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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Establishing A Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects Dec 16, 2021
    Show notes

    Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program. Show Notes

    Connect With:

    • Angelo Ponzi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects Dec 15, 2021
    Show notes

    Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show Notes

    Connect With:

    • Angelo Ponzi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Market Research's Role In Identity Resolution -- Kumar Doshi // Lucid Dec 14, 2021
    Show notes

    Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was about focus groups simply trying to understand the target. Today, Kumar explains the role of market research in identity resolution. Show Notes

    Connect With:

    • Kumar Doshi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Your Consumers Using Research Technology -- Kumar Doshi // Lucid Dec 13, 2021
    Show notes

    Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your customers. So to ensure data integrity, you need to be able to narrow down respondents. Today, Kumar discusses how you can understand your consumers using research technology. Show Notes

    Connect With:

    • Kumar Doshi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future Of Merchandising Is Adaptive -- Johan Boström // inRiver Dec 12, 2021
    Show notes

    Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 2 of our conversation, we discuss why the future of merchandising is adaptive. Show Notes

    Connect With:

    • Johan Boström: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Role of Adaptive Merchandising In B2B -- Johan Boström // inRiver Dec 11, 2021
    Show notes

    Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes

    Connect With:

    • Johan Boström: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti Dec 10, 2021
    Show notes

    Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show Notes

    Connect With:

    • Zach Morrison: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti Dec 09, 2021
    Show notes

    CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing. Show Notes

    Connect With:

    • Zach Morrison: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scaling Operations & Company Culture -- Matt Edmundson // Aurion Digital Dec 08, 2021
    Show notes

    CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture. Show Notes

    Connect With:

    • Matt Edmundson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Centricity In Marketing -- Matt Edmundson // Aurion Digital Dec 07, 2021
    Show notes

    Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing. Show Notes

    Connect With:

    • Matt Edmundson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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