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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Five Ways To Improve A Social Video Ad Performance -- Travis Chambers // Chamber.Media Dec 26, 2021
    Show notes

    Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conversation, we're gonna discuss five ways for improving social video ad performance. Show Notes

    Connect With:

    • Travis Chambers: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Science Behind Quantitative Ad Creativity & Content -- Travis Chambers // Chamber.Media Dec 25, 2021
    Show notes

    Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conversation, we're going to the science behind quantitative ad creativity and content. Show Notes

    Connect With:

    • Travis Chambers: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Government Tech Predictions For 2022 -- RJ Krawiec // Deloitte Dec 24, 2021
    Show notes

    RJ Krawiec, Principal and Chief Marketing Officer for Government & Public Services at Deloitte, wraps up discussions on marketing in the government sector. The topic on everyone’s mind going into 2022 is data. While third-party cookie deprecation has minimal impact on data collection for the government, challenges still exist around segmentation. Today, RJ offers his 2022 predictions for the government and the MarTech community. Show Notes

    Connect With:

    • RJ Krawiec: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Government Tech Trends In 2021 -- RJ Krawiec // Deloitte Dec 23, 2021
    Show notes

    Principal and Chief Marketing Officer for Government & Public Services at Deloitte, RJ Krawiec, talks about marketing in the government sector. Traditionally, the government was not considered when thinking about marketing and technology solutions. Enterprise solutions and big data are changing the way they communicate with the public. Today, RJ discusses government technology trends for 2021. Show Notes

    Connect With:

    • RJ Krawiec: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tradeoffs of Hiring Local vs Remote -- Robert Glazer // Acceleration Partners Dec 22, 2021
    Show notes

    Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 3 of our conversation, we're going to talk about the difference between hiring for local and remote employees. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Recruiting And Hiring Great Marketing Talent -- Robert Glazer // Acceleration Partners Dec 21, 2021
    Show notes

    Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 2 of our conversation, we're going to talk about recruiting and hiring. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Build A Culture For A Productive Marketing Team -- Robert Glazer // Acceleration Partners Dec 20, 2021
    Show notes

    Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 1 of our conversation, we are going to discuss how to build a culture for a productive marketing team. Show Notes

    Connect With:

    • Robert Glazer: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating The Future of Marketing Automation -- Alex Nunnelly // Panoramic Dec 19, 2021
    Show notes

    Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 2 of our conversation, we are going to talk about the future of marketing automation. Show Notes

    Connect With:

    • Alex Nunnelly: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Taking Back Control By Moving Analytics In-House -- Alex Nunnelly // Panoramic Dec 18, 2021
    Show notes

    Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS company whose marketing intelligence platform addresses the key pain points marketers experience as a result of today's complex ecosystem of disparate data sources and marketing tools. In part 1 of our conversation, we are going to talk about taking back control by moving your analytics in-house. Show Notes

    Connect With:

    • Alex Nunnelly: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing As A Growth Engine -- Angelo Ponzi // Craft Marketing Architects Dec 17, 2021
    Show notes

    Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine. Show Notes

    Connect With:

    • Angelo Ponzi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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