landscape. Are you wondering about how to approach eCommerce in 2021? Devrin and Ben get into detail about how you can understand and benefit from today’s eCommerce landscape. eCommerce is an ever-evolving industry so you need to keep up with the changes to remain relevant. Show Notes

    Connect With:

    • Devrin Carlson-Smith: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy May 16, 2021
    Show notes

    A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy May 15, 2021
    Show notes

    Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes

    Connect With:

    • Lindsay Pedersen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Implementing Video Campaigns In A Remote-Work World -- Chris Meador // Wistia May 14, 2021
    Show notes

    This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris and I talked about leveraging video to build brand trust and authority In today's post COVID world. Today, we're gonna do a case study talking about implementing video campaigns in a remote work situation. Show Notes

    Connect With:

    • Chris Meador: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia May 13, 2021
    Show notes

    Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world. He's also the brains behind the newly launched show business video series and certification which helps marketers understand how to craft a video strategy and create brand connections. Today, Chris and I are going to talk about leveraging video to build brand trust and authority. Show Notes

    Connect With:

    • Chris Meador: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up May 12, 2021
    Show notes

    Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successes and mistakes as an early founder to craft the perfect aid to help companies grow. One of the biggest decisions you’ll make is deciding whether you actually need to consult with an agency and when. Find someone that’s both compatible with your team and experienced in the channel you’re interested in. Show Notes

    Connect With:

    • Tyler Elliston: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up May 11, 2021
    Show notes

    Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the marketing world has changed when it comes to the channels available to you. Based on your business, what are the most lucrative paid and unpaid channels to get you the best ROI right now? Find out how your early stage company can survive and thrive. Show Notes

    Connect With:

    • Tyler Elliston: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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