MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // Hubspot Jan 05, 2022

Show notes

VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been suspicious of them. If these tools were to be designed with data security and compliance features, we could see more widespread adoption of this technology by large companies in the coming future. Today, Scott addresses the advancement of No-Code technology. Show Notes

Connect With:

Scott Brinker: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot Jan 04, 2022

Show notes

Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and businesses are interacting far more frequently. Alignment of these interactions in terms of marketing, sales, and customer service is a must. Today, Scott discusses the rev ops movement of 2022. Show Notes

Connect With:

Scott Brinker: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // Hubspot Jan 03, 2022

Show notes

HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, marketing technology still remains disconnected from the rest of the organization. Today, Scott talks about the need for reintegration of marketing technology. Show Notes

Connect With:

Scott Brinker: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Marketers Guide To Becoming Technically Independent -- Clark Richey // FactGem Jan 02, 2022

Show notes

Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding of their key business drivers and their associated relationships to power. In part 2 of our conversation, Clark is going to walk us through his guide to becoming technically independent. Show Notes

Connect With:

Clark Richey: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Marketers Rely On Their IT Teams Too Much -- Clark Richey // FactGem Jan 01, 2022

Show notes

Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding of their key business drivers and their associated relationships to power. In part 1 of our conversation, Clark is going to walk us through his views on why marketers rely on their ITteams too much. Show Notes

Connect With:

Clark Richey: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Finding The Line Between Sales & Marketing In SaaS -- Rachel Leist // HubSpot Dec 31, 2021

Show notes

Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. However, it is critical that marketing and sales strategies are aligned in the modern marketplace. Today, Rachel looks at finding the line between your sales and marketing teams when marketing to SaaS businesses. Show Notes

Connect With:

Rachel Leist: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing Automation Rules For SaaS Business -- Rachel Leist // HubSpot Dec 30, 2021

Show notes

Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boundless. From scaling your time to overall business growth, it’s no wonder many businesses are making use of automation technology. In today’s conversation, Rachel discusses marketing automation rules for your SaaS business. Show Notes

Connect With:

Rachel Leist: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conversational Marketing Tactics -- Rachel Leist // HubSpot Dec 29, 2021

Show notes

Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human support for quick responses. It’s worth exploring the benefits that come from using bots on your website. Today, Rachel talks about conversational marketing tactics for the growth of SaaS businesses. Show Notes

Connect With:

Rachel Leist: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot Dec 28, 2021

Show notes

HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you’re using it as a transactional or nurturing tool, you want your content to be compelling. Today, Rachel discusses email marketing guidelines for SaaS business. Show Notes

Connect With:

Rachel Leist: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SaaS Demand Generation Playbook -- Rachel Leist // HubSpot Dec 27, 2021

Show notes

Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new customers. With the pandemic still ongoing, the strategies companies decide to use will ultimately determine their level of success. Today, Rachel talks about the SaaS demand generation playbook. Show Notes

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