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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Google Analytics 4 Pandamonium -- Hugo Loriot // fifty-five Sep 12, 2022
    Show notes

    Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access to a more powerful and less restricted Google Analytics. Today, Hugo talks about Google Analytics 4 pandemonium. Show Notes

    Connect With:

    • Hugo Loriot: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Challenges of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP Sep 11, 2022
    Show notes

    Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show Notes

    Connect With:

    • Jonathan Baldock: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Employee Advocacy is Changing as a Marketing Channel -- Jonathan Baldock // SocialHP Sep 10, 2022
    Show notes

    This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show Notes

    Connect With:

    • Jonathan Baldock: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Hyper-Casual Gaming is a Marketing Secret Weapon -- Gabrielle Heyman // Zynga Sep 09, 2022
    Show notes

    Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. Hyper-casual gaming is a rising sub-genre of casual gaming that has taken the world by storm. And, now that retention on these games has improved drastically, they’re a great opportunity for marketers and advertisers to get in front of the right audiences. Today, Gabrielle talks about hyper-casual gaming and why it is marketing’s secret weapon. Show Notes

    Connect With:

    • Gabrielle Heyman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Mobile Is The First Screen -- Gabrielle Heyman // Zynga Sep 08, 2022
    Show notes

    Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. The way we consume our entertainment nowadays isn’t solely through the television set. In fact, when most of us get home from work, we’ll probably have the TV playing in the background while we’re scrolling on Instagram and many of us are choosing to fill that time with mobile games. Today, Gabrielle talks about why mobile is still the first screen. Show Notes

    Connect With:

    • Gabrielle Heyman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inside Mobile Gaming Advertising -- Gabrielle Heyman // Zynga Sep 07, 2022
    Show notes

    Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many different players within gaming in general who partner with marketers. Furthermore, mobile games are a great platform for console game companies to advertise, but they aren’t taking advantage of those opportunities enough currently. Today, Gabrielle talks about what is inside the mobile gaming advertising industry. Show Notes

    Connect With:

    • Gabrielle Heyman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Every Company is a Media Company -- Shane Hegde // Air Sep 06, 2022
    Show notes

    Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. Most modern companies work with visual data on their social media pages, websites, and even their sales reps are sending out video tutorials. And, what most of these companies need is a way to organize and manage these pieces of data to ensure that workflows are effective and each team is working efficiently with the data. Today, Shane talks about why every company is a media company. Show Notes

    Connect With:

    • Shane Hegde: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    $100 Million Plan For Building a Unicorn in 24 Months -- Shane Hegde // Air Sep 05, 2022
    Show notes

    Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your metrics will start to change. And, as companies look to scale their marketing activities, they’re going to have to make the shift towards organic marketing channels to ensure that spending remains minimal while growth occurs. Today, Shane talks about his 100 million dollar plan for building a unicorn in 24 months. Show Notes

    Connect With:

    • Shane Hegde: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRO for Conversion or Value? -- Will Laurenson // Customers Who Click Sep 04, 2022
    Show notes

    This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show Notes

    Connect With:

    • Will Laurenson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who Click Sep 03, 2022
    Show notes

    Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show Notes

    Connect With:

    • Will Laurenson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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